UI Breakfast: UI/UX Design and Product Strategy

Latest Episodes:

Episode 34: Key Principles of Instructional Design with Stacey Howe-Lott Sep 09, 2016

Show notes

Instructional design is about teaching people and designing training materials. Our special guest today is Stacey Howe-Lott — a guru of instructional design who helped dozens of entrepreneurs develop successful online courses and training programs. In this episode you'll learn how to approach any educational activity, set realistic objectives, counteract conventional wisdom for the "surprise" learning effect, and structure various types of courses.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Decisive, Made to Stick by Chip & Dan Heath
Brain Rules by John Medina
Stacey's website
Follow Stacey on Twitter: @staceyhowelott

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Episode 33: Gathering Website Content in One Week with Kelsey Kreiling Sep 02, 2016

Show notes

Content collection is a big, unsexy problem of every project. Our guest Kelsey Kreiling of Presence Agency (famous for their service called Week of the Website) mastered this skill to perfection. Her secret sauce is a framework that shapes the entire relationship with a client — from the first meeting to the project hand-off. Kelsey's tips will help anyone who deals with unresponsive clients and tight deadlines!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Presence Agency — Kelsey's company
Week of the Website — their famous one-week service
Calendly, UberConference — tools for effective meetings
Follow Kelsey on Twitter: @KelseyLK, @PresenceAgency

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Episode 32: Writing About UI/UX Professionally with Ben Gremillion Aug 25, 2016

Show notes

To get ahead in your UI/UX career, you need to start writing about design at some point. Our guest Ben Gremillion, content designer at UXPin, will give you the best writing guidance. In this episode you'll learn how to pick a topic for your design article, structure it, capture your ideas, create illustrations, and edit the final piece for the best results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Evernote, Ulisses — Ben's writing tools
GIF Brewery — a tool for creating GIF illustrations from video files
NaNoWriMo — National Novel Writing Month
Studio by UXPin — free UX design resources for designers and product teams
Grawlix CMS — Ben's product, a tool for comic artists
Ben's personal website
Follow Ben on Twitter: @ux_benjamin, @benthinkin, @grawlixcomix

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Episode 31: Research as the Key to Conversion Rate Optimization with Momoko Price Aug 17, 2016

Show notes

In this episode we're diving into conversion rate optimization with our special guest Momoko Price of Kantan Designs. You'll learn why research is key to any CRO activity, why elimination testing is awesome, what tools you can use to split-test your pages, and how to plan the entire testing process.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher.

Show Notes

Momoko's company: Kantan Designs
Copy Hackers by Joanna Wiebe
Hotjar — tool for heatmaps
Respond — one of Momoko's clients acquired by Buffer
ConversionXL by Peep Laja
Optimize Smart by Himanshu Sharma
Occam's Razor by Avinash Kaushik
Voice Of the Customer (VOC) by iSixSigma
Message mining: G2 Crowd, Merchant Maverick
Rev.com — good transcription services
Optimizely, Visual Website Optimizer — testing tools
Evan Miller's Sample Size Calculator
Email Momoko: momoko@kantan.io

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Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Don't Miss the Online Workshop

In case you missed it, we're starting a two-part online workshop today! It's called Fundamental UX Practices (private beta). The first part will take place today, August 17th, from 11:00am to 1:30pm EST. Tickets start at $69 per seat. Learn more and book your tickets here.

Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White Aug 11, 2016

Show notes

Discovering customer motivation is the core part of UX research! Today you'll learn to do it using Jobs to Be Done methodology (JTBD). Our special guest is Eric White, a customer-insight consultant who helps businesses understand why their customers buy. You'll discover the JTBD principles, and learn how to run an effective customer interview.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

Intercom on Jobs-To-Be-Done (book)
Bob Moesta — original architect of JTBD framework
Ash Maurya on Jobs-to-be-Done and Running Lean
Getting Started with JTBD — Eric's learning guide with links and resources
Eric's website
Follow Eric on Twitter: @ericmwhite

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Episode 29: Solving UX Problems Through Games & Workshops with Andy Parker Aug 01, 2016

Show notes

In this episode we're exploring a very unique, creative approach to user experience design. Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You'll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, or follow us on iTunes.

Show Notes

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Episode 28: Psychological Principles of Persuasive Design with Victor Yocco Jul 25, 2016

Show notes

How can we use psychology to inform our design decisions? Our guest today is Victor Yocco — UX researcher, speaker & author of the upcoming book Design for the Mind. He walks us through the key principles of persuasive design, and explains how to apply them in real-life UX projects.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Design for the Mind: Seven Psychological Principles of Persuasive Design — Victor's new book published by Manning; use promocode SMAYOCCO to get 39% off your copy
Stanford Persuasive Tech Lab
The Fogg's Behavior Model
Influence at Work — website of Dr. Robert Cialdini
Social identity theory (via Wikipedia)
The Brain Audit: Why Customers Buy (And Why They Don't) — book by Sean D'Souza
Yocco UX — Victor's website
Send an email to Victor: victoryocco@gmail.com
Follow Victor on Twitter: @VictorYocco

Episode 27: Helping Startups Gain Traction with Jay Acunzo Jul 13, 2016

Show notes

What design problems do startups have on various levels of development? How do they handle their UI/UX? To answer these questions, we invited a special guest: Jay Acunzo, VP of Platform at NextView Ventures. He's been helping startups for years by creating helpful content for them. In addition to startup problems, we also discuss Unthinkable — Jay's show for craft-driven creators (which represents a new format of podcasting).

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

NextView Ventures — seed stage VC company we're talking about
The NextView Platform — their community & content platform for startups, developed by Jay
Unthinkable.fm — Jay's show for craft-driven creators
Podcasting for the Creative-Minded: How to Avoid Yet Another Talking Head Show — Jay's post on narrative podcast production
Follow Jay on Twitter: @jayacunzo

Episode 26: Bridging the Gap Between Designers and Developers with Roger Dudler Jul 07, 2016

Show notes

Our special guest today is Roger Dudler, the founder of Frontify. The mission of their product is bridging the gap between designers and developers, improving the design workflow, and managing brand style guides (which is a huge pain for their large-scale enterpise clients like Lufthansa). You'll hear how they transformed the whole approach by giving project ownership back to the client. Tune in to learn more!

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.

Show Notes

Frontify — Roger's SaaS product we're talking about
ProductBoard — tool they use for product management
Intercom — tool they use for getting feedback from users
Follow Roger on Twitter: @rogerdudler

Episode 25: Building Effective Course Software Jun 30, 2016

Show notes

This time my co-host Marie Poulin steps into SaaS founder shoes and shares the story of Doki, her platform for courses with mentorship and mastermind features. You'll learn what problems Marie and her co-founder Ben faced on the early stage of product development, and how they successfully built a solution that targets teachers, but faces students (a typical challenge for course software).

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app.