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Latest Episodes:

Jaguar’s EV Rebrand — How to Fix a Luxury Icon Aug 19, 2025

Show notes

Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.

Discover the key lessons every business can learn from Jaguar’s rebranding mistake, the reality of competing in the EV market, and the blueprint to reconnect with loyal buyers while attracting a new generation.

📌 Topics Covered:

Jaguar EV rebrand failure explained

Why the marketing campaign missed the mark

The danger of abandoning brand heritage

How to merge tradition with EV innovation

Strategies to win back luxury car buyers

If you’re interested in brand strategy, luxury cars, electric vehicles, or marketing case studies, this breakdown is a must-watch.

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A quick disclaimer. We are going into this somewhat cold and nothing we say should be construed as legal advice, financial advice or anything that would get us in trouble. These are our views and opinions. We're here to ask the kinds of questions everyone's thinking. Have an engaging conversation and maybe come to some conclusions that we feel are worth exploring. By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

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Essence Fest: Fixing a Cultural Icon Aug 12, 2025

Show notes

In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges faced by Essence Fest, an iconic African American culture and music festival in New Orleans. They explore the festival's recent struggles, including operational issues, declining attendance, and sponsor pullback. The team proposes solutions such as regionalizing the event, creating pop-up experiences in different cities, and focusing on local vendors and artists. They emphasize the importance of reconnecting with the festival's core mission, addressing the economic challenges faced by its target demographic, and improving communication with attendees. The hosts suggest innovative ideas like career-building events and modular sponsorships to revitalize the festival while maintaining its heart and soul in New Orleans.

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American Eagle: Jeans, Genes, and Controversy Aug 05, 2025

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In this episode of "We Fixed It, You're Welcome" the hosts tackle American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's misstep, exploring the importance of inclusive marketing and authentic consumer engagement. The discussion delves into the risks of shock marketing, the power of Gen Z consumers, and the need for diverse voices in decision-making processes. The panel offers strategic advice for American Eagle to regain trust, emphasizing accountability, employee engagement, and aligning actions with stated values. This episode challenges conventional marketing approaches and provides insights on navigating brand crises in the age of cancel culture.

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Reviving New York City Tourism Jul 29, 2025

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In this episode of "We Fixed It. You're Welcome," the hosts tackle New York City's tourism slump. With international visits expected to drop 17% and $4 billion in potential lost spending, the team explores innovative solutions. Joined by comedian Tim Duffy, they discuss leveraging borough pride, curating unique experiences, and corporate reinvestment in communities. Ideas include borough-specific marketing, specialty interest tours, and encouraging residents to be local tourists. The conversation touches on the challenges faced by different neighborhoods, the importance of affordable accommodations, and the potential for public-private partnerships. The hosts emphasize New York's resilience and its ability to create cultural moments that attract visitors, ultimately aiming to revitalize the city's tourism industry.

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Fixing Krispy Kreme's Meltdown Jul 22, 2025

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In this episode of "We Fixed It. You're Welcome," hosts Aaron Wolpoff and Melissa Eaton, joined by guest Qadira Oliver, tackle Krispy Kreme's recent challenges. They explore the donut giant's failed McDonald's partnership, declining stock, and brand identity crisis.

The team dissects Krispy Kreme's expansion strategy, discussing the mismatch between its "Hot Now" experience and McDonald's fast-food model. They propose solutions focusing on local community engagement, leveraging franchise owners' knowledge, and embracing technology for data-driven growth.

The conversation highlights the importance of stakeholder communication and maintaining brand authenticity while adapting to modern consumer needs. The episode concludes with innovative ideas like mini donut kiosks and campus locations to revitalize Krispy Kreme's presence and appeal.

