VB Engage - Mobile, Marketing, & Technology Podcast from VentureBeat

Latest Episodes:

Jon Miller, sales spam, and the F8 of Facebook Apr 25, 2017

Show notes

In this week's episode, Stewart and Travis discuss (almost) everything announced at Facebook's F8 Developer Conference, including its new chatbot discovery tools, A.I., augmented reality, and 360-degree video hardware - everything a budding marketer needs to create engaging content (and everything Facebook needs to increase advertising revenue).

We also interview Jon Miller of Engagio, who also co-founded Marketo. Jon has a few things to say about sales spam and how to create real, human connections at scale.

Everette Taylor, app wars, and the truth about growth hacking Apr 18, 2017

Show notes

In this week's episode, Stewart and Travis interview the amazing Everette Taylor, a serial entrepreneur who went from being homeless to co-founding GrowthHackers, creating GrowthPup, and his current position as CMO at Skurt. He reveals the secrets of his success throughout this fascinating, eye-opening conversation (which includes a home truth about growth hacking).

In the news, we discuss app marketing, a new report on app store optimization, an A.I. tool that automated the process of buying ads for apps, and a study that explains just how important native advertising has become. Hint: With 600% growth in spend over the last three years, pretty darn important.

John Rampton, pay-to-play, and how A.I. affects marketing forever Apr 11, 2017

Show notes

In this week's episode, Stewart and Travis reveal details of three - yes three - brand-new A.I. or machine learning-powered marketing technologies. In customer service, social media, and the fascinating field of narrative analysis, these cognitive computing technologies are taking over, and we try to work out what that means for the future.

We also interview John Rampton, entrepreneur, and author, on a range of marketing-focused topics, in which he states that we're now in a "pay-to-play world." What does that mean, and where do we go next? John helps us understand what the future holds.

Spencer Liu, community, and how machine learning identifies narcissists Apr 04, 2017

Show notes

In this week's episode, Travis and Stewart interview Spencer Liu about the importance of community, how to build one in a smartphone-driven world, and what how mobile games can benefit from bringing fans together.

In the news, we discover machine learning techniques that can identify who you are from just your social media status updates, find out why a shopping bot won a major award at SXSW, and get an update on where we are with 360-degree live-streaming video. Hint: Wide-scale adoption is just around the corner.

Michael Stelzner, social media, and using A.I. to measure your emotions Mar 28, 2017

Show notes

In this week's episode, Travis and Stewart talk about a new A.I.-powered startup that measures viewers' emotions as they watch YouTube videos, and they discuss the latest in social media advertising, including how important video has become.

That provides a nice segue, since they also get to interview Michael Stelzner during the week of Social Media Marketing World. We talk with Michael about all things social, mobile, and the future of the world's most popular communities.

Olga Kay, chatbot fatigue, and the power of finding your niche Mar 21, 2017

Show notes

In this week's episode, Stewart and Travis discover that A.I. and chatbots are a rollercoaster. On the ride to the top, a new bot marketing company promises to close the loop and help chatbots pay their way, while on the rapid drop Facebook is pulling back from chatbots after news of massive failure rates.

Our interview this week is with the irrepressible Olga Kay, one of the original YouTube stars and founder of Moosh Walks, who teaches us a thing or two about how to find your niche and leverage it for incredible success. It's an interview you won't want to miss.

Stephen Gold, cognitive computing, and taping up your webcam Mar 14, 2017

Show notes

In this week's episode, Travis and Stewart interview the CMO of IBM Watson, Stephen Gold. We talk about cognitive computing, A.I., machine learning, and more, discovering how long we have before the robots take over (just kidding).

In the news, we reveal funding rounds for two A.I. marketing tools, talk about the Snapchat IPO aftermath, Instagram's latest Snapchat-a-like feature, and touch on the Wikileaks Vault 7 disclosures. Better keep that webcam covered, right Travis?

Mark Asquith, Snapchat exodus, and building communities that stick Mar 07, 2017

Show notes

In this week's episode, recorded on the day of the Snap IPO, Stewart and Travis discuss the supposed exodus of influencers using Snapchat, and whether those with a huge following are that valuable to your business anyway. With great reward comes great risk, right PewDiePie? We also discuss the latest AI-powered marketing technology, and Travis throws down a challenge.

After the news, we interview the UK's top podcaster, Mark Asquith, on how to build communities that stick around and creating amazing content, something he knows a thing or two about.

Mitchell Reichgut, honest ads, and the future of conversational commerce Feb 28, 2017

Show notes

In this week's episode, Stewart and Travis interview Mitchell Reichgut about honesty in mobile ads, consumers and the "race to X," and what the future holds for mobile engagement.

In the news, we talk about the latest announcements in conversational commerce, including developments in taking payments through Facebook Messenger, and the A.I.-driven retail landscape being created by Amazon Echo and Google Home. Because if Skynet is going to take over, it'll be a lot easier to beat humans that have spent all their money on pizzas and movie tickets.

Itai Lahan, Snapchat for brands, and artificially intelligent design Feb 21, 2017

Show notes

In this week's episode, Stewart and Travis discuss the impact A.I. is having on the way websites are designed. A.I. is now building millions of creative elements for us, and we're starting to move away from curated, static web pages. We interview Itai Lahan of Cloudinary on the future of images and video, and how technology can still offer up a few surprises in that area, especially as smartphones and mobile internet access expand across third-world countries.

And in the news, we talk about the free ride brands are getting from Snapchat, and how long it might (not) last.

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