Tip the Scales

104. Maria Monroy, Lawrank - The Dos and Don'ts of Local SEO Oct 30, 2024

On this week’s very special solo episode, Maria does a deep dive on local SEO. She answers top questions from lawyers such as; Where do I locate my office? How many reviews do I need? How do I answer negative reviews? Should I change the name of my firm? All this and more on this episode of Tip the Scales.

You can get in touch with Maria at https://lawrank.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

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103. John Berry - Applying Military Training to Law Firm Growth Oct 23, 2024

On this week’s episode, Maria speaks with veteran, attorney, and founder of Berry Law, John Berry. They discuss serving in the military, working with veterans, what it’s like to run a law firm with 3 practice areas, how to apply military leadership to business teams, and Maria finally meets someone who also refers to intake as sales.

You can get in touch with John at https://ptsdlawyers.com

Guest John Berry (@theveteranlawyer on Instagram) after receiving his commission as an infantry officer in the U.S. Army, John completed Airborne School and Ranger School. John finished his military career as a Battalion Commander in the National Guard and retired as a lieutenant colonel.Berry Law has served over 10,000 Veterans nationwide recovering over $300 million in backpay awards for veterans.

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

102. Alexander Shunnarah - Firm Acquisition and Shifting to Digital Advertising Oct 16, 2024

“"I have always taken every dollar that I have made and reinvested it back into the firm.”

On this week’s episode, Maria talks with founder and CEO of Alexander Shunnarah Trial Attorneys, Alexander Shunnarah. They discuss firm acquisition, mass torts, making investments, playing poker, and why it took him so long to believe Maria.

Guest Alexander Shunnarah (@alexander_shunnarah on Instagram) is the founder and CEO of Alexander Shunnarah Trial Attorneys. Shunnarah is well known for the ubiquity of his billboards and has spoken at national conferences about his marketing campaigns. In 2016, he was named "Master of Marketing" by The National Trial Lawyer Magazine.

You can get in touch with Alexander at https://shunnarah.com/

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

101. Sam Aguiar - How to Create a Great Client Experience Oct 09, 2024

“My lawyers have 100% discretion to cut any fee, at any amount, up to 100%. We cut over a million dollars in fees a year.”

On this week’s episode, Maria talks with attorney and founder of Sam Aguiar Injury Lawyers, Sam Aguiar. They discuss how to create a world class client experience, making great hires, where to spend your advertising dollars, and the right way to get involved in the community.

Guest Sam Aguiar (@aguiarlaw on Instagram) is an attorney and founder of Sam Aguiar Injury Lawyers. He has obtained dozens of seven- and eight-figure verdicts and settlements, including his notable leadership in the historic Breonna Taylor case, which resulted in one of the largest civil rights settlements in United States history. Sam’s successes on high-profile cases have been featured on national outlets such as Hulu, ABC’s 20-20, the New York Times, Time Magazine, CNN, NBC, BBC, NPR, and the Washington Post.

You can get in touch with Sam at https://aguiarinjurylawyers.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

100. Mariano Rodriguez, LawRank - How SEO Has Changed, Standup Comedy, and Working With Maria. Oct 02, 2024

“It’s different doing something you love doing when you’re doing it for money.”

On this week’s 100th episode, Maria talks with husband, comedian, co-founder, and COO of LawRank, Mariano Rodriguez. They discuss LawRank beginnings, Mariano’s standup career, what it’s like working with your spouse, and SEO tips and tricks.

Guest Mariano Rodriguez (@lawrank on Instagram) graduated from UCLA School of Law and co-founded LawRank while attending law school. LawRank was founded with one goal in mind – to get attorneys on Google’s first page.

You can get in touch with Mariano at https://lawrank.com/

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

99. Dino Colombo - How to Spend Your Marketing Dollars and an Ingenious Ad Campaign. Sep 25, 2024

“We shot these commercials. We had people sending us money. They would send me a check…so that we would donate to the humane society of our choice, in their name.”

On this week’s episode Maria talks with attorney and co-founder of Colombo Law, Dino Colombo. They discuss putting 100% or their marketing dollars into trucks, how “Smile Break” commercials changed everything, and why John Morgan is a visionary.

Highlights

02:56 100% trucks

06:51 Smile Breaks

26:45 Morgan & Morgan

Guest Dino Colombo (@colombolaw on Instagram) is co-founder of Colombo Law. He has been litigating complex personal injury and wrongful death cases for the past 26 years. Mr. Colombo’s practice focuses on trucking accidents and other catastrophic injury cases

You can get in touch with Dino at https://www.colombolaw.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

98. Bob Simon, Justice HQ - Law-Di-Gras 2024, Attorney Share Updates, and Planetfunbob Origins. Sep 18, 2024

“How does it never happen, you’re never sick? Because I drink alcohol everyday. It sanitizes your system. Salt water and bourbon cures everything.”

On this week’s episode Maria talks with attorney and co-founder of the Simon Law Group, Bob Simon. They discuss what’s different at Law-Di-Gras 2024, Attorney Share coming out of beta, why you should never call Bob, what to know about starting a podcast, and the origins of the planetfunbob name.

Highlights

07:43 Attorney Share updates

11:58 Don’t call me

25:35 Planetfunbob

Guest Bob Simon (@planetfunbob on Instagram) is a co-founder of the Simon Law Group — aka Justice Team — and acts as the primary trial attorney. He has won Trial Lawyer of the Year several times, as voted on by his peers. Bob also spends a lot of his time giving back to the community and mentoring other trial lawyers in the craft of consumer advocate law.

You can get in touch with Bob at https://www.thesimonlawgroup.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

97. Brian White - Running Operations, Going Viral, a Fashion Line, and Lots of Billboards Sep 11, 2024

“Let’s say you're flying in a jet and you're flying 10,000 miles. A one degree change in your path…makes you thousands of miles away from where you would have otherwise been.”

On this week’s episode Maria talks with attorney and founding partner of Attorney Brian White Personal Injury Lawyers, Brian White. They discuss how Brian became the world’s best looking lawyer, what it takes to go viral, transitioning from trial to operations, why it pays to get a lot of billboards, and how he overcame a childhood stutter.

Highlights

02:10 The world’s best looking lawyer

12:11 That’s a lot of billboards

45:28 A secret clothing line

Guest Brian White (@attorneybrianwhite on Instagram) is an attorney and founding partner of Attorney Brian White Personal Injury Lawyers. His is a Board Certified in Personal Injury Trial Law — Texas Board of Legal Specialization, which is a qualification shared by only about 3% of lawyers.

You can get in touch with Brian at https://attorneybrianwhite.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

96. Michael Jeffcoat, Jeffcoat Injury & Car Accident Lawyers - How to Operate, Market, and Brand a Law Firm Practicing Both Personal Injury and Criminal Defense Sep 04, 2024

“We have built virtually everything on the foundation of excellent client service and attention and relationships. And if our people, our lawyers, our non-attorneys, if they don’t understand the purpose of what we’re doing, there is no way that they’re going to deliver that…excellent client service.”

On this week’s episode Maria talks with attorney and founder of Jeffcoat Injury & Car Accident Lawyers, Michael Jeffcoat. They discuss how to run a multi-practice law firm, specifically one that covers both personal injury and criminal defense, why you might want a culture specialist in your c-suite, and why you shouldn’t throw all your marketing eggs in one basket.

Highlights

01:11 Running a multi-practice law firm

19:52 Bystander stress

23:05 Chief Community Officer

Guest Michael Jeffcoat (@thejeffcoatfirm on Instagram) is an attorney and founder of Jeffcoat Injury & Car Accident Lawyers.His practice areas include catastrophic car accidents, wrongful death, nursing home neglect and abuse, motorcycle accidents, truck accidents, dog bites, slip and fall accidents, product liability, workers compensation, and medical malpractice. He is a State Delegate to the American Association for Justice, a longtime board member of the South Carolina Association for Justice, and a former member of the South Carolina Bar’s House of Delegates.

You can get in touch with Michael at https://scinjurylawfirm.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

TTS Rewind: 56. Jefferson Fisher - Becoming a Social Media Sensation (CLEAN) Aug 28, 2024

Original Air Date: November 22, 2023

For some, success can be a long road, and for others, it can happen overnight. The quality that both these people have in common is staying true to who they are, no matter how long it takes.

Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm, which has over 6 million followers on social media. He enjoys teaching people to persuade and communicate effectively in high-conflict situations. “I help people argue less so they can talk more.”

On this week's episode, Maria sits down with Jefferson to discuss gaining millions of followers overnight, tips on genuine communication, his upcoming book, running his law firm, and his love of peanut M&Ms.

Key Takeaways

Take a step back. Take a pause before responding to someone else’s aggression. Maybe they’re having a bad day and it’s not about you.

Don’t overthink it. Sometimes it’s better to get things done than to be a perfectionist. Don’t let it keep you from moving forward.

Share your passion. Chances are someone else is passionate about the same thing you are. Put yourself out there, and you’ll probably be rewarded.

To connect with Jefferson, follow him on Instagram @jefferson_fisher

Tip The Scales Website

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Jefferson Fisher Website

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Jefferson Fisher YouTube

Fisher Firm Website

Other episodes you might enjoy:

4. Irving Pedroza - Make the Choice: Champion for Kindness

11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending

20. Joe Fried - Courage and Intention: How Radical Honesty Creates Stronger Attorneys

Previous Guests: Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more.

00:00 Intro

00:59 I’m that Jefferson

02:09 Who is Jefferson?

05:55 Jefferson’s family upbringing

06:55 Talk about your passion

08:46 Change your old school mentality

10:26 Disarming your opponent

16:01 Fisher Firm culture and values

18:21 1200 followers per minute

24:37 I’m writing a book

25:31 Self-help

26:16 How to talk to a narcissist

27:45 Setting boundaries

32:25 What’s next?

32:52 Outro

95. Mike Morse, Mike Morse Law Firm - Justice for Denis Preka: The Largest Single-Death Verdict in Michigan History Aug 21, 2024

“The word freedom for me is very important. It’s freedom to try cases or it’s freedom to take up golf or it’s freedom to be with your kids or it’s freedom to travel the world. Freedom equates to happiness for me.”

On this week’s episode Maria talks with attorney and founder of the Mike Morse Law Firm, Mike Morse. They discuss his record breaking $75 million verdict, what it was like going back to trial for the first time in years and how he helped a family finally find justice for their son.

Highlights

14:31 Justice for the family

17:29 Looking for meaning

31:45 The Mona Lisa

Guest Mike Morse (@855mikewins on Instagram) is an attorney and founder of the Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since being founded in 1995, Mike Morse Law Firm has grown to 200 employees, served 40,000 clients, and collected more than $1.5 billion for victims of auto, truck and motorcycle accidents. Mike lectures across the country on the practice of law and how to build a successful law firm. Recently, he was named a #1 Amazon Best-selling author for his book on this topic, FIREPROOF.

You can get in touch with Mike at https://www.855mikewins.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Pod Mentions

Book: Fireproof by Mike Morse

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

94. Khail Parris, Parris Law Firm - $58 Million, Pharmacology, and Self Worth Aug 15, 2024

“When I was younger my dad asked me,”Don’t you want to be a lawyer like me?” and I was like, “No, you work too f-ing hard.” And it’s true. I work way too f-ing hard. It’s an obsession…and I couldn’t imagine doing anything else.”

On this week’s episode Maria talks with attorney and partner at Parris Law Firm, Khail Parris. They discuss his recent $58M slip and fall verdict, why he got reported, the pros and cons of pharmacology, working with his father R. Rex Parris and the best thing to ever happen to him.

Highlights

07:02 I got reported

20:54 $58M slip and fall

38:24 Best thing to happen

Guest Khail Parris (@kale_paris on Instagram) is an attorney and partner at Parris Law Firm. Khail specializes in personal injury, product liability, and product defect claims. He has been designated one of Super Lawyers’ Southern California “Rising Stars” from 2021 to 2024. Since joining the firm in 2015, Parris has recovered more than $200 million in verdicts and settlements for injured individuals.

You can get in touch with Khail at https://parris.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Pod Mentions

Book: The Way of the Superior Man by David Deida

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

93. Moe Ramadan - Staying True to Yourself Aug 07, 2024

“I want younger attorneys to know, there is a real struggle to growth…If you’re bringing in five, ten cases, within two, three years opening your firm, bro, bravo to you. Don’t think you have to be at 100 cases right away.”

On this week’s episode Maria talks with lawyer and founder of Attorneys of Chicago Personal Injury Lawyers, Moe Ramadan. They discuss why attorney’s are scared to be themselves, how social media is both helping and damaging the younger generation, and how to embed yourself in the local community.

Highlights

07:46 Attorneys lie

21:19 Your neighborhood lawyer

40:55 Billboards? Absolutely.

Guest Moe Ramadan (@moethelawyer on Instagram) is a lawyer and founder of Attorneys of Chicago Personal Injury Lawyers. Mr. Ramadan is a distinguished Super Lawyers awardee, a peer-review organization, and is also an honorable board member of the grassroots organization Inner-City Muslim Action Network (IMAN) of Chicago.

You can get in touch with Moe at https://attorneysofchicago.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

92. Mike Perez - SEO Tips, Common Mistakes and, Changing Algorithms Jul 31, 2024

“If you’re choosing your SEO vendor based upon price, it’s probably not gonna work out for you…not in 2024. There is no cheap and easy solution.”

On this week’s episode Maria talks with founder and CEO of iLawyer Marketing, Mike Perez. They discuss the popular question, “Is SEO dead?”, why you shouldn’t upset Google, their no a-hole policy, and share some secret tips and tricks.

Highlights

04:42 Google’s AI policy

09:55 SEO mistakes

21:48 How to improve your SEO

Guest Mike Perez (@ilawyermarketing on Instagram) is the founder and CEO of iLawyer Marketing. Mike has been working in law firm marketing for more than 20 years. Over that time, he has spent over 40,000 hours on SEO and digital marketing related activities.

You can get in touch with Mike at https://www.ilawyermarketing.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

91. John Romano - The Ultimate Optimist Jul 24, 2024

“My mom always said, “The greatest thing that can ever happen to you in life, is to fall in love with the right person.” It happened, for me and Nancy ”

On this week’s episode Maria talks with attorney and partner at Romano Law Group, John Romano. They discuss the new generation of lawyers, optimism in the workplace, the secret to parenting, work-life balance and reveal the profession that tips best.

Highlights

04:22 The ultimate optimist

17:44 Life’s biggest disappointment

41:18 Saint Nancy

Guest John Romano (@romanolawgroup on Instagram) is a partner at Romano Law Group. He is a civil trial advocate board-certified by the Florida Bar, the National Board of Trial Advocacy, and the American Board of Professional Liability Attorneys. He lectures across America on trial advocacy and tort and criminal law, has authored three textbooks, and has published more than 100 articles in national publications or papers for national presentation.

You can get in touch with John at https://romanolawgroup.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Movie: Pollyanna (1920)

Movie: Pollyanna (1960)

Book: Pollyanna by Eleanor H. Porter

Book: Don’t Sweat the Small Stuff by Richard Carlson

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

90. Scott Mansfield - Client Relationships and First Impressions Jul 17, 2024

“Sometimes you’re in the minority of the vote. Sometimes you’re in the majority. But you gotta respect the vote, respect everyone’s opinions, make sure everybody really feels heard in what’s being said and collectively at the end of the day move forward in the right direction together.”

On this week’s episode Maria talks with attorney Scott Mansfield. They discuss how to form positive client relationships, the ups and downs of partnerships, how best to increase conversions, a few of Google’s best kept secrets and what it’s like being a cop while attending law school.

