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    This Thing Rules

    This Thing Rules is a show where we celebrate our favorite things. What kind of things, exactly? All kinds of things! Movies, foods, cities, bands, shows, books, albums, toys, pictures, moments. Each episode, join long-time collaborators and best pals Brian Altano and Max Scoville as they focus on a different subject, ask themselves what’s so great about it, share some anecdotes about how they grew to love it, unearth some trivia about it, and celebrate the fact that it exists.

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    Copyright: © Brian Altano and Max Scoville

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    Latest Episodes:
    Mornings Rule! Feb 07, 2025
    Show notes

    In what’s possibly our most divisive and controversial episode to date, we tell you why we both enjoy a particular time of day that a whole lot of people would rather spend being unconscious than doing anything else. Ironically, two guys who used to host a show called “Up At Noon” are, in fact, “morning people.” But wait, let’s talk about how we got this way, what’s keeping us this way, and why we don’t really mind that much.

    Also, friendly reminder you can help support the show on Patreon at patreon.com/thisthingrules, follow us on Bluesky and Twitter @ThisThingRules, or find our little corner of our old podcast’s Discord at discord.comedybutton.com - and of course, we’re always happy to get email from listeners at thisthingruleshow@gmail.com

    Intro contains clips from The Tick (the original Fox Kids animated series), a 1990 Folgers coffee commercial, an episode of Friends (The One With All The Haste) and probably The Beatles’ worst song off Sgt. Pepper’s Lonely Heart Club Band.


    Stickers Rule! Jan 31, 2025
    Show notes

    Who doesn’t love stickers? Colorful, cool, funny, shiny, informative and occasionally stinky little pictures or messages that can be used to decorate objects and surfaces, giving a personal possession (or public property) a little more personality. We run down some of the more novel places stickers have come from and where they’ve wound up, from Ray Avery’s original “Kum Kleen Price Stickers” in 1940, to the earliest political bumper stickers, to the origins of using “Hello My Name Is” labels to introduce oneself to strangers and mailboxes and of course the sudden sticker explosion in the 1970s and 80s of brands like Lisa Frank, Mrs. Grossman and Sandylion. Plus, some of our personal favorite stickers from throughout our lives and where we put them. Special thanks to Thijis Van Sise, longtime patreon supporter and friend of the show, for suggesting this week’s topic.

    Also, friendly reminder you can help support the show on Patreon at patreon.com/thisthingrules, follow us on Bluesky and Twitter @ThisThingRules, or find our little corner of our old podcast’s Discord at discord.comedybutton.com - and of course, we’re always happy to get email from listeners at thisthingruleshow@gmail.com

    Intro contains a bunch of sound effects and clips from Eminem’s “My Name Is,” a 1996 Lisa Frank commercial starring Mila Kunis, a Circle K commercial for scratch-and-sniff mother’s day stickers starring a bunch of live skunks, and The Simpsons.


    Swords Rule! Jan 18, 2025
    Show notes


    Schwing! This episode is all about the S-word: SWORDS. Over the course of the next hour, you may learn a thing or two about the history of bladed weapons, but we spend most of our time goofing off and talking about our favorite swords in popular culture, from iconic movie blades in films like Lord of the Rings, Highlander, Kill Bill, and uh, Blade and also Brian’s favorite video game swords, from Ocarina of Time’s second-coolest sword to the Elden Ring sword that does bleed damage like they do on the Discovery Channel. Despite the topic at hand, we might not be the sharpest tools in the shed when it comes to rational analysis of melee weapons, but we still had a lot of fun this week.

    Also, friendly reminder you can help support the show on Patreon at patreon.com/thisthingrules, follow us on Bluesky and Twitter @ThisThingRules, or find our little corner of our old podcast’s Discord at discord.comedybutton.com - and of course, we’re always happy to get email from listeners at thisthingruleshow@gmail.com

    Intro contains clips from Highlander, Home Movies, a disastrous QVC sword infomercial and Kill Bill Vol. 1.


    Alien (The Movie) Rules! Jan 17, 2025
    Show notes

    In space, no one can hear you scream, but in this episode, you can definitely hear us get real excited about Alien, the original 1979 film that started it all. Enough has been said about how it’s an undeniable classic that revolutionized cinema, etc, but it’s also a miracle it ever got made. Did you know that bringing the various forms of the iconic Xenomorph to life required actual human bones, a pile of rancid shellfish, and an industrial size oil drum full of KY Jelly - and only one of these things was at the request of H.R. Giger. Join us as we frantically gush like malfunctioning synthetic science officers about how much we adore this movie, and really try not to talk about the sequels too much (but it’s hard, because they rule too.) We also discuss our first exposure to this series, how our perspectives have changed since growing up. Also, Max would like to apologize for blanking on the names of Veronica Cartwright, who plays Lambert and falls backwards off a couch, and John Hurt, who plays chestburster victim Kane in Alien AND Spaceballs.

    Intro contains clips from an H.R. Giger in a DVD special feature, Alien (duh) and “Hello! Ma Baby” by Howard & Emerson as featured in Spaceballs.


    Monsters Rule! Jan 10, 2025
    Show notes

    “Monsters!" by Brian, Age 42(?)
    Monsters are fictional (not real, we think) things that have existed (or not?) through basically all of human history, primarily as a mechanism to scare children or to provide cool things to torment or kill people in books, movies, TV shows, video games, comics, and campfire tales. There is not one under your bed or in your closet right now, probably, but the way the light hits at night, it might seem like it. Also the way your radiator sort of sounds like it's growling. Monsters usually sort of look like a guy but real fucked up like, as in he’s got horns or talons or a big tail or something. Sometimes they’re real huge and don’t look like a guy at all, like Godzilla or the monsters from Cloverfield or Nope. Sometimes they’re just awful little fuckers like the Gremlins, the weird walking things from Tremors 2: Aftershocks, or Mike Wazowski from Monsters Inc., a movie about monsters that start a company, or maybe just work there, or something.

    In 1990 a toy line called Monster In My Pocket launched and they were a collection of 200 different brightly colored little beasts, ghouls, demons, dinosaurs, and other assorted horror men that were small enough to fit in your ratty little jean jacket or hoodie. Those were easily some of the smallest monsters. They weren’t very scary but they were occasionally boxed in a way where you couldn’t see exactly who you were buying which was kind of a jump scare on its own.

    Some of the most famous monsters are the Universal Monsters which can be mostly broken into two groups: regular dudes with a weird thing (Dracula, Invisible Man, Mummy, Frankenstein’s Wife) and absolute freaks who look like shit like Frankenstein and Creature From the Black Lagoon. Wolf Man is the perfect bridge between these two groups because he’s a dude but he’s also an ugly fucker once a month so he is the glue to the whole gang, I imagine. The Munsters are also sort of monsters but they’re mostly just people, although they have a dragon living under their stairs and that’s an actual monster. Eddie Munster is mostly just an Italian kid. Speaking of TV monsters, there are also the Aaaah! Real Monsters from their show, but they’re actually not real even though they’re monsters. They’re drawings.
    Speaking of which, lots of monster stories are about a guy becoming a monster and that’s bad or they’re about a monster who has to become a guy, which is good. Shrek explored these themes. Speaking of Hollywood, monsters is also a term people use to describe a real man who did monstrous things, like Harvey Wienstein and the Menendez Brothers who have their own documentary with the word “Monster” in the title. Beauty and the Beast is the story of a guy who becomes a monster and then doesn’t and it’s also the story of singing furniture. Charlize Theron was also a monster in the movie Monster where she killed guys. Every three years a different movie comes out called Monster and they all have nothing to do with each other.

    Sometimes monsters stay monsters the whole time but it’s ok, like Chewbacca, a monster who drives with people in their space cars and sometimes rips arms off of bad guys. Half of the things on Sesame Street are also monsters, like Grover. Gonzo from Muppets isn’t really a monster but he’s sometimes in the same movie with a large monster creature muppet who has hobo shoes.

    Monsters in video games are great because you can train them, capture them, become them, or kill them, usually thanks to a large glowing weak spot on their bodies. Monsters in movies don’t really have those, though.

    Monsters get tired a lot but don’t worry, they actually have their own energy drink called Monster Energy drink which is made from guarana and taurine and other words that sound like monster names.

    Anyways, monsters are cool and we like them, mostly because they’re not real (we think)

    The End
    Intro contains clips from Dracula, The Monster Mash, Frankenstein, Monster In My Pocket, and The Monster Squad


    Special Episode: What Did We Listen to in 2024? Dec 25, 2024
    Show notes

    In honor of the holidays (and us being pretty fried because of the holidays, and the entire year that preceded them) this week’s episode is even more laid back and conversational than normal, and we hit record without any specific topic in mind. After some muttering and grumbling about getting older, and also how we were friends with Dash Rendar without realizing it, the conversation turned to what we’ve been listening to this year, music-wise. So, something along the lines of Max and Brian’s Spotify Wrapped: The Radio Drama, but with some of our usual detours and tangents.

