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EP 353: $880k '15 Real Estate Agents Paid Her - For What? With Amanda Newman at ParkBench Jul 12, 2016

Show notes

Amanda Newman, who opened her first store in high school. She became a realtor, and went on to create Park Bench - a SaaS business that creates neighborhood-focused websites for realtors who want to connect to their community. She and her partner made $880k in revenue last year and this year they're shooting for a million.

Famous 5:

Favorite Business Book? – Predictable Revenue
What CEO do you follow? — Grant Cardone
Favorite online tool? — Unbounce

Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be? —Take some computer programming and design courses

Time Stamped Show Notes:

01:23 – Nathan's introduction
02:22 – Park Bench creates neighborhood-focused websites
02:47 – Amanda wanted to create value for the communities that she worked in - so she built a neighborhood website
03:34 – Local businesses put deals and promotions on the website
04:15 – "After the first one, it was easier to create the second one"
04:40 – Amanda sells neighborhood sites to realtors so that they have the opportunity to build relationships
05:20 – Realtors pay between $3000 and $6000 per year
06:15 – "Realtors want to be known as the neighborhood realtor"
06:57 – Started in 2014 - first-year revenue was $450k
07:11 – Revenue in 2015 was $880k - they're on track for over $1 million this year
07:30 – 215 unique customers
07:53 – Customer Acquisition Cost?
08:44 – Facebook marketing is paying fantastic dividends
09:20 – 80% of realtors who buy their product buy it on the first call
09:35 – MRR in May is around $70k per month
10:00 – Revenue per user per month is $350
10:25 – Customer Acquisition Cost is around $400
10:50 – Customers sign on for a year - many sign on for a 2nd year as well
11:15 – Around half of realtors dropped out last year - but they're immediately replaced
12:22 – The average realtor stays around 1.5 years
13:04 – Team of 8 people based in Toronto
13:50 – Park Bench sells directly to real-estate agents
15:20 – "Being bootstrapped, we have to move fast"
15:40 – $70k monthly run rate
15:45 – Connect with Amanda on Linkedin

18:05 – The Famous Five

3 Key Points:

Find the customers that fit with you
Understand your market and what they want
Everything starts with creating value for the people around you

Resources Mentioned:

Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 352: Marketplace Takes 40% To Create High End Websites At Little Cost Jul 11, 2016

Show notes

Mike Wilner, the co-founder and CEO of Compass, a web design marketplace for small businesses. Mike's a Venture For America fellow and has secured funding for his startup - a platform which handles marketing and project management for web designers and connects them to small business clients. Listen in to find out why you should forget the startup hype and focus on putting one foot in front of the other.

Famous 5:

Favorite Business Book? – The Servant
What CEO do you follow? — None. I prefer following athletes.
Favorite online tool? — Asana

Do you get 8 hours of sleep?— Close
If you could let your 20 year old self know one thing, what would it be? —Don't believe all the hype in the startup world. There are just as many falls as there are success stories.

Time Stamped Show Notes:

01:18 – Nathan's introduction
01:50 – Compass works with network of freelance web designers - they connect small businesses to designers, manage projects, and take a cut
03:23 – Compass takes a 40% cut of everything that comes through
04:07 – People who need a project completed come to Compass - they take the details and then invite designers to the project
05:15 – Designers make around $40-60 per hour, after the 40% cut
06:24 – Started in late 2014 and have been launched full-time for just over 1 year
06:46 – First-year revenue in 2014 was $4k
07:40 – Total 2015 revenue was $40k
08:00 – 4 people in the core team, plus 40 designers on contract
08:30 – Around $250k worth of projects processed
09:15 – Designers have a lot of flexibility on how many projects they take on
09:43 – Growing 40% month over month
10:30 – Compass manages standardized rounds of revision to prevent scope creep
11:10 – "The technology is the easy part - the harder part is managing humans and expectations"
12:08 – Raised a $300k angel round via convertible note last year
13:20 – "There's still a huge need in the marketplace for people who need a professional web designer"
13:40 – Connect with Mike on Twitter or at Compass

15:38 – The Famous Five

3 Key Points:

Don't believe the startup hype
The hard part of startups is managing humans and expectations: work on having great soft skills
Leadership is about service

Resources Mentioned:

Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 351: $50K Monthly Revenue, Finally Designers Can Quickly Give File to Developers with Anh Vu of Avocode Jul 10, 2016

Show notes

Anh Vu, the founder and CEO of Avocode - a tool to connect front-end designers and back-end developers and make fantastic collaboration simple. Anh's background is in design, but he's building a SaaS business with negative churn and great profits by being totally on top of his numbers.

