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    Business

    Today in Digital Marketing

    Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

    Advertise

    Copyright: © engageQ digital inc.

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    Latest Episodes:
    This Episode is 100% Information (I Mean, Probably) Sep 03, 2024
    Show notes

    It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became two-way.


    Links to today's stories


    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Premium tools:Update Credit Card •Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    🌟 Rate and Review Us

    🤝 Our Slack


    UPGRADE YOUR SKILLS

    Google Ads for Beginners with Jyll Saskin Gales

    Inside Google Ads: Advanced with Jyll Saskin Gales

    Foxwell Slack Group and Courses


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.


    Some links in these show notes may provide affiliate revenue to us.



    Privacy & Opt-Out: https://redcircle.com/privacy

    The Fatigue Countdown Aug 29, 2024
    Show notes

    Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through the chaos. Also: Yelp sues Google. Threads gets more open. And is TV on its way out?


    Links to today's stories


    Visit Our Sponsor: Unerry

    📰 Get our free daily newsletter


    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    🌟 Rate and Review Us


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Premium tools:Update Credit Card •Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack



    UPGRADE YOUR SKILLS

    Google Ads for Beginners with Jyll Saskin Gales

    Inside Google Ads: Advanced with Jyll Saskin Gales

    Foxwell Slack Group and Courses


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Some links in these show notes may provide affiliate revenue to us.



    Privacy & Opt-Out: https://redcircle.com/privacy

    The Great Ad Headline Heist Aug 28, 2024
    Show notes

    Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public?


    Links to today's stories


    Visit Our Sponsor: Unerry

    📰 Get our free daily newsletter


    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    🌟 Rate and Review Us


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Premium tools:Update Credit Card •Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack



    UPGRADE YOUR SKILLS

    Google Ads for Beginners with Jyll Saskin Gales

    Inside Google Ads: Advanced with Jyll Saskin Gales

    Foxwell Slack Group and Courses


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Some links in these show notes may provide affiliate revenue to us.



    Privacy & Opt-Out: https://redcircle.com/privacy

    Targeted: The Dark Side of Personalized Advertising Aug 27, 2024
    Show notes

    Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of buyers who return things they buy online. Google's secret program to influence agencies. And TikTok will do more than speak your language, it'll sound like your CEO while doing it.


    Links to today's stories


    Visit Our Sponsor: Unerry

    📰 Get our free daily newsletter


    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    🌟 Rate and Review Us


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Premium tools:Update Credit Card •Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack



    UPGRADE YOUR SKILLS

    Google Ads for Beginners with Jyll Saskin Gales

    Inside Google Ads: Advanced with Jyll Saskin Gales

    Foxwell Slack Group and Courses


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Some links in these show notes may provide affiliate revenue to us.



    Privacy & Opt-Out: https://redcircle.com/privacy

    Those Poor, Unfortunate Goals Aug 23, 2024
    Show notes

    Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And the pizza promotion that lets you dance for your dinner is actually, secretly, a very clever BOGO deal.


    Links to today's stories


    Visit Our Sponsor: Unerry

    📰 Get our free daily newsletter


    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    🌟 Rate and Review Us


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Premium tools:Update Credit Card •Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack



    UPGRADE YOUR SKILLS

    Google Ads for Beginners with Jyll Saskin Gales

    Inside Google Ads: Advanced with Jyll Saskin Gales

    Foxwell Slack Group and Courses


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Some links in these show notes may provide affiliate revenue to us.



    Privacy & Opt-Out: https://redcircle.com/privacy

    Paging Dr. Cringe... Emergency! Aug 22, 2024
    Show notes

    Is your brand making the right decision when it comes to passing TikTok trends? Also: Why is Meta getting triple the ad share than it gets for eyeballs? How the American election will push up ad prices. And Google's having a bad week with bugs.


    Links to today's stories


    Visit Our Sponsor: Unerry

    📰 Get our free daily newsletter


    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    🌟 Rate and Review Us


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Premium tools: Update Credit Card • Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack



    UPGRADE YOUR SKILLS

    Google Ads for Beginners with Jyll Saskin Gales

    Inside Google Ads: Advanced with Jyll Saskin Gales

    Foxwell Slack Group and Courses


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Some links in these show notes may provide affiliate revenue to us.


    Privacy & Opt-Out: https://redcircle.com/privacy

    The Two Letters That Are Blocking Your Conversions Aug 21, 2024
    Show notes

    Want to tank your sales? Tell buyers your product uses AI. Amazon's big announcement for sellers. Why audience recommendations are missing from Google Ads this week. And decrypting Reddit's latest hires: Are they about to join the search ads party?


    Links to today's stories

    📰 Get our free daily newsletter


    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    🌟 Rate and Review Us


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Premium tools:Update Credit Card •Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack



    UPGRADE YOUR SKILLS

    Google Ads for Beginners with Jyll Saskin Gales

    Inside Google Ads: Advanced with Jyll Saskin Gales

    Foxwell Slack Group and Courses


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Some links in these show notes may provide affiliate revenue to us.



    Privacy & Opt-Out: https://redcircle.com/privacy

    Fear and Surprise and Ruthless Counterfeiting Efficiency Aug 20, 2024
    Show notes

    The kettle sues the pot. YouTube's new partnership takes on TikTok. Why Amazon's ads business has been surging lately. And the final ruling: Do hashtags even matter any more?


    Links to today's stories

    📰 Get our free daily newsletter


    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    🌟 Rate and Review Us


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Premium tools:Update Credit Card •Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack



    UPGRADE YOUR SKILLS

    Google Ads for Beginners with Jyll Saskin Gales

    Inside Google Ads: Advanced with Jyll Saskin Gales

    Foxwell Slack Group and Courses


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Some links in these show notes may provide affiliate revenue to us.



    Privacy & Opt-Out: https://redcircle.com/privacy

    Inside Google Ads: Metrics That Matter Aug 16, 2024
    Show notes

    Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads correspondent Jyll Saskin Gales.

    Jill worked at Google Ads for six years, so you're getting the straight goods — not only from someone who knows what the answers are, but from someone's who's on the outside now and therefore can TELL you those answers!

    While you're listening, be sure to sign up to get all her episodes — just search for Inside Google Ads in your podcast app.


    📰 Get our free daily newsletter


    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    🌟 Rate and Review Us


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Premium tools:Update Credit Card •Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack



    UPGRADE YOUR SKILLS

    Google Ads for Beginners with Jyll Saskin Gales

    Inside Google Ads: Advanced with Jyll Saskin Gales

    Foxwell Slack Group and Courses


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Some links in these show notes may provide affiliate revenue to us.



    Privacy & Opt-Out: https://redcircle.com/privacy

    Enjoy the Silence Aug 15, 2024
    Show notes

    Meta makes a big change to conversions — but you probably didn't hear about it. Why does Meta keep these changes such a secret? Also: LinkedIn wants you to stop trying to be funny. The informal pulse of the economy says things are actually looking up. And when CEOs say the quiet things out loud.


    Links to today's stories

    📰 Get our free daily newsletter


    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us

    🌟 Rate and Review Us


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Premium tools:Update Credit Card •Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack



    UPGRADE YOUR SKILLS

    Google Ads for Beginners with Jyll Saskin Gales

    Inside Google Ads: Advanced with Jyll Saskin Gales

    Foxwell Slack Group and Courses


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.


    Some links in these show notes may provide affiliate revenue to us.



    Privacy & Opt-Out: https://redcircle.com/privacy

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