Highlights

01:18 Client relationships

03:07 Let’s be cops

16:57 What Google wants

Guest Scott Mansfield (@scottmmansfield on Instagram) is a founder of Mansfield Melancon Cranmer & Dick Injury Lawyers. For the consecutive years of 2018-2022, Scott was ranked by his peers among the Super Lawyers – Louisiana Rising Stars. The Rising Stars list recognizes less than 2.5% of attorneys in Louisiana. Prior to attending law school, Scott served his community as a commissioned deputy sheriff.

You can get in touch with Scott at https://www.mmcdlaw.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Software: Filevine

Software: Lead Docket

Software: Vinetegrate

Software: Periscope

Software: Domo

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

89. R. Rex Parris - Learning From Life's Failures and Successes Jul 10, 2024

“The problem is, people can be very successful and then they get to my stage of my life and you look up and you say, “Is that all there is?””

On this week’s episode Maria talks with attorney, founder of Parris Law Firm and 16 year mayor of Lancastor, R. Rex Parris. They discuss what it’s like working with family, how social media impacts elections, a few of Rex’s favorite books and the unusual way he found an executive coach.

Highlights

04:26 Childhood trauma

23:09 Social media’s impact on politics

29:53 The smartest person in the room

Guest R. Rex Parris (@mayorrrex.parris on Instagram)and his wife, Carrol, founded the Parris Law Firm in 1985. In that time Rex has obtained dozens of seven-, eight- and nine-figure verdicts and settlements. He has also served as the mayor of Lancaster since 2008. During his initial terms as Mayor, Rex spearheaded the restoration of Lancaster, resulting in an 84% reduction in gang violence and a 37% decrease in serious crime. Lancaster also became the first city in the world to achieve "net zero" status.

You can get in touch with Rex at https://parris.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Book: The Anxious Generation - Jonathan Haidt

Book: Fates and Furies - Lauren Groff

Book: The Illusion of Conscious Will - Daniel M. Wegner

Book: Determined: A Science of Life without Free Will - Robert M. Sapolsky

Book: Mindset: The New Psychology of Success - Carol S. Dweck

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

88. Jordan Strokovsky - How a Growth Mindset Led to $27 Million Jul 03, 2024

“As a kid I was very argumentative… and now, I hate arguing. I guess my form of arguing is to hopefully develop a case that’s so overwhelmingly on my side that there’s really nothing to argue.”

On this week’s episode Maria talks with trial lawyer Jordan Strokovsky. They discuss his latest big verdict, why ego is a good thing, the need to argue, having a growth mindset and Maria gives Jordan some SEO advice.

Highlights

00:41 27 Million

23:15 Maria’s Advice

28:05 Growth Mindset

Guest Jordan Strokovsky (@jordanstrokovsky on Instagram)is a trial lawyer serving the catastrophically injured in a diverse range of cases including medical malpractice, birth injury, truck accidents, fires, explosions, plane crashes, premises liability, product liability, workplace injuries, toxic torts, civil rights, car accidents and sexual assault. Most recently, Jordan obtained one of the largest medical malpractice awards in Pennsylvania history—a $30,321,145.60 recovery against Temple University Hospital where his client’s leg was amputated.

You can get in touch with Jordan at https://actionafterinjury.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

87. Joe Fried - The Story You Tell Yourself Jun 26, 2024

“The underlying fallacy that I’ve always lived with in my life is from the time I was very young, and I think it’s true for everybody, is we have this really really well developed idea of what has to happen for us to be ok. We define our win and everything else is less than win. ”

On this week’s episode Maria talks with trial attorney Joe Fried about chasing financial stability, how your energy affects others, how working with a mindset coach can change your life and why you are just as deserving of happiness as the next person.

Highlights

24:53 Financial stability

28:23 I am worthy

35:15 Energy awareness

Guest Joe Fried is a trial attorney and founding partner of Fried Golberg LLC. Joe is known as one of the principal founders of truck accident law as a unique field and is credited with developing many of the best practices used by lawyers nationally in truck accident investigation and truck accident litigation.

You can get in touch with Joe at https://www.friedgoldberg.com

Listen to Joe’s previous podcasts:

20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys

38. Rewrite Your Sticky Notes: Fostering Intentional Optimism

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

86. Dawn Smith - The Fight Against Elder Abuse Jun 19, 2024

“This area of practice is very underserved…and if you just dig in a little bit and figure out the systemic problem, that corporate neglect…you can get a ton of information about what’s actually going on at that nursing home without even filing a lawsuit.”

On this week’s episode Maria talks with managing partner of Smith Clinesmith, Dawn Smith. They discuss what it takes to specialize in elder abuse law, tips on creating great business processes, how to parent with ChatGPT and why small talk is the worst.

Highlights

10:03 Growing an elder abuse law firm

22:26 ChatGPT parenting

31:26 Losing your ice cream

Guest Dawn Smith (@dawnsmithlaw on Instagram) is managing partner at Smith Clinesmith. Dawn has garnered widespread recognition as one of the top attorneys in her field and nursing home law. Her expertise and track record of success have earned her the prestigious distinction of being among the top trial attorneys in the country.

You can get in touch with Dawn at https://fightingelderabuse.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Software: Trainual

Software: Guru

Software: Attorney Share

Book: Dopamine Nation

Video: Huberman - Multitasking

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

85. Rick Albuquerque - Giving Back to Your Community Jun 12, 2024

“We pledge to donate to the community, in one fashion or another, at least $100 thousand a year.”

On this week’s episode Maria talks with trial attorney Rick Albuquerque. They discuss pivoting from traditional marketing to community involvement, the state of bullying in New Jersey, what it takes to coordinate over 100 events a year and whether there is ROI in grassroots.

Highlights

03:43 Bullies vs school boards

08:29 Giving back

16:38 Field Of Dreams

Guest Rick Albuquerque is an attorney and shareholder at the firm of D’Arcy Johnson Day. He is certified by the Supreme Court of New Jersey as a Civil Trial Attorney, a distinction held by less than 2% of New Jersey attorneys. Richard has been named a “Super Lawyer” by New Jersey Monthly Magazine.

You can get in touch with Rick at https://www.djdlawyers.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

84. Manny Griffiths - Hona: The Domino's Pizza Tracker for Legal Cases Jun 05, 2024

“A twenty minute phone call might only take two minutes because they have some context as to what’s happening.”

On this week’s episode Maria talks with founder of Hona, Manny Griffiths. They discuss Manny’s product Hona, a legal case tracker for clients. Including the improvements it can make to your company, its cost, ROI and plans for the future.

Highlights

01:22 What is Hona?

08:40 Hona implementation

11:32 The future of Hona

Guest Manny Griffiths is the founder of Hona. A platform that simplifies attorney-client interaction.

You can get in touch with Manny at https://www.hona.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Use discount code LawRank at Hona.com for 15% off recurring fees and 20% off one time implementation fee

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

83. Dexter Benoit - The Fight Against Human Trafficking May 29, 2024

“There are some telltale signs that there may well be trafficking occuring at your property…There are things that you can look at…if you are doing even the slightest bit of, let me see what’s going on here.”

On this week’s episode Maria talks with trial attorney and founder of Benoit Law Firm, Dexter Benoit. They discuss the fight against human trafficking, telltale signs to look for, the prevalence of trafficking in the United States and recent legislation passed in North Carolina.

Highlights

03:09 Fighting human trafficking

08:18 Signs of human trafficking

15:52 Human trafficking in the U.S.

Guest Dexter Benoit (@dexbenoit on Instagram)is the founder and managing partner of Benoit Law Firm. In 2014, Dexter was named Panel Member of the Year by the Mecklenburg County Bar Association for his personal injury representation of clients in and around Charlotte. When he isn’t in the office or the courtroom, Dexter is actively involved in several organizations committed to assisting those victimized by other’s negligence.

You can get in touch with Dexter at https://www.benoitlawfirm.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

82. Ed Ciarimboli & Jay Vaughn - Dumb Clients, Italian Cooking, and Alcohol May 22, 2024

“Look, you’re not as exciting as you think you are. You’re not gonna just walk into a courtroom and wow people with your magnetic presence.”

On this week’s special episode, Maria talks with two guests! Ed Ciarimboli and Jay Vaughn discuss their dumbest clients, why Maria doesn’t know movies, the pros and cons of animations, the fear of flying, the infamous Chef Vola’s and Ed’s famous Italian cooking.

Highlights

11:16 Always ask about tattoos

31:36 The plane ride

56:15 Chef Ed

Guest Ed Ciarimboli (@edciarimboli on Instagram) is an attorney and founding partner at Fellerman & Ciarimboli Law PC. Attorney Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. He has been selected for inclusion in the Pennsylvania Super Lawyers® list every year since 2008.

Guest Jay Vaughn (@thegingerwolverine on Instagram) is an attorney and partner at Hendy Johnson Vaughn Emery. He is one of the first attorneys to be Board Certified in Truck Accident Law by the National Board of Trial Advocacy. Since, 2020, Jay has been recognized as one of the Top 50 Kentucky Super Lawyers.

You can get in touch with Ed at https://www.fellermanlaw.com

You can get in touch with Jay at https://justicestartshere.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

81. Javier Gutierrez - Grassroots Marketing May 15, 2024

“A lot of people from Latin America, very rightly, are very suspicious of the justice system…Not just the government, but the lawyers…Being an honest operator and an ethical operator is very fulfilling to me.”

On this week’s episode Maria talks with trial lawyer and President of Gutierrez Law Firm, Javier Gutierrez. They discuss unusual marketing techniques, serving the Spanish-speaking community, working with family and the importance of Google reviews.

Highlights

05:16 Tailgate marketing

09:04 The “senior” prom

17:09 Getting Google reviews

Guest Javier Gutierrez (@attorneyjavier on Instagram) is a trial lawyer and President of the Gutierrez Law Firm. He has extensive experience representing individuals and families in personal injury and wrongful death lawsuits involving motor vehicle and workplace accidents. In recognition of his accomplishments, Mr. Gutierrez has been named to The National Trial Lawyers: Top 100 and by The National Trial Lawyers every year since 2013.

You can get in touch with Javier at https://gutierrezlawfirm.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

80. Justin Watkins - Getting in Tune With Your Senses May 08, 2024

“Would I be ok with somebody trying to tell me what I was allowed to think or feel about anything? I would resist that…So, why do we think we have license to try to control how people perceive us or think about us?”

On this week’s episode Maria talks with personal injury attorney and managing partner of Battle Born Injury Lawyers, Justin Watkins. They discuss getting in touch with your senses, why you shouldn’t be a liar, ways to deal with social media addiction and how best to nurture your employees.

Highlights

21:03 Getting in tune with your senses

28:33 Social media addiction

01:04:21 Nurturing employees

Guest Justin Watkins (@justinlwatkins on Instagram) is an AV preeminent rated litigator and the managing partner of Battle Born Injury Lawyers. He has handled thousands of cases involving car accidents, motorcycle accidents and truck accidents. Justin is an avid outdoorsman, having grown up hiking, hunting, fishing, camping, and recreating throughout Nevada and the West.

You can get in touch with Justin at https://www.battleborninjurylawyers.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

79. Sean Claggett - How Big Data Leads to Big Verdicts May 01, 2024

“We can point to trial after trial after trial after trial, jurisdictions across the United States where we’ve predicted what will happen and we’ve been right.”

On this week’s episode Maria talks with personal injury attorney and founder of Claggett & Sykes Law Firm, Sean Claggett. They discuss the importance of big data, how it’s being used during jury selection, racism in juries, Sean’s new book and his recent health issues.

Highlights

15:26 $485M verdict

23:22 Big data predictions

55:26 Sean’s health issues

Guest Sean Claggett is an established Las Vegas personal injury attorney and founder of Claggett & Sykes Law Firm. In 2017, Sean was recognized by his fellow trial lawyers of the Nevada Justice Association as Nevada’s Trial Attorney of the Year. In 2023, Sean and his trial team in New Mexico won a record $485 million jury verdict against a national healthcare company.

You can get in touch with Sean at https://www.claggettlaw.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Tip the Scales episode 37 - Sean Claggett

Jury Ball Software

Jury Ball Book

Focus Graphics

Lanier Trial Academy

The Leftovers TV series

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

78. Chris Dreyer - Is SEO Dead? Reviews, Exclusivity, and AI Apr 24, 2024

“It literally makes me wanna fight someone when I see missed calls on a CallRail report.”

On this week’s episode Maria talks with CEO and Founder of Rankings.io, Chris Dreyer. They discuss how to get Google reviews, nearshoring, SEO exclusivity, AI, podcasting and Chris’ upcoming conference.

Highlights

06:19 How to get Google reviews

14:05 Is SEO dead?

35:59 Podcasting

Guest Chris Dreyer (@chrisdreyerco on Instagram) is the founder and CEO of Rankings.io and the host of the Personal Injury Marketing Mastermind podcast. Since 2018, Rankings.io has been included on the Inc. 5000 and Chris was included in The Silicon Review’s 30 Best CEOs of the Year 2021.

You can get in touch with Chris at https://rankings.io/

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

PIMCon (Sept 15-17, 2024) - Use code LawRank for an exclusive discount

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

77. Matthew Hoffmann - From 0.00 GPA to Over $100 Million Recovered Apr 17, 2024

“There’s nothing wrong with wanting to be financially successful…but don’t live like an a**hole.”

On this week’s episode Maria talks with Battle Born Injury attorney and partner, Matthew Hoffmann. They discuss growing up on a farm, why everyone in Vegas has his transcript, fighting ambulance chasers and proper phone etiquette.

Highlights

15:02 Phone etiquette

21:10 200 Resumes

43:10 Ambulance Chasers

Guest Matthew Hoffmann is a personal injury attorney and partner at Battle Born Injury Lawyers. Matthew was named one of the top 150 lawyers in Southern Nevada by Nevada Business Journal and was recognized by Super Lawyers as a Rising Star.

You can get in touch with Matthew at https://www.battleborninjurylawyers.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

76. Orlando De Castroverde - Targeting the Hispanic Community Apr 10, 2024

“We just want to continue to serve the community…my dad was really passionate about immigration law and as a firm, we just thought…it makes sense.”

On this week’s episode Maria talks with personal injury and criminal defense attorney Orlando De Castroverde. They discuss targeting the Hispanic community, working with family, eating healthy while traveling, why you shouldn’t eat out and his brief stint as an actor.

Highlights

05:51 Managing 100 employees

10:39 Staying fit and eating right

20:02 Rebranding

Guest Orlando De Castroverde (@orlandodecastroverde on Instagram)is a partner at De Castroverde Law Group, which was founded with his brother Alex in 2005. Over the last five years, he has helped the firm grow from 3 attorneys to 17, with 110 team members. Orlando is also fluent in Spanish and represents Spanish-speaking clients.

You can get in touch with Orlando at https://www.dlgteam.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

75. Rachel Fox - Generating Leads with Traditional Media Apr 03, 2024

“There’s always that client that wants that billboard on their drive home that they can see everyday…At the end of the day, people have to remember it is about your target audience.”

On this week’s episode Maria chats with legal marketing expert Rachel Fox. They discuss reaching your target audience, how long it takes to see results, running a tv ad and how often you should change your billboard.

Highlights

02:59 Your target audience

09:40 TV advertising

28:29 ROI

Guest Rachel Fox is the president of Noy Media Group, a legal marketing agency. Noy Media Group has helped dozens of law firms market successfully. From producing TV commercials, radio ads, and billboards to social media and PPC.

You can get in touch with Rachel at https://noymediagroup.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

_____

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

74. Shooting the Sh*t with Dan Ambrose Mar 27, 2024

“Everyday I feel, honestly, very blessed with my life…nobody’s life is perfect but if you focus on everything that’s good in your life, then it feels like it can be perfect.”