Famous 5:

Favorite Business Book? – The Startup Playbook
What CEO do you follow? — Hiten Shah
Favorite online tool? — Chart Mogul

Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be? —Measure everything, be really data driven, and focus on retention

Time Stamped Show Notes:

01:13 – Nathan's introduction
01:50 – Avocode makes it easy for front-end designers to share information with back-end developers
02:50 – The designer uploads the design into Avocode, where all the team can access it, leave notes, and make revisions. Then the developer can access all the design assets through Avocode
03:25 – As of May 2016, $50k MRR
03:57 – Launched in February 2015
03:54 – $250k annual revenue in 2015
04:20 – Currently working with the 500 Startups accelerator
04:53 – 2800 customers on one of two plans
06:00 – Average revenue per customer is $27
06:40 – Some users were on boarded in a pre-order process and pay less than average
07:17 – User churn is 7% monthly
07:28 – Net revenue churn is -1%
07:50 – Some users stay and purchase more and more seats - so revenue churn is negative
08:40 – Upselling more seats to your current customer base is a KEY SaaS strategy
09:23 – There are 14 people in An's team, based in the Czech Republic
09:43 – Monthly expenses are $35k
10:10 – They're profitable
11:20 – Currently spending nothing on customer acquisition
12:01 – The average business-plan customer stays for 18 months
13:12 – Most of the customer base is startups and enterprise businesses
14:00 – Growing at 15% month over month
14:18 – Planning to start their first capital raise in August 2016
15:20 – Discussing partnerships with companies like Adobe and Sketch
16:07 – Follow Anh on Twitter

18:45 – The Famous Five

3 Key Points:

Upsell your current customer base
Plan partnerships and exit strategies - early
Measure everything

Resources Mentioned:

Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 350: Toronto Based SaaS Doing $25k MRR with 10 Clients with Amanda Parker Jul 09, 2016

Show notes

Amanda Parker, the founder of Simply Insight - a high-end data analysis service that's six months old and making $30k in MRR from just 10 clients. Amanda previously ran a successful marketing agency whose clients included Pepsi and 20th Century Fox, and she's leveraging that experience to build her SaaS business incredibly fast. Listen in to hear how Amanda's managing her first angel investment round, how she signed her first client before even having a software platform, and how she's getting unbelievable return on CAC.

Famous 5:

Favorite Business Book? – Predictable Revenue What CEO do you follow? — Jason Lemkin Favorite online tool? — Zoom Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? —Relax and stop worrying: do the work, but stop stressing about it

Time Stamped Show Notes: 01:13 – Nathan's introduction 01:50 – "We found that data was a huge problem for our clients, and a huge opportunity" 02:54 – Amanda shut down her growing marketing company to focus on Simply Insight 03:09 – They make money from monthly subscription of $2.5-5k 03:57 – Simply Insight started 6 months ago - they got their first client before even building their platform 04:53 – Clients are on annual contracts that pay monthly 05:14 – Currently cash flow positive 05:35 – Growing over 20% month over month 06:07 – Currently at an MRR of $25-30k 06:20 – Hoping for an MRR of $50k by the end of the year 06:50 – They have around 10 clients 07:01 – CAC? Currently paying one sales rep salary and commission - 'He's almost paid for himself for the year and he's been around for 6 weeks" 07:43 – Amanda's been able to sell to her old client list from her agency to keep her CAC low 08:40 – Paying less than $5k to acquire a $30k contract 09:13 – "We currently have no churn at the higher levels" 09:43 – Revenue in 2015 was $7k from deposits 10:12 – Team of 6 people based in Toronto 10:45 – Doing an initial round of angel investment 11:01 – "You're married to angel investors - so you need to find people that you really want to work with. It's all about the team." 11:52 – Finding a lead investor is the hardest part 12:12 – Raising $500k via convertible note 14:00 – "It's never been a better time to start a company" 15:05 – The risk of convertible notes? 15:56 – Hustle, drive, and personality are everything 16:07 – Follow Amanda on Twitter or connect with her at Simply Insight 18:10 – The Famous Five

3 Key Points: Find a pain point. Test the market to see if other people feel it. Market your solution. Don't be scared to do what you really want. If you're going into a changing market, you'd better understand how it's going to change. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 349: He's Really Smart So Why'd He Quit for Startup? Jul 08, 2016

Show notes

Pavan Boob, the founder of Fuel Panda, a weekly subscription service that means you'll never have to hunt for a gas station with an angry fuel light again. Fuel Panda refuels commuters' cars while they're parked. It's in the early stages of the 500 Startups accelerator - but Pavan has big ideas. Tune in to hear how he plans to keep up with the Tesla, how he bootstrapped from the bottom up, and why it's crucial to give your ideas 100%.

