This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

*/ ?>

Latest Episodes:

PNR 42: Bezos Transforms the Post | Kardashian's App Rules Sep 02, 2014

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the upcoming Content Marketing World event in Cleveland, Ohio. In addition, the boys discuss the death of Google Author Rank, how Bezos is transforming the post, and what the value of a brand is really worth. Raves include Kim Kardashian and what brands can learn, and how journalism today is not so horrible. This week's TOM example: MarketMinder.com from Fisher Investments.

PNR 41: Yahoo! Launches Native Ad Killer App | Facebook Becomes Big Brother Aug 26, 2014

Show notes

In this episode, Joe and Robert discuss LinkedIn's move to make SlideShare PRO free for all. In addition, the boys discuss the critical role of the editor, Yahoo!'s launch of a new native advertising network, and the end of print newspapers. Rants and raves include Facebook's tweeking of the news feed and Coin's disaster. This week's #ThisOldMarketing example: RCI's Endless Vacation magazine.

PNR 40: Losing Native Advertising | A Scary Facebook Proposition Aug 20, 2014

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss the fueling debate over native advertising. In addition, the boys discuss a major algorithm flaw with liking on Facebook, real-time marketing disasters, and the eBook pricing problem at Amazon.com. This week's TOM example: UPS.

PNR 39: Finally, Some Solutions to the Native Advertising Debate Aug 11, 2014

Show notes

In this episode of #ThisOldMarketing, Robert and Joe go indepth on Joe's LinkedIn post covering three detailed solutions to the native advertising debate spurred on by John Oliver. In addition, the boys cover content marketing and venture capitalists, Demand Media's poor quarterly report, and Budweiser's "Whatever, USA" program. Rants and raves include the NFL and Audible.com. This week's TOM example: Sunset magazine from Southern Pacific Railroad.

PNR 38: John Oliver Rants Against Native Advertising Aug 05, 2014

Show notes

In this episode, Joe and Robert discuss why the challenges with content marketing for associations is pretty similar to every other company. In addition, the boys cover new research on Facebook versus Instagram, dark social, Adidas and a video on John Oliver completely tearing apart native advertising. This week's rant from Robert is why everyone CAN be a storyteller, while Joe raves about Jack Daniel's distillery. This week's #ThisOldMarketing example of the week: Aircraft Owners and Pilots Association.

PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck Jul 29, 2014

Show notes

In this episode, Joe and Robert discuss Beck's mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands. In addition, the boys discuss content marketing at Aon and a new social media strategy from Jay Baer. This week's #ThisOldMarketing example: Galignani Publishing (our oldest example to date).

PNR 36: Forbes, Bizo Sold; Time Creates Native Group Jul 23, 2014

Show notes

This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform. In addition, the boys discuss Time's creation of a native ad group, the newspaper crisis, and Ford's former Social head Scott Monty moves to the dark side. Raves come from Weird Al Yankovic and the Gettysburg Museum. This week's TOM example: L'Oreal's Makeup.com.

PNR 35: Does Sponsored Content Have a Trust Problem? Jul 15, 2014

Show notes

In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart's big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a freelance writer goes off. Rants and raves includes Lebron's text-based decision announcement. This week's TOM example: Credit Suisse's magazine from 1895: Bulletin.

PNR 34: The Death of Email Has Been Greatly Exaggerated Jul 07, 2014

Show notes

In this episode, Joe and Robert discuss content marketing hitting the big time at HBR. After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of research posts that are readily made fun of. Rants and raves includes a great case study from Newcastle Brown. This week's #ThisOldMarketing example: Southern Poverty Law Center.

PNR 33: P&G Kills All Marketing Titles Jul 01, 2014

Show notes

In this episode, Joe and Robert discuss CMI's purchase of the Intelligent Content Conference, and then dive deep into P&G's new edict that all marketing titles will change to something different. In addition, the boys discuss Google's change to get rid of Google authorship pictures, as well as some new research on how brands spend money to promote owned content. This week's #ThisOldMarketing example comes from Chango.com.

Our TOPPODCAST Picks

Follow Us

Stay Connected

This Old Marketing – News Podcast Weekly with Joe Pulizzi and Robert Rose

Related Podcasts

Links

Stay Connected