Thinking With Mitch Joel

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SPOS #339 - Marketing Is Dead According To Bill Lee Jan 06, 2013

Show notes

Welcome to episode #339 of Six Pixels Of Separation - The Twist Image Podcast. When the Harvard Business Review posted the article, Marketing Is Dead, by Bill Lee, my heart sunk. I wrote my own, passionate, rebuttal to this ridiculous claim (you can read it right here: Marketing Is Dead). Lee's post generated a lot of attention and over six hundred comments. I wasn't alone in the rebuttals and, since the post went live in August of 2012, there is still conversation about the issue. I reached out to Lee, who is not just a contributor to the Harvard Business Review, but the head of the Customer Reference Forum and the author of, The Hidden Value Of Customers. He was gracious and willing to come on to the podcast to push, prod and debate the contents of his article even further. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel.

Running time: 48:31.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with: Bill Lee.
Marketing Is Dead - Harvard Business Review.
Customer Reference Forum.
The Hidden Wealth of Customers.
Follow Bill on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #339 - Host: Mitch Joel.

Tags: advertising podcast bill lee blog blogging brand business book customer reference forum david usher digital marketing facebook harvard business review itunes marketing marketing blogger marketing is dead marketing podcast online social network podcast podcasting social media the hidden value of customers

SPOS #338 - Jaffe And Joel #24 (Across The Sound 24.20) Dec 30, 2012

Show notes

Welcome to episode #338 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #24.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 24th conversation (or, as I like to affectionately call it, Across The Sound 23.20). In this episode, we discuss the changing and evolving description we use for "creative," and what it means to be a creative in 2012... pushing into 2013. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #338 - Host: Mitch Joel.

Running time: 48:19.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
Here's the Jaffe vs. Joel debate on marketing and its role in the consumer's future.
Jaffe Juice.
Jaffe Juice TV.
Life After The 30-Second Spot.
Join The Conversation.
Flip The Funnel.
Follow Jaffe on Twitter.
Evol8tion.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #338 - Host: Mitch Joel.

Tags: across the sound advertising podcast blog blogging brand business book david usher digital marketing facebook flip the funnel. evol8tion itunes jaffe juice jaffe juice tv join the conversation joseph jaffe life after the 30 second spot marketing marketing blogger marketing podcast online social network podcast podcasting social media

SPOS #337 - The New Nonprofit With Beth Kanter Dec 23, 2012

Show notes

Welcome to episode #337 of Six Pixels Of Separation - The Twist Image Podcast. It's the stuff legends are made. Good legends... about good people. Beth Kanter has always had a passion for making a difference. Meld that with her early understanding of technology and the power of connectivity and you can't mention the words, "social media for nonprofit organizations" and not hear the name, Beth Kanter, at the same moment. She has over 400,000 followers (and that's just on Twitter). Her blog, Beth's Blog - How Nonprofits Can Use Social Media, is widely regarded are the destination for nonprofit, charitable, NGO and other groups trying to make a difference in the world. Her first book, The Networked Nonprofit, is desk-table essential reading for anyone in the charitable and cause space and, most recently, she published a second book, Measuring the Networked Nonprofit, with co-author KD Paine. Both books have reached #1 on the list of nonprofit books on Amazon (which should come as no surprise). She is candid and forthcoming about the many opportunities nonprofits have to leverage social media to make a difference. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #337 - Host: Mitch Joel.

Running time: 46:33.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Beth Kanter.
Beth's Blog.
The Networked Nonprofit.
Measuring The Networked Nonprofit.
Follow Beth on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #337 - Host: Mitch Joel.

Tags: advertising podcast amazon beth kanter beths blog blog blogging brand business book david usher digital marketing facebook how nonprofits can use social media itunes kd paine marketing marketing blogger marketing podcast measuring the networked nonprofit online social network podcast podcasting social media the networked nonprofit

SPOS #336 - Stats, Lies And Data With Tom Webster Dec 16, 2012

Show notes

Welcome to episode #336 of Six Pixels Of Separation - The Twist Image Podcast. I've got a bit of guilt about the recording of this podcast. I tend to record as many shows as possible, stock them up and then release them as I can. In the rush of things a few months back, I wound up recording more shows that I usually do. Tom Webster (aka BrandSavant) is Vice President of Strategy for Edison Research, most widely-known as the sole providers of U.S. Election exit polling data to all major media outlets. In the race up to the last U.S. presidential elections, I know how swamped Tom was, but he agreed to be on my show to help promote another project he has called, The Social Habit, that looks at social media research. So, what you're getting is a podcast that was recorded before Barack Obama took office for a second term. That being said, none of the content we discussed was time-sensitive. Lastly, Tom is both incredibly smart, insanely funny and has a dry sense of sarcasm (or, a man after my own heart). In short, it was a total pleasure to finally have him on the show. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #336 - Host: Mitch Joel.