Famous 5:

Favorite Business Book? – Crossing the Chasm What CEO do you follow? —Mark Zuckerberg Favorite online tool? — Trello Do you get 8 hours of sleep?— Yes If you could let your 20 year old self know one thing, what would it be? —Go for what you want. Pick something and give it 100%

Time Stamped Show Notes: 01:12 – Nathan's introduction 01:50 – Fuel Panda is a weekly gas refueling service 02:15 – They're a SaaS business that charges a subscription fee plus a margin on the gas 02:40 – Started in January 2016, working with over 100 customers and doing around 80 refuels per week 03:10 – Close to 1,000 refuels 03:24 – Made close to $15k 03:36 – Originally bootstrapped - they're now in the 500 Startups accelerator 03:57 – Investment from 500 startups - $125k for 5% of the business 04:21 – Why go into the refueling business? 05:00 – "I had an 80 mile commute...I was stuck in traffic and I didn't want to take 20 minutes to refuel when I saw the dashboard light" 06:44 – How do you prevent people from stealing gas when the lid is left open? 07:31 – Nathan: "I'm skeptical...I think that very soon the asset of a car is going to live on the balance sheet of a company" 08:00 – "Well, anything that moves on the road is going to need refueling...I think it will be possible to adapt" 09:11 – What does the business look like when people switch to autonomous electric vehicles? 10:00 – They're investing in mobile charging stations that could carry anything from gasoline to batteries to hydro fuels 10:10 – Pavan's invested around $25k in the business himself 10:20 – Less than $200k total investment - and the company is cash flow positive 10:45 – Monthly RPU is $20 per month plus fuel margin - around $50 total 11:00 – MRR is around $6k 11:34 – Churn is around 4% - though the company is so new that it's hard to tell 12:13 – CAC is $5 12:26 – Targeting consumers, and also building managers and company managers 14:17 – Connect with Pavan via email and at the FuelPanda website 14:45 – The Famous Five

Show Notes provided by Mallard Creatives

EP 348: 11,500 Paying Him To Manage One-Piece Wardrobe with Blake Smith Jul 07, 2016

Show notes

Blake Smith, CEO of Cladwell - a SaaS business that helps you to dress exceptionally well with the smallest possible wardrobe. Blake and his team tried over 20 different revenue models before they perfected their business - and they're hoping to hit $1 million in revenue this year. Listen in to hear how to stay friendly with ex-co-founders, why you need to test and test your ad channels, and why Blake wishes he'd bootstrapped his company.

Famous 5:

Favorite Business Book? – Anything in the HBR series What CEO do you follow? —Sheryl Sandberg Favorite online tool? — Google Calendar Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? —That it was okay to follow my curiosity

Time Stamped Show Notes: 01:30 – Nathan's introduction 01:47 – Cladwell helps you do more with fewer items of clothing 02:11 – They sell a tool that helps you to dress each day and cut down your wardrobe 03:19 – Founded 2 ½ years ago 03:20 – Over 200k people have filled out their initial questionnaire 03:42 – A B2C SaaS business - women's side pays $15 per quarter and men's side pays $21 per quarter 03:55 – Launched as a men's business but women now make up 60% of business 04:15 – 11,500 customers in March 2016 04:46 – Customer Acquisition Cost is about $17 05:05 – Almost profitable - currently spending $30k per month on marketing 05:30 – Monthly Revenue Per User is about $6 05:40 – MRR is about $70k per month 05:57 – Have raised $1.8 million in funding 06:22 – Started with 3 other founders, and ended up with 1 other 07:00 – "My closest co-founder...we both realized that we were made to lead companies. We're still really good friends" 07:55 – "If I could do it over again, I would have started bootstrapping" 08:54 – First year revenue was $1000 09:12 – Started out trying affiliate marketing and drop-shipping 10:00 – "We tested 22 different permutations of a business model until we came up with one that worked" 11:04 – First year revenue was really about $10k; second year $100k; "We're planning to hit a million this year" 11:24 – They advertise in places where people are looking for advice 12:00 – Monthly churn is 5% - 'It's our worst number at the moment' 12:43 – Based in Cincinnati, Ohio 13:10 – 6 employees 14:16 – What valuation would Blake want for his first priced round? "Around $10 million" 15:37 – Blake doesn't want to scale ad spend until he's seriously tested each channel 16:13 – "We killed it on YouTube last summer by doing revenue shares with all the influencers in men's fashion" 14:17 – Connect with Blake via email 18:55 – The Famous Five

