Tip the Scales

Latest Episodes:

TTS Rewind: 73. Yani Smith - An Expert's Guide to Intake Optimization Dec 10, 2025

Show notes

This episode was originally aired on 03/20/2024. “I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.” On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a call path, showing empathy, creating a lead funnel and so much more. Highlights 14:02 How to reject leads 43:23 Answering the phone 53:34 Why lawyers shouldn’t do intake Guest Yani Smith (@legalintakepros on Instagram) is the founder of Legal Intake Pros. She applies her intake optimization expertise to help law firms address core issues and gain clarity in intake conversions, adding intake solutions to the agency's services. Yani and her team collaborate exclusively with personal injury law firms committed to removing growth barriers. You can get in touch with Yani at https://www.legalintakepros.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. Podcast Mentions Software: Lead Docket Book: Never Split The Difference Person: Shawn Callaway

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150. Sabrina Visram - Taking Risks and Learning From Failures Dec 03, 2025

Show notes

On this week’s episode, Maria sits down with attorney Sabrina Visram. They discuss starting a firm six months out of law school, learning from failures, the importance of networking, how to build an effective team, and the future of PI.

Get in touch with Sabrina at https://www.vg.law/

Guest Sabrina Visram (@sabrinavisram on Instagram) is a founding partner of VG Law Group. Prior to founding VG Law Group, Ms. Visram has dedicated her practice to civil justice. She has spent her years overseeing and managing all forms of personal injury matters and negotiating settlements in the value of millions.

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

149. Best of Tip the Scales Nov 27, 2025

Show notes

On this week's episode, we’re spotlighting the very best of Tip the Scales with powerful clips from ten of your favorite episodes. Hear Jefferson Fisher, Rick Ferri, Jenn Gore, James "TopDog" Helm, Chris Dreyer, Yani Smith, Steve Mehr, Mike Morse, Bob Simon, and Gary Dordick share their expert insights on growth, leadership, investing, branding, SEO, intake, and trial success—hosted by Maria Monroy.

Maria Monroy (@marialawrank on Instagram) is the co-founder and president of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Featured Episodes

30. Rick Ferri - Investing Masterclass: The Simple Truth About Making Smart Investments
47. Bob Simon - Live, Work, Relax: Becoming a Modern Renaissance Man

53. Gary Dordick - A Trial Lawyer's Path to Health and Working With Family

54. James (TopDog) Helm - Authentic Branding and Social Media Success
56. Jefferson Fisher - Becoming a Social Media Sensation

57. Jennifer Gore - Leadership, Hiring, and Leveraging Social Media

73. Yani Smith - An Expert's Guide to Intake Optimization
78. Chris Dreyer - Is SEO Dead? Reviews, Exclusivity, and AI

95. Mike Morse - Justice for Denis Preka: The Largest Single-Death Verdict in Michigan History
111. Attorney Takeover! Jennifer Gore, Steve Mehr - The Origin of Sweet James and the Value of AI

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LawRank grows your law firm with SEO.

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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TTS Rewind: 72. Robbie Muñoz - From Horrible Tragedy to Burgeoning Success Nov 05, 2025

Show notes

Original air date: March 13, 2024

“Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.”

On this week’s episode, Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first-hand, splitting time between the classroom and the courtroom, how to best present a client to a jury, and Robbie’s most embarrassing moment.

Highlights

03:36 They operated on my wrong knee

22:45 The Suzuki case

37:59 Building a client’s story

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Guest Robbie Munoz is an amateur boxer turned lawyer for The Simon Law Group who won his first two cases while still in law school. Robbie’s unique perspective formed by first hand experience of medical malpractice has led him to great success, including a $160 million verdict against the Suzuki Motor Corporation.

You can get in touch with Robbie at https://www.thesimonlawgroup.com

Podcast Mentions

Video: How to Shape Your Identity & Goals | Huberman Lab Podcast

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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148. Anthony Lopez - From Trial Lawyer to Operator: The Data-Driven Shift Oct 29, 2025

Show notes

On this week’s episode, Maria Monroy sits down with Anthony Lopez, board-certified trial lawyer and CEO of Your Insurance Attorney. They dig into how he scaled to a 300-person, multi-state firm, why he runs on Salesforce and is rolling out AI agents for client updates, building pods and culture at scale, and his unfiltered take on private equity’s push into law and what it means for the next generation of trial lawyers.

