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Unusually Focused — Business
Unusually Focused

It’s like the genius brainchild of Howard Stern, Gary Vee, and Seth Godin. This podcast has been described as “self-help packaged in a systematic approach to marketing with authenticity. You can’t be authentic until you know yourself, and you can’t truly deploy Ryan’s strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is.”

Latest Episodes:

🤳 How to Make a Profitable, Engaging Fitness Video (with Brian Nevison) Apr 17, 2020

If you’re the type of person who doesn’t post videos because you don’t like the way you look, or because you don’t have a good camera, or you think no one is watching anyway, or you don’t like your voice, or you wonder why someone would buy or watch your videos when they can go watch that other person's… you’ll dig this episode.

It’s a conversation with my friend Brian Nevison. We talk about the work he’s been doing with other online teachers, trainers and coaches about making their videos more profitable and engaging.

I was seeing his posts & responses to people in the Random Talking Video Facebook Group, I could sense he had a system and that he wasn’t just guessing… and he also openly shares his best ideas without holding back. which made me think, “damn this dude would be a good guest.”

One of the things I like most about Brian is that even though he’s a beast who can jump over cars and bench press 1500 pounds, he doesn’t lead with demonstrations of his physical superpowers. He uses those more as appetizers and focuses largely on making videos that aim to deliver his personality.

In this episode, we talk about his 3-step process for filming an effective, profitable online training video. We also cover:
✅ 10:30 - Facebook? Instagram? YouTube? The best social media platform when you’re starting out

✅ 13:10 - How to get attention on Instagram

✅ 14:16 - 3 steps for making a video that doesn’t suck

✅ 16:46 - How to make a valuable product (everyone gets this wrong)

✅ 25:41 - Don’t like how you look on camera? Do these 5 things.

✅ 37:07 - Making a movement video….when you can’t even move well

✅ 43:58 - Don’t make a time lapse video. Do this instead.

✅ 49:45 - How to get over anxiety before filming

✅ 52:25 - Forget authenticity. Here’s how to actually be inspiring

✅ 1:00:00 - Do these 2 things immediately after you post a video

✅ 1:04:00 - A step-by-step guide to responding to emoji comments

✅ 1:10:00 - People aren’t commenting on your stuff? Do this.

✅ 1:15:00 - 3 things you can do RIGHT NOW

Here's the "behind the scenes" video we talked about of Brian making a video. (v meta)
I think you’ll find this useful whether you’re a fitness trainer, or coach, or a yoga teacher, or a mobility teacher or how ever you define yourself.

And if you want to get a complete breakdown from the man himself, make sure you go to unusuallyfocused.com/brian
And find all of his work at smilestakeyoumiles.org

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🦠 How to Find Opportunity in the COVID Chaos (w/ Robert Tercek) Mar 25, 2020

Robert Tercek is a Business Futurist, Technology Strategist, and Digital Media Pioneer. He's an award-winning author with his book “Vaporized," and he's the former President of Digital Media, Oprah Winfrey Network

I asked him to come on and talk about two of the essays he posted on Facebook about the COVID crisis - which you should definitely read.
1️⃣ "You have everything you need within you now to survive & thrive" (strategies)
2️⃣ "Finding opportunity in the chaos" (predictions)

We talk briefly about the current state of affairs.
And the two things we have to make sure we do over the next couple of months
Then we get into what the future might look like… for businesses and the economy, in general.
We talk about the shifts in our preferences that will likely change everything forever
And some strategies you can use to build your brand and differentiate yourself in these crazy times of uncertainty.

Kassidy comes in late because she had to disinfect herself after coming from a bi-weekly Whole Foods run.

Learn more about Robert at roberttercek.com.
🔻🔻🔻🔻🔻🔻
If you’d like some help in this transition period, or you just wanna hang out with other people who are working through it - check out the Confidence, Influence & Random Talking Video group on Facebook.
🔺🔺🔺🔺🔺🔺
“If you’re in the information business (and we all are in the information business), Tercek’s urgent manifesto will help you see the future, so you can prepare for it.”

—Seth Godin, author of Unleashing the Ideavirus

“[Tercek's] Vaporized is incredible. I found it right on every point. It tracks the move from atoms to bits in a funny and thought-provoking manner that will be a wake up call to many industries.”

—Nolan Bushnell, founder of Atari, Inc.

“Robert Tercek is a technological provocateur. His book provides deep thinking about our digital world and its monumental possibilities in ways that you probably haven't ever considered.”

—Jarl Mohn, CEO of National Public Radio

“Tercek's vision is singular, unique and unmatched in its insight. Vaporized is the next must-have strategy guide for every executive in media, manufacturing, retail and marketing.”

—Gabe Zichermann, CEO of Gamification Co. and author of Gamification Revolution

“Vaporized will certainly make you think. If you don’t like change it will terrify you, but if you embrace the future, Robert's book will justify your mission and spur you on to new heights.”

—Brett King, Author of Augmented and Founder of Moven

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👀 Behind the Scenes of an Online Product Launch (w/ Dr. Moses Bernard) Mar 10, 2020

A conversation with Movement Performance Chiropractor, Dr. Moses Bernard, about the launch of his Ultimate Spine product.
We've been working with him behind the scenes for a few months and we are right in between the Presale and Open Enrollment periods, so we thought it would be cool to have a candid conversation about the stuff that has been working so far.
All 100 pre-sale spots sold out in 6 hours - almost half of which came in the first 15 minutes.
You'll get a bunch of cool ideas in this episode:
✅ We talk about the ads we used including how we set up the targeting…

✅ How we used Facebook & Instagram Ads to get his videos in front of more than a half-million people who didn’t know him. Many of whom signed up for his email list and registered in the course.