On this week’s episode Maria chats with lawyer and trial coach, Dan Ambrose. They discuss getting Dan riled up, the stress of running your own conference, what it’s like being one of eight, how to have grit and the worst judge in Los Angeles.

Highlights

06:21 Dan gets riled up

19:36 The stress of running a conference

30:17 The worst judge in Los Angeles

Guest Dan Ambrose (@danthetrialcoach on Instagram) has tried over 150 jury trials, and has studied trial advocacy for 20 years. Through those 20 years of practice, he has found a unique method to help trial lawyers efficiently master their skills.

You can get in touch with Dan at https://triallawyersuniversity.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Event: TLU Live Huntington Beach (June 5-8, 2024)

Event: TLU Live Las Vegas (October 16-19, 2024)

Event: TLU Skills Bootcamp

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

73. Yani Smith - An Expert's Guide to Intake Optimization Mar 20, 2024

“I believe you can teach someone empathy or at least to fake it or identify opportunities to be empathetic. The reason is because I think that often it’s not that someone might not have empathy, they just may not have the tools to show it.”

On this week’s episode Maria chats with intake expert, Yani Smith. They discuss how to optimize your intake, when a lawyer needs to get involved, setting up a call path, showing empathy, creating a lead funnel and so much more.

Highlights

14:02 How to reject leads

43:23 Answering the phone

53:34 Why lawyers shouldn’t do intake

Guest Yani Smith (@legalintakepros on Instagram) is the founder of Legal Intake Pros. She applies her intake optimization expertise to help law firms address core issues and gain clarity in intake conversions, adding intake solutions to the agency's services. Yani and her team collaborate exclusively with personal injury law firms committed to removing growth barriers.

You can get in touch with Yani at https://www.legalintakepros.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Software: Lead Docket

Book: Never Split The Difference

Person: Shawn Callaway

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

72. Robbie Munoz - From Horrible Tragedy to Burgeoning Success Mar 13, 2024

“Juries do not want to root for someone who’s just feeling sorry for themselves…Juries and human beings naturally want to fight for an underdog.”

On this week’s episode Maria chats with associate attorney Robbie Munoz. They discuss experiencing medical malpractice first hand, splitting time between the classroom and the courtroom, how to best present a client to a jury and Robbie’s most embarrassing moment.

Highlights

03:36 They operated on my wrong knee

22:45 The Suzuki case

37:59 Building a client’s story

Guest Robbie Munoz is an amateur boxer turned lawyer for The Simon Law Group who won his first two cases while still in law school. Robbie’s unique perspective formed by first hand experience of medical malpractice has led him to great success, including a $160 million verdict against the Suzuki Motor Corporation.

You can get in touch with Robbie at https://www.thesimonlawgroup.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Video: How to Shape Your Identity & Goals | Huberman Lab Podcast

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

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71. Peter McCool - On Being a Doctor, Lawyer, and Scientist Mar 06, 2024

“I’ve been in rooms where a very very good, very successful medical malpractice lawyer, just got it wrong. And the problem was you don’t know what you don’t know and that’s what makes you dangerous.”

On this week’s episode Maria chats with doctor, lawyer, and scientist Peter McCool. They discuss what it’s like to go through medical and law school, the reason he changed his last name, balancing long hours with home life, and the hardest job in the world.

Highlights

01:01 Is that your real name?

06:26 Hiring a doctor lawyer

22:15 Hardest job in the world

Guest Peter McCool is a founding partner of JusticeRX. He is a board-certified emergency medicine physician and a licensed attorney. Dr. McCool has held teaching positions at various institutions, including the University of Illinois at Chicago and the University of Illinois at Chicago emergency medicine residency at Illinois Masonic Medical Center.

You can get in touch with Peter at https://www.justicerxlaw.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Email: pmccool@justicerxlaw.com

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

70. Adam Malone - The Path to a Healthy Mind and Body Feb 28, 2024

“Who ever wants to be as good as they’re gonna get? I can’t imagine how boring life would become”

On this week’s episode Maria chats with medical malpractice lawyer, Adam Malone. They discuss carving your own path, the importance of physical and mental health, the power of authenticity, learning to love yoga and becoming the best version of yourself.

Highlights

09:36 The best version of myself

14:20 Martial arts and the courtroom

21:46 Ashtanga Yoga

Guest Adam Malone is an Atlanta medical malpractice lawyer and managing partner of Malone Law. He was instrumental in getting Georgia’s medical malpractice damage caps struck down as unconstitutional. Because of his work, victims of medical negligence in the state can now seek full compensation for their injuries.

You can get in touch with Adam at https://malonelaw.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Book: Breath by James Nestor

Place: The Ashtanga Institute

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

69. Sagi Shaked - How A Positive Mindset Impacts Success Feb 21, 2024

“Life is beautiful. Why not smile?”

On this week’s episode Maria chats with personal injury lawyer Sagi Shaked. They discuss how to spot the signs of a TBI, why a positive mindset helped lead to his success, negative changes to tort reform in Florida, workplace fashion and the secret to bonding with his daughter.

Highlights

01:45 Recognizing a TBI

03:49 Workplace fashion

17:14 The power of mindset

Guest Sagi Shaked is the founder of Shaked Law Personal Injury Lawyers. Sagi Shaked actively litigates cases involving catastrophic injuries and wrongful death on behalf of victims and their families. He has been named one of the Top 100 Trial Lawyers in the United States by the American Trial Lawyers Association.

You can get in touch with Sagi at https://shakedlaw.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Book: Tiny Habits by BJ Fogg

Book: Atomic Habits by James Clear

Book: Mindset by Carol S. Dweck

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

68. Ryan McKeen - How to Grow Your Law Firm With LinkedIn Feb 14, 2024

“There’s a creative muse that flows through me…if I try to plan it, it doesn’t work as well.”

On this week’s episode Maria chats with LinkedIn celebrity Ryan McKeen. They discuss utilizing LinkedIn to build business, the creative writing process, the importance of social media and why Ryan will never be confused for Jenn Gore.

Highlights

02:49 How to build a LinkedIn following

08:26 Grammar doesn’t matter

21:07 $100000000 Verdict

Guest Ryan McKeen is a trial attorney and co-founder of Connecticut Trial Firm. Ryan has achieved jury verdicts as high as $100 million in the courtroom and the Connecticut Law Tribune named him to the Personal Injury Hall of Fame. In 2016, Ryan was included in the Hartford Business Journal’s “40 under 40”. He has published multiple books, including “Tiger Tactics: Powerful Strategies for Winning Law Firms” and “Empower Yourself: A Practical Guide to Connecticut Personal Injury Law.”

You can get in touch with Ryan at https://cttrialfirm.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Book: Tiger Tactics

Software:Trainual

Software: Guru

Company: Get Staffed Up

LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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67. Bill Biggs - The Three Keys to Creating a Great Company Culture Feb 07, 2024

“Every organization in America should have rules about how people treat one another.”

On this week’s episode Maria gets into the weeds on company culture with culture expert Bill Biggs. They discuss the three pillars of great company culture, what to do when an employee is not a good fit, the effects of remote work on culture and why you shouldn’t call your clients crazy.

Highlights

09:45 How to lead a great culture

18:17 Why does your organization exist?

30:45 Culture v Performance (Best On Video)

Guest Bill Biggs is considered one of the nation’s most innovative thinkers in law firm leadership. He currently serves as Culture Architect at Vista Consulting, Chief Team & Culture Officer at Pond, Lehocky Giordano, the President of Biggs & Associates serving high value sports professionals and the founder of the Law Firm Leadership Summit.

You can get in touch with Bill at https://vistact.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Podcast Mentions

Book: Multipliers by Liz Wiseman

Book: Atomic Habits by James Clear

Book: Start With Why by Simon Sinek

Book: The Four Agreements by don Miguel Ruiz

Video: Simon Sinek - Trust vs Performance

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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66. Robert Hammers - Litigating & Investing in Mass Torts Jan 31, 2024

“It’s not a perfect system of justice, but it’s a pretty effective way to hold the pharmaceutical and medical device industry accountable.”

On this week’s episode Maria learns all about mass torts from mass tort trial lawyer Robert Hammers. They discuss what it’s like to litigate mass tort cases, the best way to invest your money, emerging Ozempic litigation, why the mass tort space attracts so much drama and they decide on the most boring task in the world.

Highlights

06:22 Litigating mass torts

09:20 Mass tort drama

21:06 Investing in mass torts

Guest Robert Hammers is the founding partner of Hammers Law Firm. He was named to the Top 100 and 40 under 40 for the National Trial Lawyers Association. Mr. Hammers presently serves as a leader on a number of complex consolidated mass torts as a member of the plaintiff steering committee.

You can get in touch with Rob at https://hammerslawfirm.com

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

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65. Dave Thomas - How To Generate High-Value Motorcycle Cases Jan 24, 2024

“If you’re playing between the lines the right way, the chains just keep moving and eventually you’re scoring touchdowns.”

On this week’s episode Maria talks motorcycle accident law with Law Tiger’s Dave Thomas. They discuss why Maria should get into football (not fútbol), how Florida is a lot like Mexico, why some motorcyclists don’t wear helmets and how Law Tigers is a lot like Nike Jordans.

Highlights

03:03 Maria gives a hug

13:21 What is Law Tigers?

22:20 Dave’s Law Tiger origin story

Guest Dave Thomas serves as Vice President of Membership Sales for Law Tigers, a national association of motorcycle accident injury lawyers. He oversees and manages all aspects of business development and market expansion efforts. Fun fact: He also happens to be the first friend Maria made at a conference.

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Get in touch with Dave at https://lawtigers.com

Podcast Mentions

The Motorcycle Accident Summit (Use coupon code LAWRANK for $150 off)

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

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64. Joseph Camerlengo - The Ins & Outs of Truck Accident Law Jan 17, 2024

“I don’t care if you’ve handled a thousand truck wrecks like a car wreck, you’re not a d*mn truck lawyer. You’re a car wreck lawyer handling trucking cases. ”

On this week’s episode Maria does a deep dive into truck accident law with attorney Joseph Camerlengo. They talk about why reaching out to a board certified attorney is so important, how to recover well beyond the standard one million dollar insurance policy and Joe’s near miss with a hammerhead shark.

Highlights

07:42 The smartest thing you’ve ever done

21:50 Trucking vs car wreck lawyer

30:35 People are afraid to ask for help

Guest Joseph Camerlengo Jr. is a founding partner of The Truck Accident Law Firm specializing in the areas of serious personal injury and wrongful death caused by trucking, bus, and commercial motor vehicle crashes. He is board certified in truck accident law by the National Board of Trial Advocates and board-certified in civil trial law by both the Florida Bar and the National Board of Trial Advocates.

Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you.

Get in touch with Joe at https://truckcrashlaw.com

Listen to Joe’s podcast Joe Knows Trucks

Podcast Mentions

Dopamine Nation By Anna Lembke

Unfu*k Yourself By Gary John Bishop

Largest Wave Surfed - Guinness World Records

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LawRank grows your law firm with SEO

Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report.

Subscribe to us on your favorite podcast app

Rate us 5 stars on iTunes and Spotify

Watch us on YouTube

Follow us on Instagram and TikTok

63. Joey Rafaeli - Running a Virtual Law Firm Jan 10, 2024

Joey Rafaeli started a Law Firm in his childhood bedroom during the Covid lockdown and is now overseeing fifteen employees of a fully remote company. He is an experienced Florida attorney who represents individuals injured as a result of other people’s negligence.

On this week’s episode, Maria speaks with Joey about running a virtual law firm, the value of money, how to grow leads with Instagram, how to build personal and professional relationships, hiring remote employees and how lavish purchases can help build your businesses.

To connect with Joey, visit https://rafaelilaw.com

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Other episodes you might enjoy:

9. Grit and Determination: Creating Your Own Opportunities

12. From $7 to $7 Million: Mobile Advertising and Optimism

25. Social Media Breakdown: A Step-By-Step Guide to TikTok for Attorneys

Previous Guests: Chris Massaro, Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

62. J.L. King - Managing Your Staff, Marketing Tips and a Surprising Verdict. Jan 03, 2024

It’s hard to run a law firm. So much is asked of you, and you have only so much time to accomplish it all. Maybe you don’t always know the answers, but you’re afraid to show weakness. How do you delegate and trust people to get the job done right? J.L. King has the answers.

J.L. King, II, is an experienced civil trial lawyer in Georgia. He primarily represents catastrophically injured victims and the families of individuals who have died as a result of negligence. Before he chose this focus, J.L. worked for one of the premier insurance defense firms in the southeastern United States.

On this week’s episode, Maria speaks with J.L. about his small-town upbringing, how you can be a good lawyer and a good marketer, being a good delegator, why things don’t always have to be perfect, and the ins and outs of managing your staff.

Key Takeaways

You can’t be the best at everything. Recognize your limitations. Even the most successful people have things they aren’t good at. They accept it and learn where to put their focus to best benefit the company. There’s no shame in asking for help.

Consider part-time employees. Staffing can be highly stressful. Hiring, firing, and questions about overstaffing and understaffing can all be overwhelming. Consider hiring someone part-time who can fill a gap or jump between departments when needed. They can be a help at the most stressful moments.

Delegate. Delegate. Delegate. Hire people that complement your weaknesses. Not good at marketing? Hire a marketing manager. Not good at writing? Hire a copywriter. Trust those people with their tasks, and don’t micromanage. This kind of trust can take a lot of weight off your shoulders.

To connect with J.L., visit https://kingtriallaw.com

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Other episodes you might enjoy:

7. Hiring Systems: Find your "A" Team

31. Build Your Team: Fostering a Culture of Continuous Improvement

51. Why Trial Lawyers Should Advertise, and Buying and Selling a Law Firm

Previous Guests: Chris Massaro, Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

61. Taylor Dordick - Fashion Tips, $2B Verdict, Being Gary Dordicks Daughter Dec 27, 2023

Do you often worry if your fashion sense is appropriate for the workplace? Are you having trouble finding your one true passion? Have you ever had issues navigating the family business? If any of these questions speak to you, make sure to listen to this week’s podcast.

Taylor Dordick is a personal injury attorney at Dordick Law Firm in California. She is passionate about fighting for victims of abuse and recently received a groundbreaking $2.28 billion verdict in the Jane Doe v Fitzgerald sexual abuse case.

On this week’s episode, Maria speaks with Taylor about fashion in the workplace, working with her family, being a legacy, and finding her niche in fighting for victims of abuse.

Key Takeaways

Be smart about fashion. Yes, it is possible to dress appropriately for the workplace and still feel confident about your looks. Taylor teaches us that you don’t have to shop high end to feel high end. Search and you can find great deals at places like Target, Nordstrom Rack, and Saks OFF Fifth. And remember, tailor, tailor, tailor.

Don’t squander your privilege. Take every opportunity and leg up that life gives you. Use it to do good, and don’t throw it away. There are tons of people who would give anything to be in your position. Don’t let them down.

Find your niche. Sometimes, you have to work to find your calling because it’s not immediately apparent. Taylor found her niche in fighting for victims of abuse. Don’t be afraid to try different things until you find what makes you happy.

To connect with Taylor, visit https://dordicklaw.com/

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Other episodes you might enjoy:

16. Own Your Career: Empowering Female Trial Attorneys

21. Compassion Through Crisis: Discovering Strength in Vulnerability

27. Find Your Footing: Growing Confidence and Prioritizing Health

Previous Guests: Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

60. Chris Massaro - A Crash Course in Mass Torts Dec 20, 2023

Are mass torts something you're interested in, but haven’t had the time to learn the ins and outs of? Maybe you’re already acquainted, but just need some advice on how to move forward. Either way you’re going to come out of this podcast with everything you need to know about mass torts.