Running time: 54:49.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Tom Webster.
BrandSavant.
Edison Research.
The Social Habit.
Follow Tom on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #336 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand brandsavant business book david usher digital marketing edison research facebook itunes marketing marketing blogger marketing podcast online social network podcast podcasting social media the social habit tom webster

SPOS #335 - The Connected Company With Dave Gray Dec 09, 2012

Show notes

Welcome to episode #335 of Six Pixels Of Separation - The Twist Image Podcast. Innovation is something desperately and constantly needed in marketing. Thankfully, there are innovative thinkers like Dave Gray around to help us out. He is the author of two excellent books (Gamestorming and The Connected Company), and is currently the SVP of Strategy at the Dachis Group. In full disclosure, I was most interested in speaking with Gray after reading The Connected Company and did not even realize that he was also the author of Gamestorming. The truth is that social media has changed more than the marketing part of business (hence, the burgeoning term, "social business"). It's going to take discussions - like the one you are about to hear - and lot more c-suite actions for all of us to better understand how this all comes together. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #335 - Host: Mitch Joel.

Running time: 45:35.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Dave Gray.
The Connected Company.
Gamestorming.
Follow Dave on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #335 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book dachis group dave gray david usher digital marketing facebook gamestorming itunes marketing marketing blogger marketing podcast online social network podcast podcasting social media the connected company

SPOS #334 - Creating An Impact With Chris Brogan And Julien Smith Dec 03, 2012

Show notes

Welcome to episode #334 of Six Pixels Of Separation - The Twist Image Podcast. Please excuse the nepotism, but I treat Chris Brogan and Julien Smith like family. The two are more than close friends, they are the best-selling business book authors of Trust Agents and recently published their sophomore effort, The Impact Equation. As the book continues to steadily climb the best-sellers lists, Brogan and Smith took some time out of their hectic schedules to discuss the new book and why it's so much more than follow-up to their first effort and how it's not about social media (while still being about social media). It's a great read if you're trying to figure out how to make the work that you do not only resonate, but for it to create true value and merit in the world. Enjoy the conversation...

Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #334 - Host: Mitch Joel.

Running time: 51:22.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Chris Brogan and Julien Smith.
Trust Agents.
The Impact Equation.
Follow Chris on Twitter.
Follow Julien on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #334 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book chris brogan david usher digital marketing facebook itunes julien smith marketing marketing blogger marketing podcast online social network podcast podcasting social media the impact equation trust agents

SPOS #333 - Learn To Do Anything With Tim Ferriss Nov 25, 2012

Show notes

Welcome to episode #333 of Six Pixels Of Separation - The Twist Image Podcast. There are few people that fascinate me as much as Tim Ferriss. He's young (35 years old), has two bestselling books (The 4-Hour Workweek and The 4-Hour Body) and a soon-to-be third one (The 4-Hour Chef). If that weren't enough, he is also an angel investor and advisor for companies like Facebook, Twitter, StumbleUpon, Evernote, Uber and many others. If you're not impressed by that, Tim also holds a Guinness Book of World Records record in tango dancing and won a Chinese kickboxing championship. Like I said, he's an impressive young man, and that's not even scratching the surface on his bio. Currently, he's trying to prove the book retail business wrong by releasing his newest book, The 4-Hour Chef - The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life, on Amazon's publishing imprint (which many of the major retailers have refused to carry). I'm someone who can't boil an egg or turn on a barbeque, so trust me when I say: this book is not just about cooking. It's really a book about how you can learn to do anything well (and fast and efficiently). Enjoy the conversation...

Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #333 - Host: Mitch Joel.

Running time: 41:35.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Tim Ferriss.
The 4-Hour Chef.
The 4-Hour Workweek.
The 4-Hour Body.
Follow Tim on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #333 - Host: Mitch Joel.

