To The Root

Latest Episodes:

Should You Launch a Course or Group Program? Oct 22, 2024

In this episode of the To The Root Podcast, Robyn Spangler R.D. dives deep into a question many practitioners face: Should you launch a course or group program? Robyn shares insights from recent conversations with health and wellness professionals, offering a clear framework for making this decision. Explore the real reasons behind wanting to create a new offer—whether it’s sales goals, price objections, or time constraints—and discuss why a course or group program may not always be the solution you're looking for. You’ll learn how to identify the right problems to solve, conduct market research, validate your ideas, and avoid common pitfalls in launching new offers.If you've been considering adding a course or group program to your business, this episode will give you the strategic insights to move forward confidently—or rethink your approach. Tune in for actionable steps and a candid take on what works best in 2024’s health and wellness space!

Highlights:

Should you really launch a course, or is it just a shiny distraction?
What's driving your urge to create—sales goals, price objections, or time management?
Why rushing into a new offer without research could leave you sinking.
Solving the right problems for your audience.
Common mistakes that can sink your course launch.
Aligning your offer with business goals and audience needs.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

How April Whitney Built the Largest Health Community for Petite Women and Mastered Social Media Growth Oct 08, 2024

In this episode of the To The Root Podcast, Robyn Spangler R.D. sits down with April Whitney, founder of Petite Pwr, to discuss her journey from professional athlete to building the largest online community dedicated to health and fitness for petite women. April opens up about the initial challenges of niching down in business, the power of authentic customer relationships, and her strategic approach to growing on platforms like YouTube and Instagram. She also shares exciting plans to expand Petite Pwr into a global brand.Whether you're an entrepreneur, fitness enthusiast, or simply interested in how to scale a niche business, this episode is packed with insights on long-term commitment, data-driven decisions, and personalized customer success. They also dive into the importance of high-value services and creating compelling social media content for 2024. Tune in now!

Highlights:

April's transition from professional fencing to starting Petite Pwr
The long-term commitment required for building a valuable brand and staying true to your mission.
Managing marketing consistency across Instagram and YouTube, and how each platform serves different audience segments.
Building a strong community through vulnerability, connection, and exceptional customer experience.
The challenges and learning experience of developing a proprietary app for Petite Pwr.
April's new business model focusing on higher-touch, higher-priced offerings.
How to balance low-ticket offers with effective outcomes.
Strategies for reaching the first $100,000 in revenue.
Tips for social media growth and content creation.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with April Victoria Whitney:

Instagram: @aprilvwhitney

Youtube: https://www.youtube.com/channel/UCyCq0reDgQjSzDEdvHJajXg

How Emily Field Transformed Burnout Into a Booming Nutrition Coaching Business Sep 24, 2024

In this episode of the To The Root Podcast, Robyn Spangler R.D. sits down with Emily Field, a Registered Dietitian and successful entrepreneur. Emily shares her inspiring journey from experiencing burnout in a telephonic health coaching role to building a thriving private practice within the CrossFit community. She discusses the challenges and strategies involved in transitioning from a full-time job to running her own business, including the importance of finding a niche, utilizing social media for marketing, and balancing ambition with personal well-being.Emily offers valuable insights into the significance of mindset in entrepreneurship, the necessity of consistent offers to build expertise, and the art of managing a team effectively. She also reflects on strategic planning, hiring the right people, and overcoming financial hurdles over her seven years in business. Tune in now!

Join us inside FNPI - check out our 2 tracks!

Highlights:

Strategies for attracting clients and expanding business.
Marketing Strategies, including social media and networking.
Managing stress and maintaining personal well-being while growing the business.
How shifting mindset can positively impact the launch process.
The importance of maintaining stable offers rather than constantly changing them.
Lessons learned about managing and valuing a team effectively.
Hiring an accountant to handle business finances and avoid surprises.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Emily:

Instagram:@emilyfieldrd

LinkedIn: https://www.linkedin.com/in/emily-field-rd/

Diversifying Income & Balancing Biz & Family with Caitlin Johnson Sep 10, 2024

In this episode of the To The Root Podcast, Robyn Spangler R.D. interviews Caitlin Johnson, a registered dietitian who specializes in helping women with PCOS get pregnant. Caitlin shares her journey, detailing her personal experiences with PCOS, the challenges she faced in conventional healthcare, and her transition into entrepreneurship. She talks about her shift from traditional one-on-one services to building a successful business that includes digital courses, membership sites, and a supplement line. We also dive into her strategies for balancing family life with her business, her approach to pricing, and her use of SEO and content creation to diversify her income. Lastly, we explore her decision to develop an app and how it has impacted her business, as well as her move away from selling courses. In this episode, she reflects on the lessons learned from launching supplements and the importance of aligning her work with her personal values.

