Valor Coffee Podcast

Latest Episodes:

How We DIAL IN ESPRESSO at Our Cafes – 6/20/2023 Jun 22, 2023

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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we go IN on whose way is the right way to dial in espresso, specifically in a commercial/cafe environment – SPOILER ALERTL: we argue a ton. We also talk chapter 10 of Unreasonable Hospitality and drink some coffee from our friends Little Wolf. Check out Tetherball: https://www.tetherballcoffee.com Subscribe to Riley's YouTube Channel: https://youtube.com/@rileywestbrook 00:00:0...

Home Coffee Setup Need Improvement? Here's What to Do! – 6/13/2023 Jun 15, 2023

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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive into our home setups and how we can each do one or two things to improve how we are brewing at home. We also drink some instant coffee and talk through Chapter 9 of Unreasonable Hospitality. Love y'all. Check out Papertown Coffee: https://www.papertown.coffee/ Buy Valor Coffee: https://valor.coffee/shop 00:00:00 Intro 00:03:12 What We're Brewing: Dapper & Wise Instant...

Imposter Syndrome and How to Handle It – 6/06/2023 Jun 08, 2023

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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode we brew up our new (returning) summer blend Tanlines, chat about Chapter 8 of Unreasonable Hospitality and go off about how Imposter Syndrome doesn't even matter, ya feel? Thanks for listening, love ya. Buy our summer blend, Tanlines: https://valor.coffee/shop/tanlines Check out Jethro's Coffee and Public House: https://www.instagram.com/jethroshouse/ 00:00:00 Intro 00:0...

Core Values and Culture LEGEND Karen Walters – 5/30/2023 Jun 01, 2023

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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 On this episode, we welcome a very special guest who has truly shaped Valor's company from the ground up, Karen Walters. Yes, Karen is the mother of Ross. BUT that's not the only reason she's on! Karen was a human resources manager for the Atlanta Falcons and the Arthur Blank Family of Businesses for YEARS, helping shape the culture that expanded from a small team to THOUSANDS of employees over ...

DON'T Put Macchiato On Your Menu – 5/24/2023 May 25, 2023

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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we dive in on the philosophy of creating a non-confusing coffee menu, brew up some bean on the Fellow Stagg [XF], give a wholesale partner shoutout to our friends Warehouse 4, and tackle chapter 7 of Unreasonable Hospitality. Thanks for listening, love ya! Check out Warehouse 4 Coffee: https://www.warehouse4coffee.com 00:00:00 Intro 00:01:16 What & How We're Brewing 00:09:28 Smal...

Do Coffee Companies PROFIT from Branded Merchandise? – 05/16/2023 May 18, 2023

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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Weber Workshops was kind enough to bump us up in the queue of Moonraker shipments so we could talk about it on the program! We discuss this fun tool, plus dive in on Chapter 6 of Unreasonable Hospitality, answer some YouTube comment questions, give a wholesale partner shoutout to our friends Prophet Coffee, and go IN on whether or not its worth it to drop serious cash on branded merchandise. Hop...

How to Handle Bad Reviews of Your Coffee Shop – 05/09/2023 May 11, 2023

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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Another week of three idiots talking about some stuff – this time we cover chapter five of Unreasonable Hospitality, plus get in the weeds on the topic of Online Reviews and how YOU should handle your coffee shop getting negative things published on the interwebs. 00:00:00 Intro 00:03:05 Small Talk 00:13:24 Unreasonable Hospitality Chapter 5 00:35:30 Online Reviews: How to Deal with Negative Re...

We've Been Under-Extracting the CRAP Out of Our Coffees..? – 05/02/2023 May 03, 2023

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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we get back into our book series, tackling Chapter 4 of Unreasonable Hospitality, plus talk a good bit about extraction, including being brutally honest about how we might be underextracting some coffees by...a lot. 00:00 Intro 07:00 Unreasonable Hospitality Chapter 4 21:50 NFL Draft 33:48 Extraction – Moonraker WDT Tool 39:45 Curtis Seraphim and Low Extraction Problems 44:19 We Try t...

Social Media and Instagram for Coffee Shops and Roasters in 2023 – 04/25/2023 Apr 27, 2023

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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We've gone through many-a philosophy where Instagram and social media are concerned, so we wanted to share with you all some of the things we've done right and, more importantly, wrong so that you can get straight to building an engaged following for your cafe (or other company)! 00:00 Intro 01:45 Motivations to Grow on Instagram 06:37 Do All Types of Businesses NEED an Instagram? 13:13 Local v...

WE OPENED A SECOND CAFE – 04/19/2023 Apr 20, 2023

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Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 WE'RE BACK. After a break (that wasn't really much of a "break" at all, we were busy af) to get our Dunwoody Cafe LIVE, we are back on the mic(s) to talk aaaaaalllll about our new space. Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account! Follow Coffee Sometimes: http://instagram.com/coffeesometimespo...

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