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    Business

    Tiffany Farley

    A business and leadership podcast hosted by photographer Tiffany Farley, that will encourage you to strengthen your strategies, dig your wells, and live a life of abundance. If you’re ready to take focused action on that big dream of yours, be more productive in your daily efforts, and create a life that you truly love- then this is a podcast for you! Connect with us on Instagram @tiffanylfarley and online at https://tiffanyfarley.com/.

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    Latest Episodes:
    22 | The One Where We Get Ready For The New Year Jan 03, 2020
    Show notes

    Welcome to 2020! Can you even believe it?! In this episode, I walk you through the questions I ask myself as an entrepreneur to get ready for the New Year ahead. I want to take a look at not just what worked and what didn't- but I want to identify WHY. Every year I want to see increase, and there are steps you need to take to make sure your time and efforts are being spent on the right things. It's time to find your focus for 2020!
    The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.
    Connect with Tiffany and Browse episodes at
    https://tiffanyfarley.com/podcast



    21 | If I Could Go Back And Tell Myself These 6 Things Dec 19, 2019
    Show notes

    Today I thought I would take some time to share with you what I have come to recognize as some of the top things that I believe have contributed to the success and growth of my photography business over the past 8 years.

    These are my absolute top tips looking back on what worked really well for me and the things I am so glad I attended, pursued, spent time on, or DID- that I truly believe brought success to my photography business.
    The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.
    Connect with Tiffany and Browse episodes at
    https://tiffanyfarley.com/podcast


    20 | My TOP Recommended Business Tools Oct 30, 2019
    Show notes

    When you are first starting your business or your passion project- one of the most frustrating places to be is feeling like you're the only one who doesn't know what everyone else is using for what you need! Have you ever seen something online and you think to yourself- How did they even DO that? Or How did they make something like that? What are they using to make it look that way? And then maybe down the road- you find out that everyone was using this one tool to make their life easy and awesome and you just had no idea it even existed?

    Well my friend, today it is my hope to help you avoid that frustration as much as possible. If I love using it in my business, or think a tool I use could really help you- then I am planning on sharing it with you here today.
    The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.
    Connect with Tiffany and Browse episodes at
    https://tiffanyfarley.com/podcast

    Here are the quick links to the tools I mention in this episode:

    • Showit- my favorite website platform
    • Planoly- for scheduling Instagram posts and stories
    • Slack- for team and project communication
    • Microsoft OneNote- for organization and brainstorming
    • Kajabi- for hosting an online course
    • Zoom- for online conference calls and inviting guests for podcast interviews
    • Adobe Creative Suite- for graphic design, creating PDFs, editing podcast episodes, and editing photos.
    • Honeybook- for client communication, invoicing, and online contract agreements- Save 50% on Honeybook HERE
    • Flodesk- for email marketing- Save 50% HERE or by using the coupon "Tiffany"
    • Dropbox- for online file backups and sharing
    • Acuity- for online scheduling
    • Toggl- for time tracking


    019 | Make the Most of Your Branding Photoshoot Oct 10, 2019
    Show notes

    As a brand, you want to visually share who you are- and that not only means what you do, what you sell, and what you offer- but you need to visually share YOU. If you want to have great images that are unique to YOUR brand to share then you have to plan ahead and have those pictures actually taken. It’s going to take time and planning on your part, and when you work with a professional who creates the quality of images you’re drawn to, then it’s also going to be a financial investment. But without images, you don’t have branded social media content.
    In this episode, I will share
    - Why traditional headshots are no longer enough
    - What brand photography is and why you need it
    - The importance of brand photography in your online marketing
    - How to choose the right brand photographer
    - Tips on how to plan and prepare for your branding photoshoot
    Links Mentioned in this Episode:
    –Save 50% on Flodesk HERE (or use the coupon “TIFFANY” when you sign up!)
    The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.
    Connect with Tiffany and Browse episodes at
    https://tiffanyfarley.com/podcast


    018 | When You Know Your Audience, You Will Know What To Say Sep 10, 2019
    Show notes

