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    Leisure

    Valor Coffee Podcast

    A podcast and video show hosted by seasoned coffee pros and Valor Coffee founders Ethan Rivers, Ross Walters and Riley Westbrook where we discuss coffee, starting and running a business, and the specialty coffee industry.

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    Copyright: © 2022 Valor Coffee

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    Latest Episodes:
    The Power and Purpose of Individuality on Your Team – 09/13/2023 Sep 14, 2023
    Show notes

    Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! This week we taste Chamberlain Coffee, beans from mega-YouTube star Emma Chamberlain's brand. We snagged it a grocery store and boy...it's somethin'. We sit down in this episode with our Alpharetta HC (Head Coach aka General Manager) Lillabea Goins to discuss team dynamics, making guests' days and more. Hope ya enjoy this one because we sure as heck did! B...


    Four Tips to Improve Your Palate | Taste Coffee BETTER – 09/06/2023 Sep 07, 2023
    Show notes

    Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! Gather 'round! This week we talk about how to improve that palate of yours so you can make better coffee! We dish out four tried and true methods, plus review coffee from Sprout Coffee Roasters, dive into Unreasonable Hospitality Chapter 19, and ultimately just have a dang good time. Thanks for listening, friends! 00:00:00 Intro 00:01:39 Coffee Review: Spr...


    How to Get Hired at Valor (OR ANYWHERE!) – 08/30/2023 Aug 31, 2023
    Show notes

    Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! A fun one where we talk about the things we look for when hiring new people for our Pit Crew. We also continue to develop (lol) our coffee review portion of the program and taste a yum coffee from Choco Coffee in Athens, Georgia, scoring a 33.5/50! Chapter 18 of Unreasonable Hospitality hit different and taught us the importance of going above and beyond wi...


    Q&A: Pre- vs Post-Roast Blends, Best Books for Cafe Managers & MORE! – 08/23/2023 Aug 24, 2023
    Show notes

    Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way! New Podcast setup! We're now shooting all of our podcasts in our warehouse with the lab area as a backdrop, which we think is pretty dang cool. This week we talk about Unreasonable Hospitality Chapter 17, drink coffees from Splitlog Coffee in Kansas City, and take Questions and give some Answers. Thanks for tuning in to the progrum. 00:00:00 Intro 00:01:07 ...


    Why Do SO MANY Roasters UNDERDEVELOP Their Coffees? – 08/15/2023 Aug 17, 2023
    Show notes

    Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 Shots fired? Maybe, but we're just trying to help! We've noticed a trend during our time in the coffee industry – namely, there's a lot of underdeveloped coffee out there. We discuss why this is the case, plus we chat about Unreasonable Hospitality Chapter 16, sip on some bean, and discuss wholesale samples. 00:00:00 Intro 00:07:44 What We're Drinking 00:12:28 Unreaso...


    Are Coffee Shops Recession Proof? – 08/08/2023 Aug 10, 2023
    Show notes

    Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends. It goes a long way <3 We have fun, we have fun. This episode we talk about the adversity we've faced in the past (lookin' at you, COVID-19) and how we made it out alive. Does that conclude that coffee shops are recession proof? LISTEN FOR OUR TAKE! We also dive into Unreasonable Hospitality Chapter 15 and sip on a freaky Colombian Pink Bourbon from Italian coffee roaster Gardelli. THANKS F...


    Hiring or Starting a Business with Your SPOUSE – 08/01/2023 Aug 03, 2023
    Show notes

    Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Last week we threw a rager and we're still buzzed...off the GOOD TIME. We debrief about how we (think we) threw an incredible event, chew on Chapter 14 of Unreasonable Hospitality and, lastly, discuss our decision to hire Ross' wife and how we plan to keep things CLEAN within this new dynamic. 00:00:00 Intro 00:01:27 What We're Drinking: Kenya Test Batch 00:30:01 Unreasonable Hospitality Chapter...


    Get Away From Your Business to Work on Your Business – 07/25/2023 Jul 27, 2023
    Show notes

    Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 We spent last week on a retreat where we gathered our thoughts for the next year, including how to take our product to the next level. This week we sip on a crazy Colombia Gesha from Black and White and also dive into Chapter 13 of Unreasonable Hospitality. Enjoy! 00:00:00 Intro 00:02:53 What We're Drinking: Black & White Colombia Geisha 00:15:18 Unreasonable Hospitality Chapter 13 00:26:06 ...


    The Three Biggest Mistakes We've Made – 07/11/2023 Jul 12, 2023
    Show notes

    Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 This week we get really real and discuss some of the biggest mistakes we've made since starting our business, along with going over Unreasonable Hospitality Chapter 12 and drinking our delicious washed Kenya. 00:00:00 Intro 00:01:45 What We're Drinking: Kenya Nyeri Hill Estate AA 00:06:40 Ethan's Ankle Update 00:11:28 Unreasonable Hospitality Chapter 12 00:25:39 Our Biggest Mistakes 01:02:41 Ou...


    Your Company Should Go Into Debt – 07/03/2023 Jul 06, 2023
    Show notes

    Thanks for listening, following/subscribing and giving us a good review, it goes a long way <3 Ross was out this week, but Ethan and Riley couldn't stand going another week without getting behind the mic – this week we talk Unreasonable Hospitality Chapter 11, drink some bourbon, and discuss how going into debt has created opportunities for Valor to grow and thrive. 00:00:00 Intro 00:01:33 What We're Drinking: E.H. Taylor Small Batch 00:07:48 Unreasonable Hospitality Chapter 11 00:32:24 ...


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