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**Trapital**

Trapital is where technology meets culture. Hear breakdowns on the most important trends in tech, media, and entertainment. Trapital founder Dan Runcie and various guests break down the moves that shape the rest of society. Learn more

Latest Episodes:

Jason Geter on Heavy Sound Labs, Launching Grand Hustle, Signing T.I. and Travis Scott, and Redefining the Modern Record Label Sep 11, 2020

Show notes

Heavy Sound Labs founder and CEO Jason Geter came on the Trapital Podcast to break down his rise in the music industry. He started as an intern when he was in high school! He eventually started Grand Hustle with T.I. and helped build his career. Jason adapted the playbook to help build Travis Scott’s career.

Jason recently launched Heavy Sound Labs, a music incubator that redefines what it means to be a record label. He’s also an investor in All Def Digital, the largest Black-owned digital media property.

If you are interested in how the music industry has evolved and where it’s heading, this is the podcast for you.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Jason Geter, @jasongeter, heavysound.com

Related essay: How Travis Scott Growth Hacked Hip-Hop Trapital

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Donald Albright on Building a Podcast Network, Hip-Hop Marketing Tactics, and Tenderfoot TV’s Future Sep 02, 2020

Show notes

Tenderfoot TV cofounder and President Donald Albright came on the Trapital Podcast to talk about how his company has amassed 500 million podcast downloads. Tenderfoot is behind this hit shows Up and Vanished, Atlanta Monster, To Live and Die in LA, and more. The company has partnered with HBO, iHeartMedia, HBO, and others.

Before Tenderfoot, Donald was a music exec in Atlanta where he managed LaFace Records’ street team, managed August Alsina, and worked closely with OutKast, Goodie Mob, and others.

If you are interested in podcast strategy, partnerships, and ownership, this is def the podcast for you.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Donald Albright, @dabright03, tenderfoot.tv

Link: How Donald Albright Became Atlanta’s Podcast Kingmaker - Atlanta Magazine

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Hip-hop's Indie Economy Aug 31, 2020

Show notes

An audio version of the Trapital essay: Why Hip-Hop’s Indie Economy Has Taken Off.

An ecosystem of rappers and businesses have shaped the path and future for independent artists.

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the people taking hip-hop to the level at trapital.co.

Host: Dan Runcie, @RuncieDan, trapital.co

Tyler, The Creator's Cult-Like Following Aug 17, 2020

Show notes

An audio version of the Trapital essay: How Tyler, The Creator Built a Cult-Like Following.

Tyler's greatest creation is the loyal fanbase that's been riding with him for over a decade.

Host: Dan Runcie, @RuncieDan, trapital.co

Links:

How Tyler The Creator Built A Cult-Like Following - Trapital
Tyler, The Creator's Fashion Show is Unlike Anything You've Ever Seen (Vogue - YouTube)

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Peter Bittenbender on Mass Appeal’s Rise, Holding Brand Partners Accountable, and International Expansion Jul 21, 2020

Show notes

Mass Appeal CEO Peter Bittenbender came on the Trapital Podcast to talk about the company’s content strategy, the 2020 climate, holding partners accountable, international expansion, and Hip-Hop's 50th Anniversary.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Peter Bittenbender, @bittenbender, massappeal.com

Link: Wu Tang Clan: Of Mics and Men: Mass Appeal

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Hip-Hop Challenger Brands with Ernest Wilkins Jul 14, 2020

Show notes

Office Hours’ Ernest Wilkins came through to talk about challenger brands in hip-hop, why they exist, our respective articles on No Limit and Quality Control Music, and what we expect for the future.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Ernest Wilkins, @ernestwilkins, officehours.substack.com

Link:

How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital)

How Quality Control Music Took Over Atlanta - Dan Runcie (in Office Hours)

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Roy Wood Jr. on How 2020 Changed Comedy, His Comedy Central Partnership, and Why Alabama Means So Much to Him Jul 07, 2020

Show notes

Comedian, actor, writer, and producer Roy Wood Jr. came through to talk about how the pandemic and uprisings, all the “lost tapes” from 2020, how comics have shifted, why he partnered with Comedy Central, and why his home state of Alabama means so much to him.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Roy Wood, Jr @roywoodjr, roywoodjr.com

Link:

It’s Time for Stand-ups to Prepare for the Worst - Roy Wood Jr, Vulture
Black Patriotism Sketch - Father Figure special, Roy Wood Jr.
Roy Wood Jr’s Rap Song “Smoothie Song”

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

The Steve Jobs of Gap? Jul 03, 2020

Show notes

An audio version of the Trapital essay: Why Kanye West’s Gap Deal is a Risk to Yeezy.

Yeezy’s new partnership with the struggling apparel company is a threat to the brand that Kanye West built.

Host: Dan Runcie, @RuncieDan, trapital.co

Link:

Why Kanye West’s Gap Deal is a Risk to Yeezy - Trapital
Kanye describes his issues with Nike and confirms Adidas deal - Hot 97
Why Rihanna Broke Barriers That Others Couldn’t - Trapital

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Hovain Hylton and Busy Rivera on Cinematic Music Group’s Rise, and Turning the Brand into a Lifestyle Jun 30, 2020

Show notes

Cinematic Music Group’s President, Hovain Hylton and Head of Creative, Busy Rivera came through the Trapital Podcast to talk about leading the independent record label and management company, doing more with less than the major record labels, and managing the Cinematic brand like it’s one of their artists.

Host: Dan Runcie, @RuncieDan, trapital.co

Guest:

Hovain, @hovain
Busy Rivera, @busyrivera

Link:

Cinematic website

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

Build Your Table Jun 14, 2020

Show notes

Another solo episode in light of recent events, and an audio version of this week’s Trapital article, “Why Ownership Matters More in Hip-Hop.”

The system hasn’t always had hip-hop’s best interest at heart, so its artists are more likely to take control.

Host: Dan Runcie, @RuncieDan, trapital.co

Link:

Hip-hop’s influence continues to grow. Learn how it impacts your business. Join the execs, CEOs, and moguls who read Trapital: trapital.co

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Trapital

How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital)

It’s Time for Stand-ups to Prepare for the Worst - Roy Wood Jr, Vulture

Roy Wood Jr’s Rap Song “Smoothie Song”

The system hasn’t always had hip-hop’s best interest at heart, so its artists are more likely to take control.

Related Podcasts

Links

Stay Connected

Our TOPPODCAST Picks

Follow Us

Stay Connected

Trapital

How No Limit Became Hip-Hop’s Challenger Brand - Ernest Wilkins (in Trapital)

It’s Time for Stand-ups to Prepare for the Worst - Roy Wood Jr, Vulture

Roy Wood Jr’s Rap Song “Smoothie Song”

The system hasn’t always had hip-hop’s best interest at heart, so its artists are more likely to take control.

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