To The Root

Latest Episodes:

Instagram Growth Strategies I'm Using Right Now in Business Nov 05, 2024

Show notes

In this episode of the To The Root Podcast, Robyn Spangler R.D. dives into five effective Instagram strategies that are reshaping her approach to social media marketing for her business. Robyn shares her recent win—heading to New York for a fall getaway with her husband—and the exciting progress on her reformulated product. She discusses making social media feel personal again, emphasizing the shift from direct selling to sharing more authentic content. She explores the idea that less is more, revealing how reducing the volume of Instagram Stories has led to higher viewership and more impactful interactions. You’ll also learn about the importance of providing free value, as sharing knowledge and resources helps build trust and nurture relationships with her audience. Robyn highlights the significance of relationship building in DMs, sharing how genuine conversations can enhance connection and understanding. Robyn also discusses the need for specific, attention-grabbing hooks to drive engagement and action. Whether you’re a seasoned marketer or just starting, these strategies can inspire you to connect more authentically with your audience and boost your social media presence. Tune in now!

Highlights:

How shifting from direct selling to sharing more personal content has revitalized engagement and creativity.
Why reducing the volume of Instagram Stories has led to higher viewership and more impactful interactions.
The importance of giving away knowledge and resources to build trust and nurture relationships with audience.
The shift from automation to genuine human conversations that enhance connection and understanding.
How crafting specific, attention-grabbing hooks is crucial for engagement and driving action.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Should You Launch a Course or Group Program? Oct 22, 2024

Show notes

In this episode of the To The Root Podcast, Robyn Spangler R.D. dives deep into a question many practitioners face: Should you launch a course or group program? Robyn shares insights from recent conversations with health and wellness professionals, offering a clear framework for making this decision. Explore the real reasons behind wanting to create a new offer—whether it’s sales goals, price objections, or time constraints—and discuss why a course or group program may not always be the solution you're looking for. You’ll learn how to identify the right problems to solve, conduct market research, validate your ideas, and avoid common pitfalls in launching new offers.If you've been considering adding a course or group program to your business, this episode will give you the strategic insights to move forward confidently—or rethink your approach. Tune in for actionable steps and a candid take on what works best in 2024’s health and wellness space!

Highlights:

Should you really launch a course, or is it just a shiny distraction?
What's driving your urge to create—sales goals, price objections, or time management?
Why rushing into a new offer without research could leave you sinking.
Solving the right problems for your audience.
Common mistakes that can sink your course launch.
Aligning your offer with business goals and audience needs.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

How April Whitney Built the Largest Health Community for Petite Women and Mastered Social Media Growth Oct 08, 2024

Show notes

In this episode of the To The Root Podcast, Robyn Spangler R.D. sits down with April Whitney, founder of Petite Pwr, to discuss her journey from professional athlete to building the largest online community dedicated to health and fitness for petite women. April opens up about the initial challenges of niching down in business, the power of authentic customer relationships, and her strategic approach to growing on platforms like YouTube and Instagram. She also shares exciting plans to expand Petite Pwr into a global brand.Whether you're an entrepreneur, fitness enthusiast, or simply interested in how to scale a niche business, this episode is packed with insights on long-term commitment, data-driven decisions, and personalized customer success. They also dive into the importance of high-value services and creating compelling social media content for 2024. Tune in now!

Highlights:

April's transition from professional fencing to starting Petite Pwr
The long-term commitment required for building a valuable brand and staying true to your mission.
Managing marketing consistency across Instagram and YouTube, and how each platform serves different audience segments.
Building a strong community through vulnerability, connection, and exceptional customer experience.
The challenges and learning experience of developing a proprietary app for Petite Pwr.
April's new business model focusing on higher-touch, higher-priced offerings.
How to balance low-ticket offers with effective outcomes.
Strategies for reaching the first $100,000 in revenue.
Tips for social media growth and content creation.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with April Victoria Whitney:

Instagram: @aprilvwhitney

Youtube: https://www.youtube.com/channel/UCyCq0reDgQjSzDEdvHJajXg

How Emily Field Transformed Burnout Into a Booming Nutrition Coaching Business Sep 24, 2024