3 Key Points: Spend smart. Don't put more money into ad spend until you really understand every channel you're using. Test and test and test and pivot. It's okay to follow your curiosity and see where you end up Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 347: How Social Rank Hit $50k In MRR In Under 2 Years With CEO Alex Taub Jul 06, 2016

Show notes

Alex Taub, the co-founder of Social Rank. He and his co-founder created an algorithm to identify the 'Most Valuable Follower' on Twitter and other social media - and it went viral. Now they're making over $50k each month from their social media analytics software. Listen in to hear why businesses are leaping on the chance to curate their followers, how Alex built his business so fast, and why you should work for someone else before you launch your big idea.

Famous 5:

Favorite Business Book? – I like blogs more - but I guess my book, Pitching and Closing What CEO do you follow? —Marc Benioff Favorite online tool? — Rapportive Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? —Go to a medium sized startup and work there before you do your own thing

Time Stamped Show Notes: 01:20 – Nathan's introduction 02:06 – Social Rank is primarily for brands and agencies 01:50 – "We found out that in many cases, the most valuable followers are public figures" 02:56 – Social rank allows brands to analyze their followers 03:00 – They generate revenue through a premium subscription model 03:50 – Social Rank Premium is $50 per month, while the Market Intelligence model allows organizations to view the whole ecosystem and costs from $100 to several $1000 dollars 04:20 – Over 250,000 users, and over 50,000 paying customers on the Market Intelligence model 04:40 – Social Rank doesn't focus on user growth - they look at MRR and customer growth 05:34 – Revenue has grown by 30% each month in 2016 05:40 – In early 2015, MRR was under $7k per month, while it's now $50k per month 06:55 – How many basic subscribers upgrade to the premium model? 07:20 – "We're more interested in using it as a potential leads generator" 07:56 – "It's a non-traditional SaaS model...we're using the premium model as a loss leader to find leads" 08:50 – Premium model has only been out for 2 weeks 10:00 – "Most Valuable Follower", "Most Engaged Follower", and "Best Follower" metrics 10:33 – "Those metrics are a very small piece of what we do" 11:00 – It's a way to rank more valuable, in-demand, and interactive followers 12:25 – How is it valuable to curate followers? 12:45 – People use it to find the right people for events in specific areas 13:20 – The primary use case is finding the right people for the right things 13:54 – Raised a little over $2 million in seed rounds 14:17 – Connect with Alex on Twitter or via email 15:47 – The Famous Five

3 Key Points: Work for someone who knows what they're doing before you strike out on your own Curate your social media followers and find the right people to promote your events If an idea works - run with it Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 346: Non-Profit Builds 100+ Homes, Goal 1,000 Communities with Brett Hagler Jul 05, 2016

Show notes

Brett Hagler, the founder of New Story a charity that's transforming slums into sustainable communities worldwide. Brett and his team are determined to change the way charities work, and they've created their own software platform to maximize transparency, accountability, and user experience. Listen in to hear how Brett plans to build 1000 communities in the next 10 years, why he chose charity over social entrepreneurship, and why it's crucial to follow your own path.

Famous 5:

Favorite Business Book? – Insanely Simple What CEO do you follow? — Brian Chesky Favorite online tool? — Audible Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? —Don't do what everybody else is doing. Spend time learning about the world and have an open mind.

Time Stamped Show Notes: 01:15 – Nathan's introduction 01:23 – New Story transforms slums into sustainable communities 01:50 – They created a platform to crowdfund homes and public buildings for communities in the Third World 02:29 – 100% of crowdfunded donations go to the people on the website - there's a separate group of 'Angel Donors' who have invested philanthropically in their operations 04:30 – "Venture capitalists 05:00 – New Story is 17 months old and has already generated $3 million in donations 05:50 – "We don't measure success by what's in our bank account, but by the impact we're having on the world" 06:26 – Brett went to Haiti after the earthquake...and couldn't find a charity to work for that he was excited about 07:36 – "We took our frustrations and made a better product and a better experience" 08:09 – "I never knew where my money was going or where it was helping" 08:50 – Built a database software to be extremely transparent 09:50 – Why go into charity rather than social entrepreneurship? 10:17 – "We're passionate about building a better type of non-profit" 10:50 – Their key metric of success is 4 communities 11:20 – Have so far built 4 communities - over 300 homes at $6000 per home. Aiming to have built over 1000 communities in 10 years' time 11:56 – Connect with Brett on Twitter or at New Story 13:45 – The Famous Five

3 Key Points: Don't do what everybody else is doing. Open your mind. Follow your own journey - make a difference in the way that makes you fired up. Give to the world. Spend time with people who have less than you and work out how to serve them. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 345: Replacing Property Managers With $79 Flat Fee, $31k in MRR with Max Nussenbaum of EnterCastle.com Jul 04, 2016

Show notes

Max Nussenbaum, co-founder of Castle and a Venture for America fellow based in Detroit. Max and his co-founders are revolutionizing property management in one of America's most opportunity-rich property markets. Tune in to hear what Max is doing differently, why he defends splitting equity evenly with his co-founders, and why you should be investing in Detroit.

