We Are For Good Podcast - The Podcast for Nonprofits

Latest Episodes:

191. Donor Engagement Kindergarten Style: Use Your Listening Ears- Jonathan McCoy and CFRE, Becky Endicott, CFRE Nov 05, 2021

Show notes

We continue to arm ourselves with graham crackers and apple juice to fuel these Friday series discussions, Donor Engagement: Kindergarten Style. This week we dive into Using our Listening Ears (said in the least condescending way possible). How are you consciously finding a way to listen not only to your top donors - but ALL donors, employees, & volunteers? Don't fret - we're breaking it down🎉 We're bringing principles, case study examples, and Pro Tips too.
Episode Overview

Are you listening well? (1:00)
This principle… applied (2:00)
Case studies - where we have seen this in action! (9:00)
Pro tips to help you take action today! (14:00)
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For more information and episode details visit: www.weareforgood.com/episode/191
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

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190. Virtual? Hybrid? What's Working Now In Fundraising Events - Rebecca Alfred Nov 03, 2021

Show notes

Meet Rebecca. She's bringing her expertise in building donor experience events to the table for a conversation around virtual and hybrid fundraisers. Her advice: it's all about empowering modern fundraisers. She's breaking down the 4️⃣ different types of events, when to diversify the event and when to allow it to stand firmly on its own. Virtual? Hybrid? In-person events of the future? We're breaking it down here💃🕺(you saw what we did there, right?!)
EPISODE HIGHLIGHTS

Rebecca’s story and journey to where she is today (2:20)
The current landscape of events today (5:00)
4 different types of events (7:00)
- 1. In person events
- 2. In person with a live stream audience
- 3. In person VIP experience with your virtual attendees
- 4. Virtual events
Finding the right length for your event (21:00)
Working through fear and intimidation around virtual events (26:00)
A powerful moment of philanthropy in Rebecca’s life (28:00)
Rebecca’s One Good Thing: Try new things, but also watch how you're doing. (30:00)

For more information and episode details visit: www.weareforgood.com/episode/189
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.

Learn more and save your free spot today.

Say hi 👋
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189. The Playbook for Building a Marquee Culture Within Your Organization - Mark Miller and Ted Vaughn Nov 01, 2021

Show notes

Meet Mark and Ted. They know two how to build two things incredibly well: brand and culture. There’s an invisible threat most companies don’t realize is crushing their growth and success: culture. All too often, leaders think they have a “brand problem,” but oftentimes, it's really their culture. Mark and Ted are talking us through the six components of a "Marquee Culture” and navigating us on what to do with broken cultures. Tune in and learn some cool ideas their company is implementing to build culture.
Episode Highlights

Mark and Ted’s stories and journeys to where they are today (2:30)
Creating a “Marquee Culture” at your organization (8:00)
The 6 layers of marquee cultures (10:00)
Navigating and repairing broken cultures (18:00)
Powerful moments of philanthropy in Mark and Ted’s lives (21:00)
Mark and Ted’s One Good Thing: The more power you have in any organization, the more important it is for you to build a bridge over that power. (28:00)

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

188. Donor Engagement Kindergarten Style: Play Nice in the Sandbox - Jonathan McCoy, CFRE and Becky Endicott, CFRE Oct 29, 2021

Show notes

We've been hearing great feedback from our new Friday series, Donor Engagement: Kindergarten Style. This week we dive into what we can learn from Playing Nicely in the Sandbox. Development is a team sport. Internal relationships are vital to your success, and external relationships can be creatively advantageous too (seriously, we're sharing some awesome examples!)🎉 We're bringing principles, case study examples, and Pro Tips of how to infuse this into your culture.
Episode Overview

Playing nicely in the sandbox (1:30)
Principle: Playing nicely in the sandbox… applied (2:30)
Benefits of this principle (8:00)
Case studies: where we’ve seen this applied (10:30)
Pro tips (18:00)

For more information and episode details visit: www.weareforgood.com/episode/188
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

187. Humility-Based Leadership Unlocking a Global Impact - Lola Adedokun Oct 27, 2021

Show notes

Meet Lola. She's the director of the African Health Institute and the Program Director for Child Well-Being at the Doris Duke Charitable Foundation. She is a powerhouse of ideas, experiences, and knowledge with a passion for closing the inequitable gaps we are all too aware of in our communities and across Africa. Today's chat centers on data, humility, and listening. We're also talking through leadership in this new era and making data-driven decisions for good.
EPISODE HIGHLIGHTS

Lola’s story and journey to where she is today (2:00)
An overview of programs Lola works with at Doris Duke Charitable Foundation and their impact (3:50)
New pathways to leadership (particularly for leaders of color, young people, and community organizers!) (13:00)
Making data-driven decisions (15:00)
An example of leveraging data for deeper impact (20:00)
How nonprofit leaders can use their voice to partner with policymakers to advocate for systems that are adaptive, learning and are built to respond quickly to the needs of the people it is meant to serve (26:00)
Meeting the moment today (28:00)
A powerful moment of philanthropy in Lola’s life (34:00)
Lola’s One Good Thing: Have a great glass of water and take a walk outside. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/187
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

