UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 24: Getting Started with Digital Strategy Jun 27, 2016

Show notes

Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

The Strategic Web Designer: How to Confidently Navigate the Web Design Process by Christopher Butler
The Strategic Designer: Tools & Techniques for Managing the Design Process by David Holston
Digital Strategy School — Marie's online school for designers
Special discount for our listeners
Follow Marie on Twitter: @mariepoulin

Episode 23: Building an Online School from Scratch Jun 16, 2016

Show notes

In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs.

Show Notes

Digital Strategy School — Marie's online school for designers
Special discount for our listeners
Follow Marie on Twitter: @mariepoulin

Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur Jun 08, 2016

Show notes

Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once.

Show Notes

Digital Strategy School — Marie's famous training program for designers
Oki Doki Digital — the business where Marie and Ben help entrepreneurs create successful online programs
Doki — Marie's SaaS for digital courses and mentorship programs
Follow Marie on Twitter: @mariepoulin

Episode 21: Becoming a UX Leader with Danny Setiawan Jun 03, 2016

Show notes

Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages.

Show Notes

Danny's website
Relative ROI Calculator — the tool Danny created to help product owners prioritize their product backlog
Follow Danny on Quora — that's how we met
Follow Danny on LinkedIn
Follow Danny on Twitter

Episode 20: Mastering Creative Direction with Liam Sarsfield May 25, 2016

Show notes

Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.

Show Notes

MetaLab — Liam's previous company
Pixel Union — Liam's theme division of MetaLab
Literistic — Liam's side project for writers
Google Material Design Guidelines
MetaLab, thoughtbot, Instrument, TM, 3drops — awesome companies to draw inspiration from
Liam's website
Fluorescent — Liam's agency
Follow Liam Sarsfield on Twitter: @liamsarsfield

Episode 19: Creating a Powerful Brand with Laura Roeder May 18, 2016

Show notes

How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).

Show Notes

Meet Edgar — Laura's SaaS product for social media automation
Tom VanBuren — the writer who created Edgar's awesome language
Special page with a free webinar from Laura for our listeners
Follow Laura Roeder on Twitter: @lkr

Episode 18: Staying in Flow with Anders Thue Pedersen May 05, 2016

Show notes

It's so tough to "get into the flow" these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams.

Show Notes

TimeBlock — the productivity method (and related SaaS) developed by Anders
Episode 204 | 9 Tactics for Aggressive Time Management (Startups for the Rest of Us)
Deep Work — a great book by Cal Newport
You Need a Budget — SaaS by Jesse Mecham that works "method first"
Follow Anders Thue Pedersen on Twitter
Drop Anders a line at anders@timeblock.com

Episode 17: Marketing Challenges Apr 25, 2016

Show notes

Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever "sell itself." This episode is a huge reminder that everything requires marketing!

Show Notes

Fundamental UI Design — Jane's free course with InVision
Justin Jackson — the most awesome product guy we all admire
Designer News
Inbound.org
Reddit
Product Hunt
Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling
Episode 17: Startup Realities w/Amy Hoy
Follow Christopher Hawkins on Twitter
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)

Episode 16: Lessons from Guests Apr 21, 2016

Show notes

Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below.

Show Notes

Episode 26: Long-Term Product Success ft/Tom Rossi
Episode 27: Founder Success Habits w/Dan Martell
Episode 28: Teach Everything You Know w/Nathan Barry
Episode 1: From Freelancer to Bootstrapped Product Launch w/Rob Walling
Build A Better Network: The Third Tier Theory by Chase Reeves
Episode 25: Build Something Small, Build Something Now w/Justin Jackson
Episode 17: Startup Realities w/Amy Hoy
“If You Don’t Like Drunk Frat Boys, Don’t Open an Irish Pub…” (Amy Hoy's talk at MicroConf 2012)
Follow Christopher Hawkins on Twitter
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)

Episode 15: Podcasting Workflow Apr 13, 2016

Show notes

In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things."

Show Notes

Calendly — my favorite scheduling software (even though Christopher prefers doing it manually to establish a personal connection with a new guest)
Follow Christopher Hawkins on Twitter
Record & Release — Christopher's book on podcasting (use code UIBREAKFAST to get $10 off)