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This Week in Business — Business
This Week in Business

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.

Hosted on Acast. See acast.com/privacy for more information.

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Latest Episodes:

Hot Takes on Nike/Kaepernick Campaign from Marketing Matters Sep 11, 2018

Show notes

Wharton's Hip Hop Prof Americus Reed leads a discussion with Ken Wisnefski, Founder and CEO of WebiMax, and John Rothschild, Author of "Football Betting Made Easy," about Nike's decision to make Colin Kaepernick the face of their 30th anniversary of their Just Do It Campaign and how it has been playing out as a marketing strategy for the brand powerhouse on Marketing Matters.

Hosted on Acast. See acast.com/privacy for more information.

How to Outlast a Job You Hate, Until You Can Retire Sep 11, 2018

Show notes

Morey Stettner, Reporter at MarketWatch, joins hosts Peter Cappelli and Iwan Barankay to discuss tips on how you can outlast a job you hate until retirement on In the Workplace.

Hosted on Acast. See acast.com/privacy for more information.

Goodbye Marlboro Man: Breaking Traditional Notions of Masculinity Sep 10, 2018

Show notes

Peter Adams, Reporter at the online trade journal, Marketing Dive, joins host Barbara Kahn and guest host Keith Niedermeier to discuss how marketers are breaking with the traditional notions of masculinity such as the Marlboro Man on Marketing Matters.

Hosted on Acast. See acast.com/privacy for more information.

Pick Three: You Can Have It All (Just Not Every Day) Sep 10, 2018

Show notes

Randi Zuckerberg, Founder and CEO of Zuckerberg Media and New York Times bestselling author, joins host Laura Zarrow on Women@Work to discuss her new book "Pick Three: You Can Have It All (Just Not Every Day)" about how we can put our ambitious lifestyle into perspective in an increasingly demanding world, and how we can achieve more if we're willing to be a little flexible.

Book - https://www.amazon.com/Pick-Three-Have-Just-Every/dp/B079YBF8SF

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CMO Spotlight: Peter Weingard and Catherine Hernandez-Blades Sep 07, 2018

Show notes

Hosts Catharine Hays and Jenny Rooney talk with Peter Weingard, VP of Brand Strategy and Content at West Elm, and Catherine Hernandez-Blades, Senior Vice President and Chief Brand Officer at Aflac, to find out more about their marketing and branding strategies on CMO Spotlight.

Business Radio Monthly Special! CMO Spotlight is by CMOs, for CMOs - and everyone else who wants to know what today's Chief Marketing Officers are thinking and doing, including where they are investing their time, energy, and resources for the future.

Hosted on Acast. See acast.com/privacy for more information.

2018 College Football Outlook with ESPN's Mack Brown Sep 07, 2018

Show notes

Mack Brown, Football Commentator for ESPN and former National Championship winning coach at Texas, joins hosts Cade Massey, Adi Wyner, and guest host Ty Hildenbrandt, to discuss his outlook for the 2018 NCAA Football season on Wharton Moneyball.

Hosted on Acast. See acast.com/privacy for more information.

The Future of Real Estate with the National Association of Realtors and Zillow Sep 06, 2018

Show notes

Host Christian Terwiesch discusses current innovations and the potential future landscape in the Real Estate industry with Bob Goldberg, CEO of the National Association of Realtors, and Jeremy Wacksman, President of Zillow, on Work of Tomorrow.

Hosted on Acast. See acast.com/privacy for more information.

2018 Job Satisfaction Report Sep 06, 2018

Show notes

Rebecca Ray, Executive Vice President of the Knowledge Organization at The Conference Board, joins hosts Peter Cappelli and Iwan Barankey to discuss the results of the recent Job Satisfaction Survey conducted in 2017 across the US on In the Workplace.

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Investment Research with Newfound Research Sep 05, 2018

Show notes

Corey Hoffstein, Co-Founder and CIO of Newfound Research, joins host Jeremy Schwartz to discuss risk management, portfolios, 60/40 investments, and more on Behind the Markets.

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The Effects of Sexism on American Women: The Role of Norms vs. Discrimination Sep 05, 2018

Show notes

Kerwin Koni Charles, Edwin A. and Betty L. Bergman Distinguished Service Professor at the University of Chicago Harris School of Public Policy, joins hosts Peter Cappelli and Iwan Barankay to discuss his research on gender discrimination in the labor market as outlined in his recent paper, "The Effects of Sexism on American Women: The Role of Norms vs. Discrimination" on In the Workplace.

Hosted on Acast. See acast.com/privacy for more information.

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