Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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The End of the Directory Era Nov 10, 2025

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73% of travelers say influencer recommendations drive booking decisions, yet creators earn nothing from $3,000 vacations they inspire. Jon Levesque, founder and CEO of Seek, has built an AI-native platform that transforms saved social media into bookable itineraries while ensuring creators capture affiliate revenue from their influence. The discussion reveals how experience networks are replacing traditional directory models through direct creator-to-consumer attribution systems, AI-powered content translation into SEO-optimized web pages, and affiliate partnership frameworks that deliver 70% revenue shares to travel creators.

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Game plan for making sure your brand wins visibility across AI and agent search Nov 08, 2025

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Enterprise brands face visibility challenges as AI and agent-led search reshape discovery patterns. Killian Dunne from Telepathic brings proven expertise in helping sophisticated SEO teams navigate multi-channel visibility strategies beyond traditional domain optimization. The discussion covers implementing an SEO hierarchy of needs framework to assess current capabilities before advancing to AI-optimized tactics, and developing comprehensive visibility strategies that extend beyond owned domains to include strategic placements across social channels and platforms like Reddit.

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One word that sums up where AI search visibility is headed Nov 07, 2025

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AI search visibility faces unprecedented compression challenges. Killian Dunne, founder of Telepathic, explains how noise reduction in AI systems is forcing brands to distill their messaging into one or two core positioning statements rather than broadcasting multiple value propositions. The discussion covers strategic message compression frameworks for enterprise brands and attribution complexity management strategies as user search behavior becomes increasingly varied across AI-powered platforms.

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How will discovery look in 18 months with agents as primary users? Nov 06, 2025

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AI agents will replace traditional research within 18 months. Killian Dunne from Telepathic explains how agentic browsers from OpenAI and Google will fundamentally transform buyer discovery by autonomously navigating websites, analyzing reports, and making preliminary purchase decisions. The discussion covers the evolution from current AI summaries to full autonomous research capabilities and the shift from information presentation to active information acquisition on behalf of users.

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Optimizing for AI Agents over traditional methods? Nov 05, 2025

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AI agents will dominate web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, advocates for maintaining SEO fundamentals before advancing to agent optimization strategies. The discussion covers the critical foundation of indexation and crawlability requirements, plus the strategic sequencing framework for transitioning from traditional SEO to AI agent optimization at enterprise scale.

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Will a smaller handful of Brands dominate the AI Search era Nov 04, 2025

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AI agents will replace most web navigation within two years. Killian Dunne from Telepathic brings enterprise AI search expertise to discuss the strategic implications of this fundamental shift in user behavior. The conversation covers the maturity framework for transitioning from traditional SEO to AI search optimization and the critical foundation requirements that must be established before implementing agent-focused strategies.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Who's Going to Dominate Search in the AI Era? Nov 03, 2025

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AI agents will replace most human web navigation within two years. Killian Dunne from Telepathic, an AI search specialist, explains why traditional SEO fundamentals remain essential before advancing to AI optimization strategies. He outlines the maturity progression from basic SEO implementation to AI search sophistication, emphasizing that indexation, crawlability, and site health must be mastered first. The discussion covers strategic timing for enterprise AI search adoption and identifies specific scenarios where high-tech startups might accelerate their AI optimization timeline.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Integrating email marketing data into your search strategy Nov 01, 2025

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Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares how enterprise teams can leverage cross-channel insights to improve organic visibility and user engagement metrics. The discussion covers attribution modeling frameworks that connect email engagement to search performance, audience segmentation strategies that inform content optimization, and measurement approaches for tracking multi-channel customer journeys in an evolving search landscape.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Invest more in email automation or expanding affiliate programs? Oct 31, 2025

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Email marketing's connection to search performance faces unprecedented disruption as LLMs reshape user behavior. Patrick McKenna from DMi Partners discusses how traditional SEO data extraction methods will become "murkier" as search traffic shifts away from Google toward AI-powered platforms like ChatGPT. McKenna outlines the strategic importance of email automation in maintaining direct audience relationships while search attribution becomes less transparent, and explores how enterprise teams can adapt measurement frameworks when traditional search analytics provide limited visibility into AI-driven discovery patterns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The evolving link between email marketing and search visibility Oct 30, 2025

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Email marketing drives 25% more organic traffic when properly integrated with SEO strategies. Patrick McKenna from DMi Partners shares insights from managing integrated campaigns that consistently deliver measurable search visibility improvements for enterprise clients. The discussion covers attribution modeling frameworks for cross-channel performance measurement and strategic approaches for leveraging email engagement signals to enhance search authority in an AI-driven landscape.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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