As CEO of The Search Engine Guys (TSEG), Chris Massaro oversees the company’s growth in its operations and sales, as well as managing key accounts for single-event and mass tort law firms. TSEG is a legal marketing company that has expert knowledge in mass tort advertising.

On this week's episode, Maria sits down with Chris to discuss mass torts. What are they? How do you advertise? Why should you invest? How do you invest? How do you protect your money? And how do you avoid unscrupulous offers? They also discuss the unusual way Chris got into marketing and why social media hates lawyers.

Key Takeaways

Don’t call out sick from Dave & Busters. If Chris Massaro had called in sick that day, he may have never found success in his current career path. You never know when fortune might strike, so try to take advantage of every opportunity presented. Most importantly, make sure to be honest about your hangover.

Encourage your employees’ success. Find joy in your employees’ accomplishments. Think about how each business decision affects not only you, but also your staff. Closing that next lead means more money for the business, which allows you to pay higher salaries, which leads to an employee closing on their first home. Think twice before you decide to go home early and skip that call.

Be smart about your investment. Mass torts can be profitable, but only with the right guidance. Beware of scams and people just trying to make a quick buck. Do your research, and make sure to vet the people you work with. Don’t let yourself fall victim to the wrong person.

To connect with Chris, visit the TSEG website at https://www.tseg.com

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Other episodes you might enjoy:

5. Trust and Exposure: The Secret Promise of Media Campaigns

10. Punch Above Your Weight: Success On Any Budget

30. Investing Masterclass: The Simple Truth About Making Smart Investments

Previous Guests: Kevin Kennedy, Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

59. Kevin Kennedy - Being a TikTok Sensation and an Oprah Guest Dec 13, 2023

Having tons of energy can be a great thing if you know how to put it to use. Say yes to new opportunities, make light of yourself on TikTok, buy a new Rolls-Royce, or even build your own private courthouse. How are these all related? Kevin Kennedy did them, and they all, in one way or another, led to the growth of a successful law firm.

Kevin Kennedy is the founder of The Kennedy Law Firm in Clarksville, Tennessee. They are a Christian law firm that provides counsel for everything from personal injury to estate planning. His family has lived in Clarksville since just after the Revolutionary War, and he has recently surpassed 1.6 million followers on TikTok.

On this week's episode, Maria sits down with Kev to discuss gaining a huge TikTok following, saying yes to opportunity, hiring A players, Elvis, and being on Oprah. If you listen long enough, you also may find out what it’s like to be serenaded by Kevin.

Key Takeaways

Have a core value system. Kevin Kennedy lets his Christian values guide him in his everyday life. They are reflected in his personal and business decisions. Whether it’s religion or your own personal values, have a touchstone you can go back to when you're struggling and need help.

Don’t say no. Should you say no to purchasing a Rolls-Royce? Probably not. Kevin Kennedy didn’t, and that Rolls got him a case that covered his purchase in just ninety days. Maybe you don’t need a Rolls-Royce, but try taking a chance on something that may not make sense at the time, because you never know what it may lead to down the road.

Don’t burn bridges. It’s never a good idea to burn a bridge, no matter how good you think it will feel. Down the line, you may run into the person you collided with in a situation where they have all the cards. Be the bigger person, and look out for your long-term success.

To connect with Kevin, follow him on TikTok @kennedylawfirm

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Other episodes you might enjoy:

2. The 2 Billion Dollar Man: Lessons from 30 Years of Law

5. Trust and Exposure: The Secret Promise of Media Campaigns

6. Pick a Winning Jury: Make the Emotional Connection

Previous Guests: Lawrence LeBrocq, Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

58. Lawrence LeBrocq - Building Company Culture and Battling for Clients Dec 06, 2023

The secret to doing it all is having a strong team. If you want to grow your business, you have to empower them to take charge. A single person can only accomplish so much. Don’t be afraid to let go. You may be surprised at what they can accomplish without you.

Lawrence A. LeBrocq is a practicing attorney and managing partner at Garces, Grabler & LeBrocq. Lawrence has tried hundreds of personal injury cases that have resulted in several multi-million-dollar verdicts and settlements, recovering more than $100 million on behalf of his 2,000+ clients over the course of his career.

On this week's episode, Maria sits down with Lawrence to discuss why it’s important to focus on company culture, how to deal with underperforming employees, and a few of his most memorable cases.

Key Takeaways

Use positive motivation. Having trouble getting your employees to learn a new software, speed up their workflow, or ask for Google reviews? Lawrence LeBrocq uses $100 bills to motivate his staff. Try to find what works best for you.

Go all out for your clients. You may have a client who suffered a horrific accident that no amount of money can fix, but money can ease their pain. Putting in the extra effort can lead to a much bigger verdict.

Use old things in new ways. Lawrence uses his podcast to give clients a rundown of what to expect when working with him. Think of things you’re currently doing that could be repurposed to your benefit.

To connect with Lawrence, visit him at https://www.garcesgrabler.com/

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Other episodes you might enjoy:

6. Pick a Winning Jury: Make the Emotional Connection

7. Hiring Systems: Find your "A" Team

21. Compassion Through Crisis: Discovering Strength in Vulnerability

Previous Guests: Jefferson Fisher, Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

57. Jennifer Gore-Cuthbert - Leadership, Hiring, and Leveraging Social Media Nov 29, 2023

The secret to doing it all is having a strong team. If you want to grow your business, you have to empower them to take charge. A single person can only accomplish so much. Don’t be afraid to let go. You may be surprised at what they can accomplish without you.

“At the heart of it all, I’m a person who wants to empower others to take control of their lives and future.”

Jennifer Gore-Cuthbert is the founding attorney and owner of Atlanta Personal Injury Law Group. She represents victims of vehicle collisions, drunk driving collisions, those injured in a slip-and-fall, and wrongful death cases. Jennifer’s goals of becoming an attorney and opening her own practice were shaped by her own personal injury experiences. In college, she was seriously hurt in a car accident. After going through the arduous recovery process and having to navigate her own legal case, Jennifer decided that she wanted to dedicate her professional life to helping other victims get back on track.

On this week's episode, Maria sits down with Jennifer to discuss building a large following on social media, teaching leadership skills, giving your team autonomy to make decisions and Jenn secret shops her own firm.

Key Takeaways

Watch out for secret shoppers. Always be on your A game. You never know who’s calling. It could be your own boss.

Batch your content. Film a bunch of content at once and schedule it on your social media calendar. You don’t want to always be rushing to post at the last second.

Learn to delegate. Train and trust your team to make important decisions without you. You can’t be everywhere at once.

To connect with Jenn, follow her on Instagram @jenngorelawyer

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Other episodes you might enjoy:

8. Jennifer Gore-Cuthbert - Integrity: Hiring Automation and Living Your Values

15. Jennifer Gore-Cuthbert - First Page Rankings: How to Think Like Google

18. Chad Dudley - Accelerate Your Firm: Intake and Understanding Revenue

Previous Guests: James (TopDog) Helm, Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, Pratik Shah, John Campbell, David Bayer, Darryl Isaacs, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Jeremy Tissot, Przemek Lubecki, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Yosi Yahoudai, Dan Ambrose, Greyson Goody, Teresa Diep, Taly Goody, Sevy Fisher, Sahm Manouchehri, Mike Agruss, Bibi Fell, Kenny Habetz, Mike Morse, Sara Williams, Jennifer Gore-Cuthbert, Brett Schreiber, Ali Awad, Chava Mercado, Amanda Baggett, Max Antony, Muhammad Ramadan, Lena Haviland, Harry Plotkin, Claire Plotkin, Gary Sarner, Irving Pedroza.

56. Jefferson Fisher - Becoming a Social Media Sensation Nov 22, 2023

For some, success can be a long road, and for others, it can happen overnight. The quality that both these people have in common is staying true to who they are, no matter how long it takes.

Jefferson Fisher is a board-certified Texas trial lawyer and founder of Fisher Firm, which has over 6 million followers on social media. He enjoys teaching people to persuade and communicate effectively in high-conflict situations. “I help people argue less so they can talk more.”

On this week's episode, Maria sits down with Jefferson to discuss gaining millions of followers overnight, tips on genuine communication, his upcoming book, running his law firm, and his love of peanut M&Ms.

Key Takeaways

Take a step back. Take a pause before responding to someone else’s aggression. Maybe they’re having a bad day and it’s not about you.

Don’t overthink it. Sometimes it’s better to get things done than to be a perfectionist. Don’t let it keep you from moving forward.

Share your passion. Chances are someone else is passionate about the same thing you are. Put yourself out there, and you’ll probably be rewarded.

To connect with Jefferson, follow him on Instagram @jefferson_fisher

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Other episodes you might enjoy:

4. Irving Pedroza - Make the Choice: Champion for Kindness

11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending

20. Joe Fried - Courage and Intention: How Radical Honesty Creates Stronger Attorneys

Previous Guests: Amanda Demanda, James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more.

55. Amanda Demanda - Growing Your Business by Building a Personal Brand Nov 15, 2023

Creating an authentic brand around your business can have a big impact on the growth of your firm. Don’t be afraid to step out of your comfort zone.

As a Miami native, attorney Amanda Demanda stands up to big insurance companies and businesses in pursuit of justice. She focuses her practice specifically on representing people injured due to the negligence or unsafe practices of others. Amanda firmly believes that products, places, and health care are made safer through lawsuits that shed light upon unsafe products and practices.

On this week's episode, Maria sits down with Amanda to discuss creating a stand-out brand, not being afraid to break norms, diversifying marketing, and working with the Spanish and elder communities.

Key Takeaways

Your professional brand doesn’t have to be your personal brand. Everyone associates Amanda Demanda with her pink brand, but it’s not her favorite color. She picked a color she knew would stand out in the space. What works for your brand will be different than what works for you personally. Do some market research before making a decision.

Diversify your marketing efforts. Don’t just focus on one form of advertising. There are many forms of both digital and print marketing. Amanda’s Instagram was deleted through no fault of her own. If that had been her only platform, she would have been in a lot of trouble. Don’t fall into that trap.

Know your demographics. Amanda Demanda knows how to cater to her large Spanish and elder community followings. Figure out your target audience and know how to best reach and represent them.

To connect with Amanda, follow her on Instagram @amandademandalaw

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Other episodes you might enjoy:

3. Chad Dudley - Lead With Passion: Build On Strength

5. Gary Sarner - Trust and Exposure: The Secret Promise of Media Campaigns

11. Amanda Baggett - Outshine the Competition: Authentic Branding and Wise Spending

Previous Guests: James (TopDog) Helm, Gary Dordick, Joe Volta, Michael Mogill, Jay Vaughn, Bob Simon, Mark Anderson, Chad Dudley, Raymond Mieszaniec, David Bayer, Kurt Zaner, Joe Fried, Sean Claggett, Justin Watkins, Mauro Fiore, Mark Bratt, Glen Lerner, Rick Ferri, Dan Ambrose, Teresa Diep, Taly Goody, Sahm Manouchehri, Bibi Fell, Kenny Habetz, Jennifer Gore-Cuthbert, Ali Awad, Chava Mercado, Amanda Baggett, Muhammad Ramadan, Lena Haviland, Gary Sarner, and more.

54. James (TopDog) Helm - Authentic Branding and Social Media Success Nov 08, 2023

Hitting rock bottom doesn’t mean the end. Things may seem bleak, but you can get through it. Reach out to loved ones around you and ask for their help. You may be surprised at how supportive others can be and how strong you actually are.

James (TopDog) Helm almost ruined his life fighting a crippling pill addiction from ages 17 to 25. Now sober since 2016, James has grown TopDog Law into one of the most successful law firms in Philadelphia. “What was once my biggest liability is now my biggest asset. I’m grateful for my struggle and wouldn’t have it any other way. It allows me to connect with people on a deeper level and offer my experience, strength, and hope to those who are dealing with addiction or going through the devastation of a catastrophic injury.”

On this week's episode, Maria sits down with James (TopDog) Helm as they discuss starting your own business, creating a brand, gaining clients through social media, and dealing with addiction.

Key Takeaways

Set yourself apart. You don’t have to follow the norm. Follow the path that works best for you.

Be authentic. People can sense when you’re being fake. Being honest can help you build a more authentic brand.

Hire for the jobs you hate. Don’t force yourself to get bogged down in things you aren’t good at. Find people who excel in the areas you are weak.

To connect with James, follow him on Instagram @topdoglaw

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Previous Guests: Gary Dordick, Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

3. Lead With Passion: Build On Strength

4. Make the Choice: Champion for Kindness

5. Trust and Exposure: The Secret Promise of Media Campaigns

53. Gary Dordick - A Trial Lawyer's Path to Health and Working With Family Nov 01, 2023

Having the odds stacked against you doesn’t mean giving up. Finding your path may be tough, but with hard work and determination, the possibilities are endless.

Gary has held the record for the highest jury verdicts in numerous courthouses, including a staggering $125 million-dollar jury verdict in Ventura County in 2016. He went directly from high school to law school, never attending college. He put himself through a four-year night program while working at a law office, where he started as a file room clerk. Immediately after passing the bar, Mr. Dordick opened his own law firm, starting out with no employees. Now, Dordick Law Corporation has three locations, fifty-six employees, and eighteen lawyers, including his three kids, Michelle, Dylan, and Taylor, as associate lawyers.

On this week's episode, Maria sits down with Gary Dordick as they discuss what it means to be healthy at 60, how he found his path through martial arts, working with his kids, and how he sees the future of law.

Key takeaways

College isn’t everything. Not going to college doesn’t mean not being successful. Carve your own path, learn from others, and take advantage of every opportunity.

Don’t spoil your kids. Even though you may want to give them everything you didn’t have, it’s ok to hold some things back. Teach them lessons about the value of money and let them see how hard work and grit can lead to a more fulfilling life.

Try new things. Don’t be afraid to take a chance. You may find your view completely changed after giving it a try.

To connect with Gary, visit his website https://dordicklaw.com/

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Previous Guests: Joe Volta, Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

2. The 2 Billion Dollar Man: Lessons from 30 Years of Law

27. Find Your Footing: Growing Confidence and Prioritizing Health

50. Optimizing Your Health and Your Law Firm

52. Joe Volta - Reducing Alcohol Intake and Starting Your Own Firm Oct 25, 2023

Life isn’t perfect. Things get in the way. Issues arise. Problems come up. Don’t let that dissuade you from following your dreams.

As a trial attorney in Baltimore, Joe Volta focuses his practice on complex product liability litigation. Additionally, he works with clients to handle a variety of cases that include general business concerns, auto and motorcycle negligence, wrongful death, truck accidents, and premises liability.

On this week's episode, Maria sits down with Joe at the MTMP Conference in Las Vegas. They discuss when it’s time to start your own firm, struggling with addiction, and showing vulnerability on social platforms.

Key takeaways

Take the leap and start your own firm. Sometimes the best way to move forward is to take big chances. Joe turned down a great opportunity in order to take a risk and follow his passion. There may be a long road ahead, but his hard work has paid off.

Addiction can be overcome. Don’t be afraid to seek help. A lot of people are dealing with similar circumstances. A good support system can turn your life around.

Be vulnerable with your followers. People can tell when you're not being honest with them. The best way to build an online following is to share the good as well as the bad. Let people learn from your past experiences.

Never Split the Difference

Think and Grow Rich

Tom Holland Gets Vulnerable About Mental Health & Overcoming Social Anxiety

To connect with Joe, follow him on Instagram @highvoltagelaw

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Previous Guests: Ed Ciarimboli, Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

9. Grit and Determination: Creating Your Own Opportunities

11. Outshine the Competition: Authentic Branding and Wise Spending

20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys

51. Ed Ciarimboli - Why Trial Lawyers Should Advertise and Buying and Selling a Law Firm Oct 18, 2023

Should you put your face on a billboard? What about starting a TV show? Do people still use the Yellow Pages? Can I get leads off of magnets in 2023? Is there money in acquiring law firms? Get answers to all these questions and more as we discuss advertising and acquisition with Pennsylvania attorney Ed Ciarimboli.

