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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Core Web Vitals Study Review -- Marcus Tober // Searchmetrics Jun 16, 2021
    Show notes

    Today, Marcus Tober, founder and chief evangelist of Searchmetrics joins Ben to talk about Google’s Core Web Vitals update. How do core web vitals affect your online presence? After 15 years of leading the Searchmetrics team, Marcus has finally completed a study on core web vitals, which he has now published. Ben and Marcus discuss how you can meet the standards set by Google. Show Notes

    Connect With:

    • Marcus Tober: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Measuring Brand Efficiency In Real Time -- Anastasia Leng // CreativeX Jun 15, 2021
    Show notes

    Ben and Anastasia Leng, CEO of CreativeX, speak about how you can measure brand efficiency in real time. Is there a correlation between brand efficiency and the science behind effective content creation? It all boils down to the impact of your brand based on the level of consistency of your creative content. Ben and Anastasia discuss how CreativeX approaches brand efficiency for each brand. Show Notes

    Connect With:

    • Anastasia Leng: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Data-Backed Creative Content -- Anastasia Leng // CreativeX Jun 14, 2021
    Show notes

    Today, Ben speaks with Anastasia Leng, CEO of CreativeX, about the science behind effective content creation. Do you need science behind your art of content creation? As the CEO of CreativeX, Anastasia’s job is to figure out the science behind the data from your content to help you to continue to create more effective content. Ben and Anastasia talk about the similarities between SEO and the CreativeX process. Show Notes

    Connect With:

    • Anastasia Leng: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Common Misconceptions About Baidu -- Marcus Pentzek // Searchmetrics Jun 11, 2021
    Show notes

    Ben chats with Chief SEO consultant at Searchmetrics, Marcus Pentzek, about some common misconceptions about Baidu. How can you drive organic marketing success in the Chinese market that is dominated by Baidu instead of Google? Ben and Marcus spent the week talking about how you can enter the Chinese market and what to expect when you get there. Today, on the final day of ‘marketing in China’ week, Ben and Marcus clear up some popular myths about using Baidu. Show Notes

    Connect With:

    • Marcus Pentzek: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Baidu Is Similar & Different From Google -- Marcus Pentzek // Searchmetrics Jun 10, 2021
    Show notes

    Today, Chief SEO consultant at Searchmetrics, Marcus Pentzek, chats with Ben about differences between Baidu and Google. So far in ‘marketing in China’ week we’ve learned how to enter the Chinese market and what to expect. Now that we know that Google is not a top contender in search in the Chinese marketplace, how does Google and Baidu compare to each other? Ben and Marcus discuss the differences and the similarities between Baidu and Google. Show Notes

    Connect With:

    • Marcus Pentzek: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Why It Is Baidu And Not Google In China -- Marcus Pentzek // Searchmetrics Jun 09, 2021
    Show notes

    Marcus Pentzek, chief SEO consultant at Searchmetrics, continues to talk with Ben about moving into the Chinese marketplace. The Chinese market is different from the U.S. market in many ways both culturally, socially, and politically. In fact, even social media and the way the internet is run is different in China. Today, for the third day of ‘marketing in China’ week Ben and Marcus discuss search and some of the players in the Chinese market. Show Notes

    Connect With:

    • Marcus Pentzek: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Different The Internet Works In China -- Marcus Pentzek // Searchmetrics Jun 08, 2021
    Show notes

    Ben and Marcus Pentzek, chief SEO consultant at Searchmetrics talk about how you can drive organic marketing success in the Chinese market. The fact that China is a communist country directly affects you as a digital-based business. How different is the Chinese version of the internet and how it’s run? Today, for day 2 of ‘marketing in China’ week Ben and Marcus discuss how the internet works differently in China. Show Notes

    Connect With:

    • Marcus Pentzek: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Does It Make Sense To Enter The Chinese Market -- Marcus Pentzek // Searchmetrics Jun 07, 2021
    Show notes

    Ben discusses with Marcus Pentzek, chief SEO consultant at Searchmetrics about marketing in the Chinese market. This entire week is ‘marketing in China’ week for those thinking about entering the Chinese market. Do you need to venture into the Chinese market? Ben and Marcus talk about optimization tactics for the Chinese market and what you should think about before venturing there. Show Notes

    Connect With:

    • Marcus Pentzek: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Educating The SEO Market -- Cyrus Shepard // Moz Jun 04, 2021
    Show notes

    Ben and Cyrus Shepard, SEO Strategist at Moz, discuss the topic of educating the SEO market. Educating the SEO market has been one of the central pillars of Moz throughout the years since inception. Ben and Cyrus talk in detail about why the principle of education is so important to Moz and how this affects the business. Has Google’s leading influence over the years helped or hurt how we practice SEO? Show Notes

    Connect With:

    • Cyrus Shepard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Identifying The Best Audience For Links -- Cyrus Shepard // Moz Jun 03, 2021
    Show notes

    Today, Ben and Cyrus Shepard, SEO Strategist at Moz, talk about getting your links from the right place. How do you figure out what is the best audience for the links that you’re building? Ben and Cyrus discuss different ways that you can approach promoting your content. It all boils down to understanding who your target audience is. Show Notes

    Connect With:

    • Cyrus Shepard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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