✅ The strategy we used to get people started on the "Buyer's Journey."

✅ And some of the things that we were asking him to do that made him uncomfortable.
✅ Before we get to deep into the marketing, I had to ask him what The 3 stupidest things that Moses has heard yoga teachers say - and that's always fun.
✅ Our predictions for how quickly the next wave of 100 spots will sellout.
✅ A bunch more.

If you want me to show you how to setup your ads like we talk about in this episode, check out unusuallyfocused.com/social-media-ads. There's a free 15minute video there that breaks down Moses's launch and a button to grab our new walkthrough videos.
Get Part 1 of The Ultimate Spine for free (for now) at theultimatespine.com
And Follow Moses on Instagram @mosesbernard.

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💰📱 How to Turn DM's into Customers & Clients (without being salesy & lame) Feb 16, 2020

“I gave SO much of my time — and as happy as I was to help, I wasn’t able to put food on the table... or pay my bills.”
Nazareth has been an important part of the #randomTalkingVideo community for two years. Her easy-going, inviting personality & true vulnerability have helped A LOT of people overcome their fear of talking to the camera and just posting it.
A lot of her content is about a very specific problem experienced by many women: Vulvodynia - which [as far as I understand it] can be described as Chronic Pelvic Pain. Not fun.
She made a post in the Confidence, Influence & Random Talking Video group a few weeks ago asking for advice about how to STOP giving free advice over DM and start getting paid.
She spent so much time helping people that she truly cared for that, as you'll see in the show, she essentially went broke.
But she tried a different approach... and as soon as she posted about what happened in the FB group, I asked her if she'd want to jump on FB Live and talk about it.
She said "yes," and it ended up being better than I expected so I'm bringing it here.
Here's the link to the Facebook Live Replay. (if you prefer video)
🔥🔥🔥🔥🔥
🔥 It ended up being even better than I was expecting ... so here are a few highlights:
☑️ The Critical Mistake that most people are making when they find themselves in this position. (you’re probably doing it too)
☑️ Her “F This” Moment when she made a decision to charge for a consulting session
☑️ SHE SAID “YES!” AND SHE PAID IN ADVANCE. Boundary Setting.
☑️ If you do not charge them, you can NOT help them. (“if they don’t pay, they don’t do shiiiii”)
☑️ The idea she got in the RTV group for a free resource she could provide to people who couldn’t afford it.
☑️ LIGHTBULB MOMENT.
☑️ How to subtly convince people who said “no” over time.
☑️ How to Screen, Pre-Screen and Pre-Pre-Screen people so you don’t waste your time with people who aren’t gonna do anything.
☑️ A Prescreening Philosophy & Strategy
☑️ how to prepare for consulting calls when you’re nervous
☑️ a low-key way to do the call so you don’t feel a lot of pressure or over-prepare
☑️ How to release the pressure that comes with trying to “compete” with Doctors… how to know what makes you DIFFERENT FROM THEM.
☑️ The 5 Stages of Awareness… using your life experience to talk to the people who are in the EARLY stages. This is when your story is important.
☑️ Nazareth has a knack for writing and sharing stories in MOMENTS. It makes her content much more compelling.
☑️ Why it’s important to be HYPER SPECIFIC in what you do. Everyone is a generalist.
☑️ Why “branching out” is a horrible idea.
☑️ how to find really strong authentic messages in your speech and turn it into really compelling content.
☑️ You can always change your story. If people like it, they will accept it.
☑️ It’s more profitable to be the person who does ONE THING not a bunch of things.
🔺🔺🔺🔺🔺
Follow her on Instagram @nazarethgold
And her website at yogawithnazareth.com.
We discussed a resource page that she made for people. You can see that here:

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🎯 Advanced Targeting with Facebook and Instagram Ads for Local & Online Businesses Dec 18, 2019

Have your Facebook & Instagram ads stopped working? Did they ever work at all?
By far, the most common questions Danny Twoguns and I got since the last episode of this podcast were about targeting. People were very clear that they wanted DETAILED INFORMATION about exactly how to set up their ad targeting... none of the "nebulous" bullshit that people are tossing around.
These questions come from everyone from start-up personal trainers, online coaches, and yoga teachers to 8-figure serial entrepreneurs. Each of them obviously has its own unique circumstances and differences, but there does tend to be one commonality.
One step that they're all not taking.
The next step.
They take the first step just fine. They boost the post. They set up the sweet targeting parameters within a 5mile radius of the shop. They might have even installed the Facebook pixel on their Linktree. Oooohhhh.
But nothing happens. They think "that's it?" and "☹️ Facebook ads don't work."
But they for do nothing with the folks who watched the video, or Saved the post, or clicked the link right before she had to put her phone away because her daughter was crying - and then forgot to come back.
That's the step they're missing. And it's probably the step you're missing.
Here's a general overview of the topics
Here's a quick overview of some of the topics we cover.

When to turn an ad off if you have a small budget
The best ad ever
Dark Posts vs Boost Posts vs Organic Posts
Danny's Social Media & Advertising "Beautiful Mindmap" (his exact social media & ads campaign structure that he uses with his clients. We step through it, in detail, in the episode. But you can see the image here.)
WTF is a Global Warm Audience?
How to build a campaign to get online coaching clients
How to build a campaign to get local clients
A weird way to create your "Customer Avatar"
How to pay the Facebook Membership Fee for special rights & privileges in the Newsfeed.
And a bunch more that I will add to this description soon.

And we also took questions from the RTV FB group.