Attorney Ed Ciarimboli concentrates his practice on trucking and auto collision and medical malpractice litigation. Ed began the Safe Prom Pledge in 2010 to promote a drug-free and alcohol-free prom night for students throughout Eastern Pennsylvania. To date, they have spoken to more than 25,000 high school students about the dangers of driving under the influence of drugs and alcohol. As of this podcast’s release he has also completed acquisition of three outside law firms and is working on a fourth.

On this week's episode, Maria sits down with Ed at the MTMP conference in Las Vegas. They discuss the benefits of offline advertising, how a couple magnets turned into a lot of business, why juggling got Ed 20,000 views on social media, and the best ways to sell or acquire a law firm.

Key takeaways

You never know where your next lead may come from. Be open to new marketing opportunities. Whether it’s television, billboards, social media, SEO, conferences or charity events, always be networking, and be on the lookout for new connections.

Always plan your exit strategy. Don’t wake up one day at 75 and realize you have no way out. Build your business to be sellable or have a plan for succession. Why put all that hard work to waste because you didn’t think ahead?

Don’t let screens mesmerize your kids. A bit of time on the tablet is ok, but don’t let it consume their life. Encourage reading and outdoor activities. They’ll thank you when they’re older.

Safe Prom Pledge

To connect with Ed, follow him on Instagram @edciarimboli or visit his firm’s website at https://www.fellermanlaw.com

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Previous Guests: Michael Mogill, Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

5. Trust and Exposure: The Secret Promise of Media Campaigns

12. From $7 to $7 Million: Mobile Advertising and Optimism

22. Law Firm Refresh: Growing an Established Practice

50. Michael Mogill - Optimizing Your Health and Your Law Firm Oct 11, 2023

Growing a business is hard, especially when you start out with nothing. People may or may not be out to get you, and your health may be in a questionable state. But don’t worry; it can all be overcome.

Michael Mogill began Crisp in 2012 with $500 to his name. What started as a video production company for law firms has transformed into a multi-million dollar corporation with services spanning everything from executive coaching to AI auto-attendants.

On this week's episode, Maria sits down with Michael at Crisp headquarters and talks about how optimizing your health can lead to business success, what it’s like having his wife as his business partner, why you should create a succession plan, confronting your critics, and planning an $8 million conference.

Key takeaways

Make friends, not competitors. Turn them into allies. Sharing your knowledge can lead to greater success for you both.

Promote your team. A business is run by a team of many. Show your employees appreciation by showcasing them to your clients. This will lead to a healthier company and greater outcomes.

Optimize your health. Your health isn’t just how you look or feel. It’s also how you think. Keeping healthy can lead to better decision making.

Crisp Game Changer Conference (Members Only)

To connect with Michael, follow him on Instagram @mogill or text him at 404-531-7691. To connect with the Crisp team follow them on instagram @crispvideo or visit https://crisp.co/.

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Previous Guests: Jay Vaughn, Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

2. The 2 Billion Dollar Man: Lessons from 30 Years of Law

5. Trust and Exposure: The Secret Promise of Media Campaigns

12. From $7 to $7 Million: Mobile Advertising and Optimism

49. Jay Vauhgn - Traumatic Brain Injury Cases: Understanding Them, Working Them, & Educating Others Oct 04, 2023

Traumatic brain injury (TBI), one of Jay’s areas of expertise, is a leading cause of death and disability among children and young adults in the United States. Each year an estimated 1.5 million Americans sustain a TBI.

Jay Vaughn has made a career out of helping TBI victims. He is one of the first attorneys to be board certified in truck accident law by the National Board of Trial Advocacy. Since 2013, he has been named to the Kentucky Super Lawyers, which recognizes only 5 percent of attorneys in Kentucky. Jay understands that his clients have had their lives turned upside down and works tirelessly to achieve justice for them.

On this week's episode, Jay goes in depth on what it’s like working with clients living with TBIs. We talk about why it can be so hard for them to find justice and what you can do to educate others about this condition. And we discuss billboard marketing and whether advertising really works.

Key takeaways

Brain injuries are not always obvious. Just because someone isn’t falling over or slurring their speech, doesn’t mean they are ok. Many symptoms of mild brain injury hide under the surface and without treatment can lead to long term repercussions.

It’s ok to have a billboard. Many lawyers see billboards as beneath them, but not everyone agrees. In 2022 over 6.2 billion was spent on billboard advertising. All those people can’t be wrong. Can they?

Do what you can to educate others. Many people stay uneducated when it comes to recognizing TBI symptoms. Take a moment to pass along some of the knowledge you gained from this podcast. You could end up saving someone’s life.

Concussion Quick Check for iPhone

CDC - Traumatic Brain Injury & Concussion

CDC - Acute Concussion Evaluation

To contact Jay Vaughn, visit https://justicestartshere.com/ or follow him on instagram @thegingerwolverine

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Previous Guests: Andre Regard, Bob Simon, Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

4. Make the Choice: Champion for Kindness

5. Trust and Exposure: The Secret Promise of Media Campaigns

21. Compassion Through Crisis: Discovering Strength in Vulnerability

48. Become Worldly: Navigating English Law and Finding Your Inner Peace, Andre Regard, Regard Law Group Sep 20, 2023

English law, monastery living, and university court cases. That sounds like enough topics for three podcasts, but for seasoned litigator and world traveler Andre Regard, it’s just one. Join us as Andre gives us insight into his worldly life.

Andre Regard is a litigator and business transactions attorney. He has prevailed in complex business cases for clients in both state and federal courts. Andre grew up in Louisiana and served in the Navy for eight years as a Supply Corps officer. He has also been an active thoroughbred horse owner and breeder since 1996.

On this week's episode, learn what it’s like to practice law in England, about a barrister vs. a lawyer, how to not say a word in a monastery (and not have a cell phone!), and why going to court against a university can get very complicated. Listen as Andre Regard gives you a lesson on history, spirituality, and justice all in one!

Key takeaways

English law is not unlike the military. Being a military man and English law aficionado, Andre couldn’t help but notice the similarities between both. Unlike American law, the American military and the English judicial system is a top-down affair.

You don’t have to be a monk to find inner peace. Andre Regard has taken the time to find his spirituality on semi-annual trips to the monastery, but you don’t have to take a trip to find peace. Find little things throughout the day to calm your mind.

Fight for what you believe in. Unable to just sit and watch as universities cheated students out of their money, Andre took the universities on and won. Follow in his footsteps and stand up for your beliefs. Don’t worry, it doesn’t have to be a precedent-setting court case.

To contact Andre Regard, visit https://regardlaw.com or follow him on instagram at @andreregard

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Previous Guests: Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

1. Drop the Ego: Delegate to Scale

4. Make the Choice: Champion for Kindness

21. Compassion Through Crisis: Discovering Strength in Vulnerability

47. Live, Work, Relax: Becoming a Modern Renaissance Man, Bob Simon, Simon Law Group Sep 13, 2023

For some, running one company is enough. Try running five or six. This week we sit down with lawyer, entrepreneur, game show contestant, Dungeons and Dragons princess, Law-Di-Gras extraordinaire, and twin, Bob Simon.

Robert T. Simon is a co-founder of the Simon Law Group — aka Justice Team — and acts as the primary trial attorney. He also co-founded Justice HQ, a fast-growing, collaborative workspace and network aimed at helping lawyers break away from the stodgy firms of old to grow their own solo practices.

On this week's episode, sit back and relax as Bob tells us why you shouldn't wear suits. He teaches us how to be a giver, not a taker; the correct way to read Green Eggs and Ham; and what not to do while working as a teen at your community pool. If you listen closely you may even learn how to masquerade as a secret princess while playing Dungeons and Dragons.

Key takeaways

Be a giver, not a taker. Networking is hard, and there has to be a give and take. Don’t create a relationship that’s lopsided. Always try to give as much as you receive. It can be as simple as a "Thank you" or sharing some knowledge.

Even lawyers can have a good time. Whether it’s attending Law-Di-Gras or playing Dungeons & Dragons, Bob makes time for fun. Take the time to find the joy in your life.

You don’t always need a suit. Bob may recommend flip-flops at a conference, but not everyone can be that zen. Next time you go to grab that suit, maybe try business casual. It could change your whole outlook on life.

To contact Bob Simon, DM @planetfunbob on Instagram. Just make sure you’re not a bot.

You can find links to all of Bob’s other initiatives at https://robertsimonattorney.com/

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Previous Guests: Mark Anderson, Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

1. Drop the Ego: Delegate to Scale (Bob’s first appearance!)

17. Fireproof: Maximize Firm Profit with EOS

24. Cultivating Culture: Jury Selection, High Low Agreements, and Work-Life Balance

46. Invest in Intake: Converting Calls to Cases, Mark Anderson, Anderson Injury Lawyers Sep 06, 2023

Many law firms, both new and old, put intake at the end of their to-do list. They make the classic mistake of not putting customer service first. Learn from Mark Anderson why intake should be one of your top priorities and the right way to go about it.

Personal injury attorney Mark Anderson is one of the most recognized attorneys in the Dallas-Fort Worth Metropolitan Area. For more than twenty years, he has helped injury victims obtain fair and just compensation from big insurance companies.

This week Mark tells us how being fanatical about intake helped him grow to over 20,000 clients and gives practical tips on how other law firms can follow in his footsteps. We learn the mistakes he made along the way, how Spanish clients impact his workflow, and a bit about his famous fiancée.

Key takeaways

Great intake equals greater customer growth. Prioritize your intake from the very beginning. An amazing experience for your clients leads to an increase in closed cases. Spend the time to train your employees correctly and follow up on that training. It's not a one-and-done deal.

Put in the work to make your Spanish-speaking clients happy. Mark removes friction by only hiring bilingual employees for his intake team. Learn about the differences between cultures and how to be sympathetic to their needs. Everyone has the right to representation.

Create a work-life balance. Mark tells us how it's possible to run a successful law firm and to stop and smell the roses as well. He talks about traveling the world, gaining a business coach, and learning to put trust in your employees to watch over the business while you're gone.

To contact Mark Anderson, visit his website below or call him at:

Dallas (214) 225-3407

Fort Worth (817) 380-8921

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Previous Guests: Chad Dudley, Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

8. Integrity: Hiring Automation and Living Your Values

19. Built for Success: Processes, Systems, and Professional Networks For Early Stage Firms

24. Cultivating Culture: Jury Selection, High Low Agreements, and Work-Life Balance

45. Embrace Change: Making Remote Work For You, Chad Dudley, Dudley DeBosier Injury Lawyers Aug 30, 2023

If you want to run a successful firm, one of the most important skills you can have is being able to adapt. The COVID-19 pandemic forced many law firms to rapidly adjust to new work procedures, including everything from remote workers to digital case management. And even now, in the aftermath of the pandemic, Chad Dudley is focused on staying on the cutting edge of firm management.

Chad Dudley's law firm, Dudley DeBosier Injury Lawyers, employs more than 50 attorneys and 170 employees across the state of Louisiana. He also spent nearly ten years helping other plaintiff personal injury law firms run more efficiently through his company Vista Consulting. In 2017, Chad joined CJ Advertising's team, where he now serves as their CEO, helping personal injury firms optimize their marketing efforts.

This week, we sit down with Chad to discuss how his firm is adapting to a post-COVID world. Chad emphasizes the importance of building effective attorney teams and having a dedicated HR manager. He also highlights the need for law firms to adapt to changes in lead generation and focus on acquiring qualified leads at a reasonable cost.

Key Takeaways

Focus on your foundation. Building a successful firm requires consistently practicing simple disciplines at an extreme level. From effective team-building to efficient lead generation, good habits need to be baked into the DNA of your firm.

Gather qualified leads. Chad stresses the significance of lead generation strategies that focus on acquiring qualified leads. He recommends maintaining a healthy ratio of qualified leads to signed cases, illustrating how this approach enhances a law firm's success.

Invest in HR management. One of the keys to staying on the leading edge of your market is assembling a strong team. Having a dedicated HR person for hiring can ensure that you've got the right talent contributing to your firm's growth.

Get your free competitor report at www.lawrank.com/report

Sign up for Chad's Xcelerate conference in Las Vegas and type keyword "LawRank" under "how did you hear about us" to save $1,500 on your registration.

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Simple Numbers, Straight Talk, Big Profits

Previous Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

3. Lead With Passion: Build On Strength

7. Hiring Systems: Find your "A" Team

18. Accelerate Your Firm: Intake and Understanding Revenue

44. Spotlight on EvenUp: Leveraging AI to Level the PI Playing Field, Raymond Mieszaniec, EvenUp Law Aug 23, 2023

Often, crafting a solid demand letter is critical to getting a fair settlement for your clients. But writing demand letters is a time-consuming process, and managing it in-house can limit your ability to grow your law firm. EvenUp is a software company dedicated to helping law firms of all sizes streamline their demand process and get better results for their clients.

Raymond Mieszaniec, COO of EvenUp, knows first-hand the sort of impact that a lowball settlement can have on a victim’s family. His passion for leveling the playing field for personal injury lawyers and accident victims has helped him grow EvenUp into a thriving business in just three years.

Today, we sit down with Raymond to talk about how EvenUp got started and how it’s helping law firms scale their demand process without compromising quality. Learn what goes into crafting a strong demand and how AI is changing this aspect of the PI field.

Key takeaways

EvenUp helps any size law firm streamline their demand process. From sole proprietors who may only need to write six demand letters a year to high-volume firms generating 200 demands a month, EvenUp can help any size firm create a more streamlined demand process.

Better demands result in a better future for clients. Ray’s personal story shows that low settlement offers can impact an accident victim and their family for generations. EvenUp’s services can help lawyers get the best results for their clients, which may result in a better future for them and their loved ones.

Vulnerability is important when crafting a good demand. Although many accident victims may tend to hide their pain, that can be counterproductive when creating a demand. Showing exactly how much the accident has impacted a victim’s life can get better results.

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43. Spotlight on Esquire Tek: How AI Is Revolutionizing Discovery, Pratik Shah, Esquire Tek Aug 16, 2023

Discovery is one of the most tedious parts of the personal injury litigation process. You and your staff may spend as long as ten hours working on discovery for just one case. But what would you say if we told you there’s a way you can cut that time down to just two hours?

That’s exactly what Pratik Shah and Esquire Tek are doing for their clients. In addition to being a co-founder and CEO of Esquire Tek, Pratik is the associate director of litigation at Panish | Shea | Boyle | Ravipudi LLP. In 2021, he was named one of the Top 15 Attorneys Disrupting the Legal Industry, and he’s been named a Super Lawyers Rising Star multiple times.

This week, we talk to Pratik about how Esquire Tek works and how it can help attorneys streamline their discovery process and better scale their operations. We also discuss how artificial intelligence is already changing the PI space and what changes we might expect to see in the future. Discover Maria and Pratik’s thoughts on using Chat GPT for advice on your love life on this episode of the Tip the Scales podcast!

Our listeners will get an exclusive discount waiving the $295 activation fee when they sign up for Esquire Tek. Use code LAWRANK when you register at https://www.esquiretek.com/

Key Takeaways:

Esquire Tek can make the discovery process much easier. Using AI, the company can cut down the average time of discovery for a case from ten hours to two hours. Pratik and his team are also dedicated to making sure that their software is really useful to every one of their clients.

AI is already transforming the legal space. Companies like Esquire Tek and EvenUp are already utilizing this technology to make life easier for lawyers, and many other companies are working on similar software. But far from killing the legal industry, Pratik believes AI can free up lawyers’ time to expand the cases they take on.