Tags: advertising podcast amazon blog blogging brand business book david usher digital marketing evernote facebook guiness book of world records itunes marketing marketing blogger marketing podcast online social network podcast podcasting social media stumbleupon the 4 hour body the 4 hour chef the 4 hour workweek tim ferriss twitter uber

SPOS #332 - On Great Leadership With Mark Miller Nov 19, 2012

Show notes

Welcome to episode #332 of Six Pixels Of Separation - The Twist Image Podcast. There are few kinder people than Mark Miller. I had the pleasure of meeting Mark many years ago at my first TED conference. I didn't know anyone (and this can make it kind of awkward) and Mark was always kind, welcoming and willing to invite anyone and everyone into a conversation. I think I leaned on that kindness more than I should have at that first event, and over the years I would look forward to running into him at every TED. Mark is the author of three excellent books on leadership titled, Great Leaders Grow (his latest), The Secret Of Teams and The Secret. With each of these books, Mark worked (at varying levels) with Ken Blanchard (master author of books like, The One Minute Manager, Who Moved My Cheese?, Raving Fans and many more). I had been chomping at the bit to chat with Mark about his thoughts on what it takes to be a great leader. Mark is also the Vice President of Organizational Effectiveness at chick-fil-a. Our chat finally happened and the timing was, somewhat awkward. Chick-fil-a had created a firestorm when their COO, Dan Cathy, made several public statements about his thoughts on same sex marriage. Being who I am, I had to ask Mark about this as well. For the record: I am all for two things: happiness and peace. If two people want to be together and love each other, I don't care who they are (or what they are), so long as they are adding more happiness and peace to the world. This podcast (and the blog) are never political, so I did my best to navigate the issue. I hope I both didn't let any of the regular listeners down while, at the same time, respecting and honoring my friendship and admiration for the way Mark thinks about business and leadership. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #332 - Host: Mitch Joel.

Running time: 48:09.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Mark Miller.
Great Leaders Grow.
The Secret of Teams.
The Secret.
Mark's blog: Great Leaders Serve.
Follow Mark on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #332 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book chick fil a dan cathy david usher digital marketing facebook great leaders grow great leaders serve itunes ken blanchard mark miller marketing marketing blogger marketing podcast online social network podcast podcasting raving fans social media ted conference the one minute manager the secret the secret of teams who moved my cheese

SPOS #331 - Living In The Social Era With Nilofer Merchant Nov 11, 2012

Show notes

Welcome to episode #331 of Six Pixels Of Separation - The Twist Image Podcast. I do love Nilofer Merchant. I was introduced to her via Tara Hunt and we have been friends for many years. She is an author (The New How), a corporate director and a great speaker on business and innovation. Most recently, she published a new book, 11 Rules For Creating Value In The Social Era, and it's a fantastic read. The book was based on some of her contributions to Harvard Business Review and I do my best to never miss anything that she publishes. In this episode, we discuss her new book and other insights about social media, social business and the future of making money. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #331 - Host: Mitch Joel.

Running time: 36:38.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Nilofer Merchant.
11 Rules For Creating Value In The Social Era.
The New How.
Harvard Business Review.
Follow Nilofer on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #331 - Host: Mitch Joel.

Tags: 11 rules for creating value in the social era advertising podcast blog blogging brand business book david usher digital marketing facebook harvard business review itunes marketing marketing blogger marketing podcast nilofer merchant online social network podcast podcasting social media tara hunt the new how

SPOS #330 - Jonathan Salem Baskin Is Selling The Marketing Dream Nov 04, 2012

Show notes

Welcome to episode #330 of Six Pixels Of Separation - The Twist Image Podcast. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The author of Branding Only Works On Cattle, Bright Lights & Dim Bulbs, Histories Of Social Media and Tell The Truth (which he co-authored along with Sue Unerman - Chief Strategy Officer of MediaCom, a WPP agency), is now trying to get young people interested in marketing. In support of the ideas in Tell The Truth, Baskin and Unerman are hosting a contest for college undergrads and grad students to win a paid summer internship at MediaCom's offices in NYC or London. They will also put the best truth briefs in a book entitled, Truth Tellers: How Tomorrow's Leaders Would Change Today's Brands, and distribute it free around the world, giving students a great credential in their job searches. Along with that, Jonathan is a Blogger over at Dim Bulb and a bi-weekly columnist for Advertising Age. His opinions on Marketing, Social Media and the new world of branding will get you thinking and it's a pleasure to have him back on the show. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #330 - Host: Mitch Joel.

Running time: 47:49.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT DEL is coming in Spring 2013.
In conversation with Jonathan Salem Baskin.
Branding Only Works On Cattle.
Bright Lights & Dim Bulbs.
Histories of Social Media.
Tell The Truth.
Become a Brand Truth-Teller: The Tell The Truth Contest.
Dim Bulb.
Advertising Age.
Follow Jonathan on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #330 - Host: Mitch Joel.

Tags: advertising age advertising podcast become a brand truth teller blog blogging brand branding only works on cattle bright lights and dim bulbs business book david usher digital marketing dim bulb facebook histories of social media itunes jonathan salem baskin marketing marketing blogger marketing podcast mediacom online social network podcast podcasting social media sue unerman tell the truth wpp

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