Bernadette asked about how the hell you target people.
Kassidy asked how to use Facebook & Instagram ads to sell out her expensive yoga retreat.
Dio wanted to know how to build ad campaigns to get clients for his online coaching business
Susan wanted to know how to use Facebook ads to attract an older clientele who might benefit from her grief counseling services
Bethany asked how to use ads to get yoga clients in Japan as an American woman.

All of those questions answered in this episode, and if you want to submit a question like this for a future episode, join the group and let us know.
Some of this episode is advanced, so if anything goes over your head, just bear with us for a few moments longer. We'll get to the simplification or an example that will make it click.
If you have any questions about any of this stuff, join us in the Confidence, Influence & Random Talking Video Facebook group. Danny, Kassidy, and I are in there a lot and we're always down to help out.
Best place to find Danny is @dannytwoguns.

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🔥 How to Be Everywhere + Get Local Clients with Facebook & Instagram Ads (w Danny Twoguns) Jul 11, 2019

I should be charging you for this episode. It's a conversation with Danny Twoguns - the creator of the Fitness Nerd Academy - and founder of not one, but TWO, popular gyms in the relatively small town of Erie, PA.
Danny was one of Rabbit Hole's Most Valuable Rabbits. When someone had a question, he was always there to drop serious knowledge.
The main reason I wanted to bring him on the podcast is to discuss what he’s doing with Facebook and Instagram advertising and what's working RIGHT NOW.
Specifically, I ask him what is the single best thing he’s doing right now to turn a cold, social media audience into CUSTOMERS for his and his clients brick and mortar gyms -- and as expected, he DELIVERED.
One of my favorite takeaways from this episode is what i’m now calling the $150/month Facebook Membership. Which isn’t actually real - but it’s a cool way to look at what we both to consider a prerequisite marketing budget.
And we walk step-by-step through a 3-part campaign that both of us use on a regular basis to turn social media followers and lurkers into customers, members or clients
We also talk about a bunch of other cool shit.
Learn more about The Fitness Nerd Academy
And check out the podcast we mentioned in the part where we talked about the single best thing he's doing right now. The Erie Fitness Lifestyle Podcast. (BRILLIANT)
And if you want to learn more about how to do all of this FB & IG Advertising stuff to get clients and help more people - take a look at Magic Pixel Dust.
Here's a brief overview:
7:58 - Danny discusses his fitness businesses (2 gyms in Erie, PA) and his marketing business. (advertising & marketing agency for fit pros)
26:00 - This is the way everybody should approach learning from a mentor.
28:00 - How important is the exchange of money when it comes to helping people?
31:00 - A lot of Yoga Teachers have a hard time with marketing… here’s why.
35:00 - How to increase referrals and familiarize people with your business.
38:00 - If you think your marketing isn’t working, listen to this.
46:00 - Ryan and Danny address the question, “Who should I show advertisements to?”
48:25 - An in-depth, real-life example of an advertisement Danny ran on Facebook/Instagram.
50:25 - Danny shares his experiences with FB/IG Advertising. Here are some things that work/don’t work.
55:00 - One thing you need to know about local advertising
1:08:00 - Is Facebook dying?
1:22:00 - Danny gives actionable tips on how to get the most out of your return on FB & IG Advertising
1:33:00 - How much content should you consume vs how much to produce?

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🤳 How to get out of a funk with unconventional social media (w Nelson Cuadras) Jun 28, 2019

This episode is a conversation with my friend Nelson Cuadras - from The Daily Practice podcast.
I met Nelson through the #randomtalkingvideo community - just as I've met hundreds or thousands of other cool ass people. But Nelson's got some special kind of thing - because not all of those thousands of people have me wondering "hmm I wonder what's up with this dude/chick?"
I think it's a combination of these things:
1. I compare myself to him on social media because we have similarly sized audiences and many of the same thought-leader friends
2. He's got an unfairly good voice for podcasting.
3. He seemed to be dealing with similar mental health issues as me
4. He has cool people commenting on his stuff
5. He has cool guests on his podcast.
6. He seemed/s like a genuinely good dude.
He does a lot of cool handstands and stuff with his body - but honestly, I don't even care about that. The only reason it's cool to me at all is that he's shown his audience (me) a more interesting side of his personality through talking videos and his pocast.
In this episode, Nelson and I talk about how to use social media differently in order to build confidence, pull yourself out of your "funks," get excited about your stuff again, and all kinds of other cool shit.
We talk about how we've both used unedited talking videos and guerilla podcasting to get over our s***.
And a whole bunch of other stuff.
And at the end, at the risk of him being worried about some of his podcasts feeling slighted - I asked him to share the Best 3 Little Tidbits he got from the whole lot of geniuses he's had on as guests.
Basically "give me the Top 3 Greatest Hits of All Time - none of this fluffy stuff."
One of them that I thought was particularly interesting was Devin Kelley's idea about the prerequisite for meditation.
It was a fun conversation. Hope you like it.
Before our conversation begins, Kassidy Crawford (Director of Marketing & Shenanigans at Unusually Focused) and I give you a few quick tips to break the stranglehold social media has over you. (testing a new segment concept)
Check out Nelson on Instagram at @nelsoncuadras
And his website (including The Daily Practice podcast) is at nelsoncuadras.com
(this is the first time we used an editor. I've been doing it myself. Not quite sure what I think of it - but maybe you can let a brother know?)

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👩🏼 Did white women kill yoga? (Part 2) Jun 18, 2019

This is the second part of the conversation that began in the previous episode: Trigger Warning: Yoga is Dead & White Women Killed It (Part 1) - so if you haven't listened to that one yet, do that first.
"Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropriation and capitalism in the yoga and wellness worlds. Join Indian-American hosts Tejal + Jesal as they exposes all the monsters lurking under the yoga mat."
We talk about a few hot button issues like cultural appropriation, intent vs impact and a lot of stuff regarding race.
And we get into specific action steps you can take to be better, do better, and make more money.

Before I published it, I asked a few people, both white and not-white women, about what they thought of this conversation — and they made no qualms about telling me that I could have pushed back harder on a few of the points.

I suppose that might be true — but I didn’t do this to be combative or anything…

The main issue I wanted to raise was surrounding how much responsibility a business owner has to be more inclusive when the primary goal of any business is profit. Because without that, the conversation is moot because the business won’t exist.

I had my own issues in yoga classes and we discuss what led me to be jaded enough to start attacking a few years ago.

At the time of this recording, they had something like 6,000 downloads of their first episode in the first week… which is definitely Top 1% of 1% for new podcasts…

So it seems they’re onto something here.
And you can find their podcast at yogaisdeadpodcast.com, and apple, and google and all that stuff.

And go follow them on Instagram at @yogaisdeadpodcast.

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⚠️Trigger Warning: Yoga is Dead & White Women Killed It (Part 1) Jun 18, 2019

There aren't a lot of things I love more than pissing off yoga teachers - especially the soft ones - which tend to be white women. It's just too way too easy.
unusuallyfocused.com/s2e2
And I can't think of many betters ways than talking to the creators of a new podcast called Yoga is Dead, Jesal Parikh and Tejal Patel, about their first episode: "White Women Killed Yoga."
"Yoga is Dead is a revolutionary podcast that explores power, privilege, fair pay, harassment, race, cultural appropriation and capitalism in the yoga and wellness worlds. Join Indian-American hosts Tejal + Jesal as they exposes all the monsters lurking under the yoga mat."
It's one conversation broken into 2 podcast episodes for digestibility. Both are available right now.
We talk about a few hot button issues like cultural appropriation, intent vs impact and a lot of stuff regarding race.
And we get into specific action steps you can take to be better, do better, and make more money.

Before I published it, I asked a few people, both white and not-white women, about what they thought of this conversation — and they made no qualms about telling me that I could have pushed back harder on a few of the points.

I suppose that might be true — but I didn’t do this to be combative or anything…

The main issue I wanted to raise was surrounding how much responsibility a business owner has to be more inclusive when the primary goal of any business is profit. Because without that, the conversation is moot because the business won’t exist.

I had my own issues in yoga classes and we discuss what led me to be jaded enough to start attacking a few years ago.

At the time of this recording, they had something like 6,000 downloads of their first episode in the first week… which is definitely Top 1% of 1% for new podcasts…

So it seems they’re onto something here.

So check this episode out… then it continues in Part 2.

And you can find their podcast at yogaisdeadpodcast.com, and apple, and google and all that stuff.

And go follow them on Instagram at @yogaisdeadpodcast.

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🎂 Troll Cakes & Making Things That Make You Happy (w/ Kat Thek) Jun 09, 2019

A couple of months ago, I got a text message from Kass that said "check out trollcakes.com. I am officially a fangirl."
I clicked. And immediately, I thought "HO-LEE SHIT. WHO IS THIS AND WHY IS SHE SO MUCH SMARTER AND BETTER THAN ME?"
Then I Googled her and found her main website with an absolutely hilarious portfolio of projects she's worked on.
Cat Hair Pills, Wax Strip Fortune Teller, Lululemon or Chairman Mao -- the list goes on and on.
Which only made me feel worse.
Ok not really. But I knew right away I had to get her on the Podcast.
Her bio says "I like to advertise real and fake things. I own a fog machine."
Her stuff has been featured on fucking EVERYTHING - including but not limited to:
NPR, Playboy, CNN, Inc., Boing Boing, Buzzfeed, ABC, Upworthy, Design You Trust, Mashable, Grub Street, Pix11, Food&Wine, AV Club

Her approach is entirely unconventional and she has a really sharp marketing mind.
We talk about a bunch of cool shit:

How she uses low-cost Loss Leaders to build a body of work that is magnetically attractive to the right types of business partners and clients…
And how to get over your paralysis by just selling something.
We talk about Creating opportunities and building a reputation by executing on projects that make you happy… even if they don’t make money.
How she met her goal of $80,000 and beyond on Kickstarter to fund a brilliant card game called Side Effects.
And a lot more.

Here's the official Episode 22 page at UnusuallyFocused.com
Here's her stuff. Buy everything. Especially Side Effects.
Troll Cakes: Bakery & Detective Agency
KatThek.com: Check her portfolio for the projects we talked about in this episode. And a whole bunch more.
Side Effects by Pillbox Games
@kat_thek on Instagram
----
And as always, if you're interested in finally taking action on your ideas - you should take a look at MoneyMoves. It's our premium training on how much to build an audience and sell your stuff with social media.

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💵 A 5-Stage Framework for Turning Followers into Customers Jun 02, 2019

The most expensive book I own is called "Breakthrough Advertising" by a marketing legend named Eugene Schwartz.
It's a regular hardcover book. Not an overblown 'info product.' And I've seen it running anywhere between $500 and $1000 - which is a feat in and of itself.
It's full of down-n-dirty marketing brilliance.
But there's one concept that I have never been able to forget. It colors everything I do.
It's called the '5 Stages of Customer Awareness.'
It's absolutely critical to understand this if you want to get results with your marketing.
A few key takeaways in this episode:

The single best way to build influence over someone
How to tailor your posts to speak to the right people at the right time.
One of the biggest mistakes I see people making with their social media marketing efforts (ESPECIALLY those promoting "local" businesses.)
And a bunch more.

Mentioned in this episode:
MoneyMoves: How to make shit happen with social media
Magic Pixel Dust: 5 Marketing Magic Spells

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🎧 Battle-tested Mind: An Immersive Auditory Concentration Training Exercise May 24, 2019

This episode is totally different.
It’s not even a ‘podcast,’ per se.
It’s more like the result of me experimenting and practicing my skills in sound design.
An immersive auditory concentration training exercise. 😏
Kinda like a meditation training for people who “can’t meditate.”
Or if you have a meditation practice and you’re having a hard time connecting with your breath or your preferred object of focus - this is a great technique to ‘drop in.’
You can even use it when you just need to chill the fuck out.
No hippie shit.
After the first few minutes of “podcast” intro and explanation - the immersion begins.
The idea is simple:
Focus ALL OF YOUR ATTENTION on sound. Hear EVERY-THING. And EVERY-WHERE.
Which means your goal is to notice when your mind is wandering and you’re NOT paying attention to sound.
Use headphones.
And definitely let me know what you think.
—
And you might be interested in this video too:
5 Marketing Magic Spells.
Here’s what Joanne said:
@bendyogadundas "I cannot believe how well done this video is - but also over my head. WHICH IS A GOOD THING!
It means I need this training and you showed me WHY! That should be the ad: if you watched this video and thought I need to take this training to learn all of this - I will also show you how to plan a video like this so that people will realize they need your stuff as well.
Here is the biggest difference that I see between you and other people trying to market to yoga teachers for marketing - you are clear, concise and your content helps. I am in shock by how incredibly USEFUL this is."

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💬 A Systematic Approach to Marketing with Authenticity May 22, 2019

"He's self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is.
He helped me get over my crap by realizing my purpose transcends all my fears and insecurities. My excuses became my reasons to execute, because nothing good ever came out of playing it safe by living in fear, letting things that make you uncomfortable dictate how you live your life." -@marcussmithfitness
The last thing I want to be known as is a "self-help" guy. But I definitely DO NOT MIND people feeling the self-improvement benefits that are packaged inside of the Unusually Focused marketing principles, methods, products, and events.
Which you can learn more about at unusuallyfocused.com
In this episode, I talk about how #randomtalkingvideo is the single best tool I've found for using social media for self-invention.
And the final 10 minutes is a breakdown of the Inspire the Fuck Out of People Challenge.
Here are a couple of things you might dig:
👉🏼 5 Marketing Magic Spells (free)
👉🏼 How to Get More Comments on Your Posts (free)
And here's the review in full: @marcussmithfitness.
This is self-discovery packaged in authentic marketing
★★★★★ in Apple Podcasts by @MarcusSmithFitness
I'm finding it hard to formulate the words to express just how my life has changed since coming into contact with Ryan and the message he brings, so I'll start off with the first thing that always comes to mind when I think of him, then I'll just rant from there:
Ryan is one of the greatest teachers I've ever had the opportunity to learn from. I feel that ultimately, a teacher should help you see and understand yourself at the deepest level. The ideas I've learned from Ryan have brought me to a place of self-awareness and gratitude that I never knew was possible.
"He's self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is.
He helped me get over my crap by realizing my purpose transcends all my fears and insecurities. My excuses became my reasons to execute, because nothing good ever came out of playing it safe by living in fear, letting things that make you uncomfortable dictate how you live your life."
And he cares, I mean like really. He's reached out to me personally just to check-in, and I'm not even one of his private clients, I've just bought a couple of his marketing courses.
Ultimately, I love listening to Ryan because he's a man that thinks, and takes his craft seriously. I think it's very important to find people with the best ideas and to drown yourself in their message, you'll capture so many gems in the process.
- Marcus

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🤥 Practicing Ethical FOMO (“Just a few spots left!”) May 09, 2019

This is a 10minute clip from an episode of The Body Awake podcast. It’s called “Connection, Audience and Being Real on Social Media.” (episode 47)
We talk about the ethics surrounding the use of “FOMO” as a marketing tactic.
I posit that FOMO is an unavoidable emergent property. Not a marketing tactic.
Practicing Ethical FOMO means you’re not a dick, you make cool shit, and people don’t wanna miss out.
TL;DL: I woke up like this. 🤷🏻‍♂️ I can’t help if people don’t wanna miss out.
And as we talk about in the clip, I can’t imagine why your goal is not to be so good that people don’t want to miss out too.
Check out the full episode at The Body Awake.
“Connection, Audience and Being Real on Social Media.” (episode 47)

You can also just search The Body Awake wherever you’re listening to this. C’mon bruh.
🔻🔻🔻🔻🔻🔻
And here’s his Show Notes:
“I started following Ryan's page on Instagram. I was nearly immediately put on edge by some of his posts. He, at least a lot at that time, was playing a bit of a villain, challenging me and anyone else reading to put ourselves out there in a way I'd been, and to a large extent still am, uncomfortable with.
I was intrigued and, upon diving a bit deeper into what he was offering, have really been enjoying a community movement that’s about being generous with your work, and showing up, and not hiding.
This episode may strike a chord with anyone making a living in the body-related work world, but is ultimately about communication, and so may be for all of us. It’s about how we talk to ourselves and others alike. It's a challenge to find the passion in the work you're already doing.
(There's a line about midway that's been rattling around in my heart ever since, something about "if you're not excited about what you're posting, you're not posting the right stuff" ... which sounds a bit hokey now that I put it out of context, but didn't feel hokey then and, hopefully, doesn't to you when you listen.)
🔺🔺🔺🔺🔺🔺
And if you like this sort of thing, you might dig this series of articles I just published at Unusually Focused. They’re about how to create more rich, dynamic, and engaging conversations on your posts.
unusuallyFocused.com/howToGetMoreComments

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💬⚡️ Quick tip to get more comments on your posts May 02, 2019

Comment sections have the potential to be the single-most powerful sales & influence device you have.

In fact, I just posted a scintillating series of articles on unusuallyfocused.com about how to create more rich, dynamic, and engaging conversations on your posts.

For it is in the conversations you create (and participate in) that relationships are built and you earn favor with The Algorithm.

It’s where your “brand” is developed, influence is built, and money is made.

That’s what people come back to see. They don’t come back to re-read your post or re-watch your video.

They come back to the conversation in the comments - whether they’re a participant or a “lurker.”

So in this episode, I give you just a simple way to help improve your comments sections so you create more meaningful conversations.

And check out the series of articles here.

They’re all free to read.

And on the second article, if you get there before the spots are taken - you can register for a free social media audit.

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🎭 How to seem interesting even if you're boring Apr 23, 2019

People are similar in more ways than we're different.
And at the very core of our similarities is our concern about and focus on status. That is, our role and level of power, from moment to moment, in whatever situation we're in with whoever in it with.
With your friends, your colleagues, your family... the more status we have in any network of people, the better.
Most of our decisions are based on this very question: If I do this, will it increase or decrease my status?
So then, we can take advantage of this core instinct by giving people the tools to easily signal their status through their association with us - and our products & services.
And that's what I talk about in this short episode, it was inspired by a study that was done with the most famous painting in the world. The results are comical.
I got a lot of these ideas from Elephant in the Brain.
https://amzn.to/2DFI7kX
Kassidy's notes:
Ryan shares his cut & dry theory behind why so much interest and fascination was birthed around such a simple painting and shares how you can apply that same theory to your social media practices, to develop the same level of interest and "buzz" around yourself and/or your business.

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✅ a checklist for your next social media post (Ryan Magin) [2/2] Apr 18, 2019

Two Ryans. One Podcast. I was gonna say "make sure you listen to Part 1 first," but I ain't telling you how to live your life.
Episode Page and bonus content at unusuallyfocused.com
Ryan Magin's Instagram is @ryanmagin.
HypeNotes

We talk about the 4 types of content you need to be posting to build influence
Using Facebook Ads to build authority, credibility and trust
Selling without being too douchey
Making money with a small audience.
batch creating content so you don’t have to think about what to post.
how often you should be posting,
the four types of content you have to be posting
how to make selling easier by running a fomo campaign
the power of live events for creating authority
how ryan sold a $3,000 per-person workshop over instagram and DM
how to start a content production agency to help other local businesses with their social media
using pretty photos to bring eyeballs is cool as long as you’re doing this.
other seductive marketing bullets here.

⭐️⭐️⭐️⭐️⭐️ KassGems (Show Notes. She didn't know I was gonna call them KassGems, but she'll find out when she gets the push notification.)
2:00 - If Ryan Orrico could rewind 10 years - this is what he would have done differently.

4:55 - Listen to Ryan Magin’s experiences running advertisements to other marketers audiences (Gary Vee, Grant Cardone and Tai Lopez).

10:30 - Ryan Orrico's response to people who say they don’t like marketing.

11:20 - A workshop with 80 people in it, isn’t necessarily “more successful “than one with 7 people in it… here’s why.

16:15 - Ryan Magin’s advice for anyone who is just getting started, and doesn’t necessarily want to spend money on ads.

20:05 - You don’t need to have a big audience to make a lot of money with social media.

25:00 - Ryan Orrico’s advice to anyone who needs to make enough money to be able to free up time & pursue their passions.

27:55 - This is why you shouldn’t hire an ad agency to do your Facebook Ads.

29:00 - Ryan Magin shares his process for creating mass amounts of content in the matter of an hour.

34:20 - You should be posting more “social proof.” Ryan Magin explains how.

43:30 - Find out where you can get more tips from Ryan Magin.

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💰How to make money with a small social media audience (Ryan Magin) [1/2] Apr 15, 2019

This is part one (of two) of a conversation I had with the Instagram & Content Wizard, Ryan Magin. After we finished recording, we were both like "damn. we could have just turned this into a paid product."
But instead, we stuck to the plan to give it to you for free.

We’ve known each other through this weird world of internet marketing for a decade and we’ve got the battle scars to prove it.

We go over content strategy, advertising, controversy and selling your stuff with social media.

Part two will be available soon. But if you want early access, leave a review on the podcast and send me an email (ryan@unusuallyfocused.com) to let me know. I’ll hook it up.
unusuallyfocused.com/podcast/how-to-make-money-with-a-small-social-media-audience/

👉🏼Learn more about Ryan Magin and follow him @ryanmagin.
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Third-Person Show Notes:
3:00 - Ryan Magin tells the story of how he started his business, and some of the struggles that happened along the way.

10:25 - Ryan Orrico discusses the “Red Carpet Ready” campaign he did for Valerie Waters, and why it was a total "failure." (or at least, why he though so at the time).

12:25 - You could probably be more “controversial” in your business. Here’s why.

15:38 - “You don’t need to call out people to be controversial.” There are other ways to create the same effect, without being an asshole.

17:00 - Ryan Magin discusses ideas for getting the engagement he wants.

19:50 - Ryan and Ryan explain their takes on “ghost followers” and whether or not you should get rid of them.

25:00 - These are the types of posts you should run as content ads.

27:45 - Ryan Orrico explains exactly what he would do if he were starting his business from scratch.

33:40 - Why you should never stop posting those blurry photos of you eating dinner with your mom, or hanging out with your friends, even if your social media is used for business.