While AI can be a powerful asset, you do have to be careful with it. Programs like Chat GPT have clauses specifying that the information you give them will be stored and use to train the programs. You need to limit how you use the program to ensure that you aren’t compromising client confidentiality.

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Previous Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

17. Fireproof: Maximize Firm Profit with EOS

29. Be the Frontier: Exploring New Technologies to Grow Your Firm

42. Crunch the Numbers: Using Big Data to Achieve Better Verdicts, John Campbell, Campbell Law, LLC Aug 09, 2023

Crunch the Numbers: Using Big Data to Achieve Better Verdicts

Too often, lawyers use guesswork to make decisions in cases worth tens of millions of dollars. And while gut feelings can be powerful, what if you could make decisions based on hard data instead? That’s exactly what John Campbell is helping lawyers do every day.

John has come up with an innovative method of using scientific survey techniques to predict outcomes of jury trials. His studies can tell you whether you’re likely to win or lose a case, how much compensation you’re likely to get from a jury, and even how you should structure your case to get the best verdict. John developed this technique during his tenure as a professor at the University of Denver Sturm College of Law, and to date, he’s helped lawyers recover nearly $2 billion in trial.

This week, John walks us through how his system works and the amazing results they’ve seen. Learn how your firm can start making better-informed decisions in trial, from jury selection to your closing argument.

Key takeaways

Big data can help you get better verdicts. John’s system has proven to be incredibly accurate at predicting what a jury will award in a case. Not only can you make sure you’re not asking so much that the jury will vote against you, but you can make sure you’re not leaving any money on the table.

The earlier you start studying the case, the more options you have. If you call John in two weeks before trial, he can perform a study, but you’ll be limited in the changes you can make to get the best result. If you call him in early, he can help you shape your case to get the best possible outcome.

Creating empathy with the jury is key. Using techniques like “the man in the black suit” can help jurors start to put themselves in the plaintiff’s shoes. This may make them more likely to return a larger settlement for your client.

To contact John Campbell, visit his website (below) or text him at (314) 249-2500.

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Previous Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

6. Pick a Winning Jury: Make the Emotional Connection

20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys

28. Study Connection: Learning from the Best to Improve Your Communication

36. Spotlight on EvenUp: Leveraging AI to Level the PI Playing Field

38. Keep Your Balance: Focusing on What Matters Most

41. Create Abundance: Changing Your Mindset to Cultivate a Richer Life, David Bayer, Whole Human Aug 02, 2023

Oftentimes, we feel powerless in our lives. You may feel like things happen to you outside of your control and that, no matter how hard you try, you can’t create a life that feels joyfully authentic. David Bayer is here to tell you that you do have the power to cultivate a richer life and that it all starts with changing your mindset.

David Bayer believes he has unlocked the secret to the next level of human evolution. He now hosts seminars and coaching programs teaching people how to rewire their minds to create fuller lives. In the last seven years, David and his wife, Carol, have built their business from nothing to a $25 million empire that has reached tens of thousands of entrepreneurs, organizations, and individuals.

This week, we talk to David about his views on manifestation and personal power, as well as how changing your mindset can completely transform your life. Learn how to create a life of abundance simply by shifting your perspective on this week’s episode of Tip the Scales.

Key takeaways

Your instinctive reactions are a gift, not a curse. These reactions served you at one point in life, but they may have become unhealthy for where you are now. Through the practice of surrendering, you can learn to process those reactions in healthier, more helpful ways.

You can change to become your most authentic self. Self-work may change you, but that doesn’t mean you’re losing yourself in the process. Rather, you may be growing to become the most authentic version of yourself, free of behaviors that others taught you.

You can create a life of abundance for yourself. Many people feel as though they have no control over the things that happen to them in life. But you can create a life of abundance and joy for yourself simply by shifting your mindset.

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Previous Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys

34. Expand Your Horizon: Maintaining a Growth Mindset

39. Be a Champion: Unleashing Wellness for Victorious Verdicts

40. Stay Hungry: Looking for Growth Opportunities, Darryl Isaacs, Isaacs & Isaacs Jul 26, 2023

One of the keys to being a successful lawyer is always looking for ways to grow and improve. Learning to use new technological tools, doing self-work, and shaking things up at your firm can help you stay at the top of your game. Darryl Isaacs has perfected this skill over the course of his immensely successful career.

Darryl — better known as The Hammer — has been fighting for justice for his clients for over thirty years. His firm has recovered a staggering $2 billion for their clients since they got started. And his Brain Trust Legal Group has offered fellow attorneys a host of opportunities to expand their horizons.

This week, Darryl sits down with us to talk about the growth opportunities he’s currently pursuing. We discuss his experience at Gerry Spence’s Trial Lawyers College and talk about how he keeps the lawyers in his firm hungry for success. We also get a sneak peek into this year’s Brain Trust Legal Group Legal marketing Summit, as well as an exclusive discount code!

Key Takeaways

Embrace technological changes. AI and social media are rapidly changing the landscape of the legal industry. But fighting them will only leave you trying to play catchup with your competitors. Instead, it’s best to figure out how to use these new tools to make your firm better and more efficient.

Keep your firm dynamic. Over time, it can be easy for your firm to slip into a rut and for your lawyers to get complacent. Reevaluate from time to time, find ways to keep your team hungry, and don’t be afraid to shift things around if it will make your firm stronger in the long run.

Look for growth opportunities. There are tons of opportunities for lawyers to do self-work, both personally and professionally. From Gerry Spence’s Trial Lawyers College to Darryl’s The Brain Trust Legal Group Legal Marketing Summit, find opportunities to improve your skills and grow on a personal level.

Use Code LAWRANK to get $500 off your registration for The Brain Trust Legal Group Legal Marketing Summit!

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Previous Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

2. The 2 Billion Dollar Man: Lessons from 30 Years of Law

7. Hiring Systems: Find your "A" Team

13. Relentless Discipline: Success and the Power of Perspective

14. Brett Schreiber, Singleton Schreiber - 10,000 Active Cases: Lessons from Lawyer of the Year

31. Build Your Team: Fostering a Culture of Continuous Improvement

39. Be a Champion: Unleashing Wellness for Victorious Verdicts, Kurt Zaner, Zaner Harden Law Jul 19, 2023

Winning big verdicts at trial takes more than just having the facts in order. As a lawyer, you need to be at your best, ready to pivot to meet any new challenge as it arises. You are your clients’ champion, and you need to be battle-ready as soon as you step into the courtroom.

Kurt Zaner’s strict health regimen has helped him achieve some truly groundbreaking results for his clients. He secured the biggest premises liability verdict in the history of Colorado, and in 2017, he was recognized for getting two of the biggest verdicts of the year across all practice areas. Kurt has been named one of the Top 100 Trial Lawyers, Super Lawyers, Super Lawyers Rising Stars, and Top 3 Best Rated Denver Injury Lawyers.

This week, Kurt digs into the health routine he uses while he’s in trial to stay at his sharpest. We talk about some of his biggest verdicts and the Hollywood-worthy maneuvers that helped him win those cases. Discover the lessons Game of Thrones can teach us as trial lawyers and learn why you should consider taking an acting class on this week’s episode of Tip the Scales.

Key takeaways:

Find the routines that keep you at your best. Kurt uses a combination of cold plunging, breathing techniques, and clean eating to keep him sharp during trial. Taking care of yourself can help you be on top of your game and get better results for your clients.

Be a champion for your clients. As a lawyer, your job is often to fight for those who can’t fight for themselves. Remembering that responsibility can change how you approach cases, both in and out of the courtroom.

Be authentically yourself. It can be easy to feel like you have to step into the role of “lawyer” as soon as you get in front of a jury. But when you allow yourself to be a person first and a lawyer second, you can better connect with a jury.

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Previous Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

2. The 2 Billion Dollar Man: Lessons from 30 Years of Law

13. Relentless Discipline: Success and the Power of Perspective

20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys

27. Find Your Footing: Growing Confidence and Prioritizing Health

28. Study Connection: Learning from the Best to Improve Your Communication

38. Rewrite Your Sticky Notes: Fostering Intentional Optimism, Joe Fried, Fried Goldberg, LLC Jul 12, 2023

So many of us go through life every day feeling like we have little control over what happens to us. Planes get delayed, kids get sick, and we find ourselves frustrated, stressed, and generally unhappy. And while we may not be able to stop travel delays or illnesses, Joe Fried believes that we do have control over how we respond to these situations.

Joe has been challenging his preconceived notions about how the world works and how we should respond to the people we encounter every day. Not only has this helped him to become calmer and happier in his personal life, but he is also bringing these ideas to his work in the courtroom. Joe is among the top truck accident lawyers in the country, and has, in fact, been named Trucking Trial Lawyer of the Year.

This week, we’re delighted to welcome Joe back to the podcast to talk about how the work he’s doing in his personal life translates to his success in trial. We reexamine the assumptions we make every day, discuss the power of empathy, and dig into the work Joe is doing to help empower women in the legal field.

Key Takeaways

Everything works out okay in the end. Even things that may be painful or frightening in the moment will eventually become something you can move past and accept as part of your path. Spending time worrying about whether something will work out okay is just wasted energy.

You can control your beliefs and outlook on the world. Many of us feel like we don’t have any control over the things that shape the way we view the world. But you can make a conscious choice to change your preconceptions and shift how you view a situation.

Being a good lawyer doesn’t always mean being tough. Oftentimes, lawyers — especially women — feel like they have to present a front of being tough, badass, and no-nonsense. But being empathetic, vulnerable, and even emotional in front of a jury can sometimes help you get a better result for your client.

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Previous Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

4. Make the Choice: Champion for Kindness

16. Own Your Career: Empowering Female Trial Attorneys

20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys

21. Compassion Through Crisis: Discovering Strength in Vulnerability

37. Keep Your Balance: Focusing on What Matters Most, Sean Claggett, Claggett & Sykes Jul 05, 2023

Sean Claggett learned first-hand that health scares can change the course of your life. After surviving a near-death experience, he decided to take the leap into trial law. Sean has since built a successful career and now shares his skills and advice with newer lawyers.

Sean is the founder of Claggett & Sykes Law Firm, which has recovered over $300 million for their clients. In 2017, the Nevada Justice Association named him Trial Lawyer of the Year. He was also named a Mountain States Super Lawyer every year from 2014 to 2022. In addition to his work at Claggett & Sykes, Sean is an adjunct professor at UNLV’s William S. Boyd School of Law.

On this week’s episode, we talk about how Sean’s remarkable career got started and how he prioritizes his well-being while maintaining a full trial schedule. He talks to us about the role music plays in helping him connect with juries. And we dive into parenting and how Sean is raising two remarkable kids.

Key Takeaways

Prioritize your health. Sean survived a near-death experience that helped him shift his perspective on life and law. Learning to recognize signs of burnout and make time for recovery can help you avoid a similar lesson.

Trust your skills. When you’re first starting out, you may feel like you just got lucky on a case or that you’re a one-hit-wonder. Don’t let imposter syndrome ruin your confidence; instead, stay the course and let your work speak for itself.

Find the emotional connection. Getting a jury to connect emotionally to a case can be extremely helpful in getting a win in your cases. Find creative ways to foster that connection, whether that be through music or another method.

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36. Think Outside the Box: Building a Brand in a Competitive Market, Justin Watkins, Battle Born Injury Lawyers Jun 28, 2023

Building a brand is hard work. From choosing a market segment and a name to finding marketing opportunities that you can afford, it takes a lot of time, effort, and money. And it can be even more challenging when you’re trying to break into a market as competitive as Las Vegas.

Justin Watkins of Battle Born Injury Lawyers has seen his marketing efforts return remarkable profits. Battle Born Injury Lawyers has recovered over $100 million for their clients, including several individual verdicts well over $1 million. Justin has been named one of southern Nevada’s Top 150 lawyer every year for nine years running, and in 2016, he was elected to the Nevada Assembly.

This week, Justin sits down with us to talk about how he started Battle Born Injury Lawyers and how he uses a variety of marketing channels to maximize his ROI. We also discuss the death of his friend and business partner, Troy Atkinson.

Key takeaways

Diversify your marketing. Billboards, radio ads, TV ads, SEO, and social media can all work together to get you more conversions and a higher ROI. A potential customer may drive by your billboard, see an ad on social media, and then recognize your name when it comes up in their search for a lawyer and decide to give you a call instead of your competitor.

Don’t be afraid to make changes in your firm. As your marketing begins to work, you may find that the systems you have in place don’t meet your needs with the larger volume of calls you’re receiving. Be willing to scrap the systems that don’t work for you any more, and set up scalable processes that can sustain this new level of growth.

Be grateful for every day. Justin’s business partner, Troy Atkinson, lost his life to colon cancer in 2016, but right to the end, he fought for every day he had. Today, Justin focuses on appreciating every day he has to live, work, and carry on Troy’s legacy.

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Previous Guests: Bob Simon, Gary Sarner, Jen Gore-Cuthbert, Muhammad Ramadan, Amanda Baggett, Sara Williams, Joe Fried, Bibi Fell, Sahm Manouchehri, Sevy Fisher, Taly Goody, Teresa Diep, Dan Ambrose, Rick Ferri, Glen Lerner, and many others

Other episodes you might enjoy:

10. Punch Above Your Weight: Success On Any Budget

11. Outshine the Competition: Authentic Branding and Wise Spending

12. From $7 to $7 Million: Mobile Advertising and Optimism

18. Accelerate Your Firm: Intake and Understanding Revenue

21. Compassion Through Crisis: Discovering Strength in Vulnerability

35. Utilize Referrals: Building a Network of Resources to Broaden Your Scope of Practice | Jeremy Tissot, The Tissot Law Firm Jun 21, 2023

As you grow your legal practice, it can be tempting to focus in on one specific area. And while diving deep into a specialty can be good, it’s important to remember not to limit yourself. Referrals can be one of your best friends, both in getting new cases and in expanding the scope of your practice.

Jeremy Tissot of The Tissot Law Firm is a pro at both referring cases to attorneys who specialize in other areas of law and handling cases that get referred to his firm. He has become one of the leading experts on litigating traumatic brain injury cases, and in fact, is a faculty member and featured speaker at TBI MedLegal conferences. Jeremy has taken more than 2,000 depositions over the course of his career and has been first chair on over thirty jury trials.

Today, we talk about when you should refer a case to another lawyer and how to make sure your intake team is set up to accept cases that get referred to you. Jeremy shares his insight into working with TBI victims, including the challenges working with mentally ill clients can pose.

Key takeaways

Learn what you don’t know. No matter how long you’ve been working in a field, there’s always more to learn. You can’t get complacent and start to think you have everything figured out. Always be looking for what you don’t know, and don’t be afraid to call other lawyers for help.

Focus on improving your intake. If you’re missing more than 10 percent or so of your calls, you’re missing not only cold leads from potential clients, but also warm leads from other attorneys. Your intake team needs to be consistently answering and returning calls and engaging with clients who call you looking for help.

Mental illness complicates everything. Not only can it make your interactions with your clients more challenging, but it can also make your discovery process harder. It’s important to find ways to accurately assess the mental symptoms your clients are experiencing, as well as the physical ones.

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34. Expand Your Horizon: Maintaining a Growth Mindset | Przemek Lubecki, Morris Bart Jun 14, 2023

Expand Your Horizon: Maintaining a Growth Mindset

Being a good lawyer isn’t just about the time you have in the game — it’s about what you do with that time. Przemek Lubecki of Morris Bart Personal Injury Lawyers has dedicated himself to constantly growing, improving, and honing his skills. This week he shares with us what routines he uses to stay at his best, inside and outside the courtroom.

Przemek has personally tried over 100 jury trials. In fact, in 2006, he was recognized by the Cook County Jury Verdict Reporter for having tried the second-most jury trials of any lawyer in Illinois. He began his legal career in Chicago working in defense litigation before moving to New Orleans and switching to personal injury law.

On this week’s episode, we talk to Przemek about the methods he uses to maintain a growth mindset in both his personal and professional lives. He tells us about his hobby of competition shooting and how it teaches him skills that transfer to the courtroom. And we delve into some of the wellness routines he uses to keep his mind and body at their best.

Key takeaways

Create a growth mindset. Simply having years of experience as a lawyer isn’t enough to keep you at the top of the game. It’s important to actively cultivate a mindset of growth and continuous improvement.

Develop strong skills, strategies, and confidence. Many of the same characteristics that help Przemek win shooting competitions also help him find success in the courtroom. You need a solid strategy, the skills to put that strategy into action, and the confidence to sell a jury on what you’re telling them.

Set up wellness routines. Finding wellness routines that fit with your needs and lifestyle can help you be healthier mentally and physically. Getting quality sleep, reducing your stress levels, and being more aware of your body’s natural rhythms can keep you at your best.

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33. Stay the Course: Forging an Unusual Path in the Legal World | Mauro Fiore, Fiore Legal May 31, 2023

Starting a legal career is hard. Even after you survive the slog of law school, you might have trouble getting a job, signing cases, or making the kind of money you want. Mauro Fiore of Fiore Legal knows first-hand the persistence it takes to make it through those early years.

Mauro started his career working on the cases that no one wanted and struggling to make ends meet. Today, his firm has won more than $250 million for their clients and includes the top 1 percent of lawyers. Mauro was named a Super Lawyer every year from 2016 to 2020 and has tried dozens of jury trials in his career.

This week, Mauro tells us the story of the unusual path he took to becoming a lawyer and how he grew a successful firm out of humble beginnings. We chat about the importance of having a strong network of friends, the power of hard work, and what it takes to forge a successful career in the legal world.

Key Takeaways

Put in the work. Take the cases no one wants, make network connections, and put in the time working cases. Nothing can make up for a strong work ethic and a willingness to push through difficult situations when you’re establishing a legal career.

Make friends with other lawyers. Don’t view your competitors as your enemies — they can be some of your greatest resources. Make friends with the other lawyers in your field, and lean on them when you need advice.

Trust the process. Finding success takes time, and it can be a challenging road. Trust the process, believe in yourself, and know that with enough time and work, you’ll end up where you want to be

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32. Take Ownership: Building a Better Future | Mark Bratt, The Bratt Law Firm May 24, 2023

Leaving a steady, high-paying job at a successful law firm to strike out on your own may seem like a risky decision. But that’s exactly what Mark Bratt did. One year later, The Bratt Law Firm is making over a million dollars, and his work-life balance is better than ever before.

Mark has had an impressive career, winning over $150 million for his clients, being named a National Trial Lawyers Top 100 Trial Lawyer, and being nominated for the Los Angeles Trial Lawyer of the Year award. The Bratt Law Firm has recovered settlements of over $27 million in its first year, and this is just the beginning.

This week, Mark sits down with us to talk about why he left his job at a large law firm and how he’s found such success in his first year of sole proprietorship. We dig into the importance of work-life balance, the power of honesty and integrity, and how to push past fear and create a life you love.

Key takeaways:

Listen to your inner voice. Making change is scary, but you have to listen to your inner voice, not just the voice of fear.

Be honest and vulnerable. If you aren’t being honest and transparent with your family, your friends, your clients, and yourself, you’re going to lose.

Build a balanced life. Success in your career is wonderful, but it can’t come at the cost of happiness in your personal life. You have to build a life that allows you to meet both of those needs.

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31. Build Your Team: Fostering a Culture of Continuous Improvement | Glen Lerner, Lerner and Rowe May 10, 2023

What does it take to build a firm that has offices in half a dozen states, signs over 70 cases a day in one office, and employs more than 450 people? Glen Lerner of Lerner and Rowe can tell you that the key is consistency and having a team you can trust. In the past two decades, Glen has grown a firm that has some of the best brand recognition in the country.

Glen has built a national reputation and a firm that has recovered over a billion dollars for their clients in the last five years alone. He has worked as a teamster and a garbage man to gain a better understanding of the people he represents. And today, he prides himself on fighting for “the little guys” in personal injury cases.

On this episode of Tip the Scales, Glen talks to us about what exactly makes Lerner and Rowe so successful and how they’re navigating the challenges of a post-COVID world. We dig into why good processes are so critical, how to stand out in a competitive market, and Glen’s deep-rooted obsession with trees.

Key takeaways:

Focus on improving. Build processes that help your firm consistently deliver a better client experience. You should never feel like you can rest on your laurels — always be looking for ways to get better.

Worry less. Delegate tasks to people you trust, and trust that everything will work out okay in the end. Learning to go with the flow can help you find a healthier, happier mindset in your life.

Find the right people. Hire people into your firm who are dedicated to the same principles as you. If you have a solid team that believes in your company values, you’ll be able to create a great culture and brand.

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30. Investing Masterclass: The Simple Truth About Making Smart Investments | Rick Ferri, Ferri Investment Solutions May 03, 2023

Investing your money can be a scary, overwhelming, and confusing process. How do you create an investment plan that will not only support you through your golden years, but also give your children and grandchildren a strong inheritance? These are exactly the questions Rick Ferri has been answering for over thirty years, and some of his answers may surprise you.

Rick has worked in a variety of finance roles, from his beginnings as a stockbroker in a large Wall Street firm to running an industry-changing private advisory firm. At its peak, Rick’s firm was managing over $1.5 billion in assets and had a revolutionary low rate of just 0.25 percent per year. Today, he offers as-needed financial advice to families looking for the best way to build a more secure future.

We sit down with Rick this week to talk about what really goes into making good investment decisions. He explains the machine that drives market fluctuations, the importance of a diversified portfolio, and the simple approach to investing that gives you the best chance at a solid return. Cut through the media hysterics and bad counsel from unethical financial advisors to discover how you can take back control of your money and your future.

Key Takeaways

Advocate for your own interests. Just because someone says they’re a fiduciary doesn’t necessarily mean they’re acting in your best interests. It’s best to learn all you can and be proactive in making sure you’re getting the best investment setup for you.

Good investing is not sexy. It’s incredibly difficult for even the most educated financial advisors to outperform the stock market. You have a better chance of success if you invest in a solid, diversified portfolio and give it lots of time to grow.

Investing in the stock market is betting on capitalism. As long as we continue to believe capitalism works and that it’s going to persist as the global financial system, the stock market is going to continue to grow and thrive.

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All About Asset Allocation

All About Index Funds

The ETF Book

The Power of Passive Investing

Protecting Your Wealth in Good Times and Bad

Serious Money: Straight Talk About Investing for Retirement

The Bogleheads’ Guide to Retirement Planning

Bogleheads Forum

John C. Bogle Center for Financial Literacy Website

John C. Bogle Center for Financial Literacy Facebook

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29. Be the Frontier: Exploring New Technologies to Grow Your Firm | Yosi Yahoudai, J&Y Law Firm Apr 26, 2023

Running a successful law firm means always being willing to adapt, explore new technology, and make bold moves. Yosi Yahoudi has built a successful firm following these principles, even recently implementing an exciting new piece of software called Levitate. His firm has also switched case management software multiple times as their needs have changed.

Yosi began his law firm, J&Y Law, in the middle of the 2009 recession and has grown it to a successful practice nearly fifteen years later. J&Y has recovered millions of dollars for their clients, and Yosi has become a lifetime member of the Multi-Million Dollar Advocates Forum, as well as a member of the National Trial Lawyers Top 40 Under 40.

This week, we dive into the features you can get with software like Levitate or Litify. We talk about whether AI is really going to replace humans in the content creation space and how you can be confident in taking daring action for the future of your firm.

Key Takeaways

AI has potential, but it’s not a silver bullet. Programs like Chat GPT may show promise for eventually creating high-quality legal content, but the field is still very new. For the time being, human-generated content remains the gold standard.

Don’t be afraid to make bold moves. Investing in your firm, particularly in advertising, is scary, but it’s well worth the risk. Figure out what works for your firm, and then be bold in taking the leap and putting your firm out there.

The right software can transform your client experience. Programs like Litify and Levitate can help you create a streamlined client experience. But make sure you have the budget to support these programs so you avoid overextending yourself.

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28. Study Connection: Learning from the Best to Improve Your Communication | Dan Ambrose, Trial Lawyers University Apr 19, 2023

Learning to better connect with the people around you can help you build stronger professional relationships and may even improve your communication with a jury. Dan Ambrose of Trial Lawyers University has dedicated himself to studying all the minute details that help a lawyer better connect with a jury. And, in fact, his TLU conferences grew out of his own desire to grow a strong community of attorneys.

Dan brings plenty of expertise to the table in his TLU seminars. He has personally litigated over 150 jury trials, and he’s spent two decades studying trial advocacy. He’s attended Gerry Spence’s Trial Lawyers College, as well as the National Criminal Defense College and the Western Trial Advocacy Institute.

This week, we break down the importance of investing in improving yourself and growing stronger connections. You’ll also hear more about how you can learn from the top experts in the field at TLU.

Use our promo code, LawRank200, for $200 off the registration fee for TLU 2023.

Key Takeaways

Focus on connection. Connecting with a jury, with your fellow lawyers, and with the people around you can help you become a better attorney.

Invest in improving yourself. Growing your skills as a trial lawyer takes time, commitment, and work. But your clients’ lives often depend on you investing that effort and becoming the best advocate you can be.

Learn from the experts. Conferences like TLU give you an excellent opportunity to study the best in your field and learn exactly what they do to get the outcomes they do in their cases.

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27. Find Your Footing: Growing Confidence and Prioritizing Health | Greyson Goody, The Simon Law Group Apr 05, 2023

Finding your footing in your legal career can take time, but it’s an important process. Over the course of his career, Greyson Goody has grown from a rookie attorney with The Simon Law Group to one of the most respected trial lawyers in California. One of his secrets for success is prioritizing his physical, mental, and emotional health.

Greyson is now a partner at The Simon Law Group and at Goody Law Group. He has won over $40 million in jury verdicts and was named a Super Lawyers Rising Star in 2018, 2019, and 2020.

This week, Greyson talks to us about the qualities that make him a great trial lawyer and how he found his footing in the legal world. He also gave us a view into how he decompresses after a case and why it’s so important for young lawyers to build a habit of relaxation into their routines.

Key takeaways:

Be honest. Being transparent and owning the negative aspects of a case will help you earn trust with a jury and get a better result.

Make relaxation a habit. Working all the time will just leave you burned out and unhealthy. You need to set aside time to decompress and do things you love.

Learn to trust yourself. It’s important to grow your skills and confidence to the point that you would want to have you as your trial lawyer.

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26. Be the Outlier: Breaking the Marketing Mold to Tell Your Unique Story | Teresa Diep, Outlier Creative Agency Mar 29, 2023

Sometimes, finding success in business means breaking with tradition. Teresa Diep, founder of Outlier Creative Agency, has made a career of thinking outside the box when it comes to marketing. From one-of-a-kind conferences like Law-Di-Gras and Bourbon of Proof to unique branding, Teresa isn’t afraid to challenge the status quo to achieve powerful results.

Teresa is an icon on the California legal scene. From her start working with the Simon Law Group to her current roles as COO of the May Firm, partner in Athea Trial Services, and co-founder of JHQ, she has helped to revolutionize the way law firms approach their marketing. Teresa has also produced multiple high-caliber events (including the Law-Di-Gras conference) for Fox Studios, James Cameron, and other VIP clients.

In this episode, Teresa breaks down the importance of honing your brand story, why marketing directors are worth the investment, and how to craft your marketing strategy to play to your strengths. We also get a sneak peek into some of the exciting things to expect at the upcoming Law-Di-Gras conference.

Key takeaways:

Be creative in your marketing. Do things differently, and don’t be afraid to try new things.

Play to your strengths. Don’t stick to a platform or strategy that isn’t working for you just because everyone else is doing it.

Invest in your marketing. Hiring a marketing director may seem expensive, but it can transform your firm’s success.

Links and Resources

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25. Social Media Breakdown: A Step-By-Step Guide to TikTok for Attorneys | Taly Goody, Goody Law Group Mar 22, 2023

Social media marketing has taken the personal injury industry by storm. The benefits of TikTok seem endless. It is perfect for humanizing a brand, reaching a large audience, creating an attorney referral network, and flexing those creative skills. Any smartphone user can access the platform and post content. But creating content that converts impressions to leads requires care and tact.

Taly Goody, Founder of the Goody Law Group, understands how to use social media correctly. She comes across as genuine and provides a ton of value. She has distilled the components needed to stand out into a replicable formula for success. She shares that recipe with us today.

Key takeaways:

Find what fits. Tap into what you already enjoy doing when looking for content themes to use regularly. These themes create familiarity, consistency, and provide a break from a steady stream of personal injury content. Avoid dances and trends that don't feel genuine.
Add value. Share motivational and educational tips from personal experience. Create content that resonates with your audience.
Keep it consistent. When posting content on TikTok, stick to a schedule that fits your workflow. Start with three or four posts a week and ramp up. To take off, posting once a day is recommended.

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24. Cultivating Culture: Jury Selection, High-Low Agreements, and Work-Life Balance | Sevy Fisher, Simon Law Group Mar 15, 2023

It's easy to think that becoming a successful lawyer requires sacrificing personal life in favor of billing more hours. Having time for family isn't possible between appearances, conferences, and an ever-growing caseload. But as Sevy Fisher, partner and trial attorney at the Simon Law Group, explains, creating your desired life is possible.

Getting there requires a bit of leg work. His advice includes finding a firm that shares your values, a willingness to trust the team, tapping into empathy, and letting go as critical to a happier life in law.

As well as tips for finding a work-life balance, hear why Sevy believes empathy is his strongest tool in the courtroom. He walks us through high-low agreements and why building relationships with the opposition is good business.

Key takeaways:

Take calculated risks. While in trial, it can feel like all of the burdens fall on the shoulders of the most senior attorney. The desire to control every aspect of the case is a natural response. However, a team that is not allowed to take risks and possibly fail will never grow.
Set boundaries. An attorney can not be everywhere all at once, but it is possible to carve out time for what matters most. Be present.
Create win-win relationships. Make the other side look good. The opposing council will remember you and think of you as both reasonable and capable of striking a deal with.

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23. Rebranding Masterclass: The Meaning of Lyfe | Sahm Manouchehri, Lyfe Law Mar 08, 2023

There are a million reasons not to rebrand a firm. It is time-consuming, expensive, and has the potential to lose hard-earned goodwill. It could be a complete disaster. So why did an established firm undergo a rebrand right after securing its largest client? Sahm Manouchehri explains repositioning a brand to grow with the firm, the story of Lyfe Law, and how to transition successfully in this rebranding masterclass.

Key takeaways:

Choose wisely. Rebranding a firm is expensive and time-consuming. Pick a name that will grow with your firm. Consider selecting one that is both easy to remember and spell.
Automate. Thanks to Filevine, Sahm could easily alert stakeholders about the transition from one name to another - A nearly impossible process without an automated system.
Create a safe space. Clients come to personal injury attorneys during some of the worst moments of their lives. Win their trust by creating a brick-and-mortar location where they feel cared for.

