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This Week in Business — Business
This Week in Business

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.

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Latest Episodes:

Wharton's Americus Reed on the Local Philadelphia Starbucks Scandal Apr 25, 2018

Show notes

What grade does Wharton Marketing Professor Americus Reed give Starbucks in their brand crisis management strategy? Last week, two African American men were arrested at a local Philadelphia Starbucks on the grounds of trespassing while waiting for a 3rd man to arrive for a business meeting. Starbucks declined to press charges and the men were released, but a national conversation has been ignited over racial discrimination by Starbucks at large. Professor and host Americus Reed dissects the incidents and resulting steps taken by Starbucks to make the situation right on Marketing Matters.

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Founding VSCO Apr 24, 2018

Show notes

Joel Flory, CEO and Co-Founder of VSCO, joins host Doug Collom to discuss his Oakland-based photography and social network app on Bay Area Ventures.

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Sixers Special: Running an NBA Team with 76ers' Chris Heck Apr 24, 2018

Show notes

Chris Heck, President of the Philadelphia 76ers, joins host George Perry to discuss his role of overseeing content, marketing and branding, ticket sales and service, sponsorship sales and activation, innovation strategy and business development for the Philadelphia 76ers on The Wharton Sports Business Show.

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Sixers Special: Marketing an NBA Team with 76ers' Katie O'Reilly Apr 24, 2018

Show notes

Katie O’Reilly, Chief Marketing Officer of the Philadelphia 76ers, joins host Dave Reibstein and guest host Suneal Bedi to discuss marketing strategies for the 76ers on Measured Thoughts.

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Book: Choosing a Good Death After a Long Life Apr 20, 2018

Show notes

Many of us want to die peacefully alone at home, but since the advent of medical procedures elongating the human life span, our elder population die, often painfully, in cold institutions. Host Dan Loney speaks with retired physician Sam Harrington, who lays out alternative and practical end-of-life steps for older patients’ health care in his new book "At Peace: Choosing a Good Death After a Long Life" on Knowledge@Wharton.

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QB Evaluations for the NFL Draft Apr 20, 2018

Show notes

Bruce Feldman, Reporter for FOX Sports and Author of "The QB: The Making of Modern Quarterbacks", joins hosts Cade Massey, Eric Bradlow, Shane Jensen, and Adi Wyner to discuss quarterback evaluations of the NFL Draft on Wharton Moneyball.

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GM CEO Mary Barra Discusses Career, Management, and Diversity Apr 19, 2018

Show notes

Women@Work brings you a special interview with Mary Barra, the CEO of General Motors, live from the Wharton People Analytics Conference 2018! Host Laura Zarrow and co-host Adam Grant talk with Mary about her career, (which started at GM as an 18 year old intern!), how GM uses data to help manage employees, and how she supports diversity in the workplace. Barra is one of three women that presented at this year’s Wharton People Analytics Conference.

More info: https://wpa.wharton.upenn.edu/conference/

https://www.gm.com/company/leadership/corporate-officers/mary-barra.html

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Tips for the 2018 Spring Home Buying Season Apr 19, 2018

Show notes

Brendon DeSimone, Real Estate Expert and Author of "Next Generation Real Estate", joins host Kent Smetters to discuss Spring 2018 real estate trends and traps on The Real Estate Hour.

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The Future of Hospitality Apr 19, 2018

Show notes

Host Christina Terwiesch speaks with Steven Dominguez, Vice President of Global Brands for Hyatt Place and Hyatt House, and Jeff Hurst, Chief Commercial Officer at HomeAway, about the future innovations of the hospitality industry on Work of Tomorrow.

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Study: College Students Hungry & Homeless Apr 19, 2018

Show notes

A new study shows that about 36% of college students go hungry and an equal number lack adequate housing. Host Dan Loney speaks with researches W. Joel Schneider, Professor of Psychological Studies in Education at Temple University and Daphne Hernandez, Professor of Health and Human Performance at University of Houston, to discuss why this happening and what can be done to help feed and house these students on Knowledge@Wharton.

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