Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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Key Items To Retain SEO Value Mar 21, 2025

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Senior Manager of SEO and Content at Interactive Brokers, Cassidy Clement, discusses Key Items To Retain SEO Value Show Notes

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Cassidy Clement: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

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Personal Brand Building With AI Mar 18, 2025

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Stefan Spencer discusses the importance of personal branding in the era of AI, emphasizing that it's the only brand one keeps from cradle to grave. He highlights that personal branding is crucial for survival and adaptability, especially in the face of AI advancements. Spencer advises leveraging AI to enhance personal branding by creating comprehensive content from talks, articles, and interviews. He suggests starting small with habits like daily YouTube videos or podcast appearances and using AI tools to repurpose content into long-form blog posts and other media. He also stresses the importance of discernment and focusing on what truly adds value. Show Notes

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Stephan Spencer: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using AI To Build Linkable Assets Mar 17, 2025

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Stephan Spencer, Self-Employed, delves into the use of AI to build linkable assets. In this episode, Stephan shares his perspectives on: using AI to enhance the creation of linkable assets, impact of AI on traditional link-building strategies, best practices for integrating AI in SEO content strategies, challenges and solutions in AI-driven content generation, and measuring the effectiveness of AI-enhanced link-building campaigns. Show Notes

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Stephan Spencer: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Depreciation Of SEO Mar 13, 2025

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Will Critchlow, CEO of Searchpilot, discusses the concept of SEO depreciation, likening it to the financial concept of an asset losing value over time. He argues that most mature websites would see a 10-20% annual decline in organic search traffic if no maintenance efforts were made. Critchlow emphasizes the importance of viewing SEO as an investment rather than an expense, and suggests involving business leaders in forecasting and scenario planning to better communicate SEO's value. He also highlights the need for SEO professionals to adapt to changes in algorithms and market conditions to maintain and enhance their organic search visibility. Show Notes

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Will Critchlow: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Making Organic Search Into A Performance Channel Mar 12, 2025

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Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importance of communicating SEO's value to leadership using metrics they understand, such as ROI and performance channels. Critchlow highlights the need for SEO teams to build a mental model of SEO's value, measure performance against counterfactuals, and focus on leading metrics like the number of tests run and win rates. He stresses the importance of accountability over consequences, building trust, and operating within the bounds of control to ensure SEO's success in large organizations. Show Notes

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Will Critchlow: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Importance Of Impactful Brand Signals For SEO Mar 11, 2025

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Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of impactful brand signals for SEO. She explains how strong brand signals can significantly enhance a website's visibility and credibility in search engine results. By focusing on authentic content and robust SEO strategies, businesses can improve their online presence. Today, Ruth shares insights on leveraging these elements to boost SEO effectiveness. Show Notes

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Ruth Burr Reedy: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building Expertise-Driven Content In A World Of AI-Created Slop Mar 10, 2025

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Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of creating expertise-driven content in the digital age dominated by AI-generated material. She emphasizes the value of engaging with industry experts on a freelance basis to produce authentic and impactful content. By leveraging the knowledge of these professionals, businesses can enhance their content strategy and stand out in a crowded market. Today, Ruth shares insights on how to effectively integrate expert opinions into your content to boost credibility and visibility. Show Notes

Connect With:

Ruth Burr Reedy: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tactics To Compete With ECommerce Retail Competition Mar 06, 2025

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Eric Hoover, from Jellyfish, delves into tactics to compete with eCommerce retail competition.

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The Power Of Search Experience Optimization Mar 05, 2025

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Eric Hoover, SEO Director at Jellyfish, discusses the evolving concept of search experience optimization (SXO), emphasizing the integration of traditional SEO with user experience (UX) and conversion rate optimization (CRO). He highlights the importance of maintaining user engagement on sites, especially with the rise of AI-generated content and changes in SERP layouts. Hoover stresses the need for a comprehensive approach that includes competitive analysis, keyword research, and understanding user behavior. He also addresses the shift in metrics, advocating for impression share and pixel depth to measure real estate in search results. Finally, he underscores the significance of relevance and targeting in SEO strategies to align with business goals.

Connect With:

Eric Hoover: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The New Age Of Authorship In SEO Mar 04, 2025

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CEO and Founder at ScoreDetect, Michael Sumner, delves into the evolving landscape of authorship in SEO. In this episode, Michael shares his perspectives on the evolution of Google's approach to authorship in recent years, key benefits of establishing authorship in SEO, role of author reputation in influencing search rankings, aligning content with E-A-T principles through authorship, and best practices for optimizing authorship on websites.

Connect With:

Michael Sumner: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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