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22. Law Firm Refresh: Growing an Established Practice | Mike Agruss, Agruss Law Firm Mar 01, 2023

When Mike Arguss started his firm in 2012, it was just him in a basement apartment. Like most firms, his growth was slow and steady. The tipping point was when Mike decided to learn everything he could about the business side of law and integrate it into his practice. That decision changed everything. Mike's Chicago-based Arguss Law Firm has expanded substantially and today employs 5 attorneys and 10 staff. Most of this evolution has taken place over the past four years. Mike reveals how he moves one strategic goal at a time. He shares his experience implementing data-rich client management systems, ramping up marketing, and perfecting customer service.

Key takeaways:

Make data-driven decisions. When implemented correctly, client management systems can reveal how best to spend resources.
Seek help. A vision is only as good as the execution and integrators can help you bring ideas to life.
Take down the walls. Learn from others. Offer guidance in return. Find the right mentoring groups, conferences, or masterminds to exchange ideas and accelerate the firm.

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21. Compassion Through Crisis: Discovering Strength in Vulnerability | Bibi Fell, Fell Law Feb 22, 2023

Bibi Fell is an absolute icon. For one client, her quick wit resulted in a $105MM verdict and hundreds of millions in restitution for many others. She is a Top 100 Trial Lawyer, ranked by the National Trial Lawyers. Founder of Fell Law, she is a champion for justice and serves as Partner at Athea Trial Lawyers. They are a band of the best female trial attorneys in the nation. She is an educator, mentor, and mother.

Beyond the accolades, what set's Bibi apart is her unflinching compassion. When the world crumbled around her, she had every reason to give up. Quit law. Turn and hide. Instead, she gathered herself up, sought help, dove into vulnerability, and came out stronger in the end.

She shares her story today as a reminder that life can be awful. But how we respond is up to us.

Key takeaways:

Seek help early. When everything seems right, go to therapy and learn to develop the skills necessary to navigate a crisis successfully.
Tap into compassion. When loved ones are struggling, hold space and support them.
Keep going. Life comes with unavoidable challenges. How we respond to adversity is a choice.

Links and Resources

20. Courage and Intention: How Radical Honesty Creates Stronger Attorneys | Joe Fried, Fried Goldberg Feb 15, 2023

Joe Fried is synonymous with truck accident law. He pioneered trucking litigation best practices used around the country. And co-founded the Academy of Truck Accident Attorneys. In practice for over 18 years, the founding partner of Atlanta-based Fried Goldberg has recovered over $1 billion for clients.

Today we discover what makes Joe, Joe. He made a choice over a decade ago that sounds simple enough, but requires incredible courage - he chose to be honest. To himself and to everyone around him. This shift has changed his life, how he approaches the business of law, and even how he gives depositions. He offers practical advice on how to harness our emotional states and influence those around us.

Key takeaways:

Lead by example. When people in positions of power express vulnerability, it gives everyone around them permission to do the same.
Change your posture, change your state. Body language and even the breath can cause both physical and emotional changes. Ramp it up to change the states of those around you.
Flip the switch. If you're having a bad day, take ownership of your state. Draw from the memory bank of positive emotions and turn your day to good. It only takes two minutes.

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19. Built for Success: Processes, Systems, and Professional Networks For Early Stage Firms | Kenny Habetz, Kenny Habetz Injury Law Jan 25, 2023

Born and raised in Crowley, LA, Kenny Habetz infuses southern hospitality into every aspect of his practice. By putting the client first, he ensures that personal referrals expand his book of business, month over month. Practicing law since 2009, the Multi-Million Dollar Advocates Forum member took the leap and opened his own practice just under a year ago. Intent on building a client first-practice from the ground up, he shares with us why small firms need a strong foundation of systems and processes to scale successfully, how to bring large firm owners into a network, and how to prioritize when new firm owners are pulled in a million directions.

18. Accelerate Your Firm: Intake and Understanding Revenue | Chad Dudley, Dudley DeBosier Injury Lawyers Jan 18, 2023

Chad Dudley, founder at Dudley DeBosier Injury Lawyers, has grown his firm to over 60 attorneys and over 200 staff members. He replicates that success in firms across the nation. He has worked nationwide with over 200 law firms to accelerate growth, increase revenue, and build stronger practices. Driven by curiosity, he has charted the course for any practice to significantly increase profit margins. At first glance, implementing effective systems and generating the right reports may seem simple ways to increase revenue. But it is in the details where the real work - and Chad's insight - begins. Today, he shares with us the right way to think about, and structure, intake. How to evaluate the revenue production and labor costs. And he gives us the five reports that every firm needs to understand in order to thrive.

17. Fireproof: Maximize Firm Profit w/ EOS | Mike Morse, Mike Morse Law Firm Dec 28, 2022

Author of Fireproof: A Five-step Model to Take your Law Firm from Unpredictable to Wildly Profitable, Mike Morse helps law firms run smoother, faster, and ultimately, more profitable. He has worked with hundreds of firms and knows how to create efficient machines primed to scale at unreasonable rates. We know that a law firm needs to run like a business to stay competitive. With the Fireproof method, Mike Morse Law Firm has grown to 4 million to 55 million in revenue and from 30 employees to 180. Mike shows us how to do it. Mike gets into hiring and firing effectively and the importance of org charts. Why rocks and jumbotrons will help move your business forward. And he explains the bedrock of it all: Entrepreneurial Operating Systems - EOS, for short.

16. Own Your Career: Empowering Female Trial Attorneys | Sara Williams, Alexander Shunnarah Personal Injury Attorneys Dec 21, 2022

Sara Williams empowers female attorneys, educates, and is a killer litigator. The trial attorney at Alexander Shunnarah Personal Injury Attorneys has recovered over $15 Million for her clients. She got to where she is, not by putting her head down, hoping that someone took notice of her accomplishments. She spoke up, demanded cases that would advance her career, and actively sought positions that would help her grow. Sara has a bold personality and goes after what she wants. She trains other attorneys to do the same. On today's episode, she shows us how. We tackle why so many women lawyers leave the industry and what can be done about it. The green flags women should look for when looking for a firm. And how to get past fear to take ownership of your life and career.

15. First Page Rankings: How to Think Like Google | Maria Monroy, LawRank Dec 07, 2022

Maria Monroy, host of Tip the Scales and President of LawRank sat with Jennifer Gore live at the Trial Lawyers University Conference. In today's episode, Maria gets personal about the history of LawRank, a leading SEO agency she started with her husband Mariano. Maria offers a no-BS breakdown of SEO and sets common misconceptions straight. She answers the questions you've always had, and a few you might not think to ask. And she breaks down how to use data to build a stronger firm.

14. 10,000 Active Cases: Lessons from Lawyer of the Year | Brett Schreiber, Singleton Schreiber Nov 30, 2022

$2 Billion recovered in the past 10 years. 10,000 active cases across eight locations. Lawyer of the Year and scores of accolades. Brett Schreiber, Partner at Singleton Schreiber, credits his success in trial and business to one thing: being present. Brett is able to tap into flow states so often because he is both clear on his limitations and knows how to put the best people in positions to do the rest. From hiring to referrals and serving the community Brett wants whats best fro everyone involved. He understands that we are all in this together. Today, he shares how to keep that "small firm" feel when your caseload is in the tens of thousands, as well as the tools a firm of that size uses to keep the train on the tracks. And why parenting can make you a better trial attorney and what mindfulness has to do with running a successful firm.

13. Relentless Discipline: Success and the Power of Perspective | Ali Awad, CEO Lawyer Nov 23, 2022

For Ali Awad, business is common sense. At just five years old he sold collectible trading cards to classmates. And turned a profit. Hooked on the power of money, he never turned back. Thanks to hi business acumen his firm, CEO Lawyer Personal Injury Law Firm is a take-off success. In his first year of practice, he settled over one million dollars for his clients and hold a success rate of 99.5%. Ali is a wealth of knowledge and share with us how to become famous in your niche without spending money and why the drive to outwork anyone is internal. He shares his thoughts on why great trial attorneys are already incredible marketers and how perspective shapes every choice and, ultimately, our success.

12. From $7 to $7 Million: Mobile Advertising and Optimism | Chava Mercado, InMotion Nov 16, 2022

Chava Mercado has spent over a decade in advertising and has innovated at every stage of the game. When looking at seemingly endless white semi trucks on the highway, he saw an opportunity to connect brands with more eyes than any traditional billboard could. His agency, InMotion boasts a fleet of over 15,000 trucks and an insane 4 million impressions per truck - per month! But the ads are not just static. Hear how Chava and InMotion use real-time data and retargeting to capture ideal clients for personal injury firms. Today, we discuss how laying it all out on the line can be the best decision a business owner can make, why staying positive is essential to achieving your goals, and how data is revolutionizing the mobile ad space.

11. Outshine the Competition: Authentic Branding and Wise Spending | Amanda Baggett, Baggett Law Personal Injury Lawyers Nov 09, 2022

Personal injury attorney, a Board Certified expert in construction law, and Partner at Baggett Law Personal Injury Attorneys, Amanda Baggett has built a thriving practice with her husband Matt. She received an AV Preeminent rating by Martindale-Hubbell, an honor given to only 10% of all attorneys. She has been named to the Super Lawyers List every year since 2009, and has repeatedly been recognized for excellence by Florida Trend Magazine. Today, she covers how to convey a brand perception that balances friendliness with effective lawyering. How to stand out in a competitive market like Florida. What successfully onboarding a client looks like and where to invest in your firm - after SEO.

10. Punch Above Your Weight: Success On Any Budget | Max Antony, Attorney at Antony Law Group Nov 02, 2022

To come out on top as a new firm, Max Antony knows that you must get creative, niche down, and never give up. He started with a shoestring budget and has grown over the past five years to a staff of four. Attorney at Antony Law Group, Max is living proof that even a solo attorney on a shoestring budget can punch above his weight and develop a thriving practice. He shares the most difficult parts of starting a new firm - and how to get through them. When his firm had no marketing budget, he found success by tapping into social media. And he explains how building a network can help your firm succeed.

9. Grit and Determination: Creating Your Own Opportunities | Mohammad Ramadan, Attorneys of Chicago Oct 26, 2022

You can build a successful practice without paid marketing - IF you are willing to hustle. Mohammad hits the ground HARD with guerrilla marketing on a daily basis. And he reaps the rewards of community engagement and the trust that comes from sowing face. A man of the people, he understands the needs of his clients. The Owner and Founder of Attorneys of Chicago serves hundreds of personal injury claimants and is rapidly growing. Today, we discuss reaching your goals by any means necessary and the unstoppable power of guerrilla marketing. Why money matters to your firm - especially if you think it doesn't. And why you should own who you are - proudly - at all times. Mohammad gets personal about intake and moving beyond survival mode.

8. Integrity: Hiring Automation and Living Your Values | Jennifer Gore-Cuthbert, Atlanta Personal Injury Law Group-Gore Oct 19, 2022

Owner of Atlanta Personal Injury Law Group, Jennifer Gore-Cuthbert's firm has grown 7200% since opening just under a decade ago. She has served over 5,000 clients and recovered hundreds of millions of dollars. A recent addition to the INC. 5000 list, her firm is one of the fastest-growing in the nation. She is also a mother who infuses her core values into both her professional and personal life.

7. Hiring Systems: Find your "A" Team | Lena Haviland, TEKsystems Oct 12, 2022

When you command a team of over 300 consultants, you learn a thing or two about identifying "A" players. Executive Director of Technology Enablement, Lena Haviland has spent the past 16 years perfecting hiring systems. She understands that the acquisition and retention of top talent begins with identifying their "why" and meeting their needs accordingly. She shares with us what hiring slow and firing fast really means and why it is essential to the health of your firm. How setting goals and expectations with your team is an evolving process that should be communicated frequently. And she reveals why firing an employee is best for everyone involved.

6. Pick a Winning Jury: Make the Emotional Connection | Harry and Claire Plotkin Oct 05, 2022

Few people have more experience with jury selection than Harry and Claire Plotkin. Over the past 20 years, their expertise in picking the right jury has helped attorneys recover over $2 Billion in over 800 trials. The California-based husband and wife team turn to values, beliefs, and expectations to help craft the ideal jury. They help attorneys focus on the most important aspect - creating a bond with each juror. We discuss why jurors make value-based decisions - and what to do about it. And the best open-ended questions to ask a potential juror, the right way to uncover their true feelings, and what to avoid. We cover jury selection myths and what chess has to do with jury selection.

5. Trust and Exposure: The Secret Promise of Media Campaigns | Gary Sarner, ROI360+ Sep 28, 2022

In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI. Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind. Today, we cover how your firm should be spending on broadcast media to have the most impact - at any budget. And we get into how success is won through addressing your fears, embracing patience, turning to the data, and adjusting accordingly.

4. Make the Choice: Champion for Kindness | Irving Pedroza, D'Egidio & Pedroza Injury Attorneys Sep 21, 2022

Irving Pedroza is the definition of resiliency. When faced with extreme adversity, he took life into his own hands and created the world that he wanted to see. Through deep healing and work, he has come out empathetic and kind - truly wanting others to succeed. With Irving, what you see is what you get. He has worked to be the same person both in and out of the courtroom and has litigated hundreds of cases and recovered millions for his injured clients. His unique experiences have set him on a mission to help people feel less broken. Today, we discuss recovering from betrayal and lifting up others. He reveals how sharing trauma can heal both the storyteller and the listener. And how in the face of adversity - we get to decide who we become.

3. Lead With Passion: Build On Strength | Chad Dudley, CJ Advertising Sep 14, 2022

Chad Dudley knows a thing or two about making good firms great. CEO of CJ Advertising, for 25 years he has helped personal injury brands dominate their space. Currently, he represents over 45 Personal Injury brands across the country. His guidance is not theoretical. His firm, Dudley DeBosier Injury Attorneys was built from the ground up. Today they employ 60 attorneys and over 220 staff - helping thousands across the state of Louisiana in the process. Today, Chad explains why the biggest bottleneck at a growing firm is the owner and how to "let go to grow". Every successful firm is built on the strengths of leadership - not their weaknesses or what they hate doing. He delves into the importance of identifying limiting beliefs surrounding firm growth and the mechanics of delegating with accountability.

2. The 2 Billion Dollar Man: Lessons from 30 Years of Law | Darryl Isaacs, Isaacs & Isaacs Sep 07, 2022

Darryl "The Hammer" Isaacs is set to celebrate 30 years in the Personal Injury field. His firm has become a stand-out example of what it looks like to succeed on your own terms. Isaacs & Isaacs has recovered over $2 Billion and amassed over 400 years of combined legal experience. But he did not get where he is through greed or putting others down. His growth has come from helping others - even his competition - coupled with the constant desire to learn. Today, Darryl explains why his focus is never on money and how masterminds make good lawyers great. Hear his passion as he discusses the Brain Trust Summit and why he still gives out his cell phone number.

1. Drop the Ego: Delegate to Scale | Bob Simon, The Justice Team Aug 31, 2022

If superheroes did exist, they would probably look a lot like Bob Simon. A champion for the people, he Co-Founded Justice Team (AKA The Simon Law Group). The California-based firm, led by twin brothers Bob and Brad, wields the power of nearly thirty attorneys for restorative justice in personal injury. Bob transformed his love of community into Justice HQ. The four locations serve as a hub for a new generation of attorneys who believe in the power of camaraderie and collaboration. But Bob is not all work, he also knows how to have a good time. Enter Law-Di-Gras: An educational conference for lawyers and doctors that feels more like a golf tournament by day and a music festival by night. For the first-ever episode of Tip the Scales, Maria Monroy sat with the founder of Law-Di-Gras to get personal about why it always pays to help others succeed and why ego will cut success off at the knees. Using the values of family and community as a north star, we discuss building a practice with nearly every member of his family and the importance of picking a partner who makes you better.

Introducing Tip the Scales Aug 03, 2022

When success lies in the balance of law and life - Maria Monroy is here to help you Tip the Scales.

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