UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

BDTP. Using Swag to Grow Your SaaS Brand with Scott Markovits May 19, 2023

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Scott Markovits, fractional COO and startup mentor. You'll learn how swag supplements your marketing strategy, when it’s best to offer swag, why you should be thoughtful about selecting physical items, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

InVision — Scott’s previous place of work
Threadbird
Cotton Bureau
Fathom Analytics
Follow Scott on Twitter and LinkedIn
Check out Scott’s website
Leading From Afar

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

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Episode 267: Content Testing with Erica Jorgensen May 12, 2023

Show notes

How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Strategic Content Design — a book by Erica Jorgensen
Amazon, Microsoft, Chewy — Erica’s places of work
Judy Blume — one of Erica’s favorite authors
11 Key Content Design Considerations
UserTesting, UserZoom, SurveyMonkey
Cloze Test for Reading Comprehension
The Complete Guide to Heat Maps
A Refresher on A/B Testing
Design for Cognitive Bias — a book by David Dylan Thomas
The Cognitive Bias Podcast — a podcast hosted by David Dylan Thomas
User Experience Lisbon Conference
Button: The Content Design Conference
Connect with Erica on LinkedIn
Check out Erica’s website
Use the code jorgensen-UIB to get a discount for Erica’s book (valid until May 31, 2023)

This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Personal Motivation in B2B SaaS with Sofia Quintero May 05, 2023

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sofia Quintero, the founder of Collie and previously the founder of EnjoyHQ. You'll learn the lessons she learned from building EnjoyHQ, how you can get customers to open up to you, why you should ask why their project may fail, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Collie — Sofia’s new product, a tool for engineering teams
EnjoyHQ — Sofia’s previous company
Know Your Customers’ “Jobs to Be Done”
Uncovering Customer Insights with Aggelos Mouzakitis
Check out Sofia’s personal website

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 266: Driving Change with Maria Giudice Apr 28, 2023

Show notes

How can designers show up as changemakers? Our guest today is Maria Giudice, founder, executive coach, and co-author of Changemakers. You’ll learn about the inspiration behind the book, the different foundations for success when trying to drive change, potential roadblocks, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Changemakers — a book by Maria Giudice and Christopher Ireland
SCARF Model — a brain-based model developed by David Rock
Episode 260: Managing the Design Process with Paul Boag
Episode 239: Product Management for UX with Christian Crumlish
Connect with Maria on LinkedIn
Check out Maria’s coaching practice

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. SaaS Brand Architecture with Karrie Sanderson Apr 21, 2023

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Karrie Sanderson, a marketing executive and former chief marketing officer at Typeform. You'll learn about the work that goes into branding, why branding also involves internal education, how to stay on brand when you’re scaling, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

Typeform, Smartsheet — Karrie’s previous employers
Uncovering Customer Insights with Aggelos Mouzakitis
Wynter — a research platform
Warby Parker — an example of a consistent brand
Brandfolder, Frontify — Digital asset management systems
Connect with Karrie on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 265: Designing for Families with Nathalie Stratton Apr 14, 2023

Show notes

When designing for both adults and children, what aspects do you need to consider? Our guest today is Nathalie Stratton, the co-founder and head of product at Hearth Display. You’ll learn the story behind their product, how they researched users in different age groups, how the team approached prototyping and testing, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Hearth Display — Nathalie’s company
Amazon Echo
Duolingo, The Browser Company — great products designed for kids
Follow Nathalie on Instagram
Get exclusive access to Hearth Display

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

BDTP. Managing SaaS Growth with Asia Orangio Apr 07, 2023

Show notes

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn why selecting your North Star KPI is crucial, how to pick , how to handle pricing experiments, and more.

Please head over to the episode page for the detailed recap and key takeaways.

Show notes

DemandMaven — Asia’s company
Hacking Growth — a book by Sean Ellis and Morgan Brown
Sprint — a book by Jake Knapp, John Zeratsky, and Braden Kowitz
North Star KPI
Van Westendorp Price Sensitivity Survey
How Superhuman Built an Engine to Find Product-Market Fit
Price Intelligently Blog
Software Pricing Design with Chris Mele
10+ Survey Email Examples for Your SaaS + Free Template
Follow Asia on Twitter and on LinkedIn
In Demand Podcast

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 264: Ecommerce Branding with Abbey McGrew Mar 31, 2023

Show notes

What goes into a successful ecommerce branding project? Our guest today is Abbey McGrew, the founder and creative director of Wayfarer Design Studio. You’ll learn about the work that goes into creating and testing out packaging design, the challenges they encounter with packaging mockups, how they determine the prices for projects, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

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Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 263: Sharing Work in Progress with Brian Lovin Mar 24, 2023

Show notes

What value can designers get from sharing their work in progress? Does it outweigh the fears? Our guest today is Brian Lovin, the founder of Campsite. You’ll learn about Brian’s motivation for creating the platform, how peer feedback improves the design process, the anxiety that keeps designers from sharing outside their team, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Campsite — Brian’s product
Episode 228: Design Advisory with Brian Lovin
Follow Brian on Twitter
Try Campsite for free
Follow Campsite on Twitter

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Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Episode 262: Growth Design with Brent Palmer Mar 17, 2023

Show notes

How does product design relate to the company’s growth goals? Our guest today is Brent Palmer, the product design manager at Mixpanel. You’ll learn about their shaping process, how their design team contributed to the development of their new pricing, how to deal with cross-functional teams, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

Show Notes

Mixpanel
Shape Up — a book by Ryan Singer
FigJam, Notion — shaping tools
Connect with Brent on LinkedIn
IC2MGMT — Brent’s Substack
Check out Brent’s website

Interested in sponsoring an episode? Learn more here.

Leave a Review

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.