Highlights:

How Caitlin expanded her business by transitioning from one-on-one client work to offering online courses and memberships.
Strategies for creating a business that supports personal life, particularly for mothers.
The impact of raising prices and developing scalable products on Caitlin's revenue growth.
Caitlin’s approach to engaging her audience through new initiatives, such as developing an app.
The app’s performance and the tactics Caitlin uses to convert free users into paying customers.
The role of hiring and investing in oneself to effectively scale a business.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Caitlin

Website:https://pcosfertilitynutrition.com
Instagram: @pcosfertilitynutrition

The Secrets of Real Food Nutrition with Lily Nichols Aug 27, 2024

In this episode of the To The Root Podcast, Robyn Spangler R.D, we dive into a business journey with the insightful and knowledgeable Lily Nichols, a renowned registered dietitian in the pregnancy and fertility space.

Lily unpacks her journey into the field of nutrition and specifically, pregnancy and fertility. She walks through intentional (and risky) decisions made along the way that have significantly impacted the trajectory of her career.

Highlights from the episode:

Lily discusses her journey into the field of nutrition and what sparked her interest in the pregnancy and fertility space.
Lily dives into how and why she transitioned out of 1-1 private consulting.
We discuss the decision behind self publishing her book and what surprised her the most with the outcome
And soooo much more about her business journey thus far!

Check out Lily’s most recent book, Real Food for Fertility -p.s. you can get 45.5 CEUs for Real Food for Pregnancy and 48.5 CEUs for Real Food for Fertility- https://learn.lilynicholsrdn.com/

Professional resources: Institute for Prenatal Nutrition (which offers a comprehensive mentorship program) and through the Women's Health Nutrition Academy (which offers individual webinars)

https://instituteforprenatalnutrition.com/

https://whnacademy.com/

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Lily Nichols:
Website: https://lilynicholsrdn.com/

Instagram: https://www.instagram.com/lilynicholsrdn/

How to Turn Personal Health into a Thriving Profitable Practice with Kaely McDevitt Aug 13, 2024

In this episode of the To The Root Podcast, Robyn Spangler R.D. sits down with Kaely McDevit, a Women's Health Dietitian to explore her transformative journey in functional nutrition, with a special focus on women’s health. Kaely delves into her evolution from offering low-rate, single sessions to developing a comprehensive, multi-month program that integrates lab tests and additional support tools. Driven by personal struggles with hormone health and a commitment to client success, Kaely shares how this shift has not only boosted her business but also enhanced client outcomes. Reflecting on her journey, Kaely also highlights her strategies for effective hiring, work-life balance, and setting boundaries. Ready to transform your nutrition practice? Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/
Join us inside FNPI - check out our 2 tracks!

Highlights:

How Kaely changed her practice from single sessions to a complete, long-term program.
How to address pricing concerns and structured services
The important role of business coaching
How to Overcome Perfectionism
The use and evolution of lab tests
The challenges and decisions involved in hiring the first practitioner and scaling the business
How to overcome the fear of letting someone else take care of your clients
How can you find and hire great practitioners with strong coaching skills
Effective ways to balance work and personal life as a business owner

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Kaely McDevitt:
Website: https://www.kaelyrd.com/
Instagram: kaelyrd

What To Do When Business Isn't Going as Planned Jul 30, 2024

In this episode of the To The Root Podcast, Robyn Spangler R.D. is joined again by Cierra Robbins to tackle the tough topic of navigating business challenges. Together, they explore how to handle dips in sales, revenue, and engagement, emphasizing the importance of emotional resilience and maintaining a positive mindset. Robyn and Cierra share personal strategies for managing business difficulties, underscoring the value of strategic thinking, emotional processing, and continuous learning. Listen now and take the first step toward overcoming your business challenges!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

How to manage emotions and maintain a positive mindset from setbacks
How to use business challenges as opportunities for personal and professional growth + make wise investments in business
How to Evaluate and Address Declines in Sales
How to Use Market Research and Feedback for New Offers

Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute
Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:
Instagram: @sell.with.cierra
Website: https://cierrarobbins.com/
LinkedIn: www.linkedin.com/in/cierrarobbins/

Lead Gen Vs Sales Content with Cierra Robbins Jul 16, 2024

Join Robyn Spangler R.D. on the To The Root Podcast as she delves into insightful conversations with thought leaders and changemakers like Cierra Robbins R.D., a seasoned Dietitian and Sales Coach. They dive deep on the crucial distinction between lead generation and sales content strategies. Plus, they unpack the nuances of effectively driving leads versus converting them into sales, offering practical insights and proven tactics for each stage of the customer journey. Cierra also shares her expert perspectives on crafting compelling lead generation campaigns that resonate with your audience and leveraging sales content to maximize conversion rates. Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

Lead generation vs. sales content
Types of lead gen content
Strategies to Turn Audience Engagement into Revenue
Importance of authenticity and vulnerability in content.
Importance of starting lead gen early, not just before launches.
Channels for lead gen beyond Instagram: TikTok, podcasts, networks.
How to balance Lead Gen and Sales
Practical steps for promoting email list and tracking conversions.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:
Instagram: @sell.with.cierra
Website: https://cierrarobbins.com/
LinkedIn: www.linkedin.com/in/cierrarobbins/

How Megan Hansen Went from Counting Calories to Counting Figures Jul 02, 2024

In this episode of the To The Root Podcast, Robyn Spangler R.D. sits down with Megan Hansen, founder of Metabolism Makeover. Join them as they unravel Megan's inspiring journey in the health and wellness industry, from starting her business to achieving seven-figure success. They explore Megan's mission to empower women through improved metabolism and transformed relationships with food, offering practical advice for aspiring entrepreneurs and wellness practitioners. Discover Megan's strategies for business growth, overcoming challenges, and staying ahead in a competitive market. If you're ready to scale your own venture or dive deeper into the world of wellness entrepreneurship, tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Highlights:

Why investing in personal growth and education is crucial.
The strategies for achieving substantial revenue growth.
When to adapt business models and enhance audience engagement.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Megan Hansen:
Website:Metabolism Makeover
LinkedIn: Megan Hansen, RDN, LD

Instagram: megan.the.dietitian

Building a Sustainable Business as a High Achiever with Hannah Abad Jun 18, 2024

In this episode of the To The Root Podcast, join Robyn Spangler R.D. and Hannah Abad, founder of Prime Collaborative on a journey of empowerment as they dive into the depths of fear, and uncover its root causes, emphasizing the need for a shift towards desire-based thinking. From managing emotions in business to recognizing patterns of over-achievement, they provide practical steps for individuals to break free from fear's grip and cultivate resilience. Tune in for transformative strategies to conquer fear, embrace opportunity, and unlock your true potential. Don't let fear hold you back – take bold action today!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Highlights:

Consequences of high achievement
Shifting from burn out to a life you love
How the fear of loss, lack, and failure leads to suffering
Actionable steps for making things better
Rubber Band Analogy
Managing thoughts vs. solving emotional states

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Hannah:

Website: https://www.primecollaborative.com/

Instagram: https://www.instagram.com/primecollaborative/?hl=en

The 2 Functional Labs We Use for Every Client Jun 04, 2024

In this episode of the To The Root Podcast, join Robyn Spangler R.D. as she delves into the world of functional labs and their significance in health assessment. Robyn shares valuable insights into two specific functional tests: the Hair Tissue Mineral Analysis (HTMA) and comprehensive blood labs. Discover why these tests are essential, especially for clients dealing with chronic health issues, such as skin conditions. Learn how HTMA offers a unique perspective on stress response and mineral utilization, guiding personalized interventions. Dive into the rationale behind comprehensive blood labs and how they uncover crucial information for tailored health plans. If you're curious about optimizing your health or understanding your body's needs, this episode is a must-listen!

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

Why the Hair Tissue Mineral Analysis (HTMA) and comprehensive blood labs are essential especially for clients dealing with chronic health issues.
The misconceptions about functional care
The value of functional labs.
When to run functional labs.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Content Isn't Converting? 4 Marketing Strategies to Implement With Cierra Robbins May 21, 2024

In this episode of the To The Root Podcast, join Robyn Spangler R.D. and special guest Cierra Robbins, a seasoned dietitian, as they delve into the art of targeted marketing for content conversion. Cierra shares invaluable insights on tailoring products to specific demographics through niche specificity and understanding ideal clients' needs. Discover the four key strategies for boosting content conversion rates, including niche clarity, engaging hooks, diverse content formats, and data-driven optimization. Learn how to observe engagement trends, leverage personal insights, and maintain consistency in brand messaging across platforms. Don't miss out on maximizing your marketing efforts - listen now!

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Highlights:

Importance of niche specificity in selling products to specific demographics
4 marketing strategies for improving content conversion rates:
Niche clarity
Engaging hooks
Diverse content formats
Data analysis for optimization
Tailoring content to resonate with ideal clients and testing various styles over time
Effective messaging repetition to communicate with potential clients
Actionable steps for refining niche targeting, creating compelling hooks, and diversifying content presentation methods
Maintaining consistency in conveying brand messaging across platforms for enhanced marketing efforts

Connect with Robyn:
Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Cierra Robbins:

Instagram: https://www.instagram.com/sell.with.cierra/

LinkedIn: https://www.linkedin.com/in/cierrarobbins/

How I Grew My Business to 6 Figures May 07, 2024

In this episode of the To The Root Podcast, Robyn Spangler R.D. shares her journey of scaling her business to 6 figures in just one year. From shifting from hourly rates to selling packages to investing in business coaching and continually refining her clinical craft, Robyn unveils the pivotal decisions that propelled her business growth. She emphasizes the significance of providing consistent value, investing in business coaching, and continuously refining clinical skills. Ready to take your business to the next level? Tune in now!