186. Storytelling for Social Impact + Building Narrative Intelligence - John Trybus Oct 25, 2021

Show notes

Meet John. He's got a couple of titles: social impact professor, executive director of Georgetown University's Center for Social Impact Communications, 🐵Jane Goodall's personal advisor, and a social strategist, just to name a few. He's breaking down the key elements of nonprofit storytelling and teaching us how to embrace a story's blur. No shock he's bringing incredible stories to this convo. Tune in🎧
EPISODE HIGHLIGHTS

John’s story and journey to where he is today (3:00)
John’s research around storytelling (10:00)
The 5 essential building blocks of compelling stories (14:00)
Formal vs. informal storytelling (19:00)
Thinking of storytelling as an ecosystem (22:00)
An applied example from John’s work (24:00)
“Embracing the Blur” for deeper social impact (35:00)
A powerful moment of philanthropy in John’s life (39:00)
John’s One Good Thing: Experiment. Try different things. (47:00)

For more information and episode details visit: www.weareforgood.com/episode/186
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

185. Donor Engagement Kindergarten Style: The Golden Rule - Jonathan McCoy and CFRE, Becky Endicott, CFRE Oct 22, 2021

Show notes

Are you aware that everything you ever wanted to know about NEXT LEVEL donor engagement is found in those time-honored lessons learned in kindergarten? We're launching a new Friday series, Kindergarten Principles Build Thriving Nonprofit Cultures. This week we dive into what we can learn from The Golden Rule. We're bringing principles, case study examples, and Pro Tips of how to infuse this in your culture to each discussion, so you know who's implementing this well and who's harnessing innovation to connect with their donors and communities.
Episode Overview

The principle of The Golden Rule: treat others how you want to be treated (3:00)
Applying this principle (5:45)
Case studies of who is doing this well in the sector: She’s the First and Cornell University (12:00)
Pro tips for implementing this today (16:00)

For more information and episode details visit: www.weareforgood.com/episode/185
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

184. How a Food Pantry Pivoted Mission Delivery to Deepen Impact - LaVal Brewer Oct 20, 2021

Show notes

Meet LaVal. As CEO of South County Outreach based near L.A., it's his goal to transform the organization’s Food Pantry into a place where people who are in short-term crisis situations can feel like they are shopping for nutritious, healthy food in a normal grocery store environment without having to pay. He's sharing the unique way his org pivoted during COVID as well as insights for nonprofit leaders. It's an uplifting conversation about the power of local community and infusing dignity into our mission delivery.
Episode Highlights

LaVal’s story and an overview of South County Outreach (2:00)
How the pandemic led them to innovate (5:00)
The current state of homelessness around the country (12:00)
Leading community based and community centered programs (14:00)
Fundraising for the future (17:00)
Leadership advice from LaVal after 20+ years in the nonprofit sector (21:00)
A powerful moment of philanthropy in LaVal’s life (29:00)
LaVal’s One Good Thing: Make it easy for your team members to do their job. (32:00)

For more information and episode details visit: www.weareforgood.com/episode/184
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

183. The Key Ingredients to Rock Your Year-End Giving Campaign - Caroline Fothergill Oct 18, 2021

Show notes

Meet Caroline. She's a Marketer on a Mission, and today she's walking us through how to build a year end campaign. The time is now! She's giving an overview of the year end campaign, then double-clicking on how to design and power one. She's giving tons of creative examples of how to engage, and she's sharing her secret sauce for connecting on social platforms: show up like a friend. Boom! If you haven't framed out your year end campaign yet, there's still time. Tune in🎧
Episode Highlights

Caroline’s story and journey to where she is today (3:00)
Snapshot of year-end campaign planning (4:00)
Goal setting and calls to action for your end of year campaigns (7:00)
Cut through the noise: how you can surprise and delight in your end of year campaign (8:30)
Diversifying your communications channels: how you can leverage DMs, stories, and more (14:00)
Technology you can leverage to power your campaign (15:00)
Leveraging digital ads (20:00)
Stewardship following your campaign (22:00)
A powerful moment of philanthropy in Caroline’s life (25:00)
Caroline’s One Good Thing: Marketing is an ongoing experiment. (31:00)

For more information and episode details visit: www.weareforgood.com/episode/183
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

182. Friday Convos with Young Pros: How to Attract + Retain Young Pro Talent at Your Organization - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer Oct 15, 2021

Show notes

Join Jon and Becky for their final installment of the Young Professionals Series discussing how and why you should be attracting young professionals to your nonprofit. We're diving into the impact-affecting qualities of this GenZ audience, what connects them to purpose, how to build thriving cultures that attract them, and how to stand out with heartfelt benefits that see beyond dollar signs. Our sector is in a season of extreme change, and we see the path toward making it a GREAT change. This is one of the secrets of that sauce.
Episode Overview

Tone setting (1:00)
The current landscape of the workforce (3:00)
Millennials vs. Gen Z (6:00)
Gen Z workplace statistics (15:00)
Building a culture that attracts young professionals (16:00)
Retaining talent on your team (22:00)
We Are For Good Community
We Are For Good PRO

For more information and episode details visit: www.weareforgood.com/episode/182
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Join us at The Spread!

Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛

Learn more and save your free spot today.

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter

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