    In this episode, I share the importance of knowing your audience well as a business owner! Have you ever thought to yourself, "I would post more on Instagram- I just never know what to say!" Or "I would start an email list to grow my business- but I just don't know what I would write about!"
    One of the most pivotal lessons I have learned in my business is the foundational importance of knowing my audience- and knowing who my brand needs to speak to.
    The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.
    Connect with Tiffany and Browse episodes at
    https://tiffanyfarley.com/podcast


    017 | Don't Build an Idea, Solve a Problem with Martha and Rebecca founders of Flodesk | Episode 17 Aug 13, 2019
    Show notes

    Learn from the founders of Flodesk, Martha and Rebecca, and hear their story of launching a brand new email marketing platform that wasn't just built on an idea, but built on solving the problems of their audience. Did you know that businesses who use email marketing are 40% more successful?!
    In this episode, you will learn what makes Flodesk unique from the founder's perspectives, what the launch process was like and how you can learn from them, how to chase a dream that seems bigger than life, and what to do when business growth happens faster than you expected.
    Links Mentioned in this Episode:
    –Save on your Honeybook Subscription HERE
    –Save 50% on Flodesk HERE (or use the coupon “TIFFANY” when you sign up!)
    - Galler.ee (templates and design for professional photographers )
    - Join the Rising Tide and Honeybook #UpMyEmailGame Challenge
    The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.
    Connect with Tiffany and Browse episodes at
    https://tiffanyfarley.com/podcast


    016 | 9 lessons I've Learned for Hosting a Successful Workshop or Event Aug 08, 2019
    Show notes

    Are you thinking of hosting your first workshop, event, or conference? After five years of hosting in-person workshops for motherhood photographers with The Fount Collective, I have certainly learned some things to share with you! Tune in and learn 9 of the biggest lessons I've learned in hosting a successful workshop or event.
    Links mentioned in this episode:
    **Save 50% on Honeybook Here**
    **Save 50% on Flodesk HERE**
    You can also use the coupon code "TIFFANY" to save 50% and get unlimited subscribers for just $19 a month!!
    The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.
    Connect with Tiffany and Browse episodes at
    https://tiffanyfarley.com/podcast


    015 | Flodesk is the Email Marketing Platform You've Been Waiting For Jul 27, 2019
    Show notes

    I want to share with you a brand new email marketing platform called Flodesk that I believe just changed the game for entrepreneurs and small business owners like myself. Email marketing is a powerful tool to grow your business, and up until now, Convertkit was my platform of choice. I decided to switch my email marketing to Flodesk within just minutes of checking it out. The price point and the incredible features made this switch a no brainer for me.
    **Save 50% on Flodesk HERE**
    You can also use the coupon code "TIFFANY" to save 50% and get unlimited subscribers for just $19 a month!!
    The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.
    Connect with Tiffany and Browse episodes at
    https://tiffanyfarley.com/podcast


    Bonus | The Biggest Secret to Building a Successful Business Jul 24, 2019
    Show notes

    Want to know the biggest secret to building a successful business? Is there such thing as a formula to the top?
    Tune in to this bonus episode and hear my thoughts on one of the greatest lessons I have learned in building my maternity & newborn photography business.
    The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.
    Connect with Tiffany and Browse episodes at
    https://tiffanyfarley.com/podcast


    014 | 5 Reasons You Need an Email List for Your Business Jul 20, 2019
    Show notes

    What exactly IS an email list and why should it matter to you? In this episode of the Finding Your Focus Podcast I want to share with you 5 Reasons that you need an email list for your business and why email marketing should be in your business growth arsenal! If you have been overwhelmed or just not sure where to start when it comes to email marketing, this episode is for you!
    LINKS MENTIONED IN THIS EPISODE:
    Honeybook- See a behind the scenes video & save 50% off HERE
    Convertkit (my favorite email marketing platform is now Flodesk- Save 50% Here!)
    Mailchimp
    My Free Guide on Pinterest!
    The Finding Your Focus Podcast is now called The Tiffany Farley Podcast! All show notes are now archived on tiffanyfarley.com.
    Connect with Tiffany and Browse episodes at
    https://tiffanyfarley.com/podcast


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