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    Technology

    (un)sexy

    From scrap metal to timber, estate planning to freight pooling, this show is a meandering exploration of just how sexy unsexy industries can be. Host Elaine Zelby, investor at SignalFire and eternally curious human being uncovers the stories of niche and esoteric markets understanding the history and looking at the future through the eyes of the pioneering entrepreneurs willing to bring technology and exponential improvements to these often overlooked spaces.

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    Latest Episodes:
    Tyler Ellison - Founder and CEO, ChemDirect Apr 06, 2021
    Show notes

    In this episode I speak with Tyler Ellison, the Founder and CEO of ChemDirect, a digital marketplace for the chemical industry connecting hundreds of thousands of products from vetted and reputable manufacturers with buyers who can transparently shop, compare and purchase. We discuss Tyler's decades-long experience in the global logistics and chemicals industries, how the $5T chemicals market operates today, and how the changing nature of manufacturers and buyers is forcing the industry to modernize.


    Cliff Fetner - Founder and CEO, Soil Connect Mar 24, 2021
    Show notes

    In this episode we go down the rabbit hole of dirt! I speak with Cliff Fetner, the Founder and CEO of Soil Connect, a digital marketplace that provides a better, faster and cheaper way for construction professionals to transport and acquire soil, aggregates and other building materials, saving customers tens of thousands of dollars while substantially reducing the construction industry’s CO2 emissions. We discuss Cliff's decades in the construction space, how different types of dirt are classified, graded, and moved between sites, and how Soil Connect is applying technology to this old school industry.


    Alex Naoumidis - Co-founder and CEO, Mindset Health Mar 11, 2021
    Show notes

    In this episode, I speak with Alex Naoumidis, Co-founder and CEO of Mindset Health, a company building mobile hypnotherapy programs to help people with chronic conditions manage and improve their health, without drugs or diets. We discuss the power of the mind-body connection, the difference between hypnosis and meditation, and what it's like building a company with his brother.


    Tim Henry - Co-founder and CEO, Haul Feb 26, 2021
    Show notes

    In this episode, I speak with Tim Henry, Co-founder and CEO of Haul, a platform that allows truck drivers to find flexible CDL jobs without owning their own truck. They are rethinking the employment model for the 3.5 million commercial truck drivers in the United States. We discuss all of nuances of the players that make up the trucking industry and how autonomy will or won't change the game in trucking.


    Jordan Taylor - Co-founder and Head of Product, SESO Jan 27, 2021
    Show notes

    In this episode, I speak with Jordan Taylor, Co-founder and Head of Product at SESO, a company building a better labor marketplace for agriculture. SESO provides agriculture employers with an end-to-end labor solution which encompasses recruiting, visa automation, and workforce/compliance management software. We discuss Jordan's journey into the AgTech space through his time at Farmer's Business Network, what an H2-A visa is, and the entire process around farm labor.


    Kevin Gibbon - Co-founder & CEO, Airhouse Jan 15, 2021
    Show notes

    I speak with Kevin Gibbon, Co-founder and CEO of Airhouse, a modern, all-in-one e-commere operations platform that helps direct-to-consumer companies get orders from their factory to your front door. Kevin is no newbie when it comes to the e-commerce logistics space having founded Shyp in 2013 and shutting it down in 2018. In this episode we discuss his learnings along the way, some of the current challenges that still need to be solved in this industry, and where he things e-commerce goes in the next 10 years.


    Chris Herd - Founder and CEO, Firstbase Dec 22, 2020
    Show notes

    In this episode I discuss all things future of remote work with Chris Herd, the Founder and CEO of Firstbase. We discuss why remote work is here to stay and what benefits employees and companies get from enabling their employees to live where they want and engage in the communities that most align with their interests and values. We get a masterclass on using Twitter to build a brand and awareness and what it's like to build a remote first company from scratch.


    Stephen Greenwood - Founder and CEO, Ballast VR Dec 09, 2020
    Show notes

    Who doesn't love a water park? Now imagine you're going down the water slide but with a VR headset on! That is what Stephen Greenwood, the CEO and Founder of Ballast VR is creating with his first-of-its-kind virtual reality for water parks experiences. After trying to find a way for people with motion sickness to experience VR, Stephen discovered that if you're in water, the symptoms don't exist. After experimenting with VR for sensory deprivation chambers, the market began pulling him towards waterparks as a perfect use case for his waterproof and immersive experiences.


    Matteo Francheschetti - Founder and CEO, Eight Sleep Nov 23, 2020
    Show notes

    In this episode, Matteo Francheschetti, Founder and CEO of Eight goes deep into the world of sleep. We discuss how he got obsessed with fitness, wellness, and ultimately sleep, the growing trend of sleep tracking/sleep hygiene, and Matteo's personal routine. He goes under the hood to describe all of the technology built into Eight's flagship mattress that continuously tracks body movement and temperature to adjust throughout the night for optimal sleep. Perfect holiday present to treat yo self!


    Eran Ben-Shmuel - Founder and CEO, Juganu Nov 11, 2020
    Show notes

    In this episode, Eran Ben-Shmuel, Founder and CEO of Juganu sheds some light on light! Juganu is revolutionizing the world through light and we discuss all of the impacts that light has on our health, happiness, and overall life. From improving mood, killing bacteria and pathogens, and controlling the chemical composition of plants for indoor horticulture, light has profound impacts on the way we live and eat. Eran explores how they've harnessed learnings from the sun and brought those learnings to artificial light.


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