Tip the Scales

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28. Study Connection: Learning from the Best to Improve Your Communication | Dan Ambrose, Trial Lawyers University Apr 19, 2023

Show notes

Learning to better connect with the people around you can help you build stronger professional relationships and may even improve your communication with a jury. Dan Ambrose of Trial Lawyers University has dedicated himself to studying all the minute details that help a lawyer better connect with a jury. And, in fact, his TLU conferences grew out of his own desire to grow a strong community of attorneys.

Dan brings plenty of expertise to the table in his TLU seminars. He has personally litigated over 150 jury trials, and he’s spent two decades studying trial advocacy. He’s attended Gerry Spence’s Trial Lawyers College, as well as the National Criminal Defense College and the Western Trial Advocacy Institute.

This week, we break down the importance of investing in improving yourself and growing stronger connections. You’ll also hear more about how you can learn from the top experts in the field at TLU.

Use our promo code, LawRank200, for $200 off the registration fee for TLU 2023.

Key Takeaways

Focus on connection. Connecting with a jury, with your fellow lawyers, and with the people around you can help you become a better attorney.

Invest in improving yourself. Growing your skills as a trial lawyer takes time, commitment, and work. But your clients’ lives often depend on you investing that effort and becoming the best advocate you can be.

Learn from the experts. Conferences like TLU give you an excellent opportunity to study the best in your field and learn exactly what they do to get the outcomes they do in their cases.

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27. Find Your Footing: Growing Confidence and Prioritizing Health | Greyson Goody, The Simon Law Group Apr 05, 2023

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Finding your footing in your legal career can take time, but it’s an important process. Over the course of his career, Greyson Goody has grown from a rookie attorney with The Simon Law Group to one of the most respected trial lawyers in California. One of his secrets for success is prioritizing his physical, mental, and emotional health.

Greyson is now a partner at The Simon Law Group and at Goody Law Group. He has won over $40 million in jury verdicts and was named a Super Lawyers Rising Star in 2018, 2019, and 2020.

This week, Greyson talks to us about the qualities that make him a great trial lawyer and how he found his footing in the legal world. He also gave us a view into how he decompresses after a case and why it’s so important for young lawyers to build a habit of relaxation into their routines.

Key takeaways:

Be honest. Being transparent and owning the negative aspects of a case will help you earn trust with a jury and get a better result.

Make relaxation a habit. Working all the time will just leave you burned out and unhealthy. You need to set aside time to decompress and do things you love.

Learn to trust yourself. It’s important to grow your skills and confidence to the point that you would want to have you as your trial lawyer.

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26. Be the Outlier: Breaking the Marketing Mold to Tell Your Unique Story | Teresa Diep, Outlier Creative Agency Mar 29, 2023

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Sometimes, finding success in business means breaking with tradition. Teresa Diep, founder of Outlier Creative Agency, has made a career of thinking outside the box when it comes to marketing. From one-of-a-kind conferences like Law-Di-Gras and Bourbon of Proof to unique branding, Teresa isn’t afraid to challenge the status quo to achieve powerful results.

Teresa is an icon on the California legal scene. From her start working with the Simon Law Group to her current roles as COO of the May Firm, partner in Athea Trial Services, and co-founder of JHQ, she has helped to revolutionize the way law firms approach their marketing. Teresa has also produced multiple high-caliber events (including the Law-Di-Gras conference) for Fox Studios, James Cameron, and other VIP clients.

In this episode, Teresa breaks down the importance of honing your brand story, why marketing directors are worth the investment, and how to craft your marketing strategy to play to your strengths. We also get a sneak peek into some of the exciting things to expect at the upcoming Law-Di-Gras conference.

Key takeaways:

Be creative in your marketing. Do things differently, and don’t be afraid to try new things.

Play to your strengths. Don’t stick to a platform or strategy that isn’t working for you just because everyone else is doing it.

Invest in your marketing. Hiring a marketing director may seem expensive, but it can transform your firm’s success.

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25. Social Media Breakdown: A Step-By-Step Guide to TikTok for Attorneys | Taly Goody, Goody Law Group Mar 22, 2023

Show notes

Social media marketing has taken the personal injury industry by storm. The benefits of TikTok seem endless. It is perfect for humanizing a brand, reaching a large audience, creating an attorney referral network, and flexing those creative skills. Any smartphone user can access the platform and post content. But creating content that converts impressions to leads requires care and tact.

Taly Goody, Founder of the Goody Law Group, understands how to use social media correctly. She comes across as genuine and provides a ton of value. She has distilled the components needed to stand out into a replicable formula for success. She shares that recipe with us today.

Key takeaways:

Find what fits. Tap into what you already enjoy doing when looking for content themes to use regularly. These themes create familiarity, consistency, and provide a break from a steady stream of personal injury content. Avoid dances and trends that don't feel genuine.
Add value. Share motivational and educational tips from personal experience. Create content that resonates with your audience.
Keep it consistent. When posting content on TikTok, stick to a schedule that fits your workflow. Start with three or four posts a week and ramp up. To take off, posting once a day is recommended.

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24. Cultivating Culture: Jury Selection, High-Low Agreements, and Work-Life Balance | Sevy Fisher, Simon Law Group Mar 15, 2023

Show notes

It's easy to think that becoming a successful lawyer requires sacrificing personal life in favor of billing more hours. Having time for family isn't possible between appearances, conferences, and an ever-growing caseload. But as Sevy Fisher, partner and trial attorney at the Simon Law Group, explains, creating your desired life is possible.