37:00 - Here’s some basic information you need to know, if you want to run ads on Facebook/Instagram

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🛑Don't start a podcast, but here's how I got my first 5000 Listens Apr 11, 2019

30 Days Later. A podcast is about this podcast. The Good, The Bad, The Ugly. My honest stats. My "launch strategy." What’s been working. My promotion and advertising strategy. And ideas to make your podcast a success.
https://unusuallyfocused.com/podcast/dont-start-a-podcast/
Show Notes:

3:30 - Ryan reveals the tools he uses to create each Unusually Focused podcast episodes and the single tactic he’s been using to make the podcast successful.

4:16 - Learn about the Unusually Focused launch strategy. Errrr - lack of.

5:00 - Ryan discusses how he promotes each podcast episode.

6:20 - Keep this rule of thumb in mind when deciding whether or not you should spend money on advertising.

7:35 - Ryan’s thoughts and experiences with IGTV.

8:15 - You should be putting more energy into this ONE thing (This is so important, that you should actually be putting more energy into it than you do into actually building and improving your product).

8:40 - The Unusually Focused Podcast stats as of episode 12.

12:00 - Ryan talks about getting bad reviews on the Podcast - and how reviews have affected it’s popularity.

13:40 - “Those people are the best audience to make a podcast for.”

14:30 - An approach you should use when making a podcast.

15:25 - Some things you should think about before starting a podcast.

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Should I have a separate Instagram account for my business? Apr 08, 2019

In this episode, Unusually Focused's Director of Marketing & Cult Operations, Kassidy Crawford joins Ryan as they reveal the most closely-guarded secrets of the Universe and age old question, "Should I have a separate account for my _____ stuff?”

And how to make money with social media.
unusuallyfocused.com/podcast/should-i-have-a-separate-insta-account-for-my-business/
This episode includes:

3:00 - The answer to one of the questions we get the most: “Should I have multiple Instagram accounts?”

3:44 - It’s hard enough to move on our ideas, confidently. The last thing we want to do is make it harder on ourselves. Find out what makes “creative friction” and how to avoid it at all costs.

4:20 - You don’t need to make multiple accounts for all of your interests. However, there’s an exception to every rule…

7:40 - Branding experts will tell you to become one-dimensional. Find out why that’s one of the biggest mistakes you can make… Especially in the world of social media.

8:30 - If you’re not already successful or making money, you shouldn't be focused on “branding.” Here’s what you should be focused on.

9:45 - As long as you’re doing this one thing, you won’t ever need to stop yourself from posting about your other interests due to fear of “confusing people” again.

10:15 - Find out why sharing about your different interests is not only OK, but it’s actually necessary.

10:55 - Ryan and Kassidy’s response to this common statement: “They’re following me to see stuff about yoga. If I share my other interests, they will leave.”

12:50 - Learn how to remove the obstacles that get in the way of true, creative expression on social media.

16:25 - We highly recommend you read this book.

17:48 - The “onion approach” to copywriting.

🔻🔻🔻🔻🔻
Does asking people to Rate, Review, and Subscribe actually work? Cuz I'd really appreciate it.
unusuallyfocused.com

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A sneaky Facebook & Instagram post to get local clients (without looking desperate) Apr 04, 2019

Your social media stuff doesn't work because you stink like desperation. This is a quickie episode about an approach you can use with Facebook & Instagram advertising to stand out from your competition and get the clients to come to you.
Check out the new Unusually Focused website at unusuallyfocused.com.
And if you want me to let you know when Magic Pixel Dust drops, just register here.

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🎯How to target local people on Instagram (AMA) Apr 01, 2019

In this episode, Steven ‘Big Daddy’ Kane (@heyimstevenkane) asks Ryan how to get customers on Instagram by targeting people who are in your neighborhood.

Ryan discusses plenty of actionable strategies you can use starting right now, even if you have a small audience,
This episode includes:

0:50 - Find out how YOU can be featured on the Unusually Focused Podcast.
1:41 - Discover the platform you should be using to target local people on Instagram .
2:45 - Although you should be focusing on the platform mentioned, you should still use multiple platforms. Find out why (Hint, this KEY).
2:55 - Spend 5 minutes a day doing this one thing and your stuff will move way faster.
4:00 - We know social media marketing coaches are telling you to use local hashtags and setting your “location.” It doesn’t work… Try this instead.
4:40 - The first step to local success, is a solid reputation. Here’s how you can establish yourself as a “local celebrity” in your community or town.
7:35 - You have to stop looking at competition as a negative thing. Your competition can be one of your biggest assets, if you do this right. Learn how to use your competition in your favor (Once you master this, you and your biggest competitor will go from feeling threatened and taking business away from one another, to drinking cocktails like old friends, while basking in your matched success’s.).
10:09 - If you want to attract MORE local clients, you MUST make sure you tell your current clients do this one thing.
10:30 - This seems SO obvious - yet, most people aren’t doing it. Find out the easiest thing you can do on social media in order to build relationships with local people.
13:25 - How to use “events” on Facebook to reach local people.
16:30 - One of the biggest mistakes people make in Facebook Community Groups. Don’t be “that guy.”
20:30 - Learn about the two different kinds of posts you can also use as advertising.
21:00 - How to promote a post on Instagram.
24:45 - You should be doing this for every new student/client you get.
26:15 - You have a chance to be featured on this podcast. Here’s how.

If you want me to answer your question in a future episode, send a DM video (no more than two) to @unusuallyfocused on Instagram.

And if you want to learn more about what to post on IG and FB to make shit happen, check out our free 10-Day Digital Mindfuck: it Might Get Strange.

itmightgetstrange.com
—

And check out Steven ‘Big Daddy’ Kane’s stuff at instagram.com/heyimstevenkane. If you’re in NYC, you should def go see this dude. He’s all FRC trained up and everything.

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Criticism Alchemy: How to Turn a Negative into a Positive Mar 29, 2019

Last night, while I slept - I got a bunch of one-star reviews on this podcast. This sort of thing used to bring me to my knees -- especially when it was a new project.
No longer.
I'm all about taking bad reviews, bad press, or bad whatever — and not just handling it — but turning it into a positive.

Let them do the work for you and then you just hop on their back and ride it to the metaphorical bank. Or the actual bank.
We go deeper into these sorts of topics in MoneyMoves. Learn more at grabMoneyMoves.com

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More ideas for filling your classes, workshops, and retreats Mar 27, 2019

In this fifth and final series episode, Ryan talks about how he made a full-time income teaching just four yoga classes per week as a brand new Yoga Teacher in the most comically competitive yoga market in the country.
AKA: Los Angeles.
This episode includes the following:
2:40 - Ryan talks about the seasonal yoga events he used to teach and the lessons he learned about marketing along the way.

3:22 - Learn about the one Facebook feature that can help you move a lot quicker and how to use it.
5:12 - You don’t necessarily need to hire a DJ like Ryan did… however, you can still create an experience for your students. Here’s how.
6:20 - Yoga memberships aren’t utilized enough. Ryan explains how he created a membership program for his classes, without scaring away the “one-timers.”
9:20 - Ryan discusses the marketing strategy behind his most successful Yoga Retreat.
12:40 - If you’re hosting yoga retreats with another person. You NEED to be doing this. It seems so simple, because it is… but it’s also highly effective
19:00 - “Isn’t your stuff just lightning in a bottle?”
20:05 - How to ensure you make a consistent income… even when your attendance drops.

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Making Yoga Great Again — with Yoga Detour Mar 22, 2019

Cecily is doing the coolest stuff in the yoga game. When I’ve asked people about who I should get on the Podcast, her name is always at the top of the list.

https://unusuallyfocused.com/podcast/episode-7-making-yoga-great-again-with-yoga-detour/
In this conversation:

Why I retired from teaching after I found her stuff
Her risky affiliation with an incredibly smart and cunning yoga villain.
Being unapologetic about focusing on the movement aspect of the practice.
Bullying, Ashtanga, and Callout Culture
Deadlifts and Detour Maps to prepare the body for meditation
What the perfect yoga class looks like.
A Detour Map for Pushups
Doing whatever the hell you want.
And a bunch more. You’ll dig it.

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The one about your Mom Mar 21, 2019

Every time I talk about this on social media, I get an influx of messages from people thanking me for reminding them to call their Moms.

And that’s pretty cool.
Today would have been my Mom’s 61st birthday.

Ovarian cancer tho.

So I asked some my sister if she could help me tell the story with a little extra flavor — and stretched my Podcast editing skills in this episode of Unusually Focused. It's a little bit different.
Thanks for listening.

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Unconventional ideas for building your classes Mar 18, 2019

This is part 4 of the How to Build a Profitable Yoga Class series.
It's all about place. I go into a bunch of the weird, out-of-the-box things I did to create a unique environment optimized for getting people to talk about my class and bring their friends.
BurnTheater, The Olfactory Stimulation Game, PartyLights, and my secret weapon: The Private Facebook Group.
I'd bet dollars to donuts that allllll of this stuff was more responsible for the success of Burn Yoga than the yoga itself -- which was also straight-up REVOLUTIONARY.

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Going Deep with Weirdos & Trolling the World (that's why) Mar 17, 2019

In episode 4, I wanted to take a quick detour from the yoga stuff to talk about this Podcast itself. Namely, why I started it and who it’s for.

Eventually, I want to troll the entire world with a far-reaching mainstream network like Netflix. This podcast is a step on that journey.
And near the end of the episode, I drop a 💰 idea for how you could use a podcast with a hyperlocal audience to get more people to sign-up for your stuff.

If you want to support the show or learn more about how to implement the marketing & social media stuff, check out grabMoneyMoves.com

Or if you want some more free stuff first — itMightGetStrange.com

It would mean a lot if you’d rate and review too. Help a brother out.

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BurnPass: Behind the Scenes Mar 16, 2019

In part 3 of the "how to build a profitable yoga business" series, I break down the approach and business model I used to sustain this yoga experiment -- until it became a real business that made real money. It was called a "BurnPass."
And it changed everything.
If you interested in seeing the final iteration of my class, where I was incorporating FRC/mobility concepts - check out thebestyogaclassintheworld.com
And if you want to support the show (or my general social media shenanigans):
You can Rate & Review.
You can Subscribe.
You can tell people about it.
Or you can buy any of my products.
MoneyMoves is my 2019 curriculum on how to make shit happen with social media. It's a masterclass in how to do everything I talk about on this show.
grabMoneyMoves.com
And if you want some free shit that's better than the stuff you pay for:
My instagram rules: instagram.com/ryanorrico.
And itMightGetStrange.com is a 10-day digital mindfuck in all things social media & marketing.

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How to Build a Profitable Yoga Class, Part 2 Mar 14, 2019

In this episode, I go over the month leading up to the first-ever 6AM Burn Yoga class. How I conceptualized it, how I named it, how I promoted it, and what I did afterwards.

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How to Build a Profitable Yoga Class, Part 1 Mar 12, 2019

This is episode one of this podcast and this series. We'll begin with a breakdown of how I built a yoga class, from scratch, in the most comically oversaturated yoga market in the country.
I sucked at poses. And I had less than 600 Instagram followers.
In future episodes, we'll talk marketing, social media, and making shit happen.

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