UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 261: Storytelling in Marketing with Rebecca L. Weber Mar 10, 2023

Show notes

How can storytelling help us achieve marketing goals? Our guest today is Rebecca L. Weber, a journalist and writing coach. You’ll learn how to use stories in different situations, why you should keep an idea bank, tips for overcoming the anxiety over writing, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

The Writing Coach Podcast with Rebecca L. Weber
The Hero’s Journey — a book by Joseph Campbell
Ahrefs Blog
Arpit Choudhury of astorik
On My Bookshelf: Essential books for writers

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Software Pricing Design with Chris Mele Mar 03, 2023

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Chris Mele, the managing partner at Software Pricing Partners. You'll learn what happens behind-the-scenes of enterprise pricing, what value-based selling really is, the problem with pricing tiers, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 260: Managing the Design Process with Paul Boag Feb 27, 2023

Show notes

There’s so much more to the design craft than just designing. How can you work harmoniously with stakeholders in a project? Our guest today is Paul Boag, a CRO expert. You’ll learn how to involve clients in the design process, how to communicate your design to different stakeholders, how to deal with committees, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Uncovering Customer Insights Using JTBD with Aggelos Mouzakitis Feb 17, 2023

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Aggelos Mouzakitis, a retention-focused B2B SaaS head of growth. You'll learn about the main metric that proves product-market fit, how they used customer segmentation in the process, how to improve your JTBD interviews, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

headofgrowth.io — Aggelos’ consultancy
Whereby — the case study we’re talking about
What is Jobs to be Done (JTBD)?
UI Breakfast Episode 254: Learning to Build with Bob Moesta
Demand-Side Sales 101 — a book by Bob Moesta
Clayton Christensen
See Aggelos’ service for B2B SaaS teams
Connect with Aggelos on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 259: Designing Services vs Products with Justin Zalewski Feb 10, 2023

Show notes

How can services improve and expand our product experience? Our guest today is Justin Zalewski, director of product design and strategy at Studio Science. You’ll learn their framework for figuring out customer pains, how to establish the balance between self-serve and done for you, how to test your design service prototype, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Studio Science — Justin’s place of work
Episode 254: Learning to Build with Bob Moesta
Demand-side Sales 101 — a book by Bob Moesta and Greg Engle
Studio Science’s Service Blueprint
The Service Design Network
Good Services — a book by Lou Downe
Check out Justin’s website
Connect with Justin on LinkedIn

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. SaaS Metrics from $0 to $100M MRR with Sid Jain Feb 03, 2023

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 258: Data-driven Design Systems with Berk Çebi Jan 27, 2023

Show notes

How can you measure the success of your design system? Our guest today is Berk Çebi, co-founder and Chief Product Officer at Zeplin. You’ll learn what a design system is, how their customer interviews led to a new product, when you should start investing in design documentation, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Zeplin — Berk’s product
Omlet.dev — their new tool for measuring the success of your design system
Atlassian Design System
Washington Post Design System
Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler
Frontify, Zeroheight — tools for documenting design systems
Data-informed Design Systems — a talk by Jan Toman of Productboard
Segment’s resources
Follow Berk on Twitter

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Data Activation for SaaS with David Sepulveda Jan 20, 2023

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk to David Sepulveda, Head of Data at Kumospace. You'll learn why data analysts need to work closely with research and product teams, how to distinguish correlation from causation, how much data you need to track, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 257: White-hat CRO with Paul Boag Jan 13, 2023

Show notes

Can you improve conversion rates ethically, without deceptive tricks? Our guest today is Paul Boag, a CRO expert. You’ll learn about the negative impacts of using dark patterns, how to promote ethical decisions in your organization, why supporting evidence is so important for designers, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Boagworld — Paul’s website and podcast archives
Click! – Paul’s book on CRO
Attention Insight, Usability Hub – tools for testing designs
Pollfish – a survey tool
Hotjar, Microsoft Clarity – heatmap tools
VWO, Google Optimize – A/B testing tools
BDTP S6E3: Measuring the ROI of Email with Claudiu Murariu
Get a free copy of Click!

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Creative SEO for SaaS with Monica Lent Jan 06, 2023

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Monica Lent, founder of Affilimate. You'll learn about the challenges of SEO in the SaaS space, the importance of link building, how you can go beyond classic articles, how to cut costs on content, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Affilimate – Monica’s SaaS
Sanity – Affilimate’s CMS of choice
SEO for B2B SaaS with Pawel Grabowski
Follow Monica on Twitter
Check out Monica’s free course, SEO for Devs

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.