Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Scaling SEO Deliverables With AI Apr 01, 2024

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Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today, Eric discusses scaling SEO deliverables with AI.

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Eric Hoover: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

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SEO Jobs Report Mar 28, 2024

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Tyson Stockton, Co-Founder and Education Partner at Previsible, explores hiring trends within the SEO job market. The world of SEO is constantly evolving, and so are the skills and experience employers seek. To navigate this dynamic field, it's crucial to stay updated on the latest job market trends. The SEO Jobs Report aims to uncover key trends and actionable insights to equip both SEO professionals and hiring managers with the knowledge they need to stay ahead of the curve. Today, Tyson discusses SEO job trends and hiring in the industry.

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Tyson Stockton: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

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The Dangers Of Content Bloat Mar 27, 2024

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Constance Ejuma, VP of SEO at Penske Media, delves into content bloat. Creating and publishing high-quality content today isn’t enough protection from algorithm updates. If the older content on your website is neglected, your site is still vulnerable to future algorithm updates, which assess the entire site rather than just the latest content additions. Today, Constance discusses the dangers of content bloat.

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Constance Ejuma: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO For Start-Ups Mar 26, 2024

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Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. It’s no secret that investing in SEO is a cost-effective digital marketing strategy for startups. But, is it the best channel for every new business to invest in, and how can you leverage it with limited resources? Today, Drew discusses SEO for startups.

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Drew Moffitt: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Leveraging AI To Scale Content Marketing & SEO Mar 25, 2024

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Drew Moffitt, Head of Marketing at Kumospace, delves into startup SEO. Consistently producing quality content is crucial for establishing authority, but achieving sufficient volume to move the needle can be a challenge for businesses. Fortunately, by leveraging AI and human editing, businesses can scale content creation while maintaining rank-worthy content. Today, Drew discusses leveraging AI to scale content marketing and SEO.

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Drew Moffitt: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Illustrating SEO Impact To Executives Mar 22, 2024

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Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. In the fast-paced world of executive leadership, concise and impactful communication is essential. For SEOs, effectively demonstrating the impact of our efforts to executives is crucial for securing support and resources. However, capturing their attention and gaining buy-in necessitates a strategic shift – moving away from technical jargon and to a results-oriented narrative. Today, Sharon discusses illustrating SEO's impact for executives.

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Sharon Perdue: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gaining SEO Buy-In Within Large Enterprises Mar 21, 2024

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Sharon Perdue, Director of SEO and Content Performance at Autodesk, delves into securing buy-in for SEO. Despite being a powerhouse in driving traffic and revenue, SEO often lacks recognition and support within organizations. However, through effective communication and comprehensive SEO education, we can bridge the knowledge gap and secure the resources needed for game-changing initiatives. Today, Sharon discusses gaining SEO buy-in within large enterprises.

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Sharon Perdue: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's Core & Spam Algo Update (March 2024) Mar 20, 2024

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Jordan Koene, Co-Founder and CEO of Previsible, delves into Google's most recent updates. With AI making it easier than ever to spin up content for the web, it’s no surprise that Google is clamping down on spammy and low-value content. While Google has historically bundled spam updates into core updates, they’ve taken a unique approach, deploying a separate core and spam update at the same time. Today, Jordan discusses Google's most recent algorithm updates.

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Jordan Koene Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Power Of Effective Topical Authority Mar 19, 2024

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Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. AI and the evolution of search behavior and the SERP have sparked debate about the relevance of topic authority. However, topical authority remains crucial for ranking, building user trust, and connecting with your audience, ultimately positioning our website for long-term SEO success. Today, Tony discusses the power of effective topical authority.

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Tony Pataky LinkedIn // Website
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Successfully Localizing International SEO Content Mar 18, 2024

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Tony Pataky, Director of SEO and Marketing Performance at Procore Technologies, delves into mastering international and topical authority in SEO. Effective international SEO goes beyond translation. It entails adapting everything, from the images used to the CTAs, with careful consideration of cultural nuances to build trust and deliver a relevant user experience across diverse markets. Today, Tony discusses successfully localizing international SEO content.

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