touch point podcast

Latest Episodes:

TP274 - Is There Too Much Choice in Healthcare Consumerism? May 04, 2022

Show notes

The trends in healthcare consumerism are leading organizations to introduce more self-service and choice. But how can health systems know when they are going too far? In this episode, hosts Reed Smith and Chris Boyer discuss how necessity is becoming the strongest consumer force, and they also discuss why too much choice might be a bad thing for healthcare consumerism. Steve Leibforth of Everyday Health Group joins to share the results of a recent survey on changes to how patients are searching for new doctors.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP273 - ICYMI: Yelp or HCAHPS: Which is Better to Measure Patient Experience? Apr 27, 2022

Show notes

Today, there are a myriad of ways that patients can share their experiences with hospitals and health systems online. In this episode, hosts Reed Smith and Chris Boyer focus on two systems: Yelp and HCAHPS and discuss their differences, and how organizations should view both in the larger scheme of measuring patient experience. Featuring an expert interview with B.G. Porter of the Studer Group in which he discusses the impact consumerism is having on how hospitals can measure and solicit input from their customers.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP272 - The State of CRM in 2022 Apr 20, 2022

Show notes

Customer Relationship Management (CRM) systems are one of the most important tools healthcare marketers can adopt to understand the efficacy of their efforts, yet even in 2022 there is still a lot of confusion on how best to leverage this platform. In this episode, hosts Chris Boyer and Reed Smith discuss if CRM solutions are keeping pace with our industry needs and share alarming findings on the health of CRM data. They are joined by Justin Rodriguez who shares suggestions for health systems to optimize their CRM strategies.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP271 - The Ups and Downs of Digital Transformation Apr 13, 2022

Show notes

For hospitals and health systems, digital transformation continues to prove difficult. In this episode, hosts Reed Smith and Chris Boyer discuss Gartner predictions for digital transformation and tech leaders, and share the top five hurdles most organizations face with these initiatives. Tom Hileman of the Hileman Group joins to share important steps of the digital transformation journey including topics like change management, governance and key technology considerations.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP270 - The Provider Role in Transformation Apr 06, 2022

Show notes

Almost universally, health systems, clinicians, and even patients agree that the health care system needs digital transformation. In this episode, hosts Reed Smith and Chris Boyer discuss the biggest opportunity for successful digital transformation and share the latest HMSS study on the state of digital healthcare. Shelli Pavone, CEO and Co-founder of Inlightened, shares her experience leading innovation at small and large companies and the importance of engaging with the right innovative experts.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP269 - Are we in a Digital Health Bubble? Mar 30, 2022

Show notes

The way healthcare is being delivered has significantly shifted over the past few years. The impact is being felt by every segment of the healthcare industry - from providers to payers to digital health. In this episode, hosts Chris Boyer and Reed Smith discuss the latest digital trends to watch for and even ponder if this is a “bubble” that is about to burst. Ann Stadjuhar joins us to discuss her perspective on how the digital health space is changing and what that change means to hospitals and health systems.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP268 - Making Your Content Standing Out from the Noise Mar 23, 2022

Show notes

Healthcare organizations face a daunting task with the content marketing and thought-leadership efforts - how can you reduce the signal-to-noise ratio while ensuring your content stands out? In this episode, hosts Chris Boyer and Reed Smith discuss the state of healthcare content marketing, the rise of the noise and share ideas on how to differentiate your efforts from others. Kristin Faulder from Heurisay joins to share her tips on how to use data as a way to strengthen your content efforts.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP267 - ICYMI: Meeting the New Digital Consumer’s Expectations Mar 16, 2022

Show notes

As the new digital health consumer continues to familiarize and trust digital health solutions, health systems need to focus on those fundamental digital solutions to improve their overall experience. In this episode, hosts Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolving as we move to the post-pandemic normal.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP266 - The Next Wave of Telemedicine and At Home Care Mar 09, 2022

Show notes

The need for virtual health solutions at the onset of the pandemic led to wide-spread adoption of telemedicine by providers and patients alike. However, over the years, this adoption rate has shifted and changed - based both on shifting patient expectations and provider acceptance of these tools. In this episode, hosts Reed Smith and Chris Boyer discuss the current trends impacting telehealth use in health systems, and how Care At Home trends are setting up long-term opportunities for combining in-person with virtual care. They are joined by Peter Alperin of Doximity who shares how he has seen health systems, doctors and providers using virtual care to enhance their ability to access care.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

TP265 - Local SEO and the Myth of Zero-Click Search Mar 02, 2022

Show notes

SEO remains an important part of a health system’s digital strategy - but how is it shifting in 2022? In this episode, hosts Chris Boyer and Reed Smith discuss the importance of local SEO to a hospital’s marketing strategy, and uncover the “myth” of the threat of zero-click searches. They are joined by Martha Van Berkel of SchemaApp, who shares her experience using schema to connect - and wow - online healthcare consumers when they search for care on Google.

Mentions from the Show:

Learn more about your ad choices. Visit megaphone.fm/adchoices

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected