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    Business

    Top Founders

    What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You’ll learn how SaaS CEO’s launched their startup and grew it into a real SaaS business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.

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    Copyright: © (C) The Latka Agency LLC

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    Latest Episodes:
    The Trick to Finally Write Your First Book And Sell 15,000 Copies with Bryan Kramer Jan 21, 2016
    Show notes

    Ep 126 with Bryan Kramer, one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social. With over 300,000 social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject. In January 2014, Bryan’s first book There is no B2B and B2C. Human to Human: #H2H rose to the #1 top selling spot in Business Books on Amazon in its first week. In January 2015, #H2H was named as the number 1 buzzword for 2015 by The Writer.

    Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

    3 Key Points:
    1. Self-publishing is effective for new authors.
    2. Strike while an idea is hot.
    3. Retain ownership of content.
    Episode Notes:
    • 00:57 – Nathan’s introduction to today’s show
    • 01:28 – Bryan’s recent book Shareology has sold 30,000 copies
    • 02:28 – Ensure you have the time and passion before attempting writing
    • 03:33 – There is no B2B and B2C. Human to Human: #H2H and Shareology
    • 04:42 – Getting published vs self-publishing
    • 06:35 – #H2H e-book published 4 days after the hashtag went viral
    • 08:15 – Sold 15,000 copies
    • 9:24 – Shareology published by Morgan James, retained ownership of content
    • 10:32 – Lower advance with higher royalty structure
    • 11:44 – BryanKramer.com
    • 12:52 – The Famous Five
    Resources Mentioned:
    • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects.
    • There is no B2B and B2C. Human to Human: #H2H
    • Shareology
    • Morgan James publishers
    • com
    • Orbiting the Giant Hairball
    Famous 5
    • Favorite Book?— Orbiting the Giant Hairball
    • What CEO do you follow?— Brene Brown
    • What is your favorite online tool?— Evernote
    • Do you get 8 hours of sleep?—Yes
    • If you could let your 20-year-old self know one thing, what would it be? You’re going to be fine, just chill dude.

    Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

    The Top is FOR YOU if you are:

    A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

    STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

    An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

    The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

    Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

    Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop


    Why You Should Always Promote Women with Neylan McBaine Jan 21, 2016
    Show notes

    Ep 127 Neylan McBaine joins. She had a front row seat to the earliest days of digital marketing in Silicon Valley, and she’s brought that experience to several top retailers’ marketing efforts in the years since. Neylan has served as both an in house marketer and as an agency account planner, giving her unique insight into the challenges and benefits of each. She currently is the CMO of Brain Chase, an educational technology tool for kids that disguises online learning with premiere curriculum providers as a massive global treasure hunt for a real­life buried treasure.

    Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

    3 Key Points:
    1. Avoid seasonality by expanding range of services provided.
    2. Expand curriculum to appeal to a wider audience.
    3. Prizes as incentive.
    Episode Notes:
    • 00:59 – Nathan’s introduction to today’s show
    • 01:44 – Witnessing 1999 – 2001 Silicon Valley dot.com boom/bust
    • 03:40 – Brain Chase curates online curriculum for Grades 2-8
    • 05:13 – Pricing
    • 06:42 – Summer 2014 – 500 subscribers; 2015 – 2000 subscribers
    • 07:21 – Price 2014 $199 down to $149 in 2015
    • 08:22 – Seasonality – introducing new Spring and Fall semesters in Feb 2016
    • 09:44 – Hoping to break $1 million in 2016
    • 10:15 – Teachers and parents were targeted for marketing
    • 11:53 – Expanded elective curriculum in 2016 to appeal to a wider audience
    • 12:54 – Partnered with Junior Explorers (see Episode 110)
    • 13:28 – Buried Treasure prize incentive
    • 14:45 – Follow @NeylanMcBaine
    • 16:23 – The Famous Five
    Resources Mentioned:
    • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects.
    • Brain Chase
    • Junior Explorers
    • ReWork
    Famous 5
    • Favorite Book?— Re-Work
    • What CEO do you follow?— Jason Fried
    • What is your favorite online tool?— Kickstarter
    • Do you get 8 hours of sleep?—No
    • If you could let your 20-year-old self know one thing, what would it be? How flexible I would need to be with my career.

    Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

    The Top is FOR YOU if you are:

    A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

    STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

    An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

    The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

    Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

    Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop


    How to Make a Fortune Selling on Amazon with Scott Voelker of The Amazing Seller Podcast Jan 21, 2016
    Show notes

    Ep 128 Scott Voelker joins Nathan.

    Scott Voelker is an Amazon FBA Seller and Podcaster helping others start their own Amazon business.

    YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

    Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

    3 Key Points:
    1. Private labeling is more sustainable than retail arbitrage
    2. Calculate competitors’ daily turnover via their BSR
    3. Sell like-products in order to build a brand around a market
    Episode Notes:
    • 01:05 – Nathan’s introduction to today’s show
    • 01:34 – Selling private labeling items vs retail arbitrage on Amazon
    • 03:40 – Process of working out the daily turnover of competitors via their Amazon BSR
    • 05:49 – How BSRs work across different categories
    • 06:58 – Gross revenue $307,000, 38% margin
    • 07:32 – Cross-promotion of like-products – building a brand around a market
    • 8:50 – Cashing out of your Amazon business
    • 10:38 – Diversification – 25% of Scott’s income now comes from selling on Amazon, 75% from teaching
    • 12:00 – Podcast launched in Feb 2015, classes didn’t start until after 50 podcast episodes
    • 13:04 – Scott’s introduction to Amazon (downloadable templates)
    • 14:13 – Podcast @ theamazingseller.com
    • 15:15 – The Famous Five
    Resources Mentioned:
    • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects.
    • theamazingseller.com
    • Crush It!
    Famous 5
    • Favorite Book?— Crush It!
    • What CEO do you follow?— Pat Flynn
    • What is your favorite online tool?— Google docs
    • Do you get 8 hours of sleep? — No
    • If you could let your 20-year-old self know one thing, what would it be? – To trust my gut, and that fear is an indicator that you should do something.

    Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

    The Top is FOR YOU if you are:

    A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

    STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

    An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

    The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

    Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

    Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop


    How to Sell $300k Of Your Physical Product with Trisha Roy from Barn and Willow Jan 20, 2016
    Show notes

    Ep 123 Trisha Roy of Barn and Willow is a product manager turned entrepreneur. She is a design enthusiast and believes technology will continue solving problems! Traveled across almost all continents (except for Antarctica).

    Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive 3 Key Points:
    1. Quality, make sure quality is obvious to customers.
    2. Social media is a unparallel marketing tool
    3. Manage marketing resources and know exactly what you are spending on them
    Episode Notes:
    • 01:15 – Nathan’s introduction to today’s Show with Trisha Roy
    • 01:34 – Barn and Willow
    • 02:00 – Founded December 2014
    • 02:14 – How do you make money?
    • 02:30 – Online store
    • 02:50 – Vertically integrated brand
    • 03:30– Who gets the money?
    • 04:00 – 85% product mark up
    • 04:28– What are your costs?
    • 05:04– Funding
    • 05:31 – Cash flow positive
    • 05:58 – Story of the name
    • 06:44– Total transaction volume
    • 07:06 – $20,000- $25,000 revenue per month
    • 08:55 – How to grow transaction volume
    • 09:19 – Customer acquisition channels
    • 10:08 – About $70 to acquire one customer
    • 10:50—Business deals
    • 11:30—One big influencer per month
    • 11:50—Offline deals
    • 13:39 – The Famous Five
    Resources Mentioned:
    • Barn and Willow —Trisha’s new online venture that is making $20-$25k per month.
    • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects without hiring full time employees.
    • Poorly Made In China—By Paul Midler
    Famous 5
    • Favorite Book?— Poorly Made In China by Paul Midler
    • What CEO do you follow?— Steve Jobs
    • What is your favorite online tool?— Whats App and Google Keep
    • Do you get 8 hours of sleep?—Sometimes yes, sometimes no
    • If you could let your 20 year old self know one thing, what would it be?—Be open to take more risks. Never negotiate with yourself and always ask.

    Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

    The Top is FOR YOU if you are:

    A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

    STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

    An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

    The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

    Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

    Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop


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