Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

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1501: The 5 Types of "Stuck" Holding Entrepreneurs Back (And How to Break Free) w/ Sheri Roder Jun 29, 2026

Show notes

Feeling overwhelmed, directionless, or just plain stuck? In this episode, corporate-leader-turned-founder Sheri Roder of Get Unstuck HQ breaks down the exact reasons why so many entrepreneurs hit a wall. Drawing on decades of experience in high-stakes corporate environments, Sheri reveals her powerful framework for identifying the type of "stuck" you're in—whether you're spinning with too many ideas or stretched too thin to make progress. This episode is a masterclass in self-awareness and strategic action, designed for any wantrepreneur or entrepreneur who knows they're capable of more but can't seem to find the path forward. Sheri provides the tools to clear the noise, ask the right questions, and finally make the leap toward a business and life that brings you both success and genuine happiness.

💡 What You'll Take Away For YOUR Business

🚀 The "Stuck Spectrum": Discover the 5 ways entrepreneurs get stuck (Spinning, Split, Shrinking, Stretched, and Stalled) and diagnose your own bottleneck.
🧠 How to leverage constraints as a creative superpower to focus your energy and generate better ideas, faster.
✅ A simple but powerful questioning technique to dismantle fear and reframe risk, turning the "unknown" into your biggest opportunity.
💡 The critical difference between being good at something and being happy doing it—and how to build your business at the intersection of both.
📈 How to move from big-picture paralysis to tangible progress by focusing on small, strategic steps that build momentum and confidence.
🔍 The art of "pattern noticing" and how you can turn your unique way of seeing the world into a foundational business asset.
🛠️ How to take your first steps into a new venture—even while still at your 9-to-5—by testing your ideas and gathering real-world data.

📝 About Sheri Roder

Sheri Roder is the founder and lead instigator of Get Unstuck HQ, a coaching and advising practice she launched after a distinguished career in corporate and agency leadership, including senior roles at Diageo, JWT, and Horizon Media. She combines her deep understanding of human behavior with years of strategic experience to help leaders and entrepreneurs see their situations differently and think bigger than their current constraints. An award-winning strategist, Sheri is known for her unique ability to ask incisive questions that unlock new possibilities and clear the path for massive action.

🎯 Sheri’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Stop. Plan a time where you just stop what you're doing, what you're thinking about, and just be for a while... It's a great way to clear all that noise out of your head."

📢 Memorable Quotes

"To be really creative, you do need some parameters. It was this big eye-opener and it has stuck with me ever since." – Sheri Roder
"I learned this definition of fear, which I use today, and it's 'false expectations appearing real.' It helps you again, just exactly what you were saying. It's like, well, is it fear keeping me? And are these true or false expectations?" – Sheri Roder
"I only wanted to just narrow that to the things that I was really good at and also that make you happy, because not everything that you're good at is really what you want to spend time on." – Sheri Roder

🔗 Links & Resources

1500: This has been the hardest episode to record... Jun 28, 2026

Show notes

Ever find yourself chasing the next big number — the first $10K month, 1,000 followers, or a major anniversary — only to feel like the goalpost just keeps moving? In this special Solo Sunday episode, Brian pulls back the curtain on a massive milestone: the 1500th episode of the show. But this isn't a typical celebration. Instead, Brian gets vulnerable about why milestones are completely artificial and why chasing them can be a trap. He explores how the real magic isn't in hitting the big number, but in the person you become along the way. This episode is a powerful reflection on consistency, the importance of "ordinary" moments, and how to find meaning in the daily grind, not just the finish line.

✨ Why This Matters for You

This perspective on milestones can fundamentally change your entrepreneurial journey:

It helps you shift your focus from chasing vanity metrics to building a sustainable identity as a creator and founder.
It protects you from the inevitable letdown that can come after hitting a huge goal.
It teaches you to find motivation in the daily process, making you more resilient and consistent.
It gives you permission to celebrate the small, unsexy, "ordinary" steps that are the true building blocks of extraordinary success.
You'll learn to recognize the "invisible" milestones—like becoming a better leader or learning to say no—that are the real indicators of your growth.

📝 Key Takeaways

Milestones are Artificial. Big, round numbers like 1,500 episodes, $100k in revenue, or a 10-year anniversary are human inventions. They are markers, not magic wands that change your reality.
Milestones Reveal, They Don’t Create. Hitting a milestone doesn't suddenly make you successful; it reveals the consistency, hard work, and progress that were happening all along.
Chase an Identity, Not a Number. Don’t aim for "1,500 episodes." Aim to "become someone who shows up." The milestone then becomes an inevitable byproduct of your identity.
Celebrate the Ordinary Moments. The real victory isn't in episode 1500; it's in episode 2, episode 17, and episode 612—the moments you showed up after the initial excitement wore off. Extraordinary results are built by repeating ordinary actions.
Recognize Your Invisible Growth. The most important milestones are often unmeasurable: the day you became more patient, a better listener, or learned to say no. These are the changes that truly transform you.
Progress Proves Capability. Milestones don't prove "I made it." They prove "I've become someone capable of making it this far," which is a powerful and motivating distinction.

🚀 Put It Into Action

This week, take a moment to celebrate an "ordinary" moment in your business journey:

Think back to a time you almost didn't show up but did anyway. A time you recorded the video, sent the email, or made the call when you weren't feeling it.
Acknowledge that that moment of consistency was more important than any big, flashy win.
Instead of setting a number-based goal this week, define an identity-based goal. Ask yourself: "Who do I need to become to achieve my goals?" and then focus on taking one action that aligns with that identity.

🔗 Stay Connected

Subscribe to the show so you never miss an episode
Connect with Brian on Instagram @imetbrian
Share this episode with a fellow entrepreneur who needs to hear that the daily grind is what truly matters.

1499: NO ONE tells us what to do in this in between period... Jun 26, 2026

Show notes

After a full week exploring the four entrepreneurial seasons — Planting, Growth, Pruning, and Harvest — Brian is pulling back the curtain on the most challenging, misunderstood, and crucial phase of them all: the transition. It's the messy, uncertain space between the seasons where the old rules no longer work, but the new ones haven't revealed themselves yet. In this reflective solo episode, Brian argues that this "in-between" period, which often feels like failure or imposter syndrome, is actually where your most profound transformation occurs. Get ready to reframe uncertainty not as a problem to be solved, but as the assignment you’ve been given to prepare you for what’s next.

✨ Why This Matters for You

Understanding the transition phase is critical for your sanity and success:

It reframes uncertainty from a warning sign into a growth sign, helping you navigate those moments when you feel lost.
It normalizes the feeling of being "in-between" — no longer who you were, but not yet who you're becoming.
It helps you embrace the necessary identity shifts that entrepreneurship demands at every level.
It teaches you to lean on trust and faith when clarity and confidence are nowhere to be found.
It reveals that your next breakthrough isn't born in the next season, but in the uncomfortable space that precedes it.

📝 Key Takeaways

The Hardest Part Is the Transition. The seasons themselves (Planting, Growth, etc.) have their own challenges, but at least they offer clarity. The transition between them is defined by uncertainty.
Uncertainty Is the Assignment. The purpose of the in-between isn't to give you clarity; it's to facilitate transformation. The discomfort forces you to ask new questions and evolve.
Your Identity Lags Behind Your Reality. Your business circumstances often change before your self-image does, creating an "identity gap" that feels like imposter syndrome. This is a normal part of the process.
Embrace the "Chrysalis" Stage. We love the caterpillar and the butterfly, but we ignore the messy transformation in the chrysalis. Entrepreneurs must learn to embrace this messy middle to get the butterfly results.
Transitions Only Make Sense in Hindsight. You can only connect the dots looking backward. In the moment, it feels confusing. The key is to keep moving forward anyway.

🚀 Put It Into Action

This week, take a moment to assess where you are on your journey:

Are you clearly in a defined season (Planting, Growth, Pruning, or Harvest), or do you feel like you're in that murky "in-between" space?
Identify one area of your business where you're desperately seeking clarity but are only finding uncertainty.
Instead of fighting it, ask yourself the question from the episode: "What if this uncertainty isn't the problem? What if this uncertainty is the assignment?" How does that change your approach for this week?

🔗 Stay Connected

Subscribe to the show so you never miss an episode.
Connect with Brian on Instagram @imetbrian
Share this episode with a fellow entrepreneur who feels stuck in the messy middle.

1498: Your biggest WINS might just be your biggest THREAT! Jun 25, 2026

Show notes

Everyone dreams of harvest season—the wins, the validation, the feeling that all your hard work has finally paid off. But what if this celebrated season is actually the most dangerous one for an entrepreneur? In this final episode of the Entrepreneurial Seasons miniseries, Brian Lofrumento pulls back the curtain on the harvest. He reveals why success always looks obvious in hindsight, why the public only ever sees the fruit and not the roots, and the critical danger of celebrating so much that you forget to plant for your next cycle. If you've ever achieved a goal and wondered, "What's next?" or feared that your success was just a fluke, this episode will give you the mindset to turn every harvest into the blueprint for your future.

✨ Why This Matters for You

Understanding the harvest season is crucial for long-term, sustainable success:

It protects you from the arrogance and complacency that can kill a business after a big win.
It reframes success not as an endpoint, but as evidence that your process is working and can be repeated.
It helps you see that today’s wins are the direct result of seeds you planted months or even years ago, reinforcing the power of consistency.
It cultivates a powerful sense of gratitude, reminding you that success is never a solo journey.

📝 Key Takeaways

Success is Delayed. The reward you’re reaping today isn’t from the work you did yesterday. It’s the result of consistent effort over a long period of time—the work and the reward are separated by time.
Don’t Mistake the Outcome for the Journey. The world sees the shiny fruit—the acquisition, the book launch, the viral moment. But the entrepreneur must remember the invisible work: the uncertainty, the repetition, and the rejection that produced it.
Beware the Harvest Trap. Some entrepreneurs spend so much time celebrating the harvest that they stop planting. They stop learning, experimenting, and taking risks. Don’t try to preserve the current harvest forever; use it to fuel the next planting season.
The Gift of Harvest is Gratitude. Your success didn't happen in a vacuum. A harvest reveals all the people—mentors, customers, partners, family—who helped you cultivate it.
Harvest is Confirmation. The purpose of harvesting isn't just consumption; it's evidence. It’s confirmation that your planting, growing, and pruning mattered. It reveals meaning and provides the blueprint for what to do next.

🚀 Put It Into Action

This week, perform a harvest audit on a recent win:

Pick one recent success in your business—big or small.
Instead of just celebrating the outcome, ask yourself Brian’s key question: “What produced this harvest?”
List the specific actions, decisions, relationships, and invisible work from the past that led to this moment.
How can you use that answer as a blueprint to start planting for your next harvest today?

🔗 Stay Connected

Subscribe to the show so you never miss an episode
Connect with Brian on Instagram @imetbrian
Share this episode with a fellow entrepreneur who is navigating their own season of success

📣 Special Thanks and Shout Out to a Brilliant Entrepreneur!

A special shout-out to Chris Hardy, a friend of the show and a fellow entrepreneur. Brian shares a powerful lesson Chris learned from his dad: "One thing leads to another." This simple phrase perfectly captures the spirit of entrepreneurial compounding and the invisible journey that leads to every harvest.

1497: GOOD IDEAS MUST BE REMOVED! (Sometimes... and here's why...) Jun 24, 2026

Show notes

We've been taught that success in business is about addition—more clients, more products, more opportunities. But what if the biggest breakthroughs come from what you remove? In this powerful solo episode, Brian dives into "pruning season," the most overlooked and misunderstood phase of entrepreneurship. He reveals why letting go of good ideas, firing "PITA" clients, and saying no to opportunities is not a sign of failure, but a strategic move to build a stronger, healthier, and more focused business. Drawing on nearly 20 years of experience, Brian shares why the most successful entrepreneurs aren't opportunity hoarders, but master pruners who understand that true growth comes from deciding what to leave behind.

✨ Why This Matters for You
Pruning is the strategic shift from being busy to being effective:

It transforms "quitting" from a failure into a powerful tool for focus and momentum.
It gives you permission to let go of the projects, clients, and commitments that drain your energy, even if they seem good on the surface.
It simplifies a business that has become too complex to thrive, allowing you to protect your most valuable resources: time, focus, and energy.
It helps you identify which opportunities are actually distractions in disguise, so you can stay on the path to your biggest goals.

📝 Key Takeaways

More Is Not Better. A healthy business, like a healthy tree, doesn’t grow because every branch survives—it thrives because some are intentionally cut.
Subtraction Creates Momentum. Removing a service, a complex process, or a difficult client can create more forward progress than adding something new.
Protect Your Strengths. Pruning isn't about eliminating weaknesses; it’s about removing good things that distract from what truly matters most.
Opportunities Can Be Distractions. As you become more successful, your ability to say "no" becomes more important than your ability to say "yes."
Every Yes Has a Cost. Saying "yes" to one project is an invisible "no" to your time, focus, and energy for something else. Be aware of the opportunity cost.
Prune Your Identity. The beliefs, habits, and mindset that got you here might not be what you need to get to the next level. Sometimes, you have to let go of old versions of yourself.

🚀 Put It Into Action
This week, conduct your own pruning audit. Ask yourself these critical questions:

What in my business is consuming energy without creating real momentum?
What is creating complexity without adding significant value?
What branch (project, client, idea) is taking resources away from the rest of the tree?
What is one "good" thing I can let go of to make room for something great?

🔗 Stay Connected

Subscribe to the show so you never miss an episode in our "Seasons of Entrepreneurship" miniseries.
Connect with Brian on Instagram @imetbrian.
Share this episode with a fellow entrepreneur who is feeling overwhelmed and needs permission to simplify.

1496: The MOST CONFUSING season to be in as an entrepreneur... Jun 23, 2026

Show notes

Ever dream of the day your business finally takes off, only to find yourself more overwhelmed than ever? You're not alone. In this solo episode, Brian dives deep into "Growth Season," the most misunderstood phase of the entrepreneurial journey. He breaks down the myth that growth feels like success, revealing why it often feels like pure chaos instead. Brian explains that growth doesn’t solve problems—it exposes them, pushing your systems, habits, and identity to their absolute limits. This episode is your guide to navigating the pressure, reframing the discomfort, and understanding that feeling stretched isn't a sign of failure; it's proof that you're expanding.

✨ Why This Matters for You

Understanding Growth Season is critical for your survival and success:

It helps you reframe overwhelm as a positive indicator, not a sign you’re incapable.
You’ll learn to stop seeking fewer problems and start aiming for "better" problems as you scale.
It prepares you for the necessary (and often difficult) identity shift required to lead at the next level.
You’ll discover how to use growing pains as feedback to build stronger systems and skills.
It gives you permission to embrace the messiness of scaling instead of shrinking back to what feels comfortable.

📝 Key Takeaways

Growth Feels Like Chaos. Success doesn't arrive as applause; it arrives as pressure. Expecting growth to feel easy is a recipe for disappointment.
Growth Exposes, It Doesn’t Solve. Your business's growth will immediately reveal the bottlenecks in your operations, skills, and systems. The discomfort is evidence that growth is happening.
New Level, New Devil. The problems don't disappear as you grow; they evolve. The goal isn’t to eliminate challenges, but to graduate to a higher quality of challenges.
Discomfort Is the Point. Just like lifting weights at the gym, the resistance you feel in your business is how strength gets built. The overwhelm is proof that you're expanding.
Growth Demands an Identity Shift. The person who starts a business is not the same person who leads a team or manages 100 clients. You must be willing to evolve.
Ask What It's Teaching You. Instead of asking, "Why is this so hard?" ask, "What is this growth trying to teach me?" Every hurdle is feedback pointing you toward what you need to develop next.

🚀 Put It Into Action

This week, conduct a "Growth Season" audit of your business:

Identify one area where you feel completely stretched or overwhelmed right now. Is it client management, operations, marketing demands?
Instead of seeing it as a failure, ask yourself: What bottleneck is this pressure revealing?
Reframe the challenge. Don’t say, "I can't handle this." Instead, ask, "What new system, skill, or identity is this challenge asking me to build?"

🔗 Stay Connected

Subscribe to the show so you never miss an episode.
Connect with Brian on Instagram @imetbrian.
Share this episode with a fellow entrepreneur who is feeling the pressure of growth.

1495: THIS is the season that stops most people! Jun 22, 2026

Show notes

Ever feel like you’re pouring all your energy into your business but getting zero feedback, validation, or results? It’s one of the most dangerous and discouraging moments in entrepreneurship. In this nostalgic solo episode, leading up to the monumental 1500th episode, Brian Lofrumento introduces the powerful concept of "entrepreneurial seasons." He dives deep into the first and arguably most important one: Planting Season. Brian shares personal stories from his own journey—from recording episode zero that nobody cared about to today—to illustrate why this unglamorous, invisible work is where your future success is truly born. This isn't just about business strategy; it's a mindset shift that will change how you view your progress, your "failures," and yourself.

✨ Why This Matters for You
Understanding Planting Season is crucial for your long-term survival and success:

It provides the mental framework to keep going when you feel invisible and are getting no positive feedback.
It reframes the "grind" as a purposeful, identity-building phase where you become the founder your business needs.
It teaches you to find value in the process, not just the outcome, protecting you from the temptation to quit too soon.
It helps you cultivate the faith and patience required to build something truly meaningful, even when there's no guarantee of a harvest.

📝 Key Takeaways

Seasons are Fluid. Entrepreneurial seasons aren't linear or tied to a calendar. You can experience different seasons in a single week or even a single day, and awareness is key.
Embrace the Unseen Work. Society has a "harvest bias"—celebrating the million-dollar year or the viral post. But every great harvest begins with planting seeds that nobody else sees or values.
Planting Season Builds YOU. The real purpose of this season isn't to build the business; it's to build you. Your first sales call builds a salesperson. Your first podcast builds a podcaster. The internal transformation starts immediately.
Ask a Better Question. Instead of asking, "Is this working?" (an outcome-focused question), ask, "Am I becoming the person capable of making this work?" (an identity-focused question).
Consistency is the Miracle. The milestone (like episode 1500) isn't the amazing part. The real miracle is the consistency of planting one seed after another, day after day.
"Failure" is a Stepping Stone. As NBA star Giannis Antetokounmpo explains, a season without a championship isn't a failure—it's a step toward becoming the team that can win. Your setbacks are preparation.

🚀 Put It Into Action
This week, take a moment to reflect on your own Planting Season:

Identify one "seed" you've been hesitant to plant because it feels small or insignificant. Commit to planting it this week (e.g., writing that first blog post, recording that first video, sending that one cold email).
Where are you currently seeking external validation? Shift your focus this week to the internal transformation. What skill are you building? Who are you becoming?
The next time you feel discouraged by a lack of results, remind yourself: "This is Planting Season." Trust the process and focus on the action, not the immediate feedback.

🔗 Stay Connected

Subscribe to the show so you never miss an episode
Connect with Brian on Instagram @imetbrian
Share this episode with a fellow entrepreneur who needs to keep planting, even when they can't see the harvest yet.

1494: Would you do this? It puts things into perspective... Jun 21, 2026

Show notes

Do you ever find yourself looking at other successful entrepreneurs and thinking, "I would kill to have their problems"? Whether it’s struggling to hire fast enough or having too many clients, it’s easy to believe that their challenges are better than yours. In this reflective Solo Sunday episode, Brian gets real about the dangerous game of comparing problems and shares a powerful thought experiment he heard on TikTok that will completely change your perspective. He unpacks why the challenges you’re facing right now are not just problems, but proof that you’re on the right path. This is a short but profound episode designed to shift your mindset from frustration to gratitude and help you appreciate the journey you’re on, right now.

✨ Why This Matters for You

This shift in perspective is a game-changer for any entrepreneur because:

It’s the ultimate cure for comparison, helping you focus on your own journey instead of wishing for someone else’s.
It transforms your "problems" into "privileges"—reminding you that the ability to solve challenges in your own business is a blessing.
It builds resilience by grounding you in gratitude for the opportunities you have, even when things feel tough.
It prepares you for future success by teaching you that growth doesn't eliminate problems; it just presents new, more consequential ones.

📝 Key Takeaways

Stop Wishing for "Better" Problems. Brian shares how he used to envy entrepreneurs with growth-related issues. The truth is, problems exist at every level—learn to value the ones you have now as signs of your current stage of growth.
The Ultimate Perspective Check. Ask yourself: If everyone in the world put their problems in a pile, would you trade yours for a random one? This single question immediately fosters gratitude for your unique challenges.
Business Problems Are a Blessing. The very act of having problems to solve in your business means you have an opportunity many don't—the opportunity to build, create, and dream.
Growth Creates New Consequences. As your business grows, your problems don't get smaller; they evolve and become more impactful, affecting your team and their families. This responsibility is a sign of success.
Gratitude Fuels Progress. Realizing how fortunate you are to face your specific set of challenges is a powerful motivator that helps you move forward with a more positive and resilient mindset.

🚀 Put It Into Action

This week, take a moment to practice this perspective shift:

Identify one major "problem" or frustration in your business right now.
Instead of focusing on the negative, ask yourself: Why is having this specific problem a sign of opportunity or progress? What does its existence say about how far I've come?
Make a list of three things you're taking for granted in your business that are actually blessings in disguise.

🔗 Stay Connected

Subscribe to the show so you never miss an episode
Connect with Brian on Instagram @imetbrian
Share this episode with a fellow entrepreneur who could use a dose of perspective this week

1493: This trap hurts your marketing, your sales, and even the results you deliver to clients! Jun 19, 2026

Show notes

Are you afraid of giving too much away in your marketing? Do you worry that if you share your best insights for free, no one will ever pay you? In this powerful solo episode, Brian tackles one of the most pervasive entrepreneurial traps: the scarcity mindset that convinces us to withhold information. Drawing on nearly a decade of lessons learned, from selling his first online course to building a successful agency, Brian reveals why this fear is holding you back. He shares the game-changing shift from selling information to delivering transformation — a distinction that will revolutionize your marketing, supercharge your sales process, and ultimately help you deliver better results for your clients.

✨ Why This Matters for You

Understanding this trap isn't just a philosophical exercise; it's a strategic advantage:

It makes your marketing magnetic in a world where everyone else is hiding their best stuff.
It builds unbreakable trust with your audience before they ever pay you a dime.
It forces you to level up your offers to focus on delivering tangible results (transformation) instead of just knowledge (information).
It eliminates sales friction because you’ve already proven your value by giving away the "secrets."
It positions you as a generous authority, not a gatekeeper.

📝 Key Takeaways

Information is a Commodity, Transformation is the Value. In an age where any information is a Google search away, your true value lies in guiding clients to a result.
Generosity Attracts. Where others withhold, being radically generous with your knowledge makes you stand out and builds a loyal following. Brian's most successful lead magnets were the ones he was told were "giving too much away."
Stop Hinting, Start Solving. In your sales process, don’t just hint at the solution. Give it away. The clients who want transformation, not just information, will still hire you to guide them.
Scarcity Kills Your Service. If your business model relies on keeping secrets from your clients, you’re not only doing them a disservice but also limiting your own potential for impact.
Your Best Content Should Be Free. Brian shares his philosophy of making his best content—from podcast episodes to his entire book, "Operate"—available for free, trusting that it will attract the right people who need his help with implementation.

🚀 Put It Into Action

This week, conduct an "Abundance Audit" on your business:

Where are you holding back information out of fear? Identify one "secret" in your marketing or sales process that you could share freely this week.
Review your lead magnet or free content. Is it so good that someone would pay for it? If not, how can you level it up?
Ask yourself: Is my offer focused on delivering information or guaranteeing a transformation? Brainstorm one way you can make the transformation clearer and more central to your offer.

🔗 Stay Connected

Subscribe to the show so you never miss an episode.
Connect with Brian on Instagram @imetbrian.
Share this episode with a fellow entrepreneur who needs to stop hoarding and start sharing.
Did this episode resonate? Brian would love to hear from you directly! Send him an email at hello [at sign goes here!] imetbrian.com and let him know what you thought.

1492: Time is NOT money! Get this wrong and you'll feed your imposter syndrome... Jun 18, 2026

Show notes

Ever feel a sense of guilt for charging a high price for something that feels “easy” to you? Do you find yourself justifying your prices by explaining how many hours you’ll put in? If so, you’ve likely fallen into one of the most common and costly entrepreneurial traps: the time for money trap. In this solo episode, Brian breaks down how this "employee hangover" from our 9-to-5 days leaks into every aspect of our business — from pricing and confidence to proposals and messaging. He explains why charging for time punishes efficiency, rewards incompetence, and ultimately puts a cap on your income and impact. This isn't just a talk about hourly pricing; it's a deep dive into the mindset shift required to charge based on the value you create, not the hours you log.

✨ Why This Matters for You

Escaping the time for money trap is essential for sustainable growth:

It unshackles your income from the number of hours you can work in a day.
It boosts your confidence by forcing you to recognize the true value and transformation you provide.
It positions you as a professional who sells outcomes, not an amateur who sells effort.
It fundamentally changes how you package, message, and sell your offers for higher profits and better clients.
It protects you from the downward spiral of imposter syndrome that comes from undervaluing your own expertise.

📝 Key Takeaways

You're Not Selling Time; You're Selling a Transformation. Shift your focus from the product or service you deliver to the result and transformation your client experiences.
Value the 20 Years, Not the 2 Minutes. As Brian illustrates with the classic plumber story, clients pay for the years of experience that allow you to solve their problem quickly, not for the time it takes to fix it.
Charging by the Hour Punishes Efficiency. The better and faster you get at what you do, the less you would earn in a time-for-money model. This is a backward incentive for an expert.
Professionals Charge for Outcomes, Amateurs Charge for Effort. Your value is in the outcome you deliver, not the sweat you break getting there.
The "Time for Money" Mindset Leaks Everywhere. This isn't just a pricing issue. If you believe your value is tied to your time, it will negatively impact your confidence, your sales conversations, your proposals, and how you view your own business.

🚀 Put It Into Action

This week, challenge the time for money mindset in your business:

Identify one offer and re-calculate its price based purely on the value of the outcome or transformation for the client. How does that new number feel?
The next time you talk to a potential client, ask Brian’s magic question: “What does solving this problem do for you?” Let their answer, not your effort, guide the conversation about value.
Audit your website or proposals. Are you emphasizing the hours and tasks involved, or are you leading with the incredible results and transformation clients can expect? Make one change to focus more on the outcome.

🔗 Stay Connected

Subscribe to the show so you never miss an episode
Connect with Brian on Instagram @imetbrian
Share this episode with a fellow entrepreneur who needs to stop trading their expertise for a low hourly rate

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