Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

How AI search is reshaping visibility: from rankings to mentions Feb 23, 2026

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AI search responses prioritize brand mentions over traditional link citations. Thomas Peham, CEO and co-founder of Otterly AI, demonstrates how brands achieve greater business impact through strategic mention optimization rather than conventional link-building approaches. The discussion covers mention-first optimization strategies that position brands directly within AI-generated product recommendations and the framework for evaluating business impact between citation-based visibility versus brand mention prominence in search responses.

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Building High-Impact Enterprise SEO Teams: Creative Roles & Personal Branding SEO Feb 22, 2026

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Enterprise SEO teams require strategic role allocation beyond traditional technical and content functions. Patrick Stox, Technical SEO Consultant at Ahrefs with extensive experience scaling search programs across multiple enterprise organizations, outlines his framework for building high-impact in-house teams. The discussion covers optimal team composition prioritizing creative problem-solvers over rigid job titles, integration of video content specialists as core team members, and personal branding strategies that differentiate enterprise content through visible subject matter experts rather than anonymous corporate voices.

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Standing Out in Enterprise SEO: Building Creative In-House Teams Feb 22, 2026

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Enterprise companies struggle to differentiate content from 50+ competitors doing identical strategies. Patrick Stox, Technical SEO at Ahrefs with proven expertise in scalable search programs, shares his framework for building high-impact in-house teams. He outlines the essential technical and content roles needed for enterprise search success, emphasizes hiring creative problem-solvers over traditional job titles, and details his strategy for creating standout content through personal branding and industry visibility rather than generic corporate messaging.

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Differentiating Enterprise SEO Content & Teams Feb 21, 2026

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Enterprise teams struggle to differentiate content in saturated markets. Patrick Stox, Technical SEO Consultant at Ahrefs with expertise scaling search programs across multiple enterprise clients, shares his framework for building high-impact SEO teams from scratch. He outlines the essential team composition prioritizing technical and content specialists, emphasizes hiring creative problem-solvers over traditional role-fillers, and details strategies for creating standout content through personal branding and industry visibility rather than generic corporate messaging.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a High-Impact Enterprise SEO Team Feb 20, 2026

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Enterprise teams struggle with building effective in-house SEO programs from scratch. Patrick Stox, Technical SEO at Ahrefs with extensive experience scaling search teams across multiple enterprise organizations, shares his proven team-building methodology. He outlines the essential technical and content roles needed for enterprise success, emphasizes hiring creative problem-solvers over traditional job titles, and details his personal branding framework that differentiates enterprise content teams from generic corporate approaches.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Protecting SEO Budgets in a GEO Era Feb 19, 2026

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SEO budget allocation faces unprecedented pressure as businesses shift resources to GEO initiatives. Patrick Stox, Technical SEO at Ahrefs with extensive enterprise search optimization experience, addresses the critical challenge of demonstrating SEO value retention while organizations explore emerging search channels. The discussion centers on strategic budget justification frameworks and value attribution methodologies that maintain SEO investment during periods of search diversification.

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Ahref's State of SEO Feb 18, 2026

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Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise search programs, reveals how AI-powered automation is eliminating technical debt while reshaping content strategy. The discussion covers Ahrefs' real-time site auditing system that automatically detects and fixes canonicals, redirects, and internal links without developer intervention, plus strategic frameworks for balancing top-funnel content investment against bottom-funnel conversions in an AI-first search landscape.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Best new media for more visibility in AI platforms Feb 14, 2026

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Enterprise buyers increasingly struggle with AI-powered research complexity. Tim Sanders, Chief Innovation Officer at G2, leverages insights from over 100 million annual software buyers to reveal how enterprise research behaviors are rapidly evolving beyond traditional search patterns. Sanders shares G2's markdown optimization framework for AI crawling enhancement and discusses expected value calculations for pricing transparency in AI-driven buyer journeys.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The most underrated signal brands should optimize for Feb 13, 2026

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G2's data reveals enterprise buyers increasingly rely on AI-powered search for software decisions. Tim Sanders, Chief Innovation Officer at G2, oversees insights from over 100 million annual software buyers and has identified critical optimization strategies for AI discovery. Sanders shares how markdown-formatted key takeaways at page tops dramatically improve AI crawling and training inclusion, plus why transparent pricing pages reduce model confusion and improve expected value calculations for enterprise buyers.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Can AI visibility ever hurt a brand’s conversion funnel? Feb 12, 2026

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Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from 100 million annual software purchasers and has identified critical optimization gaps in AI-driven discovery. The discussion covers markdown key takeaway optimization for AI crawling inclusion, pricing page transparency strategies that reduce model confusion, and expected value frameworks for balancing negotiation leverage against AI comprehension requirements.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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