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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    JavaScript SEO: Understanding, Investigating, Auditing Aug 28, 2024
    Show notes

    Patrick Hathaway, co-founder of Sitebulb, discusses the intricacies of JavaScript SEO, focusing on understanding, investigating, and auditing. He delves into common challenges faced by SEO professionals when dealing with JavaScript-heavy websites and offers practical solutions for thorough audits. Patrick emphasizes the importance of a structured approach to ensure search engines can effectively crawl and index JavaScript content. Show Notes

    Connect With:

    • Patrick Hathaway: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How An SEO Can Work With Devs Aug 24, 2024
    Show notes

    Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. However, their collaboration can face challenges stemming from technical complexity, differing priorities, and the need to bridge the gap between technical expertise and SEO requirements. Today, Andrea discusses how SEO can work with devs. Show Notes

    Connect With:

    • Andrea Cordts: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How SEO In The Cannabis Industry Is Different Aug 23, 2024
    Show notes

    Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. SEO in the cannabis industry presents unique challenges and considerations compared to other sectors due to its legal and regulatory landscape. Many traditional marketing channels are inaccessible to the cannabis industry due to legal constraints, making SEO a critical avenue for reaching potential customers. Today, Andrea discusses how SEO in the cannabis industry is different. Show Notes

    Connect With:

    • Andrea Cordts: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Keys To Generative Search Engine Optimization (GEO) Aug 22, 2024
    Show notes

    Lisa Kubatzki, from GetResponse, discusses the keys to generative search engine optimization (GEO). She explores how leveraging GEO can significantly enhance online visibility and user engagement. Lisa provides insights into effective strategies for integrating generative techniques into traditional SEO frameworks. Show Notes

    Connect With:

    • Lisa Kubatzki: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Translation Vs. SEO Localization Aug 21, 2024
    Show notes

    Lisa Kubatzki, SEO Specialist at GetResponse, discusses the nuances between SEO translation and SEO localization. She explains how understanding these differences can significantly enhance the global reach of digital content. Lisa emphasizes the importance of cultural nuances in localization to ensure content resonates with local audiences. Show Notes

    Connect With:

    • Lisa Kubatzki: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Powering On-Site Content Optimization Aug 20, 2024
    Show notes

    Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of powering on-site content optimization. He delves into how strategic content placement and optimization can significantly enhance user engagement and website traffic. Roe shares practical tips on leveraging analytics to refine content strategies and improve overall site performance. Today, learn from Roe how to effectively optimize your site's content to meet business objectives. Show Notes

    Connect With:

    • Roe Pressley: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building Great In-House Search Marketing Teams Aug 19, 2024
    Show notes

    Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of building great in-house search marketing teams. He emphasizes the importance of aligning team skills with the specific needs of business marketing strategies to enhance efficiency and effectiveness. Roe shares insights on recruiting the right talent and fostering a culture that supports continuous learning and adaptation in the fast-evolving digital landscape. Today, Roe talks about leveraging team dynamics to maximize search marketing success. Show Notes

    Connect With:

    • Roe Pressley: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What's It Like Working In Enterprise SEO? Aug 16, 2024
    Show notes

    Patrick Stox, Product Advisor at Ahrefs, delves into the dynamics of working in enterprise SEO and the strategic importance of internal advocacy within large organizations. He highlights how securing buy-in from different business units can significantly amplify SEO initiatives and drive substantial growth. Patrick also shares personal anecdotes from his experiences, illustrating the potential career trajectory and impact for SEO professionals in the enterprise sector. Learn more about navigating the complexities of enterprise SEO from Patrick's insights and experiences. Show Notes

    Connect With:

    • Patrick Stox: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Career Progression For SEOs Aug 15, 2024
    Show notes

    Patrick Stox from Ahrefs, an all-in-one SEO toolset company, discusses the nuances of career progression for SEO professionals. He emphasizes the importance of having a supportive manager who can significantly influence your career trajectory by providing guidance and opportunities for growth. Patrick also highlights how setting clear career goals and communicating them effectively can lead to more tailored development within the company. Today, he shares insights on navigating the challenges and opportunities in advancing your SEO career. Show Notes

    Connect With:

    • Patrick Stox: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Trends In Technical SEO Aug 14, 2024
    Show notes

    Patrick Stox, Product Advisor at Ahrefs, discusses the latest trends in technical SEO and how they can significantly impact website optimization. He delves into the importance of understanding the evolving algorithms and the role of structured data in enhancing search visibility. Patrick also shares insights from his extensive experience at Ahrefs, illustrating how SEO professionals can leverage these trends to boost their site's performance. Show Notes

    Connect With:

    • Patrick Stox: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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