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Bowflex's Bankruptcy and Recall Saga Jul 15, 2025

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In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges facing Bowflex, a once-prominent home fitness brand now grappling with bankruptcy and a massive recall. Joined by guest Lukas Sundahl, a former personal trainer turned financial expert, the team explores the complexities of corporate accountability, consumer rights, and brand rehabilitation. They discuss the implications of Bowflex's acquisition by a Korean firm, the impact of the recall on consumer trust, and potential strategies for reviving the brand. The conversation touches on data-driven decision-making, the importance of consumer education, and the possibility of rebranding. The hosts offer creative solutions, including a potential name change to "Flex" and leveraging technology for safety training and community building.

https://www.linkedin.com/in/lukasnsundahl/

https://www.accountingcouture.com/

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Fixing Uber's Accessibility Issues Jul 08, 2025

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In this episode of "We Fixed It, You're Welcome," the hosts tackle accessibility issues with Uber, focusing on the experiences of passengers with disabilities.

Michael Hingson, an author and disability advocate, shares insights on Uber's shortcomings in accommodating service animals and adhering to ADA guidelines. The discussion covers the need for better driver training, accountability measures, and transparent feedback systems.

The hosts and guest explore potential solutions, including embedding accessibility into core operations, closing accountability gaps, and improving customer feedback loops. They debate the effectiveness of self-identification for passengers with disabilities and emphasize the importance of treating all customers equally.

The episode concludes with a call for Uber to prioritize community needs over profit and implement meaningful changes to improve accessibility for all users.

www.michaelhingson.com

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Weight Watchers: Reinventing a Diet Empire Jul 01, 2025

Show notes

In this episode of "We Fixed It. You're Welcome," the hosts tackle the challenges facing Weight Watchers (WW) as it navigates a changing landscape of weight loss and wellness.

They discuss WW's $1.6 billion debt, its pivot to telehealth and GLP-1 medications, and potential strategies for revitalization. The conversation explores bundling services, rebranding, and leveraging WW's long-standing reputation to become a leader in post-injectable weight management.

The hosts propose solutions ranging from embracing semi-glutide drugs to decentralizing the brand and acquiring complementary companies. They emphasize the need for quick adaptation to market trends and the importance of maintaining community support while modernizing WW's approach to sustainable health.

By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

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Revisiting Southwest's Loyalty vs. Profit Dilemma Jun 24, 2025

Show notes

As we prepare to launch Season 2, we are revisiting some of our most talked about episodes from the first season, and in this episode of "We Fixed It, You're Welcome," the panel tackles Southwest Airlines' recent controversial changes, including introducing baggage fees and assigned seating. The hosts discuss the potential impact on Southwest's brand identity, known for its customer-friendly policies and quirky culture.

They explore the financial motivations behind these decisions, the importance of transparent communication, and strategies for maintaining customer loyalty. The conversation touches on similar brand missteps by other companies and the delicate balance between profitability and preserving brand values.

The panel offers insights on how Southwest can navigate this transition while retaining its unique position in the airline industry, emphasizing the crucial role of empathetic communication and leveraging its greatest asset - its people.

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Revisiting CEOs Who Fail Upward Jun 17, 2025

Show notes

As we prepare to launch Season 2, we are revisiting some of our most talked about episodes from the first season, and in this episode we look at CEOs who fail miserably yet fail upward, such as high-profile cases like Adam Neumann of WeWork, Billy McFarland of Fyre Festival, and Travis Kalanick of Uber.

The panel discusses the systemic issues that allow these leaders to continue ascending despite public failures, delving into the role of charisma, cultural intelligence, and the importance of surrounding oneself with expert teams. They debate the fine line between visionary leadership and unchecked ego, and consider the accountability of boards and investors.

The conversation touches on the American obsession with singular genius entrepreneurs and the cultural factors that contribute to this trend. Ultimately, the hosts propose a checklist of red flags to help identify and mitigate risks associated with charismatic but potentially problematic leaders.

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Disclaimer:

By the end, if we fixed it, you're welcome. All trademarks, IP and brand elements discussed are property of their respective owners.

Music by Milo W.

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