VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

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Seth Besmertnik, being brutally original, and making Spectacles of yourselves Nov 22, 2016

Show notes

This week, Travis and Stewart talk with Seth Besmertnik about content marketing, SEO, mobile engagement, how to make sure the output you create is actually seen, and what to do to ensure your potential customers actually care about you. And in this week's news we discuss the latest and greatest in VR, plus we talk about what's going on with Snap Inc.'s Spectacles, a wearable that interacts with Snapchat to provide a less geeky, more socially acceptable Google Glass-like experience.

Want a pair? Turns out there isn't an easy way to get hold of them right now, but that's part of the fun, right?

Veronica Belmont, chatbot therapy, and 72 hours in Lisbon Nov 15, 2016

Show notes

This week, Travis and Stewart have been in Lisbon for Web Summit, where 53,056 people ate over 97,000 custard pastries, and the world's best minds came together to drop knowledge bombs across 17 stages.

We reveal who we interviewed for our special VB Engage: Web Summit episodes and discuss the highlights of the conference before talking with the brilliant Veronica Belmont on how big brands are embracing chatbots, why discovery is a big issue, and what her favorite chatbot examples are -- one of which is like having a therapist in your pocket.

Alexis Fogel, Hillary's emails, and telling the truth at all times Nov 08, 2016

Show notes

This week, Travis and Stewart discuss Hillary Clinton's biggest e-mail mistakes. No, not those e-mails, but the thousands she sends to her supporters every day. Being fair-minded, we also talk about Donald Trump's messages to voters. Thanks to new research on both candidates' outreach practices, we highlight three marketing lessons for your business.

We also interview Alexis Fogel of Dashlane, who explains how the security app managed to grow so quickly, and why being transparent helps with trust, engagement, and community management.

Matt Asay, mobile horror stories, and what's next for Twitter Nov 01, 2016

Show notes

This week, Travis and Stewart interview Matt Asay of Adobe who -- during Halloween week -- tells us a few horror stories about how some mobile app and game developers have complicated their marketing stacks beyond belief and how hard it is for web-focused businesses to make the move to mobile.

We also discuss Twitter's latest news, including its earnings, user growth, and what this means for social advertising. Finally, we find out (thanks to Adobe's annual online sales predictions report, which is always spookily accurate) exactly what this holiday season holds for retail marketers.

Ray Beharry, intelligent fridges, and the $600 million mobile game Oct 25, 2016

Show notes

This week, Travis and Stewart talk with Ray Beharry, who is not only the CEO of Pollfish -- a mobile survey solution -- but an adjunct instructor at NYU. In other words, he's a very smart man, and he delivers takeaway after takeaway to help you win in today's mobile-driven market (although we're not sure about his penchant for intelligent white goods). And in the news, we discuss some seriously clever retail solutions that marry machine learning, mobile, and online sales together with interactive mirrors. There's also talk of messaging app LINE's apparent flatlining, and we reveal how Pokémon GO has managed to reach the $600 million mark faster than any mobile game in history.

Mark Ghermezian, free sneakers, and how apps are taking over the world Oct 18, 2016

Show notes

This week, Travis and Stewart discuss apps. A lot. There's a new solution on the block this week that could spell the end of "shovelware" on your smartphone and help you when you run out of memory or your battery is draining too fast. Plus, we reveal the details of a new study that explains exactly how to win over your app-wielding competition this holiday season. We then talk to Mark Ghermezian, CEO and co-founder at Appboy, about the rise of personalized app marketing, how to avoid being creepy, and why he gave away a truck-load of free, customized sneakers.

David Steinberg, crossing devices, and VR ads that smash you in the face Oct 11, 2016

Show notes

This week, Travis and Stewart talk about Google's Pixel and Daydream VR, Facebook's big Oculus VR event, and what the future of virtual reality marketing and advertising might look like as these devices enter the mainstream. We talk about our dreams and nightmares for VR ads, including some highly unsavory futures. We then chat with David Steinberg of Zeta Interactive about cross-device measurement, multi-channel campaigns, and using audience data in the most effective ways possible, without making consumers feel like we're getting creepy.

Marshall Kirkpatrick, faulty Facebook, and what AdWeek taught us about content Oct 04, 2016

Show notes

This week, Travis and Stewart get to talk with Marshall Kirkpatrick, cofounder of Little Bird, about influencer marketing. In fact, the three of us are so excited to be talking with each other that we almost explode -- not literally, of course. We also talk about Marshall's Magic Search Engine, which is an amazing resource everyone can use.

And in the news this week, we talk about the headlines coming out of AdWeek New York, including Facebook's inability to count and why content quality trumps views.

Adam Goldstein, avoiding Chinese airlines, and Snapchat's biggest problem Sep 27, 2016

Show notes

This week, Travis and Stewart talk about the world's first dedicated Snapchat conference/awards show and a new solution that solves the ephemeral messaging platform's biggest issue. We then interview Adam Goldstein of Hipmunk -- the travel company and app that was just acquired by Concur -- and talk chatbots, natural language understanding, and the never-satisfied customer. And boy, do those customers ask some challenging questions.

Mark Organ, bad Kardashians, and the benevolence of Facebook Sep 20, 2016

Show notes

This week, Stewart and Travis talk with Mark Organ about influencer marketing, employee advocacy, and how we can do more important things with our smartphones than play Angry Birds. We then reveal why the Kardashians are in trouble with the FTC, what Instagram are doing to make ads better for everyone, and how Facebook plans to power the new economy of chatbot payments.

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