Anthony Lopez (@yourinsuranceattorney on Instagram) Anthony Lopez is the CEO of Your Insurance Attorney, a rapidly growing Florida-based firm with over 300 employees. A board-certified civil trial lawyer with more than 20 years of experience, Anthony focuses on first-party insurance litigation, nursing home negligence, and personal injury. Under his leadership, the firm has become known for its data-driven operations, advanced use of AI, and client-first culture. He also serves on the board of the Monica Burguera Foundation and is active in the Florida Bar and Cuban American Bar Association.

Get in touch with Anthony at https://yourinsuranceattorney.com/anthony-m-lopez/

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

147. Ilana Reeser - White-Glove Referrals on a Nationwide Scale Oct 22, 2025

Show notes

On this week’s episode, Maria Monroy sits down with Ilana Reeser of Your Insurance Attorney to talk about turning networking into real case flow. They dig into Ilana’s role leading nationwide referrals and market expansion, how to cut through conference small talk and turn meetings into deals, and why firms should hire a dedicated rainmaker if the founder isn’t built for it. Ilana shares the importance of white-glove client handoffs and how she navigates a male-dominated industry.

Ilana Reeser [@ilana_sky on Instagram and @ilana-reeser on LinkedIn] is the Director of Business Development at Your Insurance Attorney, where she specializes in building connections, cultivating referral partnerships, and driving nationwide expansion. Since joining the firm, Ilana has helped open operations in multiple states and built a trusted referral network that spans the country. Known for her ability to cut through small talk and focus on meaningful relationships, she prioritizes both case volume and client experience—ensuring every referral is handled with care.

You can get in touch with Ilana on LinkedIn or Instagram.

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

146. Attorney Takeover! David Muñoz and Robert Marcus - SCOTUS Verdicts and Village Leadership Oct 15, 2025

Show notes

On this week’s episode, host David Muñoz sits down with Robert P. Marcus of The Gori Law Firm—partner in charge of the firm’s nationwide personal injury practice. Bob breaks down how he readies cases for trial from day one, lessons from trucking, auto, nursing home, and FELA matters, and what it was like to prevail in a case that reached the U.S. Supreme Court.

Get in touch with Bob at https://www.gorilaw.com/attorneys/robert-p-marcus/

Get in touch with David at https://missionlegalcenter.com/

Robert Marcus (@robertpmarcus on LinkedIn) leads the personal injury practice at The Gori Law Firm, representing injured workers, individuals, and families in trucking, motorcycle, auto, nursing home, and FELA cases. He has tried cases in multiple jurisdictions and secured numerous multimillion-dollar results, including a U.S. Supreme Court victory in the McBride case that strengthened FELA protections for railroad workers. Admitted in Illinois, Missouri, Tennessee, and before the U.S. Supreme Court, Bob also serves as Special Counsel to the Illinois Attorney Registration & Disciplinary Commission. Known for meticulous trial prep and client-first service, he guides victims through catastrophic injury and wrongful death matters with personal attention from intake to verdict.

David Muñoz (@imdavemunoz on Instagram) is the Managing Partner of Mission Personal Injury Lawyers, with offices in San Diego, Chula Vista, and El Paso. He is dedicated to advocating for accident victims, combining his background in pre-medicine with his legal expertise to better understand the complexities of serious and often invisible injuries. Recognized as a top-reviewed attorney, David is active in the Consumer Attorneys of San Diego and frequently serves as a speaker and seminar presenter. His mission is to raise the standard of client service and advocacy while serving the broader legal community.

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

145. Attorney Takeover! Jenn Gore and Jeremy Alters - The Future of Funding: Disbarment Lessons and Redefining an Industry Oct 09, 2025

Show notes

Jenn Gore sits down with Jeremy Alters, the former trial lawyer who founded ClaimAngel. They dig into Jeremy's disbarment in Florida: what went wrong, what he’d do differently, and why the buck stops at the top. Then the rebuild: a funding marketplace that pushes back on predatory rates, standardizes terms, and gives firms an ethical way to offer clients real options. This episode is a candid playbook on accountability, resilience, and doing right by clients without hiding from your past.

Get in touch with Jeremy at ⁠https://claimangel.com/⁠Get in touch with Jenn at ⁠https://sweetjames.com/⁠

Jeremy Alters (@jeremy-alters1 on LinkedIn) is the founder & CEO of ClaimAngel, a litigation-funding marketplace. A former trial lawyer, he handled catastrophic injury, mass tort, and class actions with more than $5.5B in settlements and verdicts, earning AAJ’s F. Scott Baldwin Award and recognition from Super Lawyers, Florida Trend, and United Who’s Who. He has served as president of the Miami-Dade County Trial Lawyers Association and on AAJ’s Executive Committee. Over the last decade, he’s advised startups and public companies and mentors attorneys on litigation strategy with the Berman Law Group. Away from work, he mentors youth and is a devoted dad.

