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    Marketing

    This Commerce Life

    A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories.
    We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

    Advertise
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    Latest Episodes:
    Ken Anderson, friend to the podcast and long time CPG guy (now retired) comes on to give a history lesson on how and why retailers do what they do that makes us so mad. May 12, 2023
    Show notes

    Ken Anderson, friend to the podcast and long time CPG guy (now retired) comes on to give a history lesson on how and why retailers do what they do that makes us so mad.

    Find Ken here: https://www.linkedin.com/in/ken-anderson-188a8b17/


    A tech guy and a forensic accountant decide to make fresh cooked dog food. We talk to Co-founders Peter Zakarow and Kristin Matthews about Tom & Sawyer May 09, 2023
    Show notes

    A tech guy and a forensic accountant decide to make fresh cooked dog food. We talk to Co-founders Peter Zakarow and Kristin Matthews about Tom & Sawyer, the pet industry, pet food standards (or lackthereof)

    Sign up for a subscription to Tom & Sawyer here: https://tomandsawyer.com/

    Contact Peter here: https://www.linkedin.com/in/peterzakarow/

    Contact Kristin here: https://www.linkedin.com/in/kristinlmatthews/

    To find Matt LeBeau and his team: https://www.lebeauexcel.com/?utm_source=TCL&utm_medium=podcast&utm_campaign=pdcstspnsr_lebeau&utm_id=pdcstspnsr_lebeau


    Founder, Agency guy, he's gonna tell you the way it is Jared Kilgerman is a smart guy that will talk to you about your business without pitching you. May 02, 2023
    Show notes

    When Kenny reads his stuff now, he likes it. Jared Kilgerman is a smart guy that will talk to you about your business without pitching you. Founder, Agency guy, he's gonna tell you the way it is.

    Find Jared here: https://www.linkedin.com/in/jaredkligerman/

    Jared runs : https://tttmrktg.com/

    Find Matt LeBeau here: https://www.lebeauexcel.com/?utm_source=TCL&utm_medium=podcast&utm_campaign=pdcstspnsr_lebeau&utm_id=pdcstspnsr_lebeau


    She's not a baker. She's an entrepreneur. Jenna Ross and her Co-Founder saw a need and decided to jump in. As tourist season arrives in the Maritimes, you'll find her lighthouse shaped shortbread cookies all over Nova Scotia. Apr 25, 2023
    Show notes

    She's not a baker. She's an entrepreneur. Jenna Ross and her Co-Founder saw a need and decided to jump in. As tourist season arrives in the Maritimes, you'll find her lighthouse shaped shortbread cookies all over Nova Scotia.

    You can find Jenna here: https://www.linkedin.com/in/jjennapoirierross/

    Shop for cookies here: https://nscookieco.com/

    shop for our favorite tea here: https://oldgrowthbeverages.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=sponsor&utm_id=OGB

    Find Matt LeBeau here: https://www.lebeauexcel.com/?utm_source=TCL&utm_medium=podcast&utm_campaign=pdcstspnsr_lebeau&utm_id=pdcstspnsr_lebeau


    This team of students built a brand that supplies food banks and schools with fruit snaps. In the process, they won the Canadian Nationals, placed in the world finals. And..while they're not winning, they sell apple juice to grocery stores and markets. Apr 18, 2023
    Show notes

    This team of students built a brand that supplies food banks and schools with fruit snaps. In the process, they won the Canadian Nationals, placed in the world finals. And..while they're not winning, they sell apple juice to grocery stores and markets.

    If you're looking for talented people, the two entrepreneurs/students that were on the podcast were:

    MacKenna Lenarcic: https://www.linkedin.com/in/mackenna-lenarcic/

    Mandi Kohout: https://www.linkedin.com/in/mandi-kohout-17669b205/

    Check out Unusally Good Food here: https://www.unusuallygood.ca/

    The world cup for Enactus is here: https://enactus.org/results-2022/

    Find OGB here: https://oldgrowthbeverages.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=sponsor&utm_id=OGB

    Check out LeBeauExcel here: https://www.lebeauexcel.com/?utm_source=TCL&utm_medium=podcast&utm_campaign=pdcstspnsr_lebeau&utm_id=pdcstspnsr_lebeau


    "What the hell does Scott do?" First time caller, long time listener, Scott Miller finally gets to explain what he does for a living. Apr 11, 2023
    Show notes

    "What the hell does Scott do?" A few firsts. First time caller, long time listener, and Kenny was his first retail buyer to call on in Canada. Scott has had an advantage of being in our living rooms for almost 5 years. Scott Miller finally gets to explain what he does for a living.

    Connect with Scott here; https://www.linkedin.com/in/scottcameronmiller/

    Sign up for FoodPro here: https://www.bcfb.ca/events/foodpro23-thrive-conference?utm_source=podcast&utm_medium=podcast&utm_campaign=sponsor&utm_id=BCFB_FoodPro

    Buy OGB here: https://oldgrowthbeverages.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=sponsor&utm_id=OGB


    Co-Founder + Chief Executive Officer at TMRW Foods, Dean Blignaut comes to talk about tomorrow, and how to effect change in the way we eat, and the way we think about 'protein' Apr 04, 2023
    Show notes

    Co-Founder + Chief Executive Officer at TMRW Foods, Dean Blignaut comes to talk about tomorrow, and how to effect change in the way we eat, and the way we think about 'protein' Caveat - Phil (me) talks about lying and deception as a marketing plan - I don't really believe that. :)

    Find Dean here: https://www.linkedin.com/in/dean-blignaut-7779a3210/

    Shop TMRW foods here: https://tmrwfoods.com/


    Most grocery stores now carry Greenhouse Juice Co. We talk to Hana James about where and how this all started. Mar 28, 2023
    Show notes

    Most grocery stores now carry Greenhouse Juice Co. We talk to Hana James about where and how this all started. We get a special appearance from Hana's little boy too!

    Find Hana here: https://www.linkedin.com/in/hana-james-1791824a/

    Shop Greenhouse here: https://www.greenhouse.ca/

    Check out Heart & Carts here: https://canadian-podcasts.com/podcast/hearts-carts

    Sign up for CHFA here: https://chfanow.ca/vancouver/


    How to use new tools to understand trends that are coming, or to find out what you're missing. Jeff and Bram come on to talk new innovation Mar 24, 2023
    Show notes

    We talk about the need to know what's happening in stores, how to use new tools to understand trends that are coming, or to find out what you're missing. Jeff and Bram come on to talk new innovation that you've heard us advertise here. We get deep on what new launches look like and how to fix flaws to assessing how a new launch is going.

    Contact Bram here: https://www.linkedin.com/in/bramw/

    Shelfgram can be found here: https://www.shelfgram.com/

    Find Jeff Doucette here: https://www.linkedin.com/in/jeff-doucette-72b3556/

    check out Fieldagent here: http://fieldagentcanada.com/360

    Head to CHFA Now to sign up - see you there!


    Helping brands find their footing, Pareen Hassanally is doing what she loves. Mar 21, 2023
    Show notes

    Pareen Hassanally is the Founder & Managing Partner of Salud Brand Management. She talks about helping brands find their footing, how she represents brands and how she sees retail today. Pareen and Phil commiserate about being Kenny's friends.

    Find Pareen here: https://www.linkedin.com/in/pareen-hassanally-02a522b/

    Find Pareen's company Salud Management here: https://saludbrandmanagement.com/

    shop Old Growth Beverages here: https://oldgrowthbeverages.com/


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