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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    SEO Testing Tools -- Will Critchlow // SearchPilot Nov 04, 2022
    Show notes

    Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. Paid search teams are accustomed to receiving six-figure annual budgets, while SEO has historically been an underinvested channel. This tendency can be attributed to SEOs being unable to answer questions from senior management but SEO testing can help SEO teams to build those business cases. Today, Will talks about SEO testing tools. Show Notes

    Connect With:

    • Will Critchlow: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Learning from Negative Tests -- Will Critchlow // SearchPilot Nov 03, 2022
    Show notes

    Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. It’s easy for experienced SEOs to default to SEO best practices and recommend changes that may do more harm than good. However, we now have access to tools and the ability to run positive, negative, and neutral tests to determine whether a change will produce positive, negative, or no impact at all. Today, Will talks about negative tests. Show Notes

    Connect With:

    • Will Critchlow: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Testing Cadence & Objectives -- Will Critchlow // SearchPilot Nov 02, 2022
    Show notes

    Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. SEO is an ever-evolving field as Google’s algorithm and your competitors will always be implementing changes. As a result, there’s been a shift in mindset toward the continual evolution of websites and that is also being applied to the cadence of SEO testing. Today, Will talks about testing cadence and objectives. Show Notes

    Connect With:

    • Will Critchlow: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Moneyball -- Will Critchlow // SearchPilot Nov 01, 2022
    Show notes

    Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. We’re living in the age of access to the enormous amount of statistical data that can help us make better business decisions. Similar to the rise of the three-point shot and the decline of the midrange in basketball, SEOs have access to data that can help them build more efficient strategies and take advantage of tactics undervalued by the market. Today, Will talks about SEO moneyball. Show Notes

    Connect With:

    • Will Critchlow: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    SEO Testing 101 -- Will Critchlow // SearchPilot Oct 31, 2022
    Show notes

    Will Critchlow, CEO of SearchPilot, discusses a full series on SEO testing. With AdWords and conversion rate tests, you can test two different landing pages by sending half your users to one and half of the users to another. That approach is not applicable to SEO, but you still have to be able to prove its value and impact on revenue, and that’s where SEO testing comes in. Today, Will talks about SEO testing fundamentals. Show Notes

    Connect With:

    • Will Critchlow: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    City Specific Pages -- Karl Kleinschmidt // Local SEO Guide Oct 28, 2022
    Show notes

    Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. City pages are a great way to showcase your products and services to a specific audience. You can target specific keywords and phrases that are relevant to each location and this can help you attract more traffic from people searching for businesses in your area. Today, Karl discusses city-specific pages. Show Notes

    Connect With:

    • Karl Kleinschmidt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Local vs National Intent -- Karl Kleinschmidt // Local SEO Guide Oct 27, 2022
    Show notes

    Karl Kleinschmidt, VP of SEO Strategy at Local SEO Guide, talks about local SEO. While a national SEO strategy can be beneficial for businesses that sell products nationally, neglecting local SEO may lead to the exclusion of potential leads. So, before creating any content, it is in a business’ best interest to check whether the keywords they plan to target have local intent or national intent. Today, Karl discusses local vs national intent. Show Notes

    Connect With:

    • Karl Kleinschmidt: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Managing a Global SEO Team Technology Innovation in SEO -- Adrien Menard // Botify Oct 26, 2022
    Show notes

    Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Whether we’re talking about local or global SEO teams, the biggest challenge always boils down to finding the right talent for the SEO team. Furthermore, that could explain why there are always more SEO jobs available than there are SEOs to fill those vacancies. Today, Adrien talks about how to manage a global SEO team. Show Notes

    Connect With:

    • Adrien Menard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Technology Innovation in SEO -- Adrien Menard // Botify Oct 25, 2022
    Show notes

    Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. Though the value of SEO has been underestimated for a very long time, that is slowly changing as a result of technology and innovation. And, in an era where we cannot rely on click data anymore, companies like Botify are making it easier for clients to prove the value of their SEO efforts. Today, Adrien talks about SEO technology innovation. Show Notes

    Connect With:

    • Adrien Menard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Emerging Trends in SEO Technology Innovation in SEO -- Adrien Menard // Botify Oct 24, 2022
    Show notes

    Adrien Menard, CEO and Co-Founder of Botify, discusses changes and emerging trends in SEO. SEO is now seen as a performance marketing channel and this has led to SEO teams needing to deliver a greater impact. In response, Botify created tools and analytics to implement organic search marketing strategies faster. Today, Adrien talks about some emerging trends in SEO. Show Notes

    Connect With:

    • Adrien Menard: Website // LinkedIn
    • The Voices of Search Podcast: Email // LinkedIn // Twitter
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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