Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Creating Solid SEO Content Ideas Jun 21, 2024

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Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content. Show Notes

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Shaun Hinklein: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

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Making The Most Of Programmatic SEO Jun 20, 2024

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Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked within the site. Show Notes

Connect With:

Shaun Hinklein: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Structuring Your SEO Team For Scalable Success Jun 19, 2024

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SEO Strategist at Conductor, Zack Kadish, discusses structuring your SEO team for scalable success. In this episode, Zack shares his perspectives on roles that overlap with SEO, considerations when building an SEO team, and recommendations on hiring SEO team members. Show Notes

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Zack Kadish: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Breaking Down Silos Internally To Get SEO Buy-in Jun 18, 2024

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SEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episode, Zack highlights what silos typically create additional challenges for SEOs. He also goes on to share: tips for SEOs on breaking down silos; how to alter communication between marketing, content, and engineering teams; tips for those having C-suite conversations about SEO; tips for forecast building; and how to manage expectations and speak to AI overviews. Show Notes

Connect With:

Zack Kadish: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Earned/Organic News Content Syndication As A Growth Strategy Jun 17, 2024

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Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus on quality metrics and data-driven decision making. He also delves into the challenges and opportunities of the upcoming election year in the news landscape, emphasizing the importance of producing high-quality data journalism and expanding strategies beyond traditional blog placements. Show Notes

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Kevin Fowler: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Technical Breakdown On How To Generate The Greatest Return On Ad Spend From Facebook Ads Jun 15, 2024

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Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max, Google is making it much easier for digital marketers to streamline their campaigns and advertise across multiple platforms seamlessly. Today, Brenton dives into a technical breakdown of how to generate the greatest return on ad spend from Google Ads. Show Notes

Connect With:

Brenton Thomas: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google Ads Vs Facebook Ads: Which Channel Is Right For Your Business Jun 14, 2024

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Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goals and maximize your advertising efforts. Today, Brenton discusses Google Ads versus Facebook ads and which channel is right for your business. Show Notes

Connect With:

Brenton Thomas: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Embedding SEO Into Your Product & Engineering Teams Jun 13, 2024

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Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: what kind of information should a product person or engineering person know about SEO in order for them to be an effective partner in this effort to scale SEO traffic, how to create momentum around SEO work, and strategies to educate partners about SEO. Show Notes

Connect With:

Roxana Stingu: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Leveraging Image Optimization In Your Holistic SEO Strategy Jun 12, 2024

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Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: strategies outside the pragmatic strategy to help grow and scale SEO, whether images are a hindrance or benefit to SEO efforts, what criteria marketers should use in thinking of images from an user perspective, and how to navigate measurement and performance. Show Notes

Connect With:

Roxana Stingu: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Successful Migrations Without Crushing Your SEO Jun 11, 2024

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Charles Taylor, an expert from Fox Corporation, delves into the complexities of website migrations with a focus on preserving SEO integrity. He shares invaluable insights on how to transition digital assets without losing search engine rankings, emphasizing strategic planning and execution. Taylor's expertise offers a roadmap for businesses aiming to enhance their online presence while maintaining their SEO foothold. Today, he discusses the critical steps and considerations necessary for a successful SEO-friendly migration. Show Notes

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