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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Monday.com Content Case Study -- James Scherer // Codeless.io Apr 08, 2022
    Show notes

    James Scherer, Codeless VP of Growth, discusses content marketing strategies. Monday.com is a multifaceted platform, offering users the ability to manage projects, ad campaigns, etc. Yet, with Codeless’ help and a comprehensive content strategy, the number of key phrases they now rank for is almost 150,000. Today, James talks about Monday.com’s content case study. Show Notes

    Connect With:

    • James Scherer: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Pillar & Post Content Method -- James Scherer // Codeless.io Apr 07, 2022
    Show notes

    James Scherer, Codeless VP of Growth, discusses content marketing strategies. Sustainable and scalable content marketing strategies require more than just PPC investments. Instead, content marketing strategies should enable our priority pages to start and continue ranking for high intent, high volume key phrases. Today, James talks about the post and pillar content marketing method. Show Notes

    Connect With:

    • James Scherer: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    March Winners & Losers -- Tyson Stockton // previsible.io Apr 06, 2022
    Show notes

    Tyson Stockton, PreVisible.io Co-Founder and Education Partner, looks back at SEO’s biggest players and trends, last month. While the Ukraine Russia conflict coverage seems to be overtaking COVID-19, big players like CNN have seen a dip in SEO visibility. Meanwhile, Google’s recent unconfirmed update saw Quora lose almost all their gains from earlier this year. Today, Tyson explores this month’s SEO winners and losers. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Journalism Best Practices For Marketers -- Melanie Deziel // StoryFuel Apr 05, 2022
    Show notes

    Melanie Deziel, The Convoy’s Co-Founder and VP of Marketing, discusses PR and journalism strategies. Journalists receive hundreds of pitches regularly, making your approach essential to getting noticed. In addition to entities that have covered you before, what matters is whether your topic is valuable to their audience. Today, Melanie talks about journalism best practices for SEOs. Show Notes

    Connect With:

    • Melanie Deziel: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Increasing Your Chances Of PR Coverage -- Melanie Deziel // StoryFuel Apr 04, 2022
    Show notes

    Melanie Deziel, The Convoy’s Co-Founder and VP of Marketing, discusses PR and journalism strategies. Many of us would jump at the opportunity of a product launch feature in Newsweek. But, if your target audience doesn’t read Newsweek, it may not be the best place to invest PR outreach efforts. Today, Melanie talks about how you can increase your chances of getting PR coverage. Show Notes

    Connect With:

    • Melanie Deziel: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Automating Website Health -- Ashley Berman Hale // Deepcrawl Apr 01, 2022
    Show notes

    Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Automation tools are perfect for driving efficiency when it comes to routine SEO tasks. However, automation can be complex and expensive, so companies must seriously consider which tasks make the most sense to automate. Today, Ashley talks about how to automate website health monitoring. Show Notes

    Connect With:

    • Ashley Berman Hale: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Website Health For Enterprise Scale -- Ashley Berman Hale // Deepcrawl Mar 31, 2022
    Show notes

    Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Sites like eBay and Macy’s cannot rely on intuition when it comes to enterprise SEO. Large and complex properties like enterprise websites demand tools that enable data gathering and sharing at scale. Today, Ashley talks about managing website health at the enterprise scale. Show Notes

    Connect With:

    • Ashley Berman Hale: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Required Resources For Website Health -- Ashley Berman Hale // Deepcrawl Mar 30, 2022
    Show notes

    Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Being able to understand what’s happening with your website, at scale is essential to any technical SEO. Rather than spending valuable time hunting down little bugs, tools exist to understand how to make your website healthy in the eyes of Google. Today, Ashley talks about the resources required to maintain a healthy website. Show Notes

    Connect With:

    • Ashley Berman Hale: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Funnel & Website Health -- Ashley Berman Hale // Deepcrawl Mar 29, 2022
    Show notes

    Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. If a web page is inaccessible to search engines, it cannot be crawled. If that page cannot be crawled, it won’t be indexed by search engines, and users won’t come across it during searches. Today, Ashley talks about why the SEO funnel matters for website health. Show Notes

    Connect With:

    • Ashley Berman Hale: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Importance of Website Health -- Ashley Berman Hale // Deepcrawl Mar 28, 2022
    Show notes

    Ashley Berman Hale, Deepcrawl VP of Professional Services, discusses how to optimize the health of your digital properties. Whether it’s eCommerce or a blog, every modern business needs to have a healthy website. Consumers will abandon frustrating websites, so technical SEO prioritization is a must for businesses. Today, Ashley talks about the importance of website health. Show Notes

    Connect With:

    • Ashley Berman Hale: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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