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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    How to Bring Humans and Search Bots Together -- Jeff Coyle // MarketMuse Aug 25, 2021
    Show notes

    Co-founder and chief product producer at MarketMuse, Jeff Coyle, has over 20 years of first-hand experience in the content management and tech space. Today, AI-generated content is becoming increasingly popular. But to get the best result, you need to understand the role of AI as a content amplifier instead of a content producer. Today, Jeff explains how to use humans and search bots together to improve your SEO ranking. Show Notes

    Connect With:

    • Jeff Coyle: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Difference Between Keywords and Topics -- Jeff Coyle // MarketMuse Aug 24, 2021
    Show notes

    Co-founder and chief product producer at MarketMuse, Jeff Coyle, discusses SEO strategy. How do you write to cover a topic comprehensively? First you need to figure out your topic versus your keywords. Today, Jeff explains the difference between keywords and topics. Show Notes

    Connect With:

    • Jeff Coyle: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Content Strategy -- Jeff Coyle // MarketMuse Aug 23, 2021
    Show notes

    Jeff Coyle is the co-founder and chief product producer at MarketMuse. Working with an AI-based SEO and content strategy platform, Jeff has tons of knowledge to share about SEO and getting your content to rank well. What’s really affecting where your content ranks in SERPs? Today, Jeff explains MarketMuse’s take on SEO content strategy. Show Notes

    Connect With:

    • Jeff Coyle: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Evaluating SEO Across Multiple Countries -- Sarah Presch // Searchmetrics Aug 20, 2021
    Show notes

    Ben and Sarah Presch, Sr customer marketing manager at Searchmetrics talk about getting your SEO up to international standards. Keywords research and keyword mapping is the first thing you should look at to start. But once you get settled into a market, you still have to pay attention to the socio-political environment. For the final day of International SEO Week, Ben and Sarah discuss how to evaluate your international SEO success. Show Notes

    Connect With:

    • Sarah Presch: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Understanding Cultural Nuances In New Markets -- Sarah Presch // Searchmetrics Aug 19, 2021
    Show notes

    Ben meets with Sarah Presch, Sr customer marketing manager at Searchmetrics, for a third time to talk about getting your site to perform on the international level. So far we’ve found out that simply translating your content won’t do the trick. You may need to adjust your entire SEO strategy. Today, Ben and Sarah discuss the cultural nuances of localizing your content for a specific country. Show Notes

    Connect With:

    • Sarah Presch: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Expanding your SEO Strategies To New Markets -- Sarah Presch // Searchmetrics Aug 18, 2021
    Show notes

    Once again, Sarah Presch, Sr customer marketing manager at Searchmetrics meets with Ben for the 4th day of International SEO Week. How can you make sure that your site will rank well in a foreign country? Every country is it’s own unique snowflake so things like search will be done differently. Today, Ben and Sarah talk about the importance of micro localization. Show Notes

    Connect With:

    • Sarah Presch: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Optimizing Your Content For Multiple Languages SEO -- Sarah Presch // Searchmetrics Aug 17, 2021
    Show notes

    Today, Ben and Sarah Presch, Sr customer marketing manager at Searchmetrics, talk about setting up your international SEO strategy. How can you get your site to reach its best possible SEO performance worldwide? It all boils down to your strategy. Ben and Sarah discuss how you can create your international SEO strategy. Show Notes

    Connect With:

    • Sarah Presch: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Structuring Your Site For International SEO -- Sarah Presch // Searchmetrics Aug 16, 2021
    Show notes

    Today, Ben chats with Sr customer marketing manager to Searchmetrics, Sarah Presch about how you can get your site to reach its best possible SEO performance worldwide. What are your best options for multilingual SEO setups? Welcome to international SEO week on the Voices Of Search podcast. Show Notes

    Connect With:

    • Sarah Presch: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs Affiliates -- Lillian Haase // Searchmetrics Aug 13, 2021
    Show notes

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 5 of our conversation, we discuss SEO vs. Affiliates. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Battles : SEO vs Direct -- Lillian Haase // Searchmetrics Aug 12, 2021
    Show notes

    This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 4 of our conversation, we discuss SEO vs. Direct. Show Notes

    Connect With:

    • Lillian Haase: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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