Traffic Makers

Latest Episodes:

4 | Growing Your Business With Page Suggestions Apr 27, 2021

Show notes

Page suggestions is one of the many tools Facebook uses to keep people on their platform. It's also a powerful tool for business owners who want to generate organic traffic without having to spend money on ads.

In today’s episode of Traffic Makers, Rachel dives into the process of page suggestions and how helping to boost pages within your niche can simultaneously boost your own over time. You'll learn how you can drive traffic without ads by using a tactic called "niche neighborhooding." You'll discover how creating signals on related pages can drive visitors to your page and vice-versa, boosting both businesses.

Rachel will guide you through the process of sharing content from one page to your own, as well as engaging with groups that can generate even more traffic, all without ever "poaching" from related pages or spending money on advertising. Learn how Facebook's "Page Insights" feature can help you locate high traffic niche pages you can interact with.

Ad spending may represent a faster way to grow a business, but niche neighborhooding is a longer-lasting method, as well as a much cheaper one.

Join Rachel and learn how you can grow your business and be a good neighbor and the same time.

Enjoy!

What You Will Learn in this Show:

How to create impact without impacting your business' bottom line.
What "Niche Neighborhooding" is (and why you should be using it.)
How generating signals within Facebook through niche interaction can build your reach organically.
And so much more...

Resources:

3 | Avoiding Social Media Burnout Apr 24, 2021

Show notes

Burnout is a condition that every entrepreneur faces at one time or another, and one of the most common is social media burnout. The idea that you need to constantly create content, engage with visitors and post regularly can quickly lead to exhaustion and frustration.

In today’s episode of Traffic Makers, Rachel talks about burnout - what it is, what causes it and most importantly, why it doesn't have to be part of your entrepreneurial journey. You'll learn how to identify the warning signs of burnout, the dangers of withdrawing from your audience (as a response to burnout) and how you can employ simple techniques to crate a social media presence that runs largely on autopilot. You'll also discover the importance of ensuring that the form and structure of your content matches your personality.

Rachel will guide you through the benefits of creating a system for your social media content that will serve your audience and help build your business - without the need for complicated schedules or endless content creation sessions.

Burnout often feels like an inevitable outcome for many entrepreneurs, but using Rachel's advice, it doesn't have to be.

Enjoy!

What You Will Learn in this Show:

The warning signs of burnout and the pitfalls that cause it.
Why "not posting" is not a solution.
The pitfalls that lead to burnout.
How to plan out social media for months in advance.
And so much more...

Resources:

2 | Go Viral with Engagement (Here's How) Apr 21, 2021

Show notes

You might have the greatest program in the world, but if no one knows it exists, it really doesn't matter.

In real life, we give and receive social signals all the time, such as smiles, glances, and even body language. These social signals help us interact with each other. Social media is no different, and it's a massively powerful tool for businesses.

In today’s episode of Traffic Makers, Rachel discusses the power of social signals on social media and how they can help you engage with audiences organically, build trust and eventually, create an environment where you can present your products, service, and offers in a way that feels natural.

You'll discover how mastering social signals can "stop the scroll" and generate attention - attention that can be redirected toward your products and services. You'll learn how to use simple questions to turn micro reactions into rich conversations with your audience.

Join Rachel and learn how to harness the power of social signals online to build your audience and grow your business.

Enjoy!

What You Will Learn in this Show:

The power of social signals and how they can generate traffic.
How real-life social signals translate online.
How to create micro-reactors with your content and build trust with your audience.
How to start (and maintain) great conversations with your ideal audience online.
And so much more...

Resources:

1 | Is Organic Traffic Dead? (Hint: It's NOT) Apr 21, 2021

Show notes

How does a post about "Brussels Sprouts" generate traffic of 1.9 million people?

In today’s episode, Rachel explains how a Facebook post for April Fools was able to generate a massive amount of traffic, simply by providing a post that looked good, sounded good and made someone happy. You'll learn how the right content can create post interactions (comments, GIFs, etc.) that will then trigger Facebook to drive traffic to a specific page. You'll learn the power of "content with intent," material that helps an audience look good when they share it with others.

Rachel will show you how being able to reach your ideal audience allows you retarget those people purely from page engagement - without having to rely on ads. Too many entrepreneurs spend their entire advertising budget on underperforming ads when the real issue can be found in their content.

Creating content that your audience wants to interact with, material that makes their lives better, is the key to generating the impact you want for your business.

Join Rachel for this eye-opening discussion on generating organic traffic - without busting your ad budget.

Enjoy!

What You Will Learn in this Show:

How you can reach your ideal customers without spending money on ads.
How "page engagement" works and how it can benefit your business.
The power of creating "content with intent."
Why your business' lack of traction may be caused by your content, not your ads.
And so much more...

Resources:

0 | Welcome To The Traffic Makers Podcast Apr 19, 2021

Show notes

Every business needs traffic to survive. it's a simple truth, but one that many businesses struggle with generating.

In this first episode of Traffic Makers, Rachel discusses her reasons for creating the podcast series, as well a little about her background as founder of Moolah Marketing and the founder of the Grow Your Audience community on Facebook. Rachel went from losing her job and being unemployable with a family of six children... to now running five successful businesses, all but one of which effectively runs on autopilot.

You'll discover some of the next-level strategies that will be featured in upcoming episodes, as well as the reasons why throwing huge amounts of money into ads is no longer an effective way to build traffic online. You'll learn why having the greatest product or service in the world means nothing if you don't have sufficient traffic who can make use of your solutions.

Join Rachel as she pulls back the curtain on the most successful businesses, and reveals how they're making their customer's lives better and making a real impact in the world, without having to sink all of their revenue into ads.

Enjoy!

What You Will Learn in this Show:

Rachel's background and her (5!) successful businesses.
Why "pay to play" and bombarding people with ads is not the most effective way to build your business.
What to expect from the podcast, including next level strategies.
And so much more...

Resources: