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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    UX Experiments That Change SEO Strategies -- George Chasiotis // MINUTTIA Feb 09, 2022
    Show notes

    George Chasiotis, MINUTTIA Managing Director, wraps up discussions on SaaS SEO strategies. Traditionally, SEO has focused on on-page optimization, link building, and keywords, to tell Google what our website is all about. However, we often overlook the quality of the user's interaction with our websites. Today, George shares some UX experiments that can change your SEO strategies. Show Notes

    Connect With:

    • George Chasiotis: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Creating Linkable Assets That Get Attention -- George Chasiotis // MINUTTIA Feb 08, 2022
    Show notes

    MINUTTIA Managing Director, George Chasiotis, continues to explore SaaS SEO strategies. Creating content to build topical authority is critical, but that content is often unlinkable. Links affect our ability to rank and can accelerate organic growth. Today, George sheds light on the process of creating linkable assets that get attention. Show Notes

    Connect With:

    • George Chasiotis: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Building Topical Authority From the Ground Up -- George Chasiotis // MINUTTIA Feb 07, 2022
    Show notes

    George Chasiotis, Managing Director of MINUTTIA, explores SaaS SEO strategies. New websites have no authority in Google’s eyes. As more SaaS startups enter the marketplace, gaining Google’s topical authority approval will inevitably be a top priority. Today, George talks about building topical authority from the ground up. Show Notes

    Connect With:

    • George Chasiotis: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    January Winners and Losers -- Tyson Stockton / Previsable Feb 04, 2022
    Show notes

    Tyson Stockton, PreVisible Co-Founder, discusses January 2022’s winners and losers in SEO. The month remained relatively calm, without any surprise algorithm updates. Spotify and TechCrunch are returning to their former SEO glory. Today, Tyson highlights SEO’s winners and losers in January. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Predicting The Super Bowl Winner Using Search Data -- Jordan Koene // Previsible.io Feb 03, 2022
    Show notes

    Jordan Koene and Tyson Stockton, PreVisible Co-Founders highlight the most important news for the SEO community. With the Super Bowl just around the corner, user queries for their favorite teams have skyrocketed. Can we use search demand data to determine who the possible winner could be? Today, Jordan and Tyson use search data to predict the Super Bowl winner. Show Notes

    Connect With:

    • Jordan Koene and Tyson Stockton: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google’s New Privacy Sandbox -- Jordan Koene // Previsible.io Feb 02, 2022
    Show notes

    Jordan Koene, CEO and Co-Founder of PreVisible, discusses important news in SEO. Marketing’s old habits could resurface. As data privacy laws increase, businesses may be driven towards investing more dollars in paid ads, and less into SEO. Today, Jordan looks into Google's new Privacy Sandbox. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Should Google Give Core Update Updates? -- Jordan Koene / Previsible Feb 01, 2022
    Show notes

    PreVisible Co-Founder and CEO, Jordan Koene, talks about what’s going on in SEO news. Transparency and Google have never been synonymous. While it seems that executives at Google want to be more forthcoming with the SEO community, legal fears continue to block progress. Today, Jordan discusses whether Google should provide more core update updates. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Did Black Friday 2021 Shake Out? -- Jordan Koene / Previsible Jan 31, 2022
    Show notes

    Jordan Koene, CEO and Co-Founder of PreVisible, discusses SEO and eCommerce highlights from the 2021 holiday season. Unlike 2020, the season’s numbers were comparatively low. Logistics and supply chain issues plagued eCommerce and shifted buying behaviors once again. Today, Jordan examines eCommerce trends from the 2021 holiday season. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    When SEO Education Goes Too Far -- Tyson Stockton & Jordan Koene // previsible.io Jan 28, 2022
    Show notes

    Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, wrap up their hosting stint this week, talking about educating organizations in SEO. As a discipline that’s ever evolving, there’s always something new in SEO. Where should SEO leaders draw the line when it comes to training cross-functional teams? Today, Jordan and Tyson talk about educating cross-functional teams in the organization on SEO. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Resources of SEO Education -- Tyson Stockton & Jordan Koene // previsible.io Jan 27, 2022
    Show notes

    Co-Founders of PreVisible, Tyson Stockton and Jordan Koene, continue hosting this week’s VOS, talking about educating organizations in SEO. For the longest while, many SEO resources were reactive and did not serve the community as a whole. Nowadays, SEO resources are abundant and game changing. Today, Jordan and Tyson focus on how SEO resources should be handled. Show Notes

    Connect With:

    • Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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