Trapital

Latest Episodes:

Mike Weissman on SoundCloud’s Creator Strategy, How it Compares to a Startup Accelerator, and What it Means to be a SoundCloud Rapper Nov 11, 2019

Show notes

Mike Weissman, President of SoundCloud, came on the pod to talk about the streaming company’s business model, how it compares to a tech accelerator, SoundCloud’s growth in the Middle East, SoundCloud rap, and what sets the company apart from its competitors.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Mike Weissman, @soundcloud, soundcloud.com

Links referenced:

WIRED: As Streaming Services Boom, SoundCloud Strives for Relevancy (2017)
Trapital: Why Hip-Hop Can Help Venture Capital Navigate Changes in the Industry (2019)
Trapital: Why Streaming Services are Here to Stay (2019)
SoundCloud: On Tuesday We Presented Lil’ Tecca with our First-Ever Chart-Topper Award (2019) - The sneakers are on this link!

Hip-hop’s influence continues to grow. Take your insights to the next level. Learn more about Trapital.

Shea Serrano on the Economics of Book Publishing, ‘Movies (and Other Things),’ and How DJ Screw Inspired his Promotional Tactics Nov 04, 2019

Show notes

Shea Serrano, New York Times bestselling author and staff writer at The Ringer, came on the pod to chat about his strategy for his latest book ‘Movies (And Other Things),’ the pros and cons of selling independently vs. through a publisher, and how the late DJ Screw inspired his promotional tactics.

We also talked about Shea's FOH Army fanbase, rappers who fumbled the bag with Fast & Furious franchise, why The Ringer CEO Bill Simmons is the plug, and his Top Five rappers. Don't miss this one. Tune in!

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Shea Serrano, @sheaserrano, sheaserrano.com

Links referenced:

Book: Movies (and Other Things) - Shea Serrano (2019)
PDF: Conference Room, Five Minutes - Shea Serrano (2018) - independently released
Book: Basketball (and Other Things) - Shea Serrano (2017)
Book: The Rap Year Book - Shea Serrano (2015)
Book: Bun B’s Rapper Coloring Book and Activity Book - Shea Serrano (2013)
Podcast: Mathew Knowles on Beyonce’s Streaming Strategy, Solange’s Marketing, and Dinner with Jay Z or $50,000? - Trapital

Hip-hop’s influence continues to grow. Take your insights to the next level. Learn more about Trapital.

DJ Semtex on UK Hip-Hop’s Moment, Stormzy and Skepta Becoming Stars, Brexit’s Impact on the Culture, and Why Radio Still Matters Oct 28, 2019

Show notes

DJ Semtex, award-winning DJ, radio host, author, and podcast, came on the pod to talk about the moment UK is having in hip-hop, how Brexit has impacted the hip-hop landscape, why he still loves radio. He even asked me some questions too! Tune in.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: DJ Semtex, @djsemtex - Twitter, @djsemtex - Instagram

Links referenced:

Book: Hip-Hop Raised Me - DJ Semtex (2016)
Podcast: Who We Be TALKS_ - DJ Semtex and Spotify
Article: What Chance the Rapper Gets Wrong About Ownership - Trapital
Article: Why Latin Hip-Hop is Still Undervalued - Trapital

Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Akin Aliu on Life as a CAA Agent, Representing Ciara, and the “Rich Paul Rule” Oct 21, 2019

Show notes

Akin Aliu, Music Touring Agent at the Creative Artists Agency, came on the pod to talk about the BET Awards, representing Ciara, Freddie Gibbs, and Becky G, the NCAA’s “Rich Paul Rule,” and why big-time agents break out on their own.

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Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Akin Aliu, @caamusic

Links referenced:

Article: Why Choosing the Right Concert Venue Matters - Trapital
Article: Why Cardi B Doesn’t Need to Go On Tour - Trapital
ESPN: NCAA amend “Rich Paul Rule” amid blowback

Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

James Supreme on Being the A&R Behind Lil’ Nas X “Panini”, G-Eazy's Management Team, and why Mental Health Matters in the Industry Oct 10, 2019

Show notes

James Supreme, A&R at Universal Music Publishing Group, came on the pod to talk about his role in Lil’ Nas X’s second hit song “Panini”, the differences managing black rappers and white rappers, working with Beyonce’s Parkwood Entertainment team on The Lion King: The Gift, and why mental health matters in the music industry.

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Host: Dan Runcie, @RuncieDan, trapital.co

Guest: James Supreme, @jamessupreme

Links referenced:

Article: How Lil’ Nas X’s Success Will Impact Hip-Hop - Trapital
Article: White Rappers and Black Rappers Have Different Business Models - Trapital
Article: What Chance the Rapper Gets Wrong About Ownership - Trapital
Article: How Do You Follow Up ‘Old Town Road?’ If You’re Lil’ Nas, You Don’t Try - Trapital

Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Dame Ritter on Kanye West’s Sunday Services, Launching Music Entrepreneur Club, and How He Almost Signed Russ to a Deal Oct 08, 2019

Show notes

Dame Ritter, Founder and CEO of the Music Entrepreneur Club, came on the podcast to talk about the latest with Kanye West and his infamous Sunday Services. We also talked about Dame’s journey launching and running the Funk Volume record label, the business model for Music Entrepreneur Club, and how he almost signed Russ, and why he regrets turning down an opportunity to invest in the platinum-selling rapper. Tune in!

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Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Dame Ritter, @dame_mec - Twitter, @dame.mec - Instagram, https://musicentrepreneurclub.com/

Links referenced:

Article: Why Kanye West’s Sunday Service Has Limited Power - Trapital
Website: Music Entrepreneur Club Tour

Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Zack O’Malley Greenburg on the Forbes Hip-Hop Cash List, the Controversy it Causes, and What it Took to Declare that Jay Z is a Billionaire Sep 26, 2019

Show notes

Zack O’Malley Greenburg, Senior Editor of Media & Entertainment at Forbes, came through the Trapital Podcast to talk about the Forbes’ annual Hip-Hop Cash List. We talked about the artists like Cardi B and Meek Mill who question the results, the integrity challenges with self-reported data, the amount of work that goes into reporting a single number, and more.

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Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Zack O’Malley Greenburg, @zogblog, forbes.com/sites/zackomalleygreenburg

Links referenced:

Article: Highest Paid Hip-Hop Acts 2019: Kanye Tops Jay Z to Claim Crown - Forbes
Article: Kanye’s Second Coming: Inside the Billion-Dollar Yeezy Empire - Forbes
Article: Artist, Icon, Billionaire: How Jay-Z Created His $1 Billion Fortune - Forbes
Twitter: Cardi B, Meek Mill, “Pee” from Quality Control Music
Article: Why Cardi B Doesn’t Need to Go on Tour - Trapital

Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

50 Cent is a Habitual Line Stepper Sep 12, 2019

Show notes

Dan is joined by Ace Patterson (hip-hop artist ‘Call Me Ace,’ Consumer Marketing at Facebook). They break down how 50 Cent built a brand on shock value, why he raises hell on social media, whether he’s changed his style, and why he’ll never get canceled.

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Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Ace Patterson, @callmeacelegit, callmeace.com

Links referenced:

Article: Why 50 Cent Hasn't Been Canceled - Trapital
Podcast: Moody Jones on marketing for Snoop Dogg, EMPIRE’s digital strategy, and why he wants to work with Childish Gambino - Trapital

Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

Moody Jones on marketing for Snoop Dogg, EMPIRE’s digital strategy, and why he wants to work with Childish Gambino Aug 23, 2019

Show notes

Moody Jones, Head of Digital at EMPIRE, came through the Trapital Podcast to chat about his experience marketing for artists like Iggy Azalea, Tyga, XXXTentacion, and Snoop Dogg. He also broke down why he wants to work with Childish Gambino, and dropped some advice for the aspiring rappers who stay in his DMs.

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Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Moody Jones, @moodyjones, empi.re

Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalist.

RapCaviar's Big Advantage Aug 09, 2019

Show notes

Dan explains why Spotify’s RapCaviar playlist still has a competitive advantage over its competitors and why that won’t change anything soon. But that doesn’t mean the other digital streaming providers should give up! Each competing playlist can still take steps in the right direction.

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Host: Dan Runcie, @RuncieDan, trapital.co

Links Discussed:

Why Spotify’s RapCaviar Can’t Be Matched 8/8/2019 - Trapital

Hip-hop’s influence continues to grow. Take your insights to the next level. Become a Trapitalst.

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