Jennifer Gore (⁠@jenngorelawyer⁠ on Instagram) is the Managing Partner of Sweet James GA East Coast and currently spearheading Sweet James Accident Attorneys’ Georgia expansion. She also founded Atlanta Personal Injury Law Group. Her leadership led Atlanta Personal Injury Law Group to Inc. 5000 recognition for three consecutive years as one of the fastest-growing U.S. law firms.

With over a decade of experience, she specializes in wrongful death, trucking, and motorcycle cases, achieving exceptional client outcomes.——⁠LawRank⁠ grows your law firm with SEOOur clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months.

Get your free competitor report at ⁠https://lawrank.com/report⁠.

⁠Subscribe to us on your favorite podcast app⁠

Rate us 5 stars on ⁠iTunes⁠ and ⁠Spotify⁠.

⁠Watch us on YouTube⁠

144. Attorney Takeover! David Muñoz and Bill Ogden - Defamation Wars: Taking Down Alex Jones Oct 01, 2025

Show notes

On this week’s episode, host David Muñoz sits down with Bill Ogden of Farrar & Ball, LLP—the trial team behind the Alex Jones defamation victories. They dive into the strategy behind the Sandy Hook litigation, navigating bankruptcy tactics, and why civil juries—not social media—are the most effective check on disinformation. Bill also talks about current defamation matters, the economics and risk of trying seven-figure cases on contingency, and why more plaintiff lawyers should step outside their comfort zones to take on work that moves the needle.

Get in touch with Bill at https://fbtrial.com/attorneys/bill-ogden/

Get in touch with David at https://missionlegalcenter.com/

Bill Ogden (@billawgden on Instagram) is a partner at Farrar & Ball LLP, where he represents clients in high-stakes product liability and catastrophic injury cases across the country. He has secured major verdicts and settlements against corporations in cases involving defective tires, airbags, medical devices, and industrial equipment, and was lead trial lawyer in a $70 million wrongful death verdict in Harris County. Recognized as a Texas Super Lawyer Rising Star, National Trial Lawyers Top 40 Under 40, and by Best Lawyers in America: Ones to Watch, Bill is known for his relentless advocacy and willingness to take on powerful defendants. A graduate of South Texas College of Law, he also teaches trial advocacy as an adjunct faculty member and continues to mentor future trial lawyers.

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months.

Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

143. Attorney Takeover! Jenn Gore, Lee Coleman - The Pioneer Mindset Behind M&L Sep 24, 2025

Show notes

On this week’s episode, Jenn Gore sits down with Lee Coleman of Hughes & Coleman. He breaks down a numbers-first mindset for growth and why his firm does the work other firms won’t. Lee also shares the story of starting M&L Legal Marketing & Management—a true masterminds conference built on real metrics and real sharing.

Get in touch with Lee at https://www.hughesandcoleman.com/attorneys/lee-coleman/

Get in touch with Jenn at https://sweetjames.com/

Lee Coleman (@leelcoleman on LinkedIn) is a managing partner and co-founder of Hughes & Coleman Injury Lawyers, a multi-market PI firm with 30+ attorneys across Kentucky and Tennessee (and an affiliated office in New Mexico). A former prosecutor with deep trial experience, he helped pioneer TV legal advertising in 1987 and later won a unanimous 2001 Kentucky Supreme Court ruling affirming the use of “Injury Lawyers.” Recognized as a Kentucky Super Lawyer and AV Preeminent by Martindale-Hubbell, Lee is known for a results-driven, client-first approach. He also leads the long-running M&L Legal Marketing & Management mastermind and is proud to practice alongside his sons Ben and Andrew.

Jennifer Gore (@jenngorelawyer on Instagram) is the Managing Partner of Sweet James GA East Coast and currently spearheading Sweet James Accident Attorneys’ Georgia expansion. She also founded Atlanta Personal Injury Law Group. Her leadership led Atlanta Personal Injury Law Group to Inc. 5000 recognition for three consecutive years as one of the fastest-growing U.S. law firms. With over a decade of experience, she specializes in wrongful death, trucking, and motorcycle cases, achieving exceptional client outcomes.

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months.

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