Use the code ROOT at check-out for 10% off Rayvi: https://rayvishop.com/

Highlights:

The six key decisions and strategies for scaling a business to 6 figures.
First key decision: shifting from hourly rates to selling packages for services.
Second key decision: Increasing rates and transitioning to high-ticket pricing.
Third key decision: hiring an admin assistant to delegate tasks and free up time.
Fourth key decision: providing value consistently, primarily through Instagram content.
Fifth key decision: hiring a business coach to learn marketing strategies and develop profitable offers.
Sixth key decision: Robyn continuing to refine her clinical skills and gain confidence in her ability to help clients.

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Scaling To 6 Figures Within 6 Months With ‘Celiac Space’ Founder, Erin Kenny Apr 23, 2024

In this episode of the To The Root Podcast, Robyn Spangler, R.D., delves into the world of entrepreneurship with her very first guest, Erin Kenny, a registered dietitian and the founder and CEO of the Celiac Space who specializes in celiac disease and gut disorders. They explore the journey of building a business from a passion project to a thriving venture. Erin shares her insights on overcoming challenges, making informed hiring decisions, and maintaining work-life balance post-motherhood.

Discover how Erin navigates seasonal business variations, leverages innovative solutions for revenue diversification, and aligns maternal responsibilities with professional commitments. Gain valuable insights into mindful decision-making processes crucial for sustained success in diverse entrepreneurial landscapes. Tune in now!

Highlights:

Exploring key terms like functional health and entrepreneurship alongside discussions on chronic disease rates and insurance-based services.
Addressing challenges such as overcoming medical system limitations and managing burnout, with solutions including strategic hiring and business metric understanding.
Delving into financial strategies, scaling practices, and adapting strategies based on data for business growth.
Balancing work and personal life, navigating motherhood in business, and effective task delegation and hiring for flexibility and maternity planning.

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

Connect with Robyn:

Instagram: @nutritionbyrobyn and @fnpinstitute

Website: https://www.fnpinstitute.com/

Connect with Erin:
Website: Celiac Space
LinkedIn: Erin Heidenreich, RDN

How I Lost My Dietetic Internship Apr 16, 2024

In this episode of the To The Root Podcast," Robyn Spangler R.D. shares a deeply personal story of facing adversity and finding resilience in the face of setbacks. She recounts the heart-wrenching experience of losing her dietetic internship, which set her career back a year.
Despite the initial devastation, Robyn reflects on how this unexpected turn of events ultimately led her down a new and transformative path. Through resilience and determination, Robyn not only overcame the setback but thrived, ultimately finding love and success in her career.
Tune in to gain inspiration and practical wisdom for overcoming setbacks and finding success in the face of adversity.
Highlights:

Robyn recounts receiving the news of losing her dietetic internship due to a missed step
Robyn’s decision to pursue graduate school and unforeseen opportunities in functional medicine education
Reflecting on the experience, Robin discusses how losing the internship ultimately led to positive outcomes in her personal and professional life

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

How Functional Medicine Saved My Skin Apr 16, 2024

Join Robyn Spangler on an empowering journey through the realms of holistic health and personal growth in this first episode of the To The Root Podcast. From overcoming self-doubt to delving into the transformative power of functional medicine, Robyn shares invaluable insights and practical tips for practitioners and individuals alike.
Get ready to prioritize self-care, embrace personalized solutions, and pave the way towards optimal well-being.
Highlights:

Learn the importance of addressing root causes in health and advocating for holistic practices over conventional methods.
The significance of personalized experimentation in functional medicine and the role it plays in achieving relief and well-being.
Prioritizing foundational habits such as nutrition, movement, and sleep for a resilient and thriving life.
Cultivating a "figure it out" mindset, emphasizing problem-solving and stress awareness for optimal health outcomes.

Join us inside FNPI - Doors closing soon! https://www.fnpinstitute.com/application

TRAILER: To The Root Podcast Apr 02, 2024

Welcome to ‘To the Root’, a podcast tailored for forward thinking health practitioners eager to nerd out on all things root cause care and how to grow a thriving practice.
Join your host, Robyn Spangler, as she becomes your big sister in both business and functional & integrative health. With over a decade of experience as a functional dietitian and entrepreneur, Robyn deeply believes the conventional medicine system is failing us. She is dedicated to empowering practitioners to provide root cause care to not only lower chronic disease stats, but to change the future of health. In her efforts, Robyn has founded the Functional Nutrition Practitioner Institute - a functional certification & mentorship program for practitioners looking to scale their skills & practice.
Disclaimer: This podcast is for educational purposes only and is not a replacement for medical treatment.

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