Famous 5:

Favorite Book? – Anything You Want What CEO do you follow? — Henry Ward Favorite online tool? — Instapaper Do you get 8 hours of sleep?— Yes If you could let your 20 year old self know one thing, what would it be? — Relax a little bit

Time Stamped Show Notes: 01:27 – Nathan's introduction 02:04 – Max is based in Detroit 02:20 – Castle manages rental properties for owners - they find tenants, collect rent, and coordinating repairs 02:29 – They make money by charging a flat fee of $79 per month per rental unit 03:00 – They want to simplify the pricing structures associated with regular property managers 05:30 – Founded in late 2014 and launched in 2015 05:47 – Currently managing 530 units, all in the Detroit area 06:10 – "Our target market is the regular-person property investor" 06:43 – First year revenue was around $100k last year 07:14 – The metric Max focuses on is MRR - the subscription model is similar to SaaS 08:12 – Raised around $3 million, most recently $2 million in a seed round 09:17 – Team of 10 people 09:35 – "Structurally we're a lot like a SaaS business" 10:00 – Monthly RPU is $174, as the average customer has 2.2 units 10:35 – Switching costs are very high in terms of time and energy, so monthly churn is only around 1% 11:51 – "The bottom line is that we just don't know lifetime value yet...we haven't even been around for 2 years" 12:18 – They consider acquisition costs on a per-unit basis - and they're willing to spend around $200 to acquire a unit 12:55 – Most customers are investing less than $1 million in property in Detroit in their lifetime 14:30 – There are a lot of cheap properties in Detroit - but generally you can't get a mortgage for them 15:50 – The percentage of properties that have been vacant for more than 30 days is around 5% 17:17 – "There are still 700k people in Detroit and they're regular people who just need places to live" 21:45 – Connect with Max on Twitter 20:04 – The Famous Five

3 Key Points: Don't stress too much when you're young. There's plenty of time in life. If you can simplify a complicated process, there's a good chance you'll make money You don't have to be bullied away from splitting equity evenly with co-founders - what each of you brings to the table is less than what you achieve working as a team Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

EP 344: Business Did $15M in 2015, Weird Way David Fortino Got Job at NetLine Jul 03, 2016

Show notes

David Fortino, who discovered NetLine aged 26 and convinced the CEO to hire him. He's now the head of Audience Development and has developed the Rev Response customer distribution network. Tune in to hear the inside story on the net's biggest B2B lead generation and content publishing business.

Famous 5:

Favorite Book? – Traction What CEO do you follow? — Gabriel Weinberg Favorite online tool? — Clearbit Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be? — Focus on developing and refining cadence

Time Stamped Show Notes: 01:10 – Nathan's introduction 02:20 – Why did David want to work for NetLine? 02:50 – Being able to monetize a base through contextually relevant inclusions really appealed to him 03:44 – Netline is the world's largest B2B-specific content syndication and lead generation platform 03:55 – They work with large enterprise technology companies to distribute their content to specific audience segments 04:30 – Nathan: "If I gave you a finance eBook, how would you generate leads for me?" 05:55 – They have relationships with over 15k web publishers 07:36 – "We're driving the sales funnel for thousands of businesses" 08:00 – A CPL-based model, with an average value of $40-50 per lead 09:01 – There are 100 employees 09:10 – David heads up Audience Development 09:37 – There are around 300-400 active client campaigns at any time 10:00 – Current annual run rate is upwards of $20 million 10:25 – How predictable is revenue? 11:03 – Biggest cost is payout to individual publishers - around 20-30% 11:36 – Netline has various products to handle leads, from simple top-of-funnel generation to lead development 21:45 – Connect with David on Twitter or LinkedIn 14:20 – The Famous Five

3 Key Points: Refine your cadence. Find a rhythm and drive that helps you keep going. Lead generation isn't just about volume, but quality. Really refine your ideal customer - and hunt out exactly the people you want to connect to. Don't be afraid to reach out to people you want to work with Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

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