Unlocked by Matt Landau

Latest Episodes:

EP31: One Industry Voice with Mike Copps of VRMA Jun 19, 2019

Show notes

Mike Copps is the Executive Director of the VRMA which aims to be the singular voice of vacation rental owners and managers throughout the world.

Any industry needs a trade association, but for a young and emerging industry like vacation rentals it is especially critical.

Take a chance to meet Mike and learn about his background and the experiences he uses to make his leadership decisions today.

If you want to innovate like Mike, consider a demo with our friends at PointCentral (free HVAC Analytics included from this landing page): https://www.pointcentral.com/vrmb/

Here are some links mentioned in this episode:

http://www.vrma.org

www.vrmainternational.org

Email registration@vrma.org with any questions

Learn more about the host, visit https://mattlandau.com/

Get marketing strategies for vacation rentals, visit https://www.vrmb.com/

Collaborate with other professionals in https://community.vrmb.com/

EP30: The GSV Technology Rollup in the Vacation Rental Industry Jun 17, 2019

Show notes

In this experimental podcast format, I aim to address one subject matter that has the industry buzzing and break it down for our listeners.

[Note: Our normal interview podcast schedule sponsored by our friends at PointCentral will not be interrupted.]

This episode addresses an article on Amy Hinote's VRM Intel site titled, titled "GSV Initiates Technology Rollup in the Vacation Rental Industry including Liverez, Streamline, VRM, Bluetent, and more"

Here is the link:

https://www.vrmintel.com/gsv-initiates-large-technology-rollup-in-the-vacation-rental-industry-including-liverez-streamline-vrm-bluetent-and-more/

I also promised that I would post links to sign up for VRMB and the Inner Circle:

http://vrmb.com/

http://vrmb.com/the-vault/

Learn more about the host, visit https://mattlandau.com/

Get marketing strategies for vacation rentals, visit https://www.vrmb.com/

Collaborate with other professionals in https://community.vrmb.com/

EP29: The Love Language with Heather Bayer Jun 12, 2019

Show notes

Heather Bayer of the Vacation Rental Formula Podcast is like my BFF in the industry. We were both in Las Vegas for the VRMA International event and she would be presenting on the 5 Love Languages, a famous book that classifies the various interpretations of love. Heather applies this thinking to the vacation rental industry — where you may be making extraordinary efforts in one department, but lacking a detail or touch in another that could make all the difference. As you listen to Heather's love language concept, think about how you may be missing out on communicating hospitality with your guests — it can make all the difference. If you want to innovate like Heather, consider a demo with our friends at PointCentral (free HVAC Analytics included from this landing page): https://www.pointcentral.com/vrmb/ Here are some links mentioned in the episode: http://www.vrma.org https://www.vacationrentalformula.com

Learn more about the host, visit https://mattlandau.com/

Get marketing strategies for vacation rentals, visit https://www.vrmb.com/

Collaborate with other professionals in https://community.vrmb.com/

EP28: Keeping it Commercial with Sarah Nie Jun 05, 2019

Show notes

Sarah Nie is based in Asheville, North Carolina. And after she began her property management business, she began to be approached by owners all over Asheville. But this kind of growth came with a caveat: the city's short term rental rules which were fluctuating and restricting business left and right. What Sarah shares with us, now years after this journey begun, is the big lesson she learned: the lesson for anyone entering the vacation rental industry or thinking about growing in an urban environment. The power of commercially-licensed zones isn't always the first thing we think about with this new gig economy. But after listening to Sarah, perhaps it will be. If you want to innovate like Sarah, consider a demo with our friends at PointCentral (free HVAC Analytics included from this landing page): https://www.pointcentral.com/vrmb/ Here are some links mentioned in the episode: https://www.vrmintel.com/events/inaugural-vacation-rental-womens-summit/ http://www.poprentals.com

Learn more about the host, visit https://mattlandau.com/

Get marketing strategies for vacation rentals, visit https://www.vrmb.com/

Collaborate with other professionals in https://community.vrmb.com/

EP27: Our Vacation Rental Campaign with Phil Minardi May 29, 2019

Show notes

Phil Minardi is the Head of Public Affairs at the Expedia Group which owns HomeAway and VRBO. His job entails a lot of travel so he has a great perspective on the vacation rental regulatory landscape throughout the USA. But what I like most about Phil is that he always speaks on behalf of the industry. Not about any one owner or manager or company, but on the movement as a whole. I think a lot of problems can be solved with this style of thinking. And I hope that this conversation allows the stakeholders of the industry to see that Phil and the other OTAs can play an important role. At the very least, we learn the value of a free lunch. If you want to innovate like Phil, consider a demo with our friends at PointCentral (free HVAC Analytics included from this landing page): https://www.pointcentral.com/vrmb/ Here are some links and profiles mentioned in the episode: https://media.expediagroup.com http://alliancenola.org Phil Minardi https://www.linkedin.com/in/philip-minardi-557a898/ https://twitter.com/PhilipJMinardi