Getting there requires a bit of leg work. His advice includes finding a firm that shares your values, a willingness to trust the team, tapping into empathy, and letting go as critical to a happier life in law.

As well as tips for finding a work-life balance, hear why Sevy believes empathy is his strongest tool in the courtroom. He walks us through high-low agreements and why building relationships with the opposition is good business.

Key takeaways:

Take calculated risks. While in trial, it can feel like all of the burdens fall on the shoulders of the most senior attorney. The desire to control every aspect of the case is a natural response. However, a team that is not allowed to take risks and possibly fail will never grow.
Set boundaries. An attorney can not be everywhere all at once, but it is possible to carve out time for what matters most. Be present.
Create win-win relationships. Make the other side look good. The opposing council will remember you and think of you as both reasonable and capable of striking a deal with.

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23. Rebranding Masterclass: The Meaning of Lyfe | Sahm Manouchehri, Lyfe Law Mar 08, 2023

Show notes

There are a million reasons not to rebrand a firm. It is time-consuming, expensive, and has the potential to lose hard-earned goodwill. It could be a complete disaster. So why did an established firm undergo a rebrand right after securing its largest client? Sahm Manouchehri explains repositioning a brand to grow with the firm, the story of Lyfe Law, and how to transition successfully in this rebranding masterclass.

Key takeaways:

Choose wisely. Rebranding a firm is expensive and time-consuming. Pick a name that will grow with your firm. Consider selecting one that is both easy to remember and spell.
Automate. Thanks to Filevine, Sahm could easily alert stakeholders about the transition from one name to another - A nearly impossible process without an automated system.
Create a safe space. Clients come to personal injury attorneys during some of the worst moments of their lives. Win their trust by creating a brick-and-mortar location where they feel cared for.

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22. Law Firm Refresh: Growing an Established Practice | Mike Agruss, Agruss Law Firm Mar 01, 2023

Show notes

When Mike Arguss started his firm in 2012, it was just him in a basement apartment. Like most firms, his growth was slow and steady. The tipping point was when Mike decided to learn everything he could about the business side of law and integrate it into his practice. That decision changed everything. Mike's Chicago-based Arguss Law Firm has expanded substantially and today employs 5 attorneys and 10 staff. Most of this evolution has taken place over the past four years. Mike reveals how he moves one strategic goal at a time. He shares his experience implementing data-rich client management systems, ramping up marketing, and perfecting customer service.

Key takeaways:

Make data-driven decisions. When implemented correctly, client management systems can reveal how best to spend resources.
Seek help. A vision is only as good as the execution and integrators can help you bring ideas to life.
Take down the walls. Learn from others. Offer guidance in return. Find the right mentoring groups, conferences, or masterminds to exchange ideas and accelerate the firm.

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21. Compassion Through Crisis: Discovering Strength in Vulnerability | Bibi Fell, Fell Law Feb 22, 2023

Show notes

Bibi Fell is an absolute icon. For one client, her quick wit resulted in a $105MM verdict and hundreds of millions in restitution for many others. She is a Top 100 Trial Lawyer, ranked by the National Trial Lawyers. Founder of Fell Law, she is a champion for justice and serves as Partner at Athea Trial Lawyers. They are a band of the best female trial attorneys in the nation. She is an educator, mentor, and mother.

Beyond the accolades, what set's Bibi apart is her unflinching compassion. When the world crumbled around her, she had every reason to give up. Quit law. Turn and hide. Instead, she gathered herself up, sought help, dove into vulnerability, and came out stronger in the end.

She shares her story today as a reminder that life can be awful. But how we respond is up to us.

Key takeaways:

Seek help early. When everything seems right, go to therapy and learn to develop the skills necessary to navigate a crisis successfully.
Tap into compassion. When loved ones are struggling, hold space and support them.
Keep going. Life comes with unavoidable challenges. How we respond to adversity is a choice.

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20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys | Joe Fried, Fried Goldberg Feb 15, 2023

Show notes

Joe Fried is synonymous with truck accident law. He pioneered trucking litigation best practices used around the country. And co-founded the Academy of Truck Accident Attorneys. In practice for over 18 years, the founding partner of Atlanta-based Fried Goldberg has recovered over $1 billion for clients.

Today we discover what makes Joe, Joe. He made a choice over a decade ago that sounds simple enough, but requires incredible courage - he chose to be honest. To himself and to everyone around him. This shift has changed his life, how he approaches the business of law, and even how he gives depositions. He offers practical advice on how to harness our emotional states and influence those around us.

Key takeaways:

Lead by example. When people in positions of power express vulnerability, it gives everyone around them permission to do the same.
Change your posture, change your state. Body language and even the breath can cause both physical and emotional changes. Ramp it up to change the states of those around you.
Flip the switch. If you're having a bad day, take ownership of your state. Draw from the memory bank of positive emotions and turn your day to good. It only takes two minutes.

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19. Built for Success: Processes, Systems, and Professional Networks For Early Stage Firms | Kenny Habetz, Kenny Habetz Injury Law Jan 25, 2023

Show notes

Born and raised in Crowley, LA, Kenny Habetz infuses southern hospitality into every aspect of his practice. By putting the client first, he ensures that personal referrals expand his book of business, month over month. Practicing law since 2009, the Multi-Million Dollar Advocates Forum member took the leap and opened his own practice just under a year ago. Intent on building a client first-practice from the ground up, he shares with us why small firms need a strong foundation of systems and processes to scale successfully, how to bring large firm owners into a network, and how to prioritize when new firm owners are pulled in a million directions.

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