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    Business

    This Week in Business

    Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.


    Hosted on Acast. See acast.com/privacy for more information.

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    Latest Episodes:
    The Decline of the Cover Letter in the AI Era Mar 06, 2026
    Show notes

    Judd Kessler, Professor of Business Economics and Public Policy at the Wharton School and author of Lucky by Design, explains how artificial intelligence is eroding the signaling power of cover letters and elevating the importance of recommendations, networking, and real-world connections in the labor market.

    Hosted on Acast. See acast.com/privacy for more information.


    From Hype to Impact: AI Reshapes Enterprise Software Mar 04, 2026
    Show notes

    Stefano Puntoni, Marketing Professor at the Wharton School and Co-Director of the Wharton Human-AI Research Program, explains how artificial intelligence is pressuring SaaS margins, lowering barriers to entry, reshaping pricing models, and marking a potential inflection point for enterprise software markets.


    Hosted on Acast. See acast.com/privacy for more information.


    Fed Leadership, Rate Cuts, and Geopolitical Risks Ahead Feb 27, 2026
    Show notes

    Jeremy Siegel, Professor Emeritus of Finance at the Wharton School and Senior Economist at Wisdom Tree, analyzes the Supreme Court’s ruling on tariffs, the market’s resilience amid policy uncertainty, the potential impact of Kevin Warsh as Fed chair, and how geopolitical tensions with Iran could influence interest rates and economic growth.

    Hosted on Acast. See acast.com/privacy for more information.


    Understanding Crypto Sentiment and Market Signals Feb 25, 2026
    Show notes

    Dave Reibstein, Professor of Marketing at the Wharton School, explains how the school’s Cryptocurrency Confidence Index tracks U.S. consumer sentiment, explores links between confidence and price volatility, and examines the role of regulation and public perception in shaping the future of digital assets.

    Hosted on Acast. See acast.com/privacy for more information.


    How Geopolitics Is Hitting Local Gas Stations Feb 20, 2026
    Show notes

    Serguei Netessine, Wharton Professor of Operations, Information and Decisions, discusses how U.S. sanctions on Lukoil are disrupting franchise agreements, banking relationships, and customer perceptions for locally operated gas stations in New York, New Jersey, and Pennsylvania.

    Hosted on Acast. See acast.com/privacy for more information.


    Why Hiring Has Slowed Without Mass Layoffs Feb 18, 2026
    Show notes

    Peter Cappelli, Professor of Management and Director of the Center for Human Resources at The Wharton School, examines the cooling in white-collar job openings, the impact of investor-driven cost cutting, the concept of “AI washing,” and why economic uncertainty is keeping companies cautious about expanding their workforce.


    Hosted on Acast. See acast.com/privacy for more information.


    Stablecoins Explained: Bridging Digital Assets and Traditional Finance Feb 13, 2026
    Show notes

    Kevin Werbach, Wharton Professor of Legal Studies and Business Ethics, discusses the Stablecoin Toolkit and how clearer definitions, regulatory frameworks, and emerging use cases could position stablecoins as a bridge between digital assets and the traditional financial system.


    Hosted on Acast. See acast.com/privacy for more information.


    Super Bowl Advertising Trends, Creative Strategy, and Brand Competition Feb 11, 2026
    Show notes

    Dr. Americus Reed, II, Wharton Professor of Marketing, breaks down the strengths, themes, and competitive dynamics of this year’s Super Bowl ads, including the role of nostalgia, humor, artificial intelligence, and long-term brand storytelling.

    Hosted on Acast. See acast.com/privacy for more information.


    The Economic Reality Behind Billionaires Taxes and State Budgets Feb 06, 2026
    Show notes

    Kent Smetters, Faculty Director of the Penn Wharton Budget Model and Professor of Business Economics and Public Policy at the Wharton School, analyzes the origins of billionaire and wealth taxes, explains why they consistently underperform revenue expectations, and explores their economic distortions at both the state and national level.

    Hosted on Acast. See acast.com/privacy for more information.


    How Advertising Could Reshape ChatGPT and Digital Marketing Feb 04, 2026
    Show notes

    Stefano Puntoni, Wharton Professor of Marketing and Co-Director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising.

    Hosted on Acast. See acast.com/privacy for more information.


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