touch point podcast

Latest Episodes:

TP98 - Will Data Footprints Fill the Shoes of Digital Marketing? Dec 19, 2018

Show notes

Digital marketing continues to develop methods to measure consumer preference, leveraging consumer data and digital footprints to help identify customer’s needs and intent. In this episode, hosts Chris Boyer and Reed Smith discuss the latest benefits and risks health systems might face using data footprints to personalize their marketing. They also explore the potential consumer backlash to leveraging data footprints to measure marketing effectiveness. Joined by Matt Bailey from Johns Hopkins Medicine, sharing how he has shifted his SEO efforts to align with user’s intent. Mentions from the Show: What do you know about your data footprint? Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret Facebook Says 6.8 Million People's Private Photos Were Exposed in New Leak Facebook Emails Show Its Real Mission: Making Money and Crushing Competition The end of Google+ after a data breach and how it affects us Digital Footprints Control How Much the Internet Knows About You Posting About Your Kids Online Could Damage Their Futures Touchpoint podcast’s 2nd Annual Listener Awards Show Matt Bailey on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP97 - Is Social Media Relevant to Your Brand? Dec 12, 2018

Show notes

Hospital and health system marketers realize that social media is an important part of their digital efforts, but given the recent shift in social platforms to a “pay to play” model, are we overstating the importance they have on your brand? In this episode, hosts Chris Boyer and Reed Smith analyze the positive and negative impacts that social media can have on your brand, and are then joined by Cynthia Manley from Vanderbilt University Medical Center, in which she shares how their organization views social as a critical tool to engage and communicate with their customers, physicians and staff. Mentions from the Show: 5 Impacts a Social Media Campaign Can Have on Your Brand 7 negative effects of social media that may kill your business How to Create a Social Media Branding Strategy From Scratch Cynthia Manley on LinkedIn Cynthia Manley on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP96 - Marketing Automation is Not a Roomba Dec 05, 2018

Show notes

Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In this episode, hosts Chris Boyer and Reed Smith discuss the history of the marketing automation and share 11 use-cases on how health systems can apply this technology effectively in their efforts. They are joined by Dana Cutter, Sr. Solutions Consultant for Marketo, in which he shares how he helps organizations extend this tool outside the marketing suite to support important business strategies. Mentions from the Show: Defining Marketing automation Brief History of Marketing Automation 11 Best Examples of B2C Marketing Automation Tips for Avoiding These 9 Marketing Automation Mistakes Acquisition, Experience & Growth: Why Marketing Automation is More Than Just Marketing Dana Cutter on LinkedIn Dana Cutter email Marketo.com Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP95 - Building a Culture of Failure Nov 28, 2018

Show notes

Are we failing enough? In this episode, hosts Chris Boyer and Reed Smith discuss how building a culture of failure is an important component of developing a growth mindset, and how hospital and health system marketers are using digital strategies to build a framework that embraces failing forward. They also interview Jess Columbo, CEO of MedEd Digital, in which she shares her “fail-case” of a fund-raising campaign that went awry, and the lessons she learned from the experience. Mentions from the Show: Are you failing enough? To Be Successful, Stop Learning from Failure Jess Columbo on LinkedIn Jess Columbo on Twitter MedEd Digital Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP94 - The Boys are Back in Town (Live from #MCSMN) Nov 21, 2018

Show notes

Recorded live from the Mayo Clinic Social Media Network Annual Conference in Jacksonville, Florida, hosts Reed Smith and Chris Boyer are joined by fellow (and former) Mayo Clinic social media alums Jason Pratt, Randy Schwartz and Shawn Bishop. Together, they discuss how social media has evolved and changed over the last decade and how the way hospitals and how hospitals and health systems have had to modify their efforts to optimize for the new social landscape. They even speculate on which social platforms might not last the next ten years. Mentions from the Show: Jason Pratt on Twitter Jason Pratt on LinkedIn Randy Schwartz on Twitter Randy Schwartz on LinkedIn Shawn Bishop on Twitter Mayo Clinic Social Media Network Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP93 - The Perils of Website Design Nov 14, 2018

Show notes

Based on a listener request, the second “live” recording live from the Healthcare Internet Conference is an insightful conversation of how health systems and academic medical centers have approached a website redesign effort. Topics range from exploring the business drivers behind the website change, understanding website user’s needs, and developing an information architecture that can support both patients and healthcare professionals. In this episode, hosts Chris Boyer and Reed Smith are joined by four other digital marketing experts, Andy Gradel, Adam Lee, Tauffyt Aguilar and Mark Mistysyn in which they share how they developed their websites for their health systems. Mentions from the Show: Andy Gradel on LinkedIn Mainline Health website Adam Lee on LinkedIn Adventist Health website Tauffyt Aguilar on LinkedIn University of Miami Health website University of Miami Medical School website Mark Mistysyn on LinkedIn Wake Forest Baptist Health website Wake Forest School of Medicine website Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP92 - Live from #HCIC18 (with the Hall of Famers) Nov 07, 2018

Show notes

Recording live from the Healthcare Internet Conference in Scottsdale, AZ, hosts Reed Smith and Chris Boyer head outside to record a show with Healthcare Internet Hall of Famers, Ed Bennett, founder of MarTech Health, and Lee Aase, Communications Director at Mayo Clinic. They discuss how they have seen digital and the internet evolve over the years. They reminisce on the early days of developing hospital websites as informational repositories and how social media has transformed the way organizations communicate, and then discuss the impacts consumerism is having on how hospitals and health systems need to approach their digital strategies today. Mentions from the Show: MarTech Health Ed Bennett on LinkedIn Ed Bennett on Twitter Mayo Clinic Social Media Network Lee Aase on LinkedIn Lee Aase on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP91 - Marketing Data Fluency Oct 31, 2018

Show notes

Hospital and health system marketers are facing more and more pressure to measure and track their efforts. The need for data fluency is becoming critical for CMOs and marketing professionals. In this episode, hosts Reed Smith and Chris Boyer are joined by Greg Matthews, host of Touch Point Media’s new show DataPoint, in which they discuss their experience in becoming more familiar with analyzing data and how to become more fluent with applying metrics for business success. Mentions from the Show: Marketing Data Fluency for CMOs DataPoint Podcast Greg Matthews on LinkedIn Greg Matthews on Twitter Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP90 - Enter Through the Digital Front Door Oct 24, 2018

Show notes

The term “digital front door” has been been often used in healthcare - by those in marketing, patient experience, IT, patient access and many other departments within a hospital. But what does it actually mean? In this episode, hosts Chris Boyer and Reed Smith explore how the digital front door is defined, what tools and strategies make up a front-door strategy and how to structure different approaches dependent upon the audiences impacted. Also featuring an expert interview from Blake Long, Director of Marketing Technology & Strategy at UnityPoint Health, in which he describes how he has built a digital front door strategy that serves potential patients seeking care. Mentions from the Show: That What They Said - Episode 2: Defining the New Digital Front Door Leading hospital systems creating 'digital front doors' to foster brand loyalty Yale New Haven Health CIO Lisa Stump Describes Importance of Creating ‘Single Digital Front Door’ Blake Long on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP89 - Live from the 2018 #AccessATLAS Conference Oct 17, 2018

Show notes

This week, hosts Reed Smith and Chris Boyer come to you live from the Fifth Annual Thought Leadership on Access Symposium in Boston, MA. They are joined by a panel of experts, including Chi-Cheng Huang of Wake Forest Baptist Health System, Jennifer Melby of Piedmont Healthcare, and Chris Gervais of Kyruus, in which they discuss the concept of “systemness,” how consumerism is impacting health systems today and the differences between patient-focused and patient-centric design. Mentions from the Show: The ATLAS Conference Chi-Cheng Huang on LinkedIn Jennifer Melby on LinkedIn Chris Gervais on LinkedIn Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain

Learn more about your ad choices. Visit megaphone.fm/adchoices

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected