This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

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Facebook Conspiracy Theories (292) Oct 08, 2021

Show notes

This week, Joe and Robert discuss the outage heard around the world...Facebook. What does it mean for marketers and creators?

At the same time, Facebook is dealing with whistleblower allegations on the Hill.

Well, Facebook's stock tanked and worries surrounded the tech giant.

Could Facebook have planned all this? The answer is, maybe. Joe and Robert discuss a number of Facebook conspiracy theories that actually make some sense (if you are drunk or high), from a PR switcheroo to an attack against SNAP and TikTok.

In other news, Chase buys Zagat...with a Chase credit card.

Rants and raves include an in-depth look at YouTube for creators from MatPat and Playboy's strategy takes a turn.

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9 Content Marketing and Creator Economy Strategies (291 - Special Episode) Oct 01, 2021

Show notes

In this very special Content Marketing World episode, Joe and Robert break down their 2021 keynote presentations, talking about the opportunities in the creator economy, for content entrepreneurs and for content marketing professionals.

Some strategies discussed include:

- Moving from rented to owned land. - The opportunity in email. - Trends in social media. - Social tokens, NFTs and DAOs. - Content marketing mission statements and more.

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Grading McKinsey's New Content Marketing Effort (290) Sep 24, 2021

Show notes

Ted Lasso win's multiple Emmy's. Let's talk about that for 20 minutes please.

McKinsey launches a new content marketing program targeting (of all things) kids. Does it play?

Sports Illustrated launches a partnership with 888 for a new sports gambling site. Good or bad move?

Is there an opportunity to purchase small, digital communities? Heck yes.

And...Is F* You Pay Me the real deal?

Rants and raves include Chipotle's new content creator program and Robert's rant on marketing measurement.

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Intuit's Audience Land Grab (289) Sep 17, 2021

Show notes

Financial and tax services company Intuit ties the knot with Mailchimp, showing clearly that Intuit is trying to corner the SMB audience market.

Opensea, the eBay of NFTs, has an issue with insider trading. Joe and Robert use the time to talk about new NFT projects and what they are good for.

Clubhouse hires a publisher. Robert is still bearish. Joe takes a wait-and-see approach.

And CMO optimism is higher than ever. Are they right?

Rants and raves include a DAO powerpoint rave from Joe, while Robert gushes over a new trust survey.

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Content Creation Is Easier Today, Not More Difficult (288) Sep 10, 2021

Show notes

Joe and Robert go into deep analysis on Rand Fishkin's latest post on the difficulty of being a web content creator.

Twitter launches a new product, Communities. Robert doesn't like it and Joe thinks Twitter should just buy Discord.

In rants and raves, Robert raves about Matthew Sweezey's First-Party Data chart, while Joe strongly disagrees with Seth Godin's take on NFTs.

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Web3, DAOs and the Integration of Marketing/Finance (287) Sep 03, 2021

Show notes

In acquisition news, Mailchimp could be sold to financial services company Intuit for $10 billion. What does this mean for the future of marketing and finance?

The New York Times did a story on Li Jin (from creator economy and passion economy fame). What happens when the audience gains equity access with the content creator?

And...Spotify has started to remove their podcasts from other players while Amazon seeks to dominate digital radio.

In rants and raves, Robert comments about CMO terms and Joe raves about the Savannah Bananas.

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It's Not Just the Platforms (286) Aug 27, 2021

Show notes

The NSFW sharing site OnlyFans does an about face after outlawing sexual content the previous week. What can content entrepreneurs learn from all this?

Vanity Fair believes that creators are in trouble either way.

Axel Springer buys Politico and Protocol this week, showing that a content site can be created and then sold in less than two years.

And, in maybe the biggest news of the week, Spotify opens up paid subscription options to all U.S. podcasters.

Joe raves about Patreon Jack Conte's presentation on Adjusting Your Package, and rants on The Verge's coverage of Joe Rogan losing influence. Robert rants about CMO influence and raves about the Val Kilmer Documentary.

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Be Like Red Ventures (285) Aug 23, 2021

Show notes

A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why.

Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action?

And the New York Times finally release their Substack killer. But will it actually work?

Robert raves about the T Brand launch of "Soul of Us" and rants about bad data. Joe raves about Hubspot co-founder Dharmesh Shah's interview on "My First Million".

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Salesforce Launches Netflix for Business (284) Aug 13, 2021

Show notes

Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content.

Rants and raves include Joe raving about the BABA Summit in Chicago and the power of communities, and Robert rants about headlines that really mean nothing at all.

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The Race to First-Party Data (283) Aug 06, 2021

Show notes

The boys kick off the show announcing NFT marketplace OpenSea's big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks so.

The Gap's Athleta launches AthletaWell, a content marketing loyalty play in the leisureware space. A good move, but an even better move to capture first-party data.

Facebook will show its first movie, while Amazon pools its resources to become one of the biggest media distribution companies in the world.

And digital media adoption overtakes traditional media for the first time, but there is a huge missed opportunity that no one is seeing.

In rants and raves, both Joe and Robert rant about the coverage of the Olympics, while Joe recommends the Olympic coverage from Snoop Dogg.

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