Show notes

In this episode of the To The Root Podcast, Robyn Spangler R.D. sits down with Emily Field, a Registered Dietitian and successful entrepreneur. Emily shares her inspiring journey from experiencing burnout in a telephonic health coaching role to building a thriving private practice within the CrossFit community. She discusses the challenges and strategies involved in transitioning from a full-time job to running her own business, including the importance of finding a niche, utilizing social media for marketing, and balancing ambition with personal well-being.Emily offers valuable insights into the significance of mindset in entrepreneurship, the necessity of consistent offers to build expertise, and the art of managing a team effectively. She also reflects on strategic planning, hiring the right people, and overcoming financial hurdles over her seven years in business. Tune in now!

Join us inside FNPI - check out our 2 tracks!

Highlights:

Strategies for attracting clients and expanding business.
Marketing Strategies, including social media and networking.
Managing stress and maintaining personal well-being while growing the business.
How shifting mindset can positively impact the launch process.
The importance of maintaining stable offers rather than constantly changing them.
Lessons learned about managing and valuing a team effectively.
Hiring an accountant to handle business finances and avoid surprises.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Emily:

Instagram:@emilyfieldrd

LinkedIn: https://www.linkedin.com/in/emily-field-rd/

Diversifying Income & Balancing Biz & Family with Caitlin Johnson Sep 10, 2024

Show notes

In this episode of the To The Root Podcast, Robyn Spangler R.D. interviews Caitlin Johnson, a registered dietitian who specializes in helping women with PCOS get pregnant. Caitlin shares her journey, detailing her personal experiences with PCOS, the challenges she faced in conventional healthcare, and her transition into entrepreneurship. She talks about her shift from traditional one-on-one services to building a successful business that includes digital courses, membership sites, and a supplement line. We also dive into her strategies for balancing family life with her business, her approach to pricing, and her use of SEO and content creation to diversify her income. Lastly, we explore her decision to develop an app and how it has impacted her business, as well as her move away from selling courses. In this episode, she reflects on the lessons learned from launching supplements and the importance of aligning her work with her personal values.

Highlights:

How Caitlin expanded her business by transitioning from one-on-one client work to offering online courses and memberships.
Strategies for creating a business that supports personal life, particularly for mothers.
The impact of raising prices and developing scalable products on Caitlin's revenue growth.
Caitlin’s approach to engaging her audience through new initiatives, such as developing an app.
The app’s performance and the tactics Caitlin uses to convert free users into paying customers.
The role of hiring and investing in oneself to effectively scale a business.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Caitlin

Website:https://pcosfertilitynutrition.com
Instagram: @pcosfertilitynutrition

The Secrets of Real Food Nutrition with Lily Nichols Aug 27, 2024

Show notes

In this episode of the To The Root Podcast, Robyn Spangler R.D, we dive into a business journey with the insightful and knowledgeable Lily Nichols, a renowned registered dietitian in the pregnancy and fertility space.

Lily unpacks her journey into the field of nutrition and specifically, pregnancy and fertility. She walks through intentional (and risky) decisions made along the way that have significantly impacted the trajectory of her career.

Highlights from the episode:

Lily discusses her journey into the field of nutrition and what sparked her interest in the pregnancy and fertility space.
Lily dives into how and why she transitioned out of 1-1 private consulting.
We discuss the decision behind self publishing her book and what surprised her the most with the outcome
And soooo much more about her business journey thus far!