Learn more about the host, visit https://mattlandau.com/

Get marketing strategies for vacation rentals, visit https://www.vrmb.com/

Collaborate with other professionals in https://community.vrmb.com/

EP26: Social Media Influencers with Kristi Kautz May 22, 2019

Show notes

Kristi Kautz used to work in the digital entertainment space, so she was familiar with the world of influencers before her property manager Brad Klopman of The CoHost Company suggested offering a few free nights to some instagram influencers in exchange for a fresh set of photos. The tactic ended up becoming a way to unlock their vacation rental, Starship Landing Retreat, to the right kinds of travelers. If you want to innovate like Kristi, consider a demo with our friends at PointCentral (free HVAC Analytics included from this landing page): https://www.pointcentral.com/vrmb/

Here are some links and profiles mentioned in the episode:

http://starshiplandingretreat.com/ https://www.thecohostcompany.com/ @julieetecson https://www.instagram.com/p/BxeFjuCj7A8/ @ashleyinwanderland https://www.instagram.com/p/BxnJatvHdrW/ @bradyknoll https://www.instagram.com/p/BwBT0AGjaQo/

Learn more about the host, visit https://mattlandau.com/

Get marketing strategies for vacation rentals, visit https://www.vrmb.com/

Collaborate with other professionals in https://community.vrmb.com/

EP25: A Different Kind of Sharing Economy with Bradie Beagley-Reiner May 15, 2019

Show notes

Bradie Beagley-Reiner went through an incredibly stressful process in the crackdown of vacation rentals in San Diego, California. And in hindsight, she realized that a whole new kind of sharing economy sits within just beneath the surface: something we can all begin doing before it's too late. The instinct of independent vacation rental professionals is not always to get together with their competitors or share information with the other stakeholders in town. But in listening to Bradie's tactic, you may see things in an entirely new light. If you want to innovate like Bradie, consider a demo with our friends at PointCentral (free HVAC Analytics included from this landing page): https://www.pointcentral.com/vrmb/

Here are some links mentioned in the episode:

http://vacationrentalwomen.com

https://www.bluewatervacationhomes.com

https://www.liverez.com

Learn more about the host, visit https://mattlandau.com/

Get marketing strategies for vacation rentals, visit https://www.vrmb.com/

Collaborate with other professionals in https://community.vrmb.com/

EP24: The Biggest Lesson of My Career with Steve Milo May 08, 2019

Show notes

I only met Steve a few years ago but he's been leading the PM charge for eons with his company VTrips and he can also be spotted on the speaking circuit at conferences around the world: shooting straight and saying some of the things that others may not like...but need to hear.

I had the chance to sit down with Steve in Barcelona, Spain this month after we bumped into each other at the airport en route to the Kigo Conference and what I learned in the conversation ranges from comic books to profit to traveling with his wife Kyung.

I think this kind of fly-on-the-wall interview style can help people get to know some of the more recognizable names in our industry...personally. If you agree, feel free to drop a review and let us know.

If you want to innovate like Steve, consider a demo with our friends at PointCentral (free HVAC Analytics included from this landing page): https://www.pointcentral.com/vrmb/

Here are some links mentioned in the episode:

http://www.vtrips.com

https://www.bradfordexchange.com

https://www.kigo.net/kigoworld/

Learn more about the host, visit https://mattlandau.com/

Get marketing strategies for vacation rentals, visit https://www.vrmb.com/

Collaborate with other professionals in https://community.vrmb.com/

EP23: Diamond In The Rough with Danna Kittell of Starfish Luxury Rentals Mar 20, 2019

Show notes

Danna Kittell is the founder of Starfish Luxury Rentals on the coast of Oregon. Her enthusiasm and positivity for the industry is eclipsed only by her hard work.

After doing some rehab to her family's vacation home, she and her husband Jeff realized the potential of having a renovation aspect to their management services: upgrading a diamond in the rough has now become Starfish's secret weapon.

It's not a quick tactic nor does it happen overnight, but if you are of the Limited Edition vacation rental mindset, you know that sometimes patience and deliberate improvements overtime can create some of the most precious business assets in our space.

If you want to innovate like Danna, consider a demo with our friends at PointCentral (free HVAC Analytics included from this landing page): https://www.pointcentral.com/vrmb/ Here are some links featured in the show: https://starfishluxuryrentals.com

Learn more about the host, visit https://mattlandau.com/

Get marketing strategies for vacation rentals, visit https://www.vrmb.com/

Collaborate with other professionals in https://community.vrmb.com/

EP22: Handmade Pricing with Zaira Guzman of Bluewater Vacation Homes Mar 13, 2019

Show notes

Zaira Guzman is the Director of Sales and Revenue Management at Bluewater Vacation Homes in San Diego. Since San Diego is such a competitive vacation environment, Bluewater's recent occupancy growth (month upon month) isn't attributable to much other than Zaira's dynamic pricing skills, which means changing the nightly rates of properties to generate a fair return for the owner and a great value for the guest. What's most reassuring about Zaira's magic is that it's not done with fancy tools or algorithms but manually, by hand the old fashioned way.

I had the chance to sit down with Zaira in New Orleans during the Vacation Rental Women's Summit.

If you want to innovate like Zaira, consider a demo with our friends at PointCentral (free HVAC Analytics included from this landing page): https://www.pointcentral.com/vrmb/ Here are some links featured in the show: https://www.bluewatervacationhomes.com/

Learn more about the host, visit https://mattlandau.com/

Get marketing strategies for vacation rentals, visit https://www.vrmb.com/

Collaborate with other professionals in https://community.vrmb.com/

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