Traffic And Leads Podcast

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Latest Episodes:

Traffic Tip: Search Engine Optimization Aug 15, 2016

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Kris Reid (https://www.ardormediafactory.com/) is our special guest on today's episode of traffic and leads podcast. A leading SEO expert. Not only he is an expert with SEO, he is knows a ton about content marketing, content writing, SEO (of course), search engine ranking, keyword research, web analysis, web design, link building, image linking, and so much more. If you are trying to get your head around SEO and how to make it work for you, I totally recommend checking out this episode of the Traffic and Leads Podcast! IN THIS EPISODE YOU’LL LEARN: * What internet powerhouse doesn’t like SEO specialists and why. * What is link building? * Why you want people to link to your website. * How to build a link. * What links are valuable. * How Google Analytics works with link building. * What you should do to get your articles out there to create links. * What is more important, finding broken links or having content ready? * How you can find broken links and out of date content. * How important is back linking and why you should be doing it. * What is Kris Reid’s favorite strategy for back linking. * Why you need to know what sort of keyword you are targeting. * Why you should know your market when choosing your keywords. * How you can find keywords through competitors site via Google AdWords. * Why blogging and content is important. * What is ‘bounce rate’ and how does it work. * What is the 20/80 rule and how does it work? * How to get people to read and promote your content and why you want to do it. * What are a few ways Google determines who shows up first on a search query. * Why you want to have your website accessible for mobile devices. * What does an SEO company mean when they say a different “hats” and what they mean. * Discover what ‘Safe Links” are and what color “hat” it is and why. * Why manipulating search engines isn’t a good thing. * How to find a reputable SEO company and what to look for. * How do you know the SEO company is reputable. * Why Google initiated the “Penguin” technique and who it targeted. * How long can an SEO plan garner results. * How long tail keywords can get shortened and how it changes your ranking on Google. * Whether it is possible to SEO on your own without an SEO company.

Leads Tip: Buy High Quality Leads Aug 08, 2016

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David Fortino (https://www.linkedin.com/in/davidfortino) is our very special guest on today's episode of Traffic an Leads podcast. He is the Vice President of NetLine’s Audience Development. David has over fifteen years of experience managing the creation of content distribution, audience monetization, as well as digital marketing and targeting platforms. If there was anyone that we could learn how to get some traffic flowing to your business, David is the guy to listen to. So grab your notebook, pen, and a beverage and let’s get started. IN THIS EPISODE YOU’LL LEARN: * What knowledge collateral is and how NetLine works. * How does NetLine find people interested in reading a business’ “white papers.” * Why it is important to have a form associated with a white paper, case study, or other content. * How publishers who promote the content can draw revenue through packaged content. * Why native inclusions are more desirable than ads. * Why RevResponse can be an awesome addition to your monetization strategy. * Why it is so important to match users with the correct type of content that matches their needs. * How to build an email list and website traffic through the use of a white paper. * The cost per lead for your business and exposure. * What kind of quality control can Lead Flow offer a customer. * How to use the lead information from Lead Flow. * Why it is very important to treat your clients with respect and be patient. * Why you need to give a consumer time after downloading content from you. * Why it is important to nurture your email list.

Traffic Tip: Past, Present and Future Aug 01, 2016

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Joan Sotkin (http://www.joansotkin.com/) is our special guest on today's episode of Traffic and Leads Podcast who has been a leading voice in marketing for the past twenty years. She is the founder of ProsperityPlace.com (http://prosperityplace.com/) and is the host of the Prosperity Show podcast. On top of all of this, she is the author of Build Your Money Muscle: Nine Simple Exercises to Build Your Relationship with Money (http://prosperityplace.com/products/books-by-joan-sotkin/build-your-money-muscles/). You must have to listen this podcast, It's gold. IN THIS EPISODE YOU'LL LEARN: * What exactly is Prosperity Place and Joan’s goal for the website. * How Joan made the transition from her mail order business to the internet. * How her experience as a mail order marketer helped her build her internet business. * How even back in 1990s, Joan understood how important email communication is for business. * Joan makes predictions about how the internet will continue to change how we live. * Why Joan focuses on the person that is going into creating a business, instead of “quick claims” for success. * Why do people take your problems out on money. * How Joan discovered that there is a connection between money and your emotions. * Understand that you will never make a decision without some kind of emotional connection behind it. * How Joan made the realization that you could change your emotions and understand what you’re feeling. * How Joan was a freelance coach, even when she was sick and in bed. * What are Joan’s opinion about social media and other platforms where people can connect with one another. * Why Joan focuses more on connecting with people rather than making money. * Why it is important to have a significant following if you really want to make money. * How over exertion and pushing for more money can do more harm than you think.

Traffic and Leads Podcast: Have a Plan! Jul 25, 2016

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Craig Ballantyne (http://www.earlytorise.com/author/cb/) is our special guest on today's episode of Traffic and Leads podcast. He is a productivity and success transformation coach from Toronto, Canada, he shows people like you and I how to lose up to 75 pounds, get a raise and earn more money, find their soul mate, and overcome any obstacle that is standing in the way of their success. You can check out his insights on success, productivity, health, and self-improvement at EarlytoRise.com (http://www.earlytorise.com/). You must have to listen to this podcast If you want to be successful. IN THIS EPISODE YOU’LL LEARN: * How can the Perfect Day Formula can help you succeed. * What the “3-C formula is” and how it works: * Control - Morning * Cope - Afternoon * Concentrate - Night * What 2 exercises that you should at the end of each night: * Brain Dump * Script the Next Day * How you can take your general plan for the day and enhance it the night before. * Examples how this kind of planning has helped Craig succeed. * How time blocking can help get more work done in less time. * What are the 5 pillars of transformation: * Better planning and preparation * Professional accountability * Positive Social Support * Meaningful incentive * Big deadline * How Craig transitioned from a personal trainer into an online entrepreneur. * How Craig once used Facebook advertising to sell products and how it’s changed since. * How he was able to make money back from failed Facebook advertising via email marketing. * How EarlyToRise.com can help you live your best life. * What is the 10-3-2-1-0 Formula * Why you need the keywords for your niche market place is essential, as well as a call to action. * How Craig chooses what topics he should make a video of for his YouTube Channel. * The secret to making the most of your day by focusing on “one bullet for your gun.”

Traffic and Leads Tip: Expand Your Reach By Using Influencer Marketing Strategy Jul 18, 2016

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Jason Quey (https://www.linkedin.com/in/jdquey) is our guest on our today's episode of Traffic and Leads Podcast. Today we are talking about “Influence Marketing". He’s a growth strategist for Klient Boost (https://klientboost.com/) and Content Marketer IO (https://contentmarketer.io/). Jason shares his story how he hooked up with previous Traffic and Leads guest, Sujan Patel (http://sujanpatel.com/), and how he helped Sujan gain more exposure and growing the relationship between them. IN THIS EPISODE YOU'LL LEARN: * What is Influencer marketing. * How influential people can help your business grow and thrive. * What is the difference between influencer marketing and SEO marketing. * What is an expert roundup and why is it different than influencer marketing. * Why is it challenging to create an expert roundup. * How to find the best influencers for your particular topic. * When do you bring the influencer into the content creation process. * How to get an influencer on board with your project. * How frequently people use influencer marketing. * How diverse influencer marketing can be used and where to even begin. * What are the five types of influencers you should reach out to. * Which tools Jason uses to gather influencers and notify them. * Why you should build a relationship with influencers

Traffic Tip: Discover How to Grow Your Blog Jul 11, 2016

Show notes

Devesh Khanal (http://deveshdesign.com/) and Benji Hyam (http://www.benjihyam.com/) are our special guests. They met in person one time and that was their very first meeting while at a dinner event in San Francisco. All it took was a small complaint about content marketing, sharing of plans to write a book which turned into mentions of a blog, and voila! Within that very short time span, they’ve grown a rather large following with almost 7,000 uniques. If you want to learn how they did it, grab a notebook and get ready! IN THIS EPISODE YOU'LL LEARN: * How they intend to grow their blog into 40,000 unique visitors in just 6 months. * Why companies who create high level content is frustrating their consumers. * What feats they are going through to grow their site and if they can work for you. * How often they were blogging and how often you should be blogging. * How to promote your blog to get your posts seen. * How they use Google Analytics to determine their email conversions. * What a content upgrade is and how you can make it work. * Where you should put your opt in form and what works best to get conversions. * How Benji was able to create extra content to get people to sign up for your email list. * How different publishing on Medium can be when compared to running your own site. * What type of content does well on Medium vs. Blog. * Should you republish your article on Medium (or any other site) and does it hurt your SEO? * Why you need to be incredibly careful when posting on Reddit. * How you can grab people’s attention on Medium. * How they decided to start having guest posters on their website. * How Devesh works his conversion consultancy business. * Discover how execution can make a world of a difference when you are trying to grow. * How mentions from others on social media can help grow your blog.

Lead Tip: Driving Sales through Internet Marketing Podcast and LinkedIn Jul 04, 2016

Show notes

Andy Paul (http://www.andypaul.com/) is our special guest on today's episode of Traffic and Leads podcast. He is a sales genius who has created successful sales strategies and incredible marketing teams. If you’re interested in learning how to drive sales, tune in! IN THIS EPISODE YOU’LL LEARN: * How Andy promotes a podcast, which focuses primarily on who the guest is. * The unique way Andy helps his guests generate interest in their particular show. * How good content brings in the followers to LinkedIn. * Why LinkedIn may be a better platform to engage with people than your blog. * How you should choose your blog post title and Andy’s tips to creating good posts. * Why writing what you’re passionate about is always the best choice. * How Andy grows his email list and why it works for him. * Why it may be wise to just post content without the intent on sales. * How the podcast and LinkedIn can be used to sell consumers products and what Andy offers. * Why it is important to build trust with your followers and people on your mailing list. * Why it may be a good idea to recycle tweets on a regular basis. * Three business mistakes business owners have to avoid if they want to achieve sales success. * Why you may not want to rely on automation so much when you are connecting with consumers. * How stand out from the rest of the crowd who’s trying to sell the same product/services as you. * Why startup businesses should follow up quickly after you generate a lead.

Traffic Tip: Quality Content Jun 27, 2016

Show notes

Shayla Price (https://twitter.com/shaylaprice) is our special guest on today's episode of Traffic and Leads Podcast. She is answering everything you may have been wondering about how to create content that is grabs the attention of your target consumer. So, if you’re struggling with creating content or even having your content seen.Tune in because Shayla has some amazing information to share with us! In this Episode You’ll Learn: • Understand why research is crucial when creating content.• Discover how social media can influence the type of content you create and your audience.• How to find the trending topics on Twitter for your content.• What tool to use to search out trending hashtags.• How the tool can help you determine when is the best time to start writing about a trending topic.• The tool can also tell you who are top influencers for any given topic.• What tool Shayla uses for promoting her content and linking up with top influencers.• Discover how to use an outline when creating your content and what you want to put in the post.• Learn how a checklist can help organize your content.• Why you may want to consider quoting influencers if you want to be an authority of a topic.• What tool Shayla uses to email people and ask them for quotes when she doesn’t just Tweet.• Why it is important to keep people involved when creating your content.• How to organize your content contributor list for quick quotes/data.• Why you should have a set timeline for creating your content.• How to make your social media accounts work for you and getting the word out.• Why you should ask your friends and influencers to spread the word around about your content.• Why it depends on what industry you are part of to randomly quote folks.• How you can have online communities help you promote your content.• Why you should want to approach promotion as a marathon rather than a race.• See why promotion is as important as content.• Why it is important to have an editorial guideline so that your content is uniform.• Why it’s important to respond to any question people may ask you on Twitter.• Understand the rule of 7.

Lead Tip: How does Facebook Advertising Work Jun 20, 2016

Show notes

Adomas Baltagalvis (http://www.adomasbaltagalvis.com/) is our special guest on today's episode of Traffic and Leads podcast where he answers all of our questions we have about how to make advertising on Facebook work for us. So if you’re interested in reaching a massive audience through Facebook (https://www.facebook.com/adomasb), tune in and be sure to have your notebook handy! In This Episode You’ll Learn: * How Facebook ads can be used to generate leads. * What a “lead generation funnel” is and how it works. * The different types of lead generation funnels. * What sort of freebies work best for a particular business. * What sort of freebie is working the best right now across the board. * How to prepare for advertising on Facebook. * How to use the Audience Insight Tool to optimize your targeted audience. * Why it is important to use specific interests rather than generalized interests when placing an ad. * How niche audiences are more desirable than broad audiences. * Why is it important to track Facebook ads. * How you can start tracking your Facebook ads. * What a landing page and a thank you page are and what they do. * How custom ad conversions work on Facebook. * What “standard events” are and how Facebook uses them. * Why standard events aren’t always a good thing to use. * Why Adomas prefers the “old” conversions. * What remarketing is. * How cookies can be used to reach customers. * How remarketing can build trust in your brand with customers. * How to find your perfect audience. * Which ads work best: video, text, link, etc. * How Facebook optimization can hurt your advertising efforts. * Why you want to divide your campaigns to get the most reach for your money. * What split testing is and why it is so important in an ad campaign on Facebook. * Why you shouldn’t run a Facebook Business Page. * Why businesses should focus on end goals, rather than gathering a following on Facebook.

Traffic and Leads Tip: Mastermind Coaching Jun 13, 2016

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Aaron Walker (http://www.viewfromthetop.com/about-aaron) is our special guest on today's episode of Traffic and Leads Podcast. He is a successful businessman as well as a life coach, and with 35 incredible years of entrepreneurship under his belt, he has helped many people along the way by teaching people what has worked for him in the past. If you’re a guy looking to learn from the best, you’re in luck because Aaron runs a coaching and mastermind specifically geared toward men. The program is called View From The Top (http://www.viewfromthetop.com/) and if you listen in on the conversation. In This Episode You’ll Learn: * How he grew his company from nothing. * How a traumatic experience changed his life. * How he started coaching ordinary men to become extraordinary men. * How important it is to remain humble when you are succeeding. * How different it was marketing 35 years ago than it is today (Thanks Internet!). * How through hard work and collaboration, you can grow your business and do great things. * Why it is important to take your time finding a mastermind group right for you. * Why choosing a diverse group of people is better than a group of like-minded individuals is crucial. * Why it is important to have a “giving” attitude. * How a giving attitude can bring great rewards to your life and your business. * How a community relationship can flow into your mastermind group. * How you can become a successful man by managing your priorities and be well rounded. * How to be successful and * How seeking help from various coaches can help all aspects of your life. * How being methodical and regimented can prove to be critical for success.

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