    For anyone who prefers a more cohesive, less shoegaze-y audio product, don’t worry, This Thing Rules will return to its regularly scheduled programming in 2025. Thanks for bearing with us during these trying and festive holiday times.
    Here are the albums, artists and music-adjacent media we mentioned (or alluded to) in chronological order:

    Alli Goertz - Peeled back

    LL Cool - The FORCE

    Rome Streetz - Hat & garden hold up

    Griselda Records (Conway The Machine, Benny The Butcher, Westside Gunn, Daringer)

    HEALTH - RAT WARS ULTRA EDITION

    Pixel grip - ARENA / Stamina

    Trent Reznor & Atticus Ross - Challengers [MIXED] by Boys Noize

    NIN - Add Violence

    NIN - The Fragile

    The Sparks Brothers (2021 documentary)

    Sparks - No. 1 in Heaven

    Sparks - Exotic Creatures of the Deep

    Abba - Gold (greatest hits record, but also 33 ⅓ book about said record)

    Beastie Boys Book by Ad-Rock and Mike D (book and audiobook)

    Beastie Boys - Hello Nasty

    Madonna: Like an Icon by Lucy O’Brien (book)

    The Prodigy - Fat of the Land (and its album art by JAKe Detonator)

    Rage Against The Machine - Evil Empire

    Rage Against The Machine - Renegades

    Beck - Sea Change

    Nirvana - Nevermind

    Nirvana - In Utero

    Nirvana - Unplugged


    Christmas Movies Rule! Dec 20, 2024
    Show notes

    ‘Tis the season! From wholesome feel-good classics like “It’s a Wonderful Life” and “A Charlie Brown Christmas” to vaguely off-color classics like “National Lampoon’s Christmas” and “Love, Actually” to flat-out misanthropic filth like “Bad Santa” or “Home Alone 2: Lost in New York,” there are are a lot of movies about, or at least, involving Christmas. So, let’s talk about some favorites, some less favorite, and some movie franchises set in universes where Christmas doesn’t exist that we’ve somehow forced into our holiday rotation.

    Intro includes clips from It’s a Wonderful Life, Bad Santa, Die Hard, A Christmas Story and Angels With Filthy Souls (the fake gangster movie from Home Alone, not to confused with Angels with Dirty Faces, which is an actual film)


    Star Wars: Shadows of the Empire Rules! Dec 13, 2024
    Show notes

    In 1996, Star Wars was in a weird spot. The Original Trilogy was a long time ago, and the Prequel Trilogy was still far, far away, but thanks to the rapidly expanding Expanded Universe in the form of books, comics and games, fans had plenty keeping them busy. So, to capitalize on this, and test the waters for interest in a new movie, Lucasfilm did the next best thing to making a movie: making everything BUT a movie, with Shadows of the Empire, a multimedia project that took the form of a novel, a comic series, a Nintendo 64 game, a score, multiple toy lines, scale model kits, and even a pop-up book. Filling in the blanks between The Empire Strikes Back and Return of the Jedi, it was the most coordinated assault Star Wars fans had seen since the Battle of Endor, and it arrived just as we were getting into that galaxy far, far away in a big way. So, let’s look back on why this was so special, what worked, what didn’t, and what’s made its way back into the official canon.

    Intro contains clips from Clerks, a Kenner Shadows of the Empire action figure commercial (voiced by Mark Hammil), a promotional video for Shadows of the Empire and an Arakyd Viper Imperial Probe Droid.


    McDonaldland Rules! Featuring Scott Bromley Dec 03, 2024
    Show notes

    This week, we’re joined by our pal Scott Bromley to discuss one of the most beloved fantasy realms ever created by a fast food restaurant’s marketing teams: McDonaldland. Okay, so, maybe the food isn’t healthy, and the play structure is a deathtrap at best, and the Happy Meal toys and packaging are a blight on landfills, but at least Ronald McDonald, Grimace and The Hamburglar are pretty cool, right?

    Intro contains clips from various creepy McDonald's commercials. In case it's not abundantly clear, this episode is in no way sponsored, affiliated, endorsed, or approved of by McDonald's in any way shape or form.


    Being a Dad Rules! Nov 29, 2024
    Show notes

    This week, we're tackling something that's probably too broad of a subject to fit in one episode, and which is something of a moving target, but which definitely rules. We share some personal anecdotes, as well as various trials, tribulations and existential dilemmas posed by creating another human being. (Sorry if this episode description is a little scatterbrained, while writing it, my kid needed help going to the bathroom, then insisted I let her brush my hair, and then wanted me to look up how to say "high five" in German. Apparently, it's "gib mir fünf," but also not really a thing people do in Germany. -Max)


    Intro contains clips from The Empire Strikes Back, Kindergarten Cop and the trailer for Mr. Mom, which hasn't aged very well.


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