In this episode, we are back together and BOTH in New Zealand!
We had the good fortune of sitting down with Corrigan Sowman, a dairy farmer who along with his family, run Uruwhenua Farms Ltd in beautiful Golden Bay.
Mark met Corrigan last spring at their first Nuffield conference, and have since remained good friends and colleagues.
Dairy farming in New Zealand has changed dramatically over the last decade, bringing both opportunities and challenges to those involved. Social license being a front runner of these challenges which prompted Corrigan's topic.
One that began as trying to solve a technical problem, digging deeper to realize it's more of social one.
One that perhaps we as farmers have been predisposed to over generations of high stakes, small margins, uncertainty and fast change, all leading to what he now sees as social judgment.
His project and this interview blew us away.
Are we as farmers equipped to deal with social judgment?