Check out Lily’s most recent book, Real Food for Fertility -p.s. you can get 45.5 CEUs for Real Food for Pregnancy and 48.5 CEUs for Real Food for Fertility- https://learn.lilynicholsrdn.com/

Professional resources: Institute for Prenatal Nutrition (which offers a comprehensive mentorship program) and through the Women's Health Nutrition Academy (which offers individual webinars)

https://instituteforprenatalnutrition.com/

https://whnacademy.com/

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Lily Nichols:
Website: https://lilynicholsrdn.com/

Instagram: https://www.instagram.com/lilynicholsrdn/

How to Turn Personal Health into a Thriving Profitable Practice with Kaely McDevitt Aug 13, 2024

Show notes

In this episode of the To The Root Podcast, Robyn Spangler R.D. sits down with Kaely McDevit, a Women's Health Dietitian to explore her transformative journey in functional nutrition, with a special focus on women’s health. Kaely delves into her evolution from offering low-rate, single sessions to developing a comprehensive, multi-month program that integrates lab tests and additional support tools. Driven by personal struggles with hormone health and a commitment to client success, Kaely shares how this shift has not only boosted her business but also enhanced client outcomes. Reflecting on her journey, Kaely also highlights her strategies for effective hiring, work-life balance, and setting boundaries. Ready to transform your nutrition practice? Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/
Join us inside FNPI - check out our 2 tracks!

Highlights:

How Kaely changed her practice from single sessions to a complete, long-term program.
How to address pricing concerns and structured services
The important role of business coaching
How to Overcome Perfectionism
The use and evolution of lab tests
The challenges and decisions involved in hiring the first practitioner and scaling the business
How to overcome the fear of letting someone else take care of your clients
How can you find and hire great practitioners with strong coaching skills
Effective ways to balance work and personal life as a business owner

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Kaely McDevitt:
Website: https://www.kaelyrd.com/
Instagram: kaelyrd

What To Do When Business Isn't Going as Planned Jul 30, 2024

Show notes

In this episode of the To The Root Podcast, Robyn Spangler R.D. is joined again by Cierra Robbins to tackle the tough topic of navigating business challenges. Together, they explore how to handle dips in sales, revenue, and engagement, emphasizing the importance of emotional resilience and maintaining a positive mindset. Robyn and Cierra share personal strategies for managing business difficulties, underscoring the value of strategic thinking, emotional processing, and continuous learning. Listen now and take the first step toward overcoming your business challenges!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

How to manage emotions and maintain a positive mindset from setbacks
How to use business challenges as opportunities for personal and professional growth + make wise investments in business
How to Evaluate and Address Declines in Sales
How to Use Market Research and Feedback for New Offers

Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute
Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:
Instagram: @sell.with.cierra
Website: https://cierrarobbins.com/
LinkedIn: www.linkedin.com/in/cierrarobbins/

Lead Gen Vs Sales Content with Cierra Robbins Jul 16, 2024

Show notes

Join Robyn Spangler R.D. on the To The Root Podcast as she delves into insightful conversations with thought leaders and changemakers like Cierra Robbins R.D., a seasoned Dietitian and Sales Coach. They dive deep on the crucial distinction between lead generation and sales content strategies. Plus, they unpack the nuances of effectively driving leads versus converting them into sales, offering practical insights and proven tactics for each stage of the customer journey. Cierra also shares her expert perspectives on crafting compelling lead generation campaigns that resonate with your audience and leveraging sales content to maximize conversion rates. Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

Lead generation vs. sales content
Types of lead gen content
Strategies to Turn Audience Engagement into Revenue
Importance of authenticity and vulnerability in content.
Importance of starting lead gen early, not just before launches.
Channels for lead gen beyond Instagram: TikTok, podcasts, networks.
How to balance Lead Gen and Sales
Practical steps for promoting email list and tracking conversions.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:
Instagram: @sell.with.cierra
Website: https://cierrarobbins.com/
LinkedIn: www.linkedin.com/in/cierrarobbins/

How Megan Hansen Went from Counting Calories to Counting Figures Jul 02, 2024

Show notes

In this episode of the To The Root Podcast, Robyn Spangler R.D. sits down with Megan Hansen, founder of Metabolism Makeover. Join them as they unravel Megan's inspiring journey in the health and wellness industry, from starting her business to achieving seven-figure success. They explore Megan's mission to empower women through improved metabolism and transformed relationships with food, offering practical advice for aspiring entrepreneurs and wellness practitioners. Discover Megan's strategies for business growth, overcoming challenges, and staying ahead in a competitive market. If you're ready to scale your own venture or dive deeper into the world of wellness entrepreneurship, tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Highlights: