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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    What SEO Strategies Work In 2023? -- Brandon Leibowitz // SEO Optimizers Mar 08, 2023
    Show notes

    Brandon Leibowitz, Owner of SEO Optimizers, explores SEO strategies, keyword research, and website conversion optimization. As the SEO landscape continues to evolve, determining the most effective strategies for ranking can be a challenge. But one thing remains constant: having high-quality content and relevant backlinks are essential components that let Google know what keywords to associate with your website. Today, Brandon discusses which SEO strategies work in 2023. Show Notes

    Connect With:

    • Brandon Leibowitz: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How to Research Keywords for Competitor -- Brandon Leibowitz // SEO Optimizers Mar 07, 2023
    Show notes

    Brandon Leibowitz, Owner of SEO Optimizers, explores SEO strategies, keyword research, and website conversion optimization. Researching keywords for your competitors can be a game changer in the SEO world. And, with free tools like Google Keyword Planner, you can gain an edge over your competition by targeting the right audience with relevant and optimized content. Today, Brandon discusses how to research keywords for your competitors. Show Notes

    Connect With:

    • Brandon Leibowitz: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing Your Site for Conversions -- Brandon Leibowitz // SEO Optimizers Mar 06, 2023
    Show notes

    Brandon Leibowitz, Owner of SEO Optimizers, explores SEO strategies, keyword research, and website conversion optimization. Are you tired of making assumptions about what's best for your website without having any solid data to back it up? Embracing the mindset of always testing and making continuous improvements is key to unlocking the full potential of your website and maximizing conversions. Today, Brandon discusses optimizing your site for conversions. Show Notes

    Connect With:

    • Brandon Leibowitz: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    AI, ChatGPT and Implications on Enterprise SEO -- Jason Lax // SAP Mar 03, 2023
    Show notes

    Jason Lax, SEO Global Lead at SAP, explores enterprise SEO. As AI and natural language processing continue to advance, the possibilities for enterprise SEO are expanding rapidly. The emergence of ChatGPT has opened up new opportunities for enterprises to enhance their digital presence and achieve higher rankings in search engine results pages (SERPs). Today, Jason discusses AI, ChatGPT, and implications on enterprise SEO. Show Notes

    Connect With:

    • Jason Lax: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Enterprise SEO- How to Create Collaboration and Success Across an Enormous Company -- Jason Lax // SAP Mar 02, 2023
    Show notes

    Jason Lax, SEO Global Lead at SAP, explores enterprise SEO. Collaboration and success across a large organization can be challenging, but it's crucial for companies to thrive in today's fast-paced business world. By leveraging technology, embracing change, and providing easy access to information, enterprises can achieve SEO success and future-proof their strategies. Today, Jason discusses how to create collaboration and success across an enormous company. Show Notes

    Connect With:

    • Jason Lax: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google Algo Alert: Helpful Content Update #2 -- Jordan Koene // Previsible Mar 01, 2023
    Show notes

    Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. Thus far, the helpful content updates rolled out by Google haven’t resulted in any catastrophic shifts in rankings for websites and brands. However, we could be on the verge of a major core update that will impact more sites across more categories than we've seen so far. Today, Jordan discusses Google's helpful content update update. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Will ChatGPT eat Google's Lunch? -- Jordan Koene // Previsible Feb 28, 2023
    Show notes

    Jordan Koene, Co-Founder and CEO of PreVisible, discusses what’s happening in SEO news. People are turning to ChatGPT to answer questions they would typically search on Google, but it is unlikely that ChatGPT will fully replace Google Search at present. However, the integration of ChatGPT with Microsoft's resources could potentially revolutionize the way users search for and interact with information on the web. Today, Jordan examines whether ChatGPT is going to eat Google’s lunch. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Calling BS on ChatGPT's SEO Impact -- Jordan Koene // Previsible Feb 27, 2023
    Show notes

    Jordan Koene, Co-Founder and CEO of Previsible, discusses what’s happening in SEO news. Although ChatGPT has received attention in recent headlines, further analysis reveals that it still has limitations in its use for SEO. To truly maximize its potential, it requires that individuals and organizations are able to marry ChatGPT with real data and insights. Today, Jordan calls BS on ChatGPT’s SEO impact. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Is AI the Death of the Copywriter? -- David Tile // Article-Writing Co Feb 23, 2023
    Show notes

    David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. AI may seem like a threat to the future of copywriting, but the truth is, it's still no match for human storytelling. With its limitations in capturing the depth and complexity of human emotions, the need for talented copywriters remains ever-present. Today, David discusses whether AI will be the death of copywriting. Show Notes

    Connect With:

    • David Tile: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO & Digital Marketing During Recession -- David Tile // Article-Writing Co Feb 22, 2023
    Show notes

    David Tile, Founder and CEO of Article-Writing Co, explores SEO and digital marketing during a recession. During a recession, it's crucial for businesses to stay visible and attract new customers while keeping a tight budget. By leveraging the power of SEO and content marketing, companies can increase their online visibility, establish thought leadership, and drive targeted traffic to their website – all while maximizing their return on investment. Today, David discusses SEO and content marketing in a recession. Show Notes

    